teradata - a whole world of solutions
DESCRIPTION
Teradata is not only what you think about. It offers you a complete range of hardware and software solutions for your business, as well as the best professionals in each sector.TRANSCRIPT
Teradata Highlights
• Teradata Corporation> Global Leader in Enterprise Data Warehousing and Analytics
– EDW/ADW Database Technology– Analytic Solutions– Consulting Services
> Positioned in Gartner’s Leaders Quadrant in data warehousing since 1999
• U.S. publicly-traded software company> S&P 500 Member> Listed NYSE: “TDC”> NYSE Arca Tech 100
• Global presence and world-class customer list> Over 1,000 customers> More than 2,500 installations
• 7,000+ associates
Experienced LeadershipMichael F. KoehlerPresident and Chief Executive Officer33 years with Teradata/NCR
Rocky J. BlantonPresident, Americas Region26 years with Teradata/NCR
Stephen BrobstChief Technology Officer9 years with Teradata/NCR
Todd B. CarverVP, Deputy General Counsel and Chief Ethics & Compliance Officer23 years with Teradata/NCRAlan ChowChief Customer Officer28 years with Teradata/NCR
Saundra D. DavisVP, Human Resources23 years with Teradata/NCR
Robert E. Fair Jr.EVP, Global Field Operations24 years with Teradata/NCR
Scott E. GnauChief Development Officer13 years with Teradata/NCR
Stephen M. ScheppmannEVP and Chief Financial Officer21 years CFO experience
Peter HandPresident, APJ29 years with Teradata/NCR
Daniel L. HarringtonEVP, Technology and Support Services23 years with Teradata/NCR
Bruce A. LangosChief Operations Officer32 years with Teradata/NCR
Darryl D. McDonaldChief Marketing Officer27 years with Teradata/NCR
Laura K. NyquistGeneral Counsel and Corporate Secretary23 years with Teradata/NCR
Hermann WimmerPresident, EMEA Region12 years with Teradata/NCR
Robert A. YoungVP, Financial Planning and Operations30 years with Teradata/NCR
The Companies Who Operate With the Greatest Intelligence and Speed Will Win
Teradata Vision and Mission
• Vision: Active Enterprise Intelligence – enabling companies to integrate data from across the enterprise and extend intelligence to front line workers, suppliers, and customers. Faster, smarter, and more decision makers to gain competitive advantage
• Mission: The best data warehouse foundation and analytical solutions to enable customers to deliver on the promise of Active Enterprise Intelligence
Teradata Q2 2010 Financial Performance
Q2 2010 Results• $470M Revenue, up 12%
> Product revenue increased 21%• $106M Operating Income, up 26%• EPS of $0.44 vs. $0.36 in Q2 2009• Non-GAAP EPS* of $0.46 vs. $0.38
> Increase of 21%• Record operating income, operating
margin and gross margin rates
$421 $470
2009 2010
Operating Income2010 Full Year Guidance• Revenue to increase 8-10 percent• EPS $1.60 - $1.70• Non-GAAP EPS* $1.69 - $1.79• Increasing expectation for revenue
growth and EPS to “high-end” of guidance ranges
Revenue
$788$899
2009 2010
Q2 YTD
$84$106
2009 2010
$144
$192
2009 2010
Q2 YTD
* Reconciliations of the differences between GAAP and non-GAAP measures are available on the Investor page at www.teradata.com/investor.
5 > 2009 FORTUNE Global Rankings
70% of Top Global Retailers
100% of Top Global Telco Firms
83% of Top Transportation/Logistics Firms
100% of TopGlobal Airlines
80% of TopGlobal Commercialand Savings Banks
Teradata’s Global Industry Success
• Leading industries> Banking/Financial Services > Insurance and Healthcare> Manufacturing > Retail> Telecommunications> Transportation Logistics> Travel > Utilities & Government > Media & Entertainment
• World-class customer list> More than 1,000 customers> More than 2,500 installations
6 > 04/23/23
Leadership and Growth• Revenue and Operating Income
Growth• EPS Growth• $1.762B Revenue in 2008• Competitive Win Rate Increase
Independence Leads to InnovationSince October 1, 2007
Platform Family• Teradata Active EDW• Teradata Data Warehouse Appliance • Teradata Extreme Data Appliance • Teradata Data Mart Appliance 551• Data Mart Edition (software only)
Major Software Releases• Teradata Database 12.0• Teradata Database 13• Teradata Viewpoint• Teradata Data Mover• Teradata Multi System Manager
Active Enterprise Intelligence™
• Strategic Intelligence• Operational Intelligence• Web Services Integration• Teradata Developer Exchange
Innovation
• Teradata Virtual Storage• Solid State Drives• In-Database Geospatial
Partnerships• SAP• SAS In-Database Data Mining• Oracle BI & DI• IBM BI & DI• Microsoft
Analyst Support• Gartner Data Warehouse Magic
Quadrant Leader• Morgan Stanley• Forrester Wave Leader (DW)
New Solutions• Teradata Accelerate Program• Teradata Viewpoint• Teradata Integrated Web Intelligence
Gartner Magic Quadrant for Data Warehouse DBMS, 2009
Teradata Is the Clear Data Warehouse Leader
The Magic Quadrant is copyrighted 23 December 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Teradata Customer AwardsJanuary – September, 2010
Gartner BI Excellence Awards> JD Williams honored in BI EMEA awards
Gartner/1to1 CRM EMEA> Maybank honored for “customer
experience”
Computerworld Honors Program> Express Scripts and a major hospitality
customer named laureates> Station Casinos a finalist
SAP Pinnacle Awards> Teradata a finalist for Partner of the Year
Best IT Implementation of 2009> Bank of Shanghai awarded Best IT
Implementation of 2009
GSA’s Interagency Resources Management Conference Awards (IRMCO)> CMS won for its dashboard; including
Teradata
Asian Banker Technology Implementation Award 2010> Maybank and Teradata are winners
for Best CRM Project
CRM Council, Foundation of Korean Information Industries> Standard Chartered First Bank won
Grand Prize in 2010 Customer Centric Management Awards, June 22
TDWI Best Practices Awards > Telenor Pakistan won in Enterprise
BI category
CIO 100 2010 Awards> Nationwide a winner
Excellence.Gov Awards> USAF a finalist
Government Computer News Awards> CMS a winner
Computerworld Best Practices in BI & Analytics> Sabre won “Driving Process Change with
BI” category
InfoWorld Green 15> Teradata nominated
Informatica Innovation Awards> Cabela’s, Vivo are finalists
Teradata Awards and Recognition OverviewJanuary – September, 2010
Teradata Marketing Wins• International Association of Business Communicators (IABC) Awards
> Peer Advantage> Teradata Magazine> Accelerate Direct Marketing> Platform Family Campaign
• 2010 Direct Marketing Association International ECHO Awards> Teradata Accelerate Direct Marketing Campaign a finalist> Awards to be announced at gala on October 12
Other Recognition• InformationWeek Strategic Top Ten – Teradata #7• Teradata named “one of the world’s most ethical companies” by
The Ethisphere Institute• First participation in Fortune’s “Most Admired Companies” survey• Teradata #17 on “Information Management 50”• Intelligent Enterprise “Dozen Most Influential Companies” for 8th year• Teradata recognized for BI and demand data analytics in annual
Consumer Goods Technology Readers’ Choice Awards• Teradata on InformationWeek 500 list for third year• Teradata named to Dow Jones Sustainability Index on first try
InformationWeek’s Top 10 Most Strategic Vendors
“ [Teradata] is unbelievably good and has been a big help to us.”– Patrick Byrne, CEO, Overstock.com
“The smallest among our ranked suppliers, with annual revenue of $1.71 billion (slightly below VMware’s $2 billion), this former NCR unit is nonetheless among the most strategic. Marquee customers like Wal-Mart, Coca-Cola Enterprises, eBay, and Overstock.com attribute much of their success to the competitive intelligence they mine through their ‘partnership’ (and that’s the word they use most often) with this leading data warehouse and analytics software vendor.”
– InformationWeek
Source: “Down To Business: The 10 Most Strategic IT Vendors”, InformationWeek, Feb. 19, 2010
1. IBM2. SAP3. Microsoft4. Oracle5. Cisco6. Hewlett-Packard7. TERADATA8. VMware9. EMC10. Your Outsourcer
Teradata One of the World’s Most Ethical Companies
Many organizations sought to be on the list – the top 100 were carefully selected from over 3,000. “The competition for the World’s Most Ethical Companies was the strongest it has ever been, with a record number of organizations vying for this distinguished honor,” said Alex Brigham, Executive Director of the Ethisphere Institute.
Ethisphere Institute Report Names Teradata One of the World’s Top 100 Most Ethical Companies
The Teradata Advantage
Integrated Business
7,000+ associates Consulting Services Sales Support Services Research &
Development Marketing Strategy & Planning
Integrated Solution
Implementation Services
Architecture Consulting Services
Business Consulting Services
Har
dwar
eSo
ftw
are
Pro
f.
Serv
ices
Storage
Server
Analytic Applications
Support Services
Database Software(inc. Tools and Utilities)
Logical Data Models
Enterprise Intelligence
“ The most meaningful way to differentiate your company from your competition, the best way to put distance between yourself and the crowd, is to do an outstanding job with information. How you gather, manage, and use information will determine
whether you win or lose." – William H. Gates III with FC Now, “The Differentiator,” The Fast
Company Weblog, February 8, 2005
The Basis for Competition
“Little Decisions Add Up”
“ We judge leaders by how well they make big, strategic decisions. But corporate success also depends on how well rank-and-file employees make thousands of small decisions.
> Do I give this client a special price?
> How do I handle this customer’s complaint?
> Should I offer a seat upgrade to this passenger?
By themselves, such daily calls – increasingly made with the help of enterprise decision-management technology – have little impact on business performance. Taken together, they influence everything from profitability to reputation.” – Frank Rohde, “Little Decisions Add Up,” Harvard Business Review, June 2005
“ The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.”
– Rupert Murdoch, Chairman and CEO, News Corporation
“ A CEO who doesn’t understand technology can rest assured that competing CEOs will.”
– John Chambers, CEO of technology giant Cisco Systems, USA Today, March 19, 2007
“ The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn't think they could learn before, and so in a sense it is all about potential.”
– Steve Ballmer, Chief Executive Officer of Microsoft Corporation
Teradata is the Best EDW Provider
“ Business end users no longer want to learn about and use stovepipe tools and technologies to access, analyze and present information. Instead, they want to access, analyze and present information within and as part of their business work style and process.”
– “Predicts 2007: Pervasive Use of Business Intelligence Will Pressure Market,” ID Number: G00143838. Bill Gassman, Bill Hostmann, Betsy Burton, Colleen Graham, Gareth Herschel, Dan Sommer, Nigel Rayner. 22 November 2006
“ Teradata remains the preferred vendor for many organizations when it comes to the deployment of the largest EDWs for customers that require not just software and hardware but also a full menu of professional services – something that the smaller vendors are not able to supply at this stage in the game.”
– IDC, #202071, Dan Vesset, June 2006
Teradata Executive Overview
Operational Systems
Accts. PayableAccts. ReceivableInvoicingSales/OrdersFinance G/LCustomer SupportHRPayrollPurchasingOrder FulfillmentManufacturingInventory…
Decision Makers
Marketing
Supply Chain
Finance
Risk Management
Maintenance
Sales
Operations
Inventory
Call Center…
Proliferation of Data Marts has resulted infragmented data, higher costs, poor decisions
The Problem
Operational Systems
Accts. PayableAccts. ReceivableInvoicingSales/OrdersFinance G/LCustomer SupportHRPayrollPurchasingOrder FulfillmentManufacturingInventory…
Decision Makers
Marketing
Supply Chain
Finance
Risk Management
Maintenance
Sales
Operations
Inventory
Call Center…
Integrated data provides consistency of data,
lower costs, better decisions
EnterpriseData
Warehouse(EDW)
The Teradata Solution
Market BasketAnalysis
CustomerAnalysis
Sales Analysis Profitability+ + + + Inventory
AnalysisBusiness
Value
Data Mart Consolidation
EDW InvestmentTransaction
Data
CustomerData
ProductData
FinancialData
SupplierData
The Value of EDW
2%
48%
17%33% 81% say data has increased
over the past year
More Data
75% of decision-makers suffer from information overload
Decisions remain complex
2007
Information Overload
More Complexity
40%
2%58%
Less Complex
Same
More Complex
IncreasedSignificantly
Decreased a Little
Increaseda Little
Stayed theSame
Increasing Need for Enterprise Analytics
Source: 6th Annual Teradata Report on Enterprise Decision-Making, conducted by IDC, November 2007
25% 75%No Yes
Source: 6th Annual Teradata Report on Enterprise Decision-Making, conducted by IDC, November 2007
2.00
3.00
4.00
5.00
Importanceto Org
EffectiveUse in Org
Mean Scoresn=1,072
Important/Excellent
Unimportant/Poor
Q: In your opinion, how important to your organization’s decision making is access to real-time data and information? For this question, “real-time” is defined as data that is up-to-date within a few seconds to a few hours. Q: Does your organization have access to “real time” data and info to make decisions?
More “Real Time” Information Wanted
• 78% of orgs claim “real-time” data access> But a gap exists between “Importance” to Org and “Good”
use of that data within Org
Global Business Intelligence Need Validated
• Business Intelligence (BI) tools market will continue to grow at a compound annual growth rate of 11% over next 5 years.
• Most companies see need to expand use of BI, but also under see opportunity for improvement.> 73% say they have executive-level support for BI initiatives> Only 11% rated themselves as “excellent” in use of BI> Only 15% rated top management as “excellent” in
understanding the need for BI tools investment
Source: Making Business Intelligence Work report, conducted by IDC, June 2008
Barriers to Use of BI
• Business:> Lack of well-defined performance indicators> Turf wars among business units that don’t want to share data
• IT:> Employees fear being disintermediated by BI systems> Organizations confuse analysis with action; they do not use
results to make decisions/take action.
Source: Making Business Intelligence Work report, conducted by IDC, June 2008
High Performing BI Practitioners
• Higher competency in leveraging real-time information for rapid, fact-based decision making
• Greater level of urgency about combining structured data with unstructured content
• Ahead of peers in providing BI tools access to stakeholders (i.e. customers, partners) and operational/ customer-facing staff
• Stronger investment by upper management in BI • More rigorous about measuring financial return from BI
initiatives • Heavy reliance on BI systems
> 23% indicated their company would experience “immediate” negative impact if BI system was out of service versus 10% of all organizations surveyed
Source: Making Business Intelligence Work report, conducted by IDC, June 2008
Active Enterprise Intelligence
Intelligence + Speed = AEI• Intelligence – Treat information
as a strategic corporate asset – integrate data from across the enterprise for better decision making
• Speed – Extending that intelligence to more decision-makers – front-line workers, partners, suppliers and customers – to enable decision making at the right time and place
• More decisions, better decisions, faster decisions
Hundreds of Strategic Decisions
Hundreds of Thousands of Operational Decisions
Strategic Intelligence
Operational Intelligence
Source: “Competing on Analytics”, Thomas Davenport, Jeanne Harris
65%
36%
77%
40%
23%
8%
33%
23%
Have significant decisionsupport/analytical capabilities
Value analytical insights to a verylarge extent
Have above average analyticalcapability within industry
Use analytics across their entireorganization
High Performers Low Performers
Competing on Analytics = Performance
Global Leader in Enterprise Data Warehousing
• Teradata helps organizations make smarter, faster decisions that help them achieve competitive advantage
• Exclusive focus on data warehousing and enterprise analytics to enable organizations to leverage data as a strategic corporate asset for analysis and decision making
• High-performance parallel database technology, world-class scalable hardware
• Full suite of data management and analytical solutions
• Data warehousing consulting and support services
• Partnerships with key analytic technology providers and system integrators
The Teradata Difference
Raising Intelligence• Our people distinguish us• Our technology outperforms
every alternative• We’re sharply focused on
innovation• Our customers form a global
community of excellence• Our partners extend your
possibilities
Top Ten Reasons to Choose Teradata
1. A Single View of Your Business2. Smarter Strategic Decisions –
Faster 3. Front-Office meets Back-Office4. Proven Experience5. Strong Customer References6. Industry Expertise7. Powerful Technology8. Strong Partnerships 9. A Full Suite of Services10.Focus on Data Warehousing
Teradata Portfolio
Industry-Leading Technology
Technology Demands• Extreme scalability• Extreme performance• Extreme availability • Extreme data load
and access
Mission Critical 7 x 24
Teradata’sMulti-dimensional Scalability
Data Volume(Raw, User Data)
SchemaSophistication
QueryFreedom
QueryComplexity
QueryConcurrency
MixedWorkload
Query Data Volume
DataFreshness
Teradata can scale simultaneously across multiple dimensions. Driven by business!
Competition scales one dimension at the expense
of others.Limited by technology!
.Retail
.• Enterprise Offer
Management (CRM)
• Demand and Supply Chain Management
• Retail BI
FinancialServices and
Insurance• Enterprise Risk
Management• Active
Customer Management
• Capital Markets Foundation
Healthcare.
• Healthcare Intelligence Platform
. Manufacturing
.• Demand and Supply
Chain Management– DDSN– Supply Chain
Accelerator (SAP APO)
• Manufacturing Performance
– Warranty and Quality
Comm.Media and
Ent.• Network
Signaling Warehouse
• Media and Entertainment Foundation
.Travel
.• iPNR • Airline
Decisions• Tech Ops
MRO
.Transportation
.• High Performance
Postal (HPP)• Transportation
Decisions (TD)
Teradata Industry Programs
ERM for FSSungardMantasNorkomSAS
ERM for InsDFA
All ProgramsMeridian Technologies
Thomson Healthcare IntelimedixViPSEPICAccentureBearingPoint
Network Signaling Warehouse
Agilent10e
Enterprise Offer Management
CopientInfinian
DCMSAS
Retail BIMicroStrategy
Tech Ops MRO
AttensityFYI Corp.
High Performance Postal
AccentureHyperion
Transportation Decisions
Hyperion
Demand and Supply Chain Management
BristleconeSAP
Manufacturing Performance
Bearing PointAttensity
Industry Partners
Finance Performance ManagementDecision Experts:• AP/AR/GL• Fixed Assets• Inventory• Order Management/Procurement
Customer Management• Teradata Relationship Manager V6• CEM: Customer Experience
Management (Real Time)• MRM: Marketing Resource
Management (Workflow)
Demand Chain Management• Seasonal Profile• Demand Forecasting, • Promotions Management• Automated Replenishment/ Time Phased• Allocation
Teradata Horizontal Solution Programs
Data Warehouse Platform Services, Tools and Utilities
Industry Data Models, EDW Roadmap Models, Master Data Management
Hyperion/Oracle, SAP Assetlink, Infor, Attensity, NCR Customer Power, Copient
Vision Chain, Steelwedge, Descartes, SASSolution Partners
Enterprise Solutions
Oracle, SAP, SAS
Business Intelligence/Data Mining
Business Objects, Cognos, KXEN, Oracle, Microsoft, MicroStrategy, SAS
Application/Data Integration
Attensity, Business Objects, GoldenGate, IBM, Informatica, Oracle, SAP, SAS
Systems Management/Infrastructure
BEZ, CA, IBM, Protegrity
Horizontal Solution Partners (selected)
Industry Data Models, EDW Roadmap Models, Master Data Management
Data Warehouse Platform Services, Tools and Utilities
Teradata Solution Portfolio Framework
Teradata Analytical Solutions Leverage Enterprise Intelligence to Solve Business Problems
• Master Data Management > Create a single environment where
master data can be consistently described, used, synchronized and stored
• Customer Management > Build enduring, lasting and profitable
relationships with customers through superior customer management
• Finance and Performance Management
> Improve the speed and quality of financial reporting, reduce finance infrastructure costs, and proactively manage enterprise performance
• Demand Chain Management > Increase customer service levels
and sales while reducing inventory, by understanding and accurately predicting demand by store by item
• Supply Chain Management > Improve supply chain operations for
higher yields, improved customer service, reduced cycle times, and lower inventories
• Profitability Analytics > Make better decisions by leveraging key
customer data to calculate the true value of customers, products and services
• Teradata Integration Suite for SAP > Take advantage of certified integration
across the SAP NetWeaver stack, delivering seamless integration and leveraging analytical delivery tools already in place
Solu
tion
sIn
fras
truc
ture
Enterprise Applications
Broad, integrated applications covering multiple industries and functional areas.
Specialized Analytic Applications
Specific horizontal and vertical applications (e.g., supply chain management or retail merchandise management).
Analytic and Decision Making Services
Enterprise reporting and OLAP, visualization, rules engines, and data mining/modeling tools.
Middleware Enterprise application integration (EAI), and Application Servers.
Data Acquisition and Integration
Data extract, transform, and load (ETL); data profiling/quality, and change data capture tools (replication).
Systems and Infrastructure Management
Performance monitoring and usage capacity planning, security, and application/database development tools.
Teradata Partner Portfolio
39 >
Outstanding Growth in Teradata Certified Professional Program
• Industry standard certification program measures and validates technical abilities that help customers and partners take advantage of Teradata's powerful technology.
• Over 35,500 total certifications – 14,700 individuals certified worldwide.
– 1,750 individuals are Teradata Certified Masters– 45% of them are Teradata associates
– www.Teradata.com/Certification
> Consistent level of expertise> Increased ROI
> Quantifiable skill evaluation
Teradata Has the Consulting and Support Services to Generate the Highest ROI
Teradata Expertise• Enterprise Data Management
> Enterprise Architecture> Data Integration> Logical Data Models> Industry Expertise> Business Analytics
• Operational Excellence> System Performance> Availability> Business Continuity/
Dual Active> Upgrades and
Migrations
External Expertise• Teradata Certified Professional
Program – established in 1999> 18,500 Certified Individuals> 3,500 Teradata Certified
Masters• Teradata University Program• Partnerships with SIs and ISVs
> Global SIs: Accenture, BearingPoint, and Deloitte relationships strengthened
> Local SIs> SAP and Siebel Programs> Third-party industry
consultants
Teradata Confidential42 > 04/23/23
Teradata Petabyte Club
Customers with > 1PB of Spinning Disk(as of 9/9/2009)
> eBay> One of the world’s largest retailers> One of the largest US Banks> A leading telecommunications provider> A Fortune 100 technology company> One of the world’s top computer
suppliers
Outstanding Growth in Teradata Certified Professional Program (TCPP)
• Industry standard Certification Program measures and validates technical abilities that help customers and partners take advantage of Teradata's powerful technology> Consistent level of expertise> Increased ROI> Quantifiable skill evaluation
• Established in 1999, TCPP has award a total 50,900 Teradata Certifications - Teradata 12, V2R5 and V2R3 Certification Exam Tracks> 18,500 total individuals certified worldwide> 3,500 individuals are Teradata Certified Masters > 7,460 new Certifications awarded worldwide in 2009
• Innovation and Growth 2009 - 2010> New Teradata 12 Certification exams launched
www.Teradata.com/Certification
• Consistent level of expertise• Increased ROI• Quantifiable skill evaluation
Outstanding Growth in Teradata Certified Professional Program (TCPP)
• Industry standard Certification Program measures and validates technical abilities that help customers and partners take advantage of Teradata's powerful technology
• Established in 1999, TCPP has awarded a total 50,900 Teradata Certifications - Teradata 12, V2R5 and V2R3 Certification Exam Tracks> 18,500 total individuals certified worldwide. > 3,500 individuals are Teradata Certified Masters > 7,460 new Certifications awarded worldwide in 2009
www.Teradata.com/Certification
Dispelling The Teradata Myths!
Training Materials on Teradata-University
•Dispelling the Myths!>Presenter: Ed White, Director of Teradata Product
Marketing >Course #: 47184, (45 minutes)
– Description: This presentation will help you dispel the “Teradata Myths” that led to our high price perception. You will learn how Teradata’s price, total cost of ownership, and business value make Teradata the number one choice for analytics for customers of any size and need. Teradata’s platform family covers all market segments for data warehousing and can provide the solution that’s right for the customer while delivering the lowest TCO and highest business value.
Objective
Dispel the Myths• Myth – Any fictitious story, or unscientific account,
theory, belief, etc., usually spread by a competitor • Dispel – To cause to vanish, to drive away with facts
These myths are reinforced by
misleading claims from our competitors
Common Teradata “Myths”
• Teradata is not innovative• Teradata is expensive because
it is the “Gold Standard”• Only really big companies run
Teradata• Teradata is only for large-scale
enterprise data warehousing• Teradata maintains high prices • Competitors have lower TCO
than Teradata• Competitors are replacing
Teradata systems
Teradata Is Not Innovative
The only databasebuilt specifically
for MPP data warehousing
Data Warehousing DatabasesOLTP Databases
(with “bolt-on” DW features)
Built from inception for data warehousing
Teradata
Imitated but not Duplicated!
Teradata Innovation
A History of Vision and Market Leadership• Teradata invented data warehousing• We built the first data warehouse appliance
> Teradata Database Computer (DBC/1012) Fortune Magazine Product of the Year 1986
• We pioneered the EDW market• The first terabyte data warehouse was built on Teradata • The first petabyte data warehouse was built on Teradata • We pioneered the Active Enterprise Intelligence™ market• Leadership position of Gartner’s Magic Quadrant
since inception• Setting the industry vision for Cloud Computing and
Agile Analytics• We announced the Fastest Data Warehouse in the World, first
100% Solid State Appliance in 2009
Teradata 13
Powerfully Simple• Undisputed Best Database for Analytics
> Ranked #1 by Leading Industry Analysts> Easy to Manage > Highest Performance> Advanced Workload Management > Optimized for OLAP, Data Mining,
Geospatial• and a first for data warehousing:
• Teradata Virtual Storage – Automated Multi-Temperature
Data Warehousing• Temporal Coming Soon…
– Time Series Analysis
The Magic Quadrant is copyrighted 12/2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Teradata – We Are “The Gold Standard”
Gartner Magic Quadrant 2009
“ Teradata’s solutions, which include the data warehouse platform, data models and professional services dedicated to data warehousing, set it apart from the rest of the market.”
Forrester Wave – More Analyst Proof
“ Teradata provides the most scalable, mature, and flexible EDW solution portfolio on the market, and through its recently released 2550 and 1550 platforms offers an increasingly cost-effective portfolio for diverse customer requirements.”
– Forester wave TM: Enterprise Data Warehousing Platforms 2009
“ [Teradata] The smallest among our ranked suppliers, with annual revenue of $1.71 billion, is nonetheless among the most strategic. Marquee customers like Wal-Mart, Coca-Cola Enterprises, eBay, and Overstock.com attribute much of their success to the competitive intelligence they mine through their ‘partnership’ (and that’s the word they use most often) with this leading data warehouse and analytics software vendor.”
– InformationWeek
Source: “Down To Business: The 10 Most Strategic IT Vendors,” InformationWeek, Feb. 19, 2010.
InformationWeek’s Top 10 Most Strategic Vendors
“ Teradata is unbelievably good and has been a big help to us.”
– Patrick Byrne, CEO, Overstock.com
Teradata Must Be Expensive Because It Is The “Gold Standard”?
• We are the “Gold Standard” but…• Our systems are priced to be competitive with our
primary competitors in each market segment including:> Hardware> Storage> Database> Maintenance and Support> Software Subscription> Consulting
Teradata’s Pricing Strategy
$40KIf you already have an Intel® Server, you can start with the Teradata Data Mart Edition for only $40K (U.S. list price for a dual core Teradata Data Mart Edition based on Accelerate Program Discount)
$16.5KTeradata Extreme Data Warehouse Appliance is priced at only $16.5K/TB (U.S. list price)
$150KThe Teradata Data Mart Appliance starts at only $150K (based on Accelerate Program Discount)
Under $1MGet a complete, scalable 6TB Teradata data warehouse solution for less than $1M, which includes Implementation Services, 2580 Data Warehouse Appliance, Informatica ETL tool, and your choice of leading business intelligence tools
Priced to Compete…
“ Teradata allows customers to engage in several market microtrends. With the publication of lower pricing and greater discounts, it has addressed increased pricing pressure in the market.”
– Gartner 2009 Magic Quadrant for Data Warehouse Database Management Systems
Gartner on Teradata Pricing
Price Per Terabyte
• The industry has conveniently adopted Price Per Terabyte as the de-facto pricing metric> It’s a common metric to evaluate data warehouse systems> It’s easy to calculate and understand
• It’s not a good pricing metric> It’s a “storage metric” not a “capability metric”> It doesn’t account for performance, manageability,
availability, scalability, investment protection, etc.• It should be a consideration, but not an important
purchase criteria
• Was price per square foot the primary purchase criteria for your home?
• Why would you buy your data warehouse based on a price per terabyte then?
Which System is More Expensive?
Teradata Active EDWPrice = $3,500,000
Price/TB = $175,000
AppliancePrice = $700,000
Price/TB = $35,000
20 Terabyte System Example
Price Per Terabyte
$0
$50,000
$100,000
$150,000
$200,000
Price/TB
Teradata EDW
Appliance
Price Per Application, Price Per User
Teradata Active EDWPrice = $3,500,000Price/TB = $175,000# of Apps = 30# of Users = 1,200
Cost Per App = $117,000Cost Per User = $2,917
AppliancePrice = $700,000Price/TB = $35,000# of Apps = 2# of Users = 50
Cost Per App = $350,000Cost Per User = $14,000
20 Terabyte System Example
Which System is More Expensive?
Teradata Active EDW Is Less Expensive
20 Terabyte System Example
Price Per Application, Price Per User
$0
$50,000
$100,000
$150,000
$200,000
Price/TB
Teradata Active EDW
Appliance
$250,000
$300,000
$350,000
Price/App Price/User
Look beyond price per Terabyte!
Teradata Active EDW 5600 Capabilities
Ease of UseIntelligent Scan
Data Model Flexibility
Multiple Applications
Integrated Data
Query Concurrency
Consistent PerformanceIn-Database Analytics
Query Freedom
Multi-Temp
Investment Protection
Availability
Mixed/Active Workloads
Data Freshness
Agile Analytics
Data Scalability
Active EDW 5600
Not an “Apples-to-Apples” Comparison
Active EDW vs. Data Warehouse Appliance
Ease of UseIntelligent Scan
Data Model Flexibility
Multiple Applications
Integrated Data
Query Concurrency
Consistent PerformanceIn-Database Analytics
Query Freedom
Multi-Temp
Investment Protection
Availability
Mixed/Active Workloads
Data Freshness
Agile Analytics
Data Scalability
Data WarehouseAppliance 2580
Only Really Big Companies Run Teradata
Annual Revenue of Teradata Customers
35% Less Than $1 Billion Revenue
Greaterthan$5B
(25%)
$1B-$5B(45%)
$1B-$5B(45%)
Lessthan$1B
(35%)
Teradata – For Companies of All Sizes
“ I never thought we’d be able to afford Teradata.”
– Kevin Baartman, VP of Information Services, Lund Food Holdings Inc., a 21-store upscale grocery chain, Teradata Magazine, Vo. 8, No. 3
Teradata – For Companies of All Sizes
• For every Bank of America> There is also Toho Bank, St. George
Bank, Shikoku Bank, Bank of New Zealand, and Standard Bank of Russia
• For every SuperValu> There is also Cabella’s, Applebees,
Hallmark, Haggen Foods, Giant Tiger, and Lund Foods
• For every Harrah’s> There is also Silverton Casino and
Mohegan Sun• For every Nationwide
> There is also Alfa Insurance, Harvard Pilgrim Healthcare, and Corona Direct N.V.
Teradata is Only for Large-Scale Enterprise Data Warehousing
Data Warehouse Market Segmentation
Enterprise Data Warehouse
Active Data Warehouse
Low
Extreme
Low ExtremeData Volumes
Com
plex
ity
– Nu
mbe
r of U
sers
, Dat
a In
tegr
atio
n,
Mix
ed W
orkl
oad,
Ava
ilabi
lity
Data Warehouse Market Segmentation
Enterprise Data Warehouse
Active Data Warehouse
Low
Extreme
Low ExtremeData Volumes
Com
plex
ity
– Nu
mbe
r of U
sers
, Dat
a In
tegr
atio
n,
Mix
ed W
orkl
oad,
Ava
ilabi
lity
ExtremePerformance
ScalableData Mart
100XData Volumes
General-PurposeData Mart/Data
Warehouse
Teradata – Platform Family Covering All Market Segments
Enterprise Data Warehouse
Active Data Warehouse
Low
Extreme
Low ExtremeData Volumes
Com
plex
ity
– Nu
mbe
r of U
sers
, Dat
a In
tegr
atio
n,
Mix
ed W
orkl
oad,
Ava
ilabi
lity
Data Warehouse Appliance
Extreme Performance Appliance
Data Mart Appliance
Extreme Data
Appliance
Active Enterprise
Data Warehouse
5600Extreme
Performance
ScalableData Mart
100XData Volumes
General-PurposeData Mart/Data
Warehouse
Teradata Maintains High Prices
While database functionality has increased
Pushing the Envelope on Price/Performance
• Over the past five years, on an equivalent performance basis, the price of Teradata Active EDW system performance has dropped from $1M to less than $300K
List
Pri
ce fo
r Eq
uiva
lent
Per
form
ance
Price for a Teradata Performance Unit
201020092008200720062005(000s)
$1,200
$1,000
$800
$600
$400
$200
$0
5400
5450
55005550
55555600
Teradata Pricing Scorecard
70% price decrease over
the last 3 majorplatform generations
System Performance Up ~220%
New Database Functionality
Automatic, Built-In Core Database/ Optimizer
Advancements
Intelligent Scan
Elimination
Native Geospatial
SQL ExtensionsIn-Database Data Mining
Granular Performance Management
Viewpoint
Improvements over the last three major database releases
While Database Performance and Functionality Has Increased
Teradata Is Costly and Complex To Manage
• No optimizer hints needed• No need to manage parallelism• No need to manage physical computing
nodes• No need to manage physical disk
subsystem • No re-orgs needed• No index rebuilds needed• No partitioning or re-partitioning required• No detailed space management needed• No memory/cache management needed• Simple database and table definition• Minimum ongoing maintenance • Advanced workload management• Built-in high availability and failover
TeradataSelf-
Managing File
System
Tables
Tablespace
Logical Vol
Files
File System
Disk Group
Teradata Database does most work automatically!
Easy to Manage
Customers Say … It’s Easy to Manage
“ I would love to say that I spend half my time administering the Teradata data warehouse, because when you consider the EDW's importance to the company, it should be half my time. But the truth is that I spend a lot more time maintaining other databases and performing other aspects of my job than I do working on the Teradata data warehouse.”
– Sandy Rumble, Data Center Manager, PING, Inc.
“ The Teradata data warehouse environment was designed to be self-managing, and most common DBA tasks are automated. In fact, we had less than one full-time DBA assigned to keeping the Teradata systems running. The data warehouse supported multiple applications and users and contained more than 6TB of data. Most of the production DBAs work was proactive rather than reactive. And as we scaled users and applications, the administration of the system remained relatively constant.“
– Jim Blair, Data Warehouse Consultant and Former Sr. Manager of Data Warehouse Operations at a Major Healthcare Company (Now A Teradata Employee)
Customers Say … It’s Easy to Manage
Competitors Are Replacing Teradata
* Combined replacements of these competitors last seven years: DataAllegro, Greenplum, IBM, Microsoft, Netezza, Oracle
Number of Times Competitors Have Replaced Teradata
Customer Data Warehouse Systems*
Number of Times Teradata Has Replaced Competitive Data
Warehouse Customer Systems
Fewer than ten Teradata Replacements by Competitors*
200+ Competitive Replacements By Teradata
Worldwide Competitive Replacement Scorecard
Teradata vs. Competitors
Data Warehousing 2004-2010
Teradata 200+
Competitors<10
Competitive Scoreboard
Summary
Dispelling the Myths…
Myth FactTeradata is not innovative Teradata is the industry leader as
recognized by Gartner and ForresterTeradata is expensive because they are the “Gold Standard” Teradata is competitively priced to win
Only really big companies run Teradata 35% of Teradata customers have annual revenues less than $1B
Teradata is for large-scale enterprise data warehousing
Teradata has a platform family that covers all market segments
Teradata maintains high prices What cost $1M five years ago costs less than $300K today
Competitors have lower TCO than Teradata Teradata is easier and less costly to manage than other databases
Competitors are replacing Teradata customer systems
Competitors (combined) have replaced fewer than ten systems while Teradata has replaced more than 200 competitive systems over the past 7 years
Acquisition Cost
Acquisition Cost
Tota
l Cos
t of
Ope
rati
ons
Sys Admin
Integration Costs
Disruptive Upgrades
Competitors
Sys Admin
Incremental Upgrades
Teradata
Teradata’s TCO Advantage
• No System Integration Required> Simple to install> Faster time-to-value
• Lower Cost of System Administration> Easier to manage> Requires fewer DBAs
• Superior Investment Protection> Scalable, modular growth> Incremental upgrades
More applications equal more value with an integrated data warehouse environment
$0m
$10m
$20m
$30m
$40m
$50m
$60m
$70m
1 2 3 4 5 6 7 8 9 10Number of Applications
COST
VALUE
Teradata Active EDWTeradata DW Appliance
Total COST of Ownership
Teradata Active EDWTeradata DW Appliance
Total VALUE of Ownership
Teradata’s Value Advantage
• Teradata’s integrated data warehouse delivers Lower TCO and Greater Value as the number of applications grows
Teradata On The Extremes
• Extreme Performance> Millisecond operational query responses> Service level attainments >99%> 1M queries per hour
• Extreme Scalability> True “slope of 1” linear scalability> 10,000 concurrent users per day> 6 customers in “The Petabyte Club”
• Extreme Value> AT&T - $1B business value from their Business Intelligence DW> 6 U.S. states – combined $1.5B improved tax revenue> Continental Airlines - $500M revenue/savings> Single queries worth $10M
Teradata Customers Drive Extreme Value
AT&T Wins 2009 Computerworld “Enterprise Intelligence” AwardCompany Honored for Top Project in Customer Intelligence and Management Category
Because the solution touches nearly every area of the business, it has been responsible for saving the company more than $1 billion since its initial implementation.
– AT&T- News Room; October 29, 2009
From “Worst to First”Continental Airlines uses active enterprise intelligence to minimize the impact of irregular operations, such as canceled, diverted or delayed flights. Continental has seen a $500 million increase in revenues and cost savings in the last six years. The carrier has also gone from the worst-rated airline to the top-rated, with improved customer satisfaction and loyalty year after year.
– Teradata Magazine-September 2007
Operating Costs> Simple to install> Easy to manage> Lowest overall Total Cost of Ownership> Investment protection
as you grow
TCOTCA + Operations
Added Value> Fast time to market> Industry expertise> Industry data models> Value of integrated
data> Strategic and
operational intelligence> Industry leading
customer references
ValueTotal Value Opportunity
System Costs> Competitive in all
market segments> Right-sized platforms
and price points to fit any budget
PriceTotal Cost of System
Acquisition and Maintenance
CompetitiveAcquisition
PriceTeradata Customer Advantage
Teradata
Competitive Prices, Lower Cost, Higher Value
Teradata Summary
• The Undisputed Gold Standard For Data Warehousing• At Competitive Prices• Driving The Highest Business Value
We are not considering Teradata because you are too expensive…
Objection Handling
Handling the Expense Objection
• Expensive Relative to What?> Competitor Alternatives?
– We are priced to compete vs. primary competitors in all market segments
> Past Pricing or Maintenance?– We’ve lowered prices by
~70% over the past three major platform generations– 40% in the last two years alone
– Maintenance rates and options are priced on top of competitors as a % of net purchase price
> Business Value Delivered?– Teradata customers drive superior ROI from their systems– Some even measured their benefits in Billions
OK – Prove It!
Next Steps• Peer Advantage Reference Calls
> Talk to our customers to validate the value they drive with Teradata – Teradata customers conduct more
than one thousand reference calls each year
• Validate with our TCO Analyzer> Use our tool (either assisted or unassisted)
to input your specific variables and assumptions
• Business Impact Modeling > Teradata can help you conduct
a formal Business Impact Model specific to your industry and business