terminal bench marking whitepaper
TRANSCRIPT
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By Goutam Mangaraj
Terminal BenchmarkingWipro Thought Leadership
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EXECUTIVE SUMMARY
This paper showcases Wipros thought leadership around the enterprise-wide fuel Terminal Benchmarking
area, which is an industry trend that has emerged over the past few years. The paper articulates Wipros
point of view around the business drivers for benchmarking, the process for benchmarking, some important
KPIs and finally an IT solution to enable this process. The IT solution that Wipro proposes is detailed in one of1
our earlier papers, i-Terminals
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TABLE OF CONTENTS
1.0 Introduction to Benchmarking................................................................................4
2.0 Benchmarking of Fuel Terminals Business Drivers...............................................4
3.0 How to benchmark fuel terminals across the enterprise?......................................5
3.1 Benchmarking Process...................................................................................................5
Tools & Systems...........................................................................................................6
Roles & Responsibilities..................................................................................................7
Benchmarking Components (Indicative List)............................................................................8
Sample Graphs..........................................................................................................11
Critical Factors for a Successful Benchmarking.....................................................12
References...................................................................................................................13
3.2
3.3
3.4
3.5
4.0
About the Author.........................................................................................................13
ABOUT WIPRO TECHNOLOGIES...................................................................................14
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1.0 Introduction to BenchmarkingBenchmarking is the process of comparing one's business processes and performance metrics to industry bests and/or
best practices from other industries. Benchmarking involves management identifying the best firms in their industry, or
any other industry where similar processes exist, and comparing the results and processes of those studied (the
"targets") to one's own results and processes to learn how well the targets perform and, more importantly, how they do
it.
The concept of "best practice benchmarking" or "process benchmarking helps organizations to evaluate various
aspects of their processes in relation to best practice companies' processes, usually within a peer group defined for the
purposes of comparison. This then allows organizations to develop plans on how to make improvements or adapt
specific best practices, usually with the aim of increasing some aspect of performance. Benchmarking may be a one-off
event, but is often treated as a continuous process in which organizations continually seek to improve their practices andhelp them achieve business excellence.
The benchmarking process for storage terminals has been there since a long time but it lacked a systematic approach.
With the advancement in IT tools and technologies, now the benchmarking efforts can be more cohesive, more aligned
towards vision and mission of oil storage and distribution companies. There are several challenges, which are faced
during benchmarking exercise, viz. disparate data sources resulting from silo IT implementations, more efforts spent on
collecting and compiling data rather than on validating and analyzing them, no standardization of existing processes
across corporation, data quality issues, lot of time consuming manual efforts, no standard process for opportunity
capture and follow through, etc.
2.0 Benchmarking of Fuel Terminals Business Drivers
Terminal BenchmarkingWipro Thought Leadership
Current Scenario Snapshot The benchmarking process will help the companies to find out their current standing
i.e. what is their performance at this point of time vis--vis desired level
Improve Terminal Performance Once a target is set for certain KPIs, then over the period of time those indicators
could be closely monitored against set targets and subsequent steps can be taken to enable them meet those
targets hence resulting in improvement in terminal performance
Savings in terms of Money & Efforts - Once a centralized benchmarking effort is done, then it results in lot of cost
savings as there would be no need to carryout separate localized efforts on benchmarking process. Further, it would
result in lot of savings in manpower efforts to generate inter terminal comparison reports
Drives Knowledge Management Energy industry has a perennial issue of ageing workforce but once
benchmarking is done, then the various efforts which are taken to improve the performance metrics would be
captured and the same can be referred in future on need basis.
Efforts aligned to Company Strategic Goals Benchmarking will channel the performance improvement efforts
towards target companies vision/strategic goals such as incident free work place or maximize shareholders
returns on investments (profit maximization) etc.
Framework for Comparing Apples-to-Apples Benchmarking efforts provide a platform to compare performance
of different assets in different location on similar platform, i.e. it allows users to bring all terminals to common
comparison platform by correcting the different data sets with respect to corresponding applicable inflation rate,
exchange rate and purchasing power as per applicable country scenarios.
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Identify Processes
Perform Actions Determine KPIs
WIPRO TECHNOLOGIES
3.0 How to benchmark fuel terminals across the enterprise?
Identify Processes: The first step in benchmarking is to identify various processes (functions), which ought to be
included in the benchmarking process. All the processes which, when monitored on a continuous basis, can result in big
fat payouts or quick gains on a sustainable basis should be included. An effort cum returns matrix can be prepared to
arrive at the best-case scenarios that should be picked under benchmarking efforts. For example continuous
monitoring of maintenance function can lead to prudent maintenance strategies resulting from optimum spare parts
inventory, similarly continuous monitoring of operations function can lead to identification of over capacities of
inventory space thereby leading to rationalization of tank storage space.
Determine KPIs: Next step involves identifying the key performance indicators that capture the major performance
outputs of the selected functions/processes. Generally, Pareto rule (80-20) is applicable to most of the industries. 20% of
the KPIs could be responsible for 80% performance output of the processes; hence those 20% KPIs must be included for
monitoring purposes. For example Gate to Gate time, Maintenance cost per m3 of fuel handled, FTE cost per m3 of fuel
handled, etc.
Configure Alerts/Warnings: Proper alerts (High-High, High, Low, Low-Low) should be configured so that the deviations
of KPIs from the target benchmarking efforts could be captured before they become potential threats for bottom line
erosion. For example The tank level-monitoring alert can be fixed at 95%(High-High), 90%(High), 20%(Low), 5% (Low-
Low)
Measure KPIs: Next step involves monitoring of KPIs at frequent interval of time to identify opportunities to enhance
operational efficiency. Different set of KPIs require different set of data fetching rates, e.g. some KPIs can be monitoredon minute-minute basis, some hourly basis, others on weekly or monthly basis.
Perform Actions: On observing any deviations from predetermined targets, assigned users should perform remedial
actions as well as document their learning for future reference by other colleagues in similar scenarios. The objective is
to have optimum number of terminals to perform in first quartile. This can be achieved by equipping employees with
tools and technologies which will allow them to operate in concurrence with best standards, procedures and controls,
follow good maintenance practices to achieve high asset integrity, excellent HSSE performance, and outstanding
customer service, in synchronization with stable financial performance.
These processes will result in sustained improvement of business performance over a period of time. Monitoring and
improvement of the KPIs is a continuous process that has to be carried on till there is a need to drastically change the
existing benchmarking processes in order to match current changed business scenarios that make existing processes
irrelevant.
Terminal BenchmarkingWipro Thought Leadership
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3.1 Benchmarking Process
Configure AlertsMeasure KPIs
Improve
Performance
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1Our earlier paper (i-Terminals) had emphasized on the importance of terminal benchmarking for achieving overall
improvement in performance of terminal operations. Further, using the solution (i-Terminals), the data can be captured
from different IT systems like Operations data (Terminal Automation System), Inventory data (Tank Farm Management
System), Quality data (Analyzers/LIMS), Maintenance & HSSE data (in-house Oracle/SQL based systems), and Sales, HR
& Finance data (ERP Systems) and then converted into valuable information in form of dashboards, KPIs, alerts, etc.
Terminal BenchmarkingWipro Thought Leadership
6 | www.wipro.com
3.2 Tools & Systems
Dashboards Lost opportunity Gap Analysis
Charts Alerts Trends
Monthly Reports Daily Reports Analytics
i-Terminals
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Terminal BenchmarkingWipro Thought Leadership
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3.3 Roles & Responsibilities
Arrange training sessions
Decide consistent KPIs to monitor organization wide performance status
Identity Best & Worst scenarios in various terminal operations
Share findings with Terminal & Geo - level managers
Plan issue focused projects to identify and eliminate inefficiencies
Compare published results for respective terminals in that geo
Indentify areas of inefficiencies
Drill down to causes of inefficiencies
Take steps to remove / reduce those efficiencies
Understand use of tool and train appropriate resources
Validate terminals related data with various functional departments (Assess data quality, correct inconsistencies)
Allow results to be published
Head Quarter Level Manager
Geography Level Manager
Terminal Level Manager
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Terminal BenchmarkingWipro Thought Leadership
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3.4 Benchmarking Components (Indicative List)
HSE
Quality
Energy
Operations
Finance
Benchmarking KPIs - Data Sources
Relationship Diagram
Gate to Gate
TimeHSE
Energy
Consumption
Terminal
Automation
System
Oracle/
SQL Server
ERP/
Oracle/
SQL Server
(Indicative Diagram)
Incident free working hours
Number of Recordable Injuries
Amount of Spill Volume
Number of Off specs
Quality Giveaway
Quality Loss
Electricity Consumption Quantity
Water Consumption Quantity
Other Utilities Cost
Opening Versus Closing Stock
Capacity Utilization Ratio
Mode Wise Volume receipt
Labour costs, Contractor Costs
M&R Cost, Salary & Overtime Costs Depreciation
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Let us consider the benchmarking of terminals based on gate-to-gate timings for each terminal. For this purpose, we
have divided the entire gate-to-gate time into distinct activities and sub-activities that take up a trucks time at a
terminal.
Terminal BenchmarkingWipro Thought Leadership
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1. Entry queue
2. Entry Process
3. Staging Process
4. Parking & Waiting
5. Loading Process
6. Post Loading
7. Exit
Sr. No Activity Sub-activity KPI Calculation Remarks
1 Entry Queue Entry Queue Periodic Survey(Average value)
Manually input into a form
2 Entry Process Truck / DriverValidation
Time in minutes
waiting to enter
terminal gate
Time in minutes to
validate truck / driver
Formula: {Start time of
activity no. 5 - 4 - 3 -Start
time of activity no. 2}
Start time of activity
no. 2 = Card swipe time in
TAS at entry gate reader
Start time of activityno. 5 = Card swipe time in
TAS at staging reader
3 Entry Process ReachStaging Area
Periodic Survey
(Average Value)
Manually input into a formDriving time to
staging area
4 Entry Process StageQueue Time
Time waiting
before start
of staging process
Formula: {Start time of
activity no. 5 - 3 - Start
time of activity no. 2}
Start time of activity
no. 2 = Card swipe time in
TAS at entry gate reader
Start time of activity
no. 5 = Card swipe time in
TAS at staging reader
5 Staging
Process
Stage Load Card out time - Card in
Time at staging reader
Available in TASTime taken to stage
a load
6 Parking &
Waiting
Drive to
Parking Area
Periodic Survey
(Average Value)
Manually input into a formTime taken to reach
parking lot
7 Parking &
Waiting
Wait at
Parking Area
Waiting time
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Terminal BenchmarkingWipro Thought Leadership
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Sr. No Activity Sub-activity KPI Calculation Remarks
8 LoadingProcess
Drive to
Loading Bay
Periodic Survey
(Average Value)
Manually input into a formTime taken to reach
loading bay
11 LoadingProcess
Load Product Product flow stop time
- Product start time
Time taken to
load product
9 LoadingProcess
Connect Truck Periodic Survey
(Average Value)
Manually input into a formTime taken to prepare
vehicle for loading
10 LoadingProcess
Enter Load
Details
Product flow start time -
Card-in time at bay
Available in TASTime taken to enter
load details
12
13
Loading
Process
Post Loading
Disconnect
and Leave Bay
Drive to
Document
Printing Station
Card-out time - Product
flow stop time
Card-in time at document
printing station -
Card-out time at loading bay
Time taken to
disconnect truck
and leave
Time taken to drive
to document
printing station
Available in TAS
Available in TAS
Available in TAS
14 Post Loading CollectDocumentation
Card-out time at document
printing station - Card-in time
at document printing station
Time taken to
collect document
Available in TAS
15 Exit ExitTerminal Gate
Card-in time at exit gate -
Card-out time at document
printing station
Time taken
to exit terminal
Available in TAS
The above KPIs would then need to be normalised to account for differences in vehicles sizes, average number of
products loaded per load, average number of compartments loaded per load, average quantity loaded per load, etc.
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Terminal BenchmarkingWipro Thought Leadership
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3.5 Sample Graphs
Maintenance & Repair Costs / Throughout Terminal Opex/Throughput
Investment Analysis
Opportunity Loss Terminal Maturity Scorecard
Terminal Capex/Throughput
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4.0 Critical Factors for a Successful BenchmarkingAssign responsibility at every level (Terminals, Geo, HQ): This is the basic activity that will lay a foundation of a
successful benchmarking effort. Please refer section 3.3 for further details of what kind of responsibilities can be
assigned at different levels.
Open information sharing culture between different functional departments: Every Company must focus on having an
open culture of information sharing between various departments. In the initial period, the employees may be little
hesitant as now their colleagues in other department would know how they are performing on day to day basis but once
they realize its importance in companys future growth then they will be more than willing to do henceforth.
Right IT tools (I terminal solution): It is very important to have right IT tools, which will help the organization in
benchmarking activities. IT tools like I Terminal solution can address most of the loopholes existing within a company
with respect to information sharing and benchmarking efforts. Further, these tools are deployed easily and quickly, with
attractive RoI proposition.
Identification of valuable KPIs for each functions: After identifying the functions which, when monitored continuously,
can result in big payouts or quick wins (as per the adopted strategy) then all the associated important KPIs which
facilitate to do so must be identified. Monitoring of wrong KPIs may result in unsuccessful benchmarking efforts in the
long run.
Stable feedback mechanism: The IT tools must facilitate feedback mechanism so that the performance indicators can be
evaluated on a regular basis. All the KPIs should be crosschecked in regular interval to find out whether they are still
relevant with respect to current business scenarios or they need to be changed with respect to changing business needs.
Near real time availability of information: Availability of information is quite important to understand the current
business state but the duration of availability can play a spoil factor in the sense that if a current piece of information
could have been made available to the business before 2 hours then accordingly some decisions could have been taken
to avoid a huge business loss which currently seems inevitable. Thus benchmarking should be done in such a way that
information is available stakeholders on near real time basis such that it facilitates decision making within opportunity
window.
Terminal BenchmarkingWipro Thought Leadership
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Terminal BenchmarkingWipro Thought Leadership
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Interviews with Oil and Gas Professionals
Wipro Industry Research
http://en.wikipedia.org1
i-Terminals: Wipro Thought Leadership - http://www.wipro.com/industries/energy/energywp.aspx
Interviews with Wipro Industry Experts
References
About the Author
Goutam Mangaraj
Goutam has over 6 years of experience in the IT services industry, with dedicated focus on solutions for the Oil & Gas
industry. He has comprehensive knowledge of business processes involved across Oil & Gas downstream value chain viz.
refinery operations, terminal & depot operations, downstream supply chain and retail operations. He has worked in
several technology projects in various capacities for Oil Retailing Giant, Global Petroleum Super Major, World Class
Refinery, Large Integrated Petrochemical Major etc. He is currently working as a Consultant within Wipro's Smart
Solutions Competency Centre. He is qualified software professional and holds a M.B.A in Oil & Gas Management.
For more information on this paper, please contact Goutam Mangaraj at [email protected]
Visit Wipro at www.wipro.com
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Wipro is the first PCMM Level 5 and SEI CMMi Level 5 certified IT Services Company globally. Wipro provides comprehensive IT solutions
and services (including systems integration, IS outsourcing, package implementation, software application development and
maintenance) and Research & Development services (hardware and software design, development and implementation) to corporations
globally. Wipro's unique value proposition is further delivered through our pioneering Offshore Outsourcing Model and stringent Quality
Processes of SEI and Six Sigma.
ABOUT WIPRO TECHNOLOGIES
Terminal BenchmarkingWipro Thought Leadership