tennessee gas association - social media for utility marketing
DESCRIPTION
Presentation on Social Media in Utility Marketing made to Tennessee Gas Association in October 2010.TRANSCRIPT
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Social Media for Utility Marketing
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“Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.”
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Social Media
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Time spent on social networking sites increased 277% in 2009. - Nielsen
Web users spend 6 hours a month with social media. - Nielsen
18% of all new content found online, is found through social media. - Nielsen
Why should you care?
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Why should you care?
Web users are 51% more likely to buy from your brand if they follow you on Facebook.
And are 60% more likely to recommend your brand. - eMarketer
70% of Internet users reported “trusting” consumer opinions posted in social media. - Nielsen
86% of companies in the largest 100 of the Fortune 500 use social media. - Burson-Marsteller
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“If you dislike change, you’re going to dislike irrelevance even
more” Eric K. Shinseki, Secretary of Veterans Affairs
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Over 500 million + 500,000-750,000 accounts daily 150 million on mobile #1 in web traffic (Google #2)
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Over 110 million users Over 40 million mobile users 55 million daily tweets Search power
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126 million (2009) Say what you want Promotion Influence Search power
Blogs
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Companies used to talk to customers.
Then they talked with customers.
Now customers talk with one another.
The playing field has changed.
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What if people talkbad about us?
THEY MIGHT ALREADY BE –
you just might not know it!
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How we use social media
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@cmmoxley
Halftime. Georgia 17, Ga Tech 3.Go Dawgs! Save the job of the handsomest coach in college football! (Just sayin’)9:33 PM Nov 28th from TinyTwitter
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@moxcar
Pilot releases new iPhone app that lets you locate any Pilot anywhere. Very cool. http://bit.ly/9ARtD412:03 PM Apr 19th from web
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How others use social media
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Questions?Gavin BakerMoxley [email protected] 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com
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Gavin BakerMoxley [email protected] 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com
Contact
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http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf
http://www.emarketer.com/Article.aspx?R=1007568
http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year/
http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/
http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdf
http://www.socialmediaexplorer.com/2010/10/12/how-to-fight-the-social-media-stigma/
http://blog.affiliatetip.com/archives/comcast-is-making-great-use-of-twitter/
References