terms and conditions - the columbiandocuments.columbian.com/advertising/rates/retailratecard.pdf ·...

1 1 12

advertising rates Retail Advertising 360.735.4497Classifi ed Advertising 360.735.4591

2011-12 RETAIL RATE CARD-Check for updates of this document online at: www.columbian.com/advertise/Local print rates/retailratecard.pdf2OFFICE> ADVERTISING>SHARED>RATES>RATE CARDS 2011-12

WHO CAN USE THESE RATES?Retail and Classified Rates are available for single store, individual, service estab-lishment or group under single ownership operating under a single name. RATES: All local rates are non-commissionable. Contract required to earn other than open rate. The Columbian may revise its rate card at any time upon 30 days written notice to Contract Customers. At that time, Customer may, without penalty, revise or cancel agreement by giving seven days writ-ten notice prior to the date new rates take effect. Should Customer not fulfill or decide to cancel an advertising agreement, all advertising used will be immediately payable at gross open rate, or at any qualified earned rate.AGENCY / CUSTOMER RESPONSIBILITY: If Customer utilizes an agency, the Customer and the agency shall be jointly and severally liable for payment and for compliance with all of the terms and conditions of any advertising agreement.PAYMENT: All advertising is pre-paid at time of reservation. Pre-payment is made by credit card at the sole discretion of The Columbian: Visa, MasterCard or Discover. Customer may also submit a credit application. If credit is approved by The Columbian, advertising will be billed monthly. Invoices are due and payable upon receipt. For dollar volume or bulk inch contracts, a 10% discount from most gross ROP rates (Community Partnerships and Flight Plans are not included) will be allowed if payment is received in full by the 15th of the month following publication. Thereafter the 10% discount does not apply. If account is unpaid 60 days from original invoice The Columbian may cancel any advertising contract and all advertis-ing used will be immediately payable at gross open rate. All legal and court costs and other collection expenses will be paid by Customer, including reasonable attorney’s fees.FULFILLMENT & CANCELLATION: Should Customer not fulfill or decide to cancel any advertising agreement, all advertising used will be immediately payable at gross open rate, or at any qualified earned rate. Should cus-tomer desire a higher level than originally signed, contract may be revised to earn the better rate going forward. Commercial printing, online or magazines are contracted for separately and do not fulfill inch or dol-lar volume agreements.DEADLINES: Customer agrees to furnish to The Columbian all advertising copy complete, including camera ready, by the deadline schedule. In case of copy furnished after deadline and accepted by The Columbian, Customer waives the right to receive a proof and assumes responsibility for all errors in advertisement. Ads cancelled after deadline are subject to a $100cancellation fee.POSITION REQUESTS: Positions may be requested, but are not guaranteed.

Every effort will be made to accommodate requests. No credit or make good will be given based on placement. There is a 25% premium to guarantee section or premium position. If not available, charge will be reversed. SIZE OF ADS: Minimum size for classified liners is 2 lines and minimum display ad size is 1 column x 2.5 inches (25 lines). Thereafter ads must be as many inches deep as columns wide. Ads exceeding 19 inches deep will be charged to the full standard page depth of 21.5 inches. Tabloid ads exceed-ing 8 inches will be charged to the full tabloid page depth of 10 inches. Double trucks billed for extra column and double color.ACCEPTANCE: Advertising will not be accepted listing or marketing other firms except those owned by Customer. The Columbian may refuse any advertising it considers in bad taste, offensive, or detrimental to the public, to another customer, or to The Columbian. The Columbian may, at its sole discretion, edit, re-classify, reduce, limit the positioning of, or reject any advertising copy submitted by Customer. Advertising simulating news must carry the words “PAID ADVERTISEMENT” in Helvetica 14 point boldface capital letters.ERRORS AND OMISSIONS: The Columbian shall not be liable for slight chang-es or typographical errors that do not lessen the value of an advertisement. Proofs are shown per request. Once a proof is delivered Customer is responsible for reviewing and communicating corrections to The Columbian. Should an error occur, Customer is responsible to notify The Columbian prior to subse-quent publication of advertisement. A credit or make-good can be given on the first insertion only. Adjustment or re-publication in the next available issue will be made for the amount of space involved in errors resulting from failure of The Columbian to make proof corrections. Make goods are to correct errors and may not be banked towards future advertising. Requests for credits or adjustments may be made up to 90 days after initial billing month. The Columbian’s liability for errors, incorrect insertions or omissions in connection with an advertisement is strictly limited to re-publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement. The Columbian is in no way responsible for copy errors or reproduction errors occurring or originating from ads or files furnished by Customer or their representative(s). INDEMNIFICATION: Customer assumes liability and agrees to defend and indemnify The Columbian against any and all damages, claims, liability, loss, or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents, or proprietary rights, or violation of rights of privacy resulting from the publica-tion of Customer’s advertisement. OWNERSHIP OF ADVERTISING: All advertising which represents the cre-ative effort of The Columbian and/or the utilization of creativity, illustra-tions, labor, composition or material furnished by The Columbian, whether solicited or not, is and remains the property of The Columbian, including all rights of copyright therein. Customer understands and agrees that it cannot authorize photographic or other reproductions, including proofs, in whole or in part, of any such creative effort for use in any other media without the express consent of The Columbian. Usage incurs a fee. Release of any third party copy written materials is prohibited.TAXATION: In the event that any federal, state or local taxes are imposed on the printing of advertising material or on the sale of advertising space, such taxes shall be assumed and paid by Customer.POLITICAL ADVERTISING: The Columbian defines political advertisingas any advertisement pertaining to specific ballot measures or individuals campaigning for public office, and advertisment expressing opinions regard-ing current or recently passed legislation or other government affairs, or expressing opinions regarding individuals currently holding or aspiring to public office. All advertising deemed as political advertising must be prepaid by the appropriate closing deadline. The advertising must be clearly identi-fied as “advertising” and must conform to state and federal laws.BUSINESS CLOSURE: Any going out of business, closing or liquidation sale is prepay only.ADVERTISING AGREEMENTS: Advertising contracts are not assignable or transferable. Oral agreements are not given effect.GOVERNING LAW: Advertising agreements are made and executed under, and in all respects shall be governed and construed by the laws of the State of Washington.

Publisher, Scott Campbell . . . . . . . . . . . . . . . . . . . . . . . . 360-735-4500Advertising Director, Teresa Keplinger . . . . . . . . . . . . . . 360-735-4470Advertising Sales Manager, Laura Wenrick . . . . . . . . . . . 360-735-4474Advertising Assistants Retail . . . . . . . . . . . . . . . . . . . . . . 360-735-4497Advertising Assistants Classified . . . . . . . . . . . . . . . . . . . 360-735-4591Production Manager, Cris Matta . . . . . . . . . . . . . . . . . . . 360-735-4423Credit Department, Barb Falise . . . . . . . . . . . . . . . . . . . . 360-735-4432Research Analyst, Scott Davis . . . . . . . . . . . . . . . . . . . . . 360-735-4477Retail Fax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 360-735-4496Classified Fax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 360-735-4495

Rates effective through June 30, 2012.The Columbian is published daily and distributed every morning.

Address: 701 W. 8th Street, Vancouver, WA 98660Mailing Address: P.O. Box 180, Vancouver, WA 98666-0180

Telephone: (360) 694-3391 From outside Clark County: 1-800-743-3391

www.columbian.com

Terms and Conditions

2011-12 RETAIL RATE CARD-Check for updates of this document online at: www.columbian.com/advertise/Local print rates/retailratecard.pdfOFFICE> ADVERTISING>SHARED>RATES>RATE CARDS 2011-12

Per color, three makes full color Per column inch Non-Contract

3

Rates

Retail DeadlinesPublication Day* Deadline TimeSunday Wednesday 4:00 PMMonday Thursday 12 NOONTuesday Thursday 4:00 PMWednesday Friday 4:00 PMThursday Monday 4:00 PMFriday Tuesday 4:00 PMWeekend Tab (in Friday) Monday 4:00 PMSaturday Wednesday 4:00 PMYour Week (Non-subcribers) Wednesday proir 4:00 PMCoupon Marketplace Friday 5 wks prior 4:00 PMHOMEBOOK Tuesday 2 wks prior 4:00 PMCamas/Washougal Post-Record Thurs. for Tues. publication 4:00 PMElectronically transmitted material must be received within 24 hours of deadline. Ads cancelled after deadline will be subject to a $100 cancellation fee. *Deadlines are for print and online.

Advertising StrategyThe Columbian would like to work with you to develop a winning strategy utilizing Retail Advertising. Please call us at 360-735-4497. We are happy to provide market information, ad concepts or any other assistance you may need to understand the various media we represent. Our dedicated sales representatives are here to support you in creating an advertising campaign for your business.

Contract Discount ProgramsSEVEN DAY REPEAT PROGRAMMinimum 4 column inch ad repeated within six days of the original publication date receives the following discounts: 30% for second ad, 50% for third through seventh ad. Repeat ads must be the same ad and same size as original ad, no changes. Discount applies to space and color. Not available for premium positions.

Holiday: Thanksgiving, Christmas

Open Rate 62.38 73.25 22.00 510.00 245.00 Non-Profit 42.73 50.17 21.00 408.00 235.00 Church 32.38 38.26 21.00 408.00 235.00

DailySunday/Holiday

Columbian Daily Sunday/Holiday

CHURCH DIRECTORY

Your Week/North Co. News



Section Front: 6 col x 2”, full colorSunday $1,835 Daily $1,635

Front Page: 6 col x 2”, full colorSunday $2,100 Daily $2,000

FREQUENCY DISCOUNTS26x .................................... 15% savings52x .................................... 25% savings75x .................................... 35% savings

Section Front Ads

Spot Color: add $10.00 per column inch. Theme pages are initiated by your advertising representative for holidays, events or merchant groups. MINIMUM AD SIZE: 4 INCHES

Per color, 3 makes full colorPer column inch

$10,000 36.12 42.31 11.25 365.00 200.00 $20,000 35.24 41.29 11.25 365.00 200.00 $25,000 34.23 40.30 11.25 365.00 200.00 $30,000 33.72 39.51 11.25 330.00 200.00 $50,000 32.10 38.16 11.25 330.00 200.00 $80,000 30.24 37.60 11.25 290.00 200.00 $95,000 30.37 36.68 11.25 290.00 200.00 $110,000 29.36 35.11 11.25 290.00 200.00 $125,000 29.08 35.28 11.25 290.00 200.00

Per column inch

Annual Dollar Program

Sunday/Holiday rates apply to Thanksgiving and Christmas.

Daily Sunday/HolidayColumbian

Daily/Sun/HolIdayYour Week

North County News

Your WeekNorth County News

Helio Castroneves is a rich man.

The race car driver took home a record payout for winning Sunday’s Indianopolis

500, a little more than $3 million.Considering that Castroneves was

just recently acquitted of several counts of tax evasion, might we give him a piece of advice:

Yo Helio, that $3 million you got? It’s not really all yours, OK? To be on the safe side, just think of spending about $1.5 million. The rest will probably be for taxes, and if you have any left over, it’s gravy.

On Monday, he joked that he had to pay his attorneys for their performance, getting Castroneves cleared of all charges.

Oh, you’re going to pay your lawyers? Then never mind about the $1.5 million. We think you’re going to have to win another Indy 500 to break even.

I pity the fool who did not see Mr. T sing “Take Me Out To The Ballgame” at the Cubs game on

Monday.He also

threw out the first pitch.

We wonder if this exchange happened:

Reporter: “Mr. T, any prediction on the Cubs season?”

Mr. T: “Prediction?”Reporter: “Yes, prediction.”Mr. T: “Paaaaaaaaiiiiiin.”

from The Columbian and news services

Top of theTop of the

morningmorningBaseball

AmericAn LeAgue

Oakland 4, Seattle 3Cleveland 5, Tampa Bay 1 Baltimore 7, Toronto 2 Texas 7, N.Y. Yankees 3 Minnesota 5, Boston 2 Kansas City 6, Detroit 1 Chicago White Sox 4, L.A. Angels 2nAtionAL LeAgue

Philadelphia 5, Florida 3 Cincinnati 6, Houston 4 N.Y. Mets 6, Washington 1 Chicago Cubs 6, Pittsburgh 1, 6 inn. St. Louis 8, Milwaukee 1 L.A. Dodgers 7, Colorado 1 Arizona 6, San Diego 5 San Francisco 4, Atlanta 0

DetAiLs, B1, B4

Talking PointsWhat’s the buzz from the world

of sports? Here are some items that will have people talking:

Trivia Time

Who played third base alongside the fabled Tinker-to-Evers-to-Chance double play combination?

Answer, B2

Quote of the Day

“Just write about how good I look

in my suit. I haven't worn it in 20 years.”

Mark CubanOwner of the Dallas Mavericks

outside federal courtroom to hear attorneys argue the merits of the Securities and Exchange

Commission's case against him for insider trading

1

2

Baseball: Greinke goes to the distance to pick up his eighth win of the season /B5

Tennis: Serena Williams has to work hard to get past 100th-ranked player in world /B3

www.columbian.com SeCTIon B | WedneSday, May 27, 2009

Sports TV Best BetNuggets and Lakers meet in Game 5 at

6 p.m. on ESPN, cable Channel 35

s

STeVen Lane/The ColumbianTwin sisters athena, left, and amanda alvarez will be competing at the state track and field meet this weekend. amanda will be in three events, while athena, nursing a hamstring injury, will be in one.

By PAUL VALENCIAColumbian staff writer

Amanda and Athena Alvarez are just a tad bit competitive.

Usually, the twins from Columbia River try to avoid one-on-one battles in athletics. They are better off working together to push the ball down-field on the same soccer team. They provide encouragement to each other in gymnastics, as well, an act that was rewarded with a team champion-ship at the state meet.

Even in track and field, they usually excel in different events.

Usually.But there is one

event that puts them up against each other.

Amanda is the more accomplished triple jumper. Athena got a late start in the event. But they are close. Close enough, in fact, that Athena has beaten her sister once this season.

“Bad meet,” Amanda claimed.“It was a great meet,” Athena

countered.“It was horrible. The worst

meet of my life,” Amanda reported.

Then Athena gave her closing argument: “It was awesome.”

This past weekend, Amanda was back on top, setting a meet record at the Class 3A bi-district as she advanced to the state meet. Athena finished in second place and also advanced to state.

Amanda qualified in two other events, as well — the long jump and the 100 hurdles. Ath-

ena, battling a right hamstring problem, had to settle for triple jump. She is an alternate in the high jump. And both of them will have competed at state all four years of high school.

This week in Tacoma, the sisters, three-sport athletes for the Chieftains, will complete their high school careers.

When it is all over, they will have combined for 20 varsity letters. In perfect symmetry,

they have earned 10 each — two in soccer, four in gymnastics, and four in track and field.

“It’s the saddest week ever,” Athena said. “I’m going to cry at the banquet. I’m excited for state, but I want five more weeks of track. I’m ready for

school to be over, but not track.”It is the end of the Alvarez

Sisters Era. Or, would that be the end of the Alvari Era, a nickname they have picked up, a faux plural to Alvarez? (You know, like cactus, cacti).

It is for high school, anyway. The two will remain teammates at Seattle Pacific University. Because even with the inten-sity of their triple jump rivalry, the bottom line is the two are inseparable. They’re not just sisters; they’re best friends.

“We never spent more than a night apart from each other,” Amanda said.

“And we freaked out,” Athena said, recalling that night.

2x3 = AlvariAlvarez sisters have starred in track and field, gymnastics and soccer at Columbia River

only in The Columbianprint edition

H i g H S c H o o l Sp o r t S

Chris Hayes went 100 miles out of his way just for the chance to run 200 meters

last week.It was worth every gallon of

gas.Hayes, a senior at Camas,

was on his way home early from the Class 3A bi-district track and field meet in Tacoma on Saturday, excited about qualify-ing for state in three events, but disappointed that he missed out in his best event.

After his blocks slipped in his 200-meter preliminary heat, Hayes stumbled at the start and never recovered. When all was

said and done, he was the fourth alternate.

In other words, he was done,

right?Well, maybe not. More on

that later.Instead of moping about his

misfortune in the 200, Hayes refocused and qualified for state in the 100, the long jump, and the 400 relay. All of those finals were before the 200, so he figured he would get out of Tacoma early and caught a ride with his parents.

About 50 miles down the road, Camas sprint coach Bob Holman called Hayes and told him there was a chance, albeit small, that Hayes could still run in the finals of the 200. At the

time, two people had scratched from the finals, leaving six athletes.

OK, for this meet, seven go on to state. So with only six in the finals, that left one opening. And the standing operating procedure was to have a runoff with several alternates. With one spot open for state, three alternates were scheduled to run off for that spot. Of course, at No. 4, that still left Hayes out of position.

Still, Hayes prepared like he would be racing.

“When I got there, I stretched in the car,” Hayes said. “I had 15

minutes to get ready and run.”He needed one more of the

six in the finals to scratch or be disqualified. It was a little weird for Hayes, because as a competi-tor, he wanted in the finals. It was his best event, and he only did not make the finals because his blocks slipped. On the other hand, it can be difficult to root for someone else to make a mistake.

Crack. The gun goes off. Crack, another shot fired.

False start? Was Hayes in?Nope. A competitor’s block

Athlete’s track to state involved U-turn of events

Paul Valencia High schools .

Solid outing by Washburn goes by waysideBy GREG BEACHAMAssociated Press writer

OAKLAND, Calif. — Jason Giambi’s two-run single capped a four-run seventh inning, and the Oakland Athletics shook their offensive woes just long enough to rally for a 4-3 victory over the Seattle Mariners on Tuesday night.

A’s starter Dallas Braden (4-5) was unexpectedly rewarded for battling through seven innings of nine-hit ball when his team-mates pounded Seattle relievers Miguel Batista (2-1) and Mark Lowe, who wasted six scoreless innings by Jarrod Washburn.

The A’s have the majors’ worst slugging percentage and few-est extra-base hits among their

various statistical struggles, yet they mounted a winning rally with only singles and walks. After Orlando Cabrera drove home a run and Matt Holliday drew a bases-loaded walk, Oak-land went ahead with a single up the middle by Giambi, who has struggled to get his average above .220 during his return to the Bay Area.

Oakland has won two straight over Seattle after losing five of the clubs’ first six meetings.

A’s score 4 in seventh to rally past Mariners

Next gamen Mariners at Athletics, 12:35 p.m. today. TV: FSN, cable Channel 34. Radio: KTRO 910 AM

n on the Web: www.mariners.com

Pro basketball

GraphicsBuilders®

NBA: League logo

nBA

Orlando 116, Cleveland 114DetAiLs, B1, B3

Mr. T

AlVArez, Page B5

VAlenciA, Page B5

Magic star scores 10 of his 27 in OT as Orlando winsBy TOM WITHERSAssociated Press writer

ORLANDO, Fla. — Super-man swooped in just in time.

Dwight Howard scored 10 points in overtime and the Orlan-do Magic, raining down 3-point-ers like a Florida thunderstorm, withstood 44 points and a last-second shot by LeBron James for a 116-114 win over the Cleve-land Cavaliers on Tuesday night to take a 3-1 lead in the Eastern Conference finals.

Howard finished with 27 points, 14 rebounds and again made his free throws — 7 of 9 — for the resilient Magic, who made a team record 17 3-point-ers — 11 after halftime.

Orlando can earn its first trip to the NBA finals since 1995

Overtime is Howard’s time

PheLan eBenhaCk/The Associated Pressorlando Magic's dwight howard had 27 points and 14 rebounds to move the Magic within a game of the nBa Finals. MAgic, Page B3

Cyan Magenta Yellow Black WedneSday B1

Helio Castroneves is a rich man.

The race car driver took home a record payout for winning Sunday’s Indianopolis

500, a little more than $3 million.Considering that Castroneves was

just recently acquitted of several counts of tax evasion, might we give him a piece of advice:

Yo Helio, that $3 million you got? It’s not really all yours, OK? To be on the safe side, just think of spending about $1.5 million. The rest will probably be for taxes, and if you have any left over, it’s gravy.

On Monday, he joked that he had to pay his attorneys for their performance, getting Castroneves cleared of all charges.

Oh, you’re going to pay your lawyers? Then never mind about the $1.5 million. We think you’re going to have to win another Indy 500 to break even.

I pity the fool who did not see Mr. T sing “Take Me Out To The Ballgame” at the Cubs game on

Monday.He also

threw out the first pitch.

We wonder if this exchange happened:

Reporter: “Mr. T, any prediction on the Cubs season?”

Mr. T: “Prediction?”Reporter: “Yes, prediction.”Mr. T: “Paaaaaaaaiiiiiin.”

Oakland 4, Seattle 3Cleveland 5, Tampa Bay 1Baltimore 7, Toronto 2Texas 7, N.Y. Yankees 3Minnesota 5, Boston 2Kansas City 6, Detroit 1Chicago White Sox 4, L.A. Angels 2nAtionAtionA AL LeAgue

Philadelphia 5, Florida 3Cincinnati 6, Houston 4N.Y. Mets 6, Washington 1Chicago Cubs 6, Pittsburgh 1, 6 inn.St. Louis 8, Milwaukee 1L.A. Dodgers 7, Colorado 1Arizona 6, San Diego 5San Francisco 4, Atlanta 0

DetAetAet iLs, B1, B4

Talking PointsWhat’s the buzz from the world

of sports? Here are some items that will have people talking:

Trivia Time

Who played third base alongside the fabled Tinker-to-Evers-to-Chance double play combination?

Answer, B2

Quote of the Day

“Just write about how good I look

in my suit. I haven't worn it in 20 years.”

Mark CubanOwner of the Dallas Mavericks

outside federal courtroom to hear attorneys argue the merits of the Securities and Exchange

Commission's case against him for insider trading

1

2

AlvariPro basketball

nBA

Orlando 116, Cleveland 114DetAetAet iLs, B1, B3

Mr. T

Cyan Magenta Yellow Black WEDNESDAY D1

sLife NeighborsApplause; You can help; Crimewatch /D5

Pets of the week /D6

ExCEL team takes 2nd place at Science Olympiad national competition /D6

www.columbian.com SEctioN D | WEDNESDAY, MAY 27, 2009

In your neighborhood

to list your neighborhood news: Call Mary Ricks at 360-735-4550 or Kim Jarvis at 360-735-4530; send text and photos to [email protected] or [email protected].

By doug ironsNorthcrest neighborhood

As a 10-year-old boy, I learned to move very carefully as I walked next to Nelly, our draft horse. She was

cantankerous and unpredictable, as I learned many times while living on the Kenai Peninsula.

My parents had divorced and it was Dad’s time to have custody of me. He had applied and had been granted a homestead in Nini-

lchick, Alaska. This was bare land that had to have improve-ments done by a scheduled time line over a period of

years.Nelly started pulling the wagon

with my possessions back off the main graveled road toward a world unknown to most, even at that time. It was a very narrow trail that we followed between large Sitka spruce and cottonwood trees. It took about an hour to arrive at the home site.

No buildings were to be seen, just a large army tent. I asked my dad where the house was and he pointed at the tent. The plans were to build a house on the cleared site to the east of the tent. I looked towards the site and could see that many large trees had been cleared. Nelly was the main dragger of most of the logs. Bigger

help came with the purchase of a 6-by-6 truck from the Army surplus. It not only

dragged the logs but also could pull stumps quite

nicely.Settling into the tent did not

take long, and then it was time to explore. My dad let this exploring

happen for a short time before he called me over to large pile of wood. He explained that a wood stove and cook stove were in need of being fed. My adventuring was now directed to splitting the wood and filling the wood box in the tent.

Spruce is not easy to split. It took a wedge and a sledge to get things

started. The cottonwood was easier and was mostly split with an axe and was the main fire starter. My hands would soon turn tough but the wood box would be filled each day after school. The other job I was respon-sible for was to carry water from the spring about one mile away. This involved buckets being carried in my hands that had been calloused from all the wood splitting. The trail to the spring was rough. The job was a little easier in the winter in that Nelly pulled a sled back and forth with bar-rels full of water.

One water run with Nelly was

Hard work, adventure filled Alaskan childhood

By Tom VogTColumbian staff writer

RIDGEFIELD — As Ridgefield prepares to turn 100 in August, Allene Wodaege is looking forward to the party of the century.

“I really am,” she said. “A communi-ty celebrating 100 years is significant.”

But the city centennial is more than that, Wodaege added.

“It’s an opportunity to bring mem-bers of the greater Ridgefield com-munity together, look at their heritage, reconnect and celebrate all the events of the past,” Wodaege said. “And it’s a chance for us to honor the forefathers who established this community.”

That officially happened on Aug. 20, 1909. According to a newspaper account of the day, “the people decided in favor of incorporation by a vote of 62 in favor and 12 against. After the votes were counted and it was found that the people had decided to incorporate and would henceforth control their own affairs, the church bells were rung and fireworks were exploded and the people had a big celebration.”

Now it’s time for another celebra-tion, highlighted by daylong festivities on Saturday, Aug. 22. The anniversary weekend actually opens Friday with a picnic from 4 to 7 p.m. at the boat launch.

Saturday’s events start at 9 a.m. with

a volksmarch walk; 10 a.m. will mark the start of a wide range of events around town, including activities, exhibits, tours, art events and history- and heritage-related presentations.

The centennial will be linked with Ridgefield’s annual summer Heritage Days celebration.

It’s an appropriate time to reflect on the community’s roots, and consider “the hardships people had to endure in settling the area,” Wo-daege said. Founders of similar communities experienced similar hardships, but still, “It’s mind-boggling what folks did back then.”

Some of those sto-ries will be part of the celebra-tion. Many will be told by the people who lived them — including a few who no longer are alive.

Their stories are among the video-taped memories that bring personal voices to significant events of the 20th century: World War I, Prohibition and the Dust Bowl. Those memories are part of an oral-history presentation shown at the community center.

Steve Seymour, a fifth-grade teacher at South Ridge Elementary School, interviewed several longtime residents and preserved memories that now reach back more than 90 years.

And there’s plenty of hard-ship in their stories, Seymour said. A soldier returned home after surviving the combat of WWI, only to find that his father had died because of an infected cut on his hand. Dust Bowl refugees abandoned their homes and moved here in search of a better life.

Longtime residents will share their memories in a 1:10 p.m. “Old-Timers” panel discussion at the community center.

The stories of other former Ridgefield resi-

dents will be the focus of a cemetery tour. The stories of those gone-but-not-forgotten community members will be … well, fleshed out by members of the Vancouver Heritage Ambassadors.

Many of the stories are more than just civic heritage: They represent family roots.

Kay Kammer, city clerk who is working with the centennial com-mittee, said it’s impressive to see the number of families that have been here as long as they have.

And some of them go back a lot more than 100 years. The Carty family, the first to settle here, traces its arrival to James Carty. He arrived in the area on a Hudson’s Bay Company ship and filed a land claim in 1840.

“We’re going to honor families that have been here 50 or 100 years, and the list is phenomenal,” Kammer said. “It’s very cool.”

Kammer attributes it to “the com-munity spirit, the hometown charm, the camaraderie.

“They’ve stayed friends, looked out for one another,” Kammer said. “We’re very fortunate to have the community we have.”

Tom Vogt: 360-735-4558 or [email protected].

L O O K i n g f O R w A R D t O 1 0 0 Y E A R S O f

file photos/the ColumbianA motor vehicle shares Pioneer Avenue with a wagon, parked in front of a blacksmith shop. Ridgefield will celebrate its centennial in August.

Ridgefield’s

Did you know?n the community’s original name was Union Ridge, reflecting the Civil war service of its early settlers. the name was changed to Ridgefield at a mass meeting in 1890.

n the first telephone was installed in 1893; Ridgefield’s phone system was changed to dial service in 1953.

n fires did significant damage to lumber mills in 1923, 1927 and 1943, while downtown buildings and other community facilities burned down in 1916, 1924, 1927 and 1934.

— Source: Ridgefield Reflections 75th anniversary booklet

these young men obliged a photographer in front of the shaving parlor and pool room in this undated photo.

Past

Ridgefield’s train depot.

everybody, back page

orchards, Sifton and Brush Prairie

Heritage: Dave Pilcher, head coach of the award-winning Heritage High School cheer team, was named Coach of the Year by the Pacwest Spirit group at a coaches conference May 8-9 at the Hilton Vancouver washington. Pacwest is a company the puts on cheer and dance events throughout the northwest.

Brush Prairie: the Clark County Swine Project fundraiser — featuring bunco, raffle prizes and a silent auction — April 25 attracted double the number of attendees as last year. the group of seven 4-H clubs composed of about 75 kids raised $1,300 to help pay for expenses during the 2009 Clark County fair.

orchards: Children at the Orchard glen apartment complex have a new place to hang out, through the efforts of resident theresa Martinez and property manager Lana Roach. the women were concerned that the kids had no place to play, so they created a kids club. wal-Mart stepped in with a $5,000 donation so the children could outfit the club with video games, a flat-screen tV, a basketball hoop and basketballs, board games and more. Martinez and Roach took a busload of the kids to the 104th Avenue wal-Mart on May 2 for a shopping spree.

North clark county and Woodland

Yacolt: the Pomeroy farm has transformed its former gift shop and tea room into the gathering Place, a venue for small weddings, parties, business meetings and other gatherings. the original teahouse and gift shop closed in December 2008. Refreshments from tea and coffee to a full lunch are also available to those who rent the space. the entire farmstead can also be rented for larger events. the gathering Place also will be used for themed teas similar to what used to be offered in the log house. for more information, contact 360-686-3537 or [email protected].

Hazel Dell, Felida and Salmon creek

West Hazel Dell: five leases were signed April 27 for Hazel Dell towne Center, said tim Roe, president of Pine tree Commercial Realty. the firm co-owns the 400,000-square-foot retail center with Henderson global investor. the new leases are with Lane Bryant; America’s Best Optical; Citifinancial; and Max Muscle, a national sports supplement and vitamin chain. the fifth lease is with a new franchise, Balasana Yoga Studios, which offers yoga, Pilates, dance and fitness classes. All tenants are now open.

Heritage: Heritage High School cheer team coach Dave Pilcher accepts his coach of the Year award from Kiki Bittner from the PacWest Spirit Group.

orchards: theresa Martinez, center, helps children from the orchard Glen apartment complex pick out games for their new kids club with proceeds from a $5,000 donation from Wal-Mart.

Neighborhood, back page

from $1063 including color

to list your neighborhood news: o list your neighborhood news: to list your neighborhood news: tat 360-735-4550 or Kim Jarvis at 360-735-4530; send text and photos to mary.ricks@columbiancom or [email protected].

orchards, Sifton and Brush Prairie

Heritage: Dave Pilcher, head coach of the award-winning Heritage High School cheer team, was named Coach of the Year by the Pacwest Spirit group at a coaches conference May 8-9 at the Hilton Vancouver Pacwest is a company the puts on cheer and dance events throughout the

Brush Prairie: the Clark County Swine Project fundraiser — featuring bunco, raffle prizes and a silent auction — April 25 attracted double the number of attendees as last year. the group of seven 4-H clubs composed of about 75 kids raised $1,300 to help pay for expenses during the 2009 Clark County

orchards: Children at the Orchard apartment complex have a new place to hang out, through the efforts of resident Martinez and property manager Lana Roach. the women were concerned that the kids had no place to play, so they created a kids club. wal-Mart stepped in with a $5,000 donation so the children could outfit the club with video games, a flat-screen tV, a basketball hoop and basketballs, board games and more. Martinez and Roach took a busload of the kids to the 104th Avenue wal-Mart on May 2 for a shopping spree.

North clark cand Woodland

Yacolt: the Pomeroy farm has transformed its former gift shop and tea room into gathering Place, a venue for small weddings, parties, business meetings and other gatherings. the original teahouse and gift shop closed in December 2008. Refreshments from tea and coffee to a full lunch are also available to those who rent the space. entire farmstead can also be rented for larger events. the gathering Place also will be used for themed teas similar to what used to be offered in the log house. for more information, contact 360-686-3537 or [email protected].

Hazel Dell, Felida and Salmon

West Hazel Dell: five leases were signed April 27 for Hazel Dell towne Center, said towne Center, said tpresident of Pine tree Commercial Realty. firm co-owns the 400,000-square-foot retail center with Henderson global new leases are with Lane Bryant; America’s Best Optical; Citifinancial; and Max Muscle, a national sports supplement and vitamin chain. the fifth lease is with a new franchise, Balasana Yoga Studios, which offers yoga, Pilates, dance and fitness classes. All tenants are now open.

Bittner from the PacWest Spirit Group.

orchards: theresa Martinez, center, helps children from the oapartment complex pick out games for their new kids club with proceeds from a $5,000 donation from Wal-Mart.

Neighborhood, back page

A 90-minute workshop, featuring Karey Schoenfeld, former President of the Oregon Society of CPA’s, who will address key fi nancial issues and concerns of women planning for retirement. Hosted by Julia Anderson, Business Editor for the Columbian Publishing Co.

“60 & Single” “Women Preparing for Retirement”

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Waddell & Reed is not affi liated with Karey Schoenfeld, Julia Anderson, Pauline Sipponen or The Columbian Publishing Co.

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Business

Details on Page E7

Market report

DOW8,474.85

-29.23

NASDAQ1,734.54

+2.18

S&P 500908.13-1.58

From a Tuesday survey of nineself-serve stations in Clark County.

Average gas prices

SOURCE: Columbian survey

Unleaded(87 octane)

$2.48

MAY

Unleaded(plus 89 octane)

Premium(91-92 octane)

$4.16$2.60

$4.27$2.68

2009 2008

$4.04

Clark County TrENDS

www.columbian.com

s Michelle Singletary: Grads, delaying loan repayment can cost you /E2

Housing bottom’s in sight, but recovery will be slow /E2 Dr. Donohue /E3

Companies are hiring the right college graduates /E4 Classifieds /E6

SEcTiON E | WEDNESDAY, MAY 20, 2009

MortGaGe rATES30-year

fixed15-year

fixed1-year ArM

Rates reflect loan fees of about 1%.SOURCE: Freddie Mac

Today 4.86% 4.52% 4.71%A week ago 4.84% 4.51% 4.78%A year ago 6.01% 5.60% 5.18%

01%2%3%4%5%6%7%

Unemployment in Clark County

February 195,920 27,490March 192,490 29,830April ’09 192,070 29,810

April ’08 200,240 12,290

MONTH EMPLOYED UNEMPLOYEDClark County work force

Snohomish 3.9% 8.4%9.6%King 3.4% 7.0%7.9%Kitsap 4.4% 8.3%

10.3%8.4%

Pierce 4.9% 10.2%Thurston 4.4% 8.1%8.2 %Lewis 7.1% 14.3%14.3%Wahkiakum 6.4% 15.5%15.6%Cowlitz 7.1% 15.4%14.6%Skamania 7.8% 12.9%14.8%Clark 5.8% 13.4%13.4%

COUNTYApril2008

March2009

April2009

Unemployment rates along the I-5 corridor

Clark Countywork force by industryNet change from April 2008

24,800jobs

700

Government

4,500jobs

Other services

13,400jobs

Leisure and hospitality

18,900jobs

1,100

Education andhealth services

14,800jobs

Professional ,business services

Information,financial services

9,100jobs

0

24,800jobs

400

Trade, transportation

Manufacturing12,800jobs

Construction10,600jobs

1,400

Focus on employment

LEWIS

KING

PIERCE

KITSAP

SNOHOMISH

THURSTON

COWLITZ

CLARK

WAHKIAKUM

Centralia

Olympia

KelsoLongview

VancouverPo rtland

Puyallup

Auburn

Renton

ToledoWinlock

Seattle

SKAMANIA

SOURCE: Washington Employment Security Department The Columbian

58%9%

10%11%12%13%

900

400

100

0

’08MA AM J A S 0 N DJ J F

’09

Washington’s April unemployment rate was 9.1 percent;nationally it was 8.9 percent.

April2008:5.8%

April 2009:13.4%

CLARK COUNTY

Building industry group cuts 3 of 8 staff positions

The latest casualty of Clark Coun-ty’s building industry downturn — the Building Industry Association of

Clark County.The 936-mem-

ber association has eliminated three of eight staff positions, said Avaly Mobbs, ex-ecutive director, on Tuesday. They are Government Affairs Director Steve Madsen, Public Relations

Director Jordan Meade and admin-istrative assistant Tracy Wachter. Madsen might continue to work on special projects, Mobbs said.

Political Affairs Director Mike Bomar, who had focused largely on state politics, will be promoted to public affairs director and take on some of Madsen’s local regula-tion duties. Events Director Kelly Odiorne will take on more commu-nications and publicity duties.

SEATTLE

Alaska Airlines pilots ratify 4-year contract

Alaska Airlines and its pilots union say the members of the Air Line Pilots Association voted to approve a new four-year contract, with 84 percent in favor.

The contract for Alaska’s 1,455 pilots includes pay increases, retire-ment options, and work rules that increase flexibility for pilots and productivity for the airline. The company’s defined benefit pension is closed to new pilots, who will instead participate in a 401(k) program.

WASHINGTON

Boeing loses lawsuit on pricing for GPS satellites

The Air Force can disclose the rates that Boeing Co. charged for the next generation of global positioning satellites to the public and its competitors, a federal judge ruled Tuesday.

The ruling rejects Chicago-based Boeing’s effort to reverse an Air Force Space and Missile Systems Center decision to comply with a Freedom of Information request filed five years ago about the satellite contract the company won in 1996.

Boeing says it believes the re-quest, filed through a third party, is from its chief competitor, Bethesda, Md.-based Lockheed Martin Corp.

Boeing objected to the release of pricing information. The company says disclosing the information will allow competitors to figure out its labor and profit rates, which the company wants to keep secret.

Steve Madsen

Umpqua’s second branch in downtown Vancouver promises community tiesBy Julia andersonColumbian staff writer

Umpqua Bank has no plans to close a branch operation it acquired from the failed Bank of Clark County despite the formal opening Tuesday of a new bank office a few blocks away at Esther Short Park in downtown Vancouver.

The “neighborhood store” at 720 Es-

ther St. is unlike traditional bank offices, designed as a place for customers and others to connect with the community, Umpqua officials said during ribbon-cutting ceremonies. A flat-screen TV displays photos and information of neigh-borhood events. A touch screen provides information about Umpqua’s services and products and another allows visitors to tap into the Internet while listening to music on headphones.

“We wanted to be in this location (Es-ther Short Park area) for a long time,”

Bank launches a ‘neighborhood store’Updaten Previously: In January, Umpqua Bank acquired certain assets of the failed Bank of Clark County, including a downtown Vancouver branch.

n What’s new: Umpqua cut the ribbon on another downtown branch Tuesday.

n What’s next: The Oregon-based bank expects to have more Clark County stores within 18 months.

JuliA ANDErSON/The ColumbianMarlene Fraser, left, Naomi camargo and ric carey of umpqua Bank.UmpqUa, Page E4

By Julia andersonColumbian staff writer

After winning accreditation last week, Vancouver’s International Air and Hos-pitality Academy expects to launch its wind turbine technician training pro-gram here by July.

The academy has leased 9,000 square feet at 200 Grand Blvd. and soon will begin setting up the space, academy of-ficials said this week.

“We expect to take up to 60 people for the first six-month session, which starts July 13, and another 60 for the session beginning Aug. 3,” said Colleen Piller, academy marketing director. “Classes will continue at a one-per-month pace af-ter that.”

Training for wind turbine installa-tion and maintenance is being offered through Northwest Renewable Energy Institute, organized as an air academy subsidiary. The energy industry has seen demand for technicians outstrip the supply as wind turbines continue to go up throughout the region.

“The demand is definitely there,” Piller said. “Those seeking the training

Wind turbine training to beginVancouver-based program will produce technicians following its July launch

NorthWeSt reNeWABle eNerGY INStItUten WHAT: Private training program focusing on the energy industry.n WHErE: Leased space at 200 Grand Blvd. in Vancouver.n WHEN: First six-month class starts July 13.n clASS ENrOllMENT: 60 per session.n cOST: $11,000 for the course, certification and job-placement services.n iNFOrMATiON: www.NW-REI.com or 360-695-2500.

By Jordan roBerTsonAssociated Press writer

SAN FRANCISCO — Hewl-ett-Packard Co.’s quarterly profit dropped 17 percent on lighter sales in two key areas, personal computers and print-er ink, in a sign that the woes in consumer technology spend-ing have dragged on beyond the miserable holiday season.

The company also said an ad-ditional 6,400 workers, or 2 per-cent of HP’s 321,000-employee work force, will lose their jobs

over the next year. The cuts will be on top of the 24,600 jobs HP was already dumping as part of its acquisition of Electronic Data Systems, a technology services provider HP bought for $13.9 billion last year to mount a bigger challenge to IBM Corp.

The tech company, which operates a facility in Clark County with roughly 600 em-ployees, said revenue from its Imagining and Printing Group dropped 23 percent to $5.9 bil-

lion. Printer unit shipments decreased 27 percent during the quarter, with commercial printer hardware sales off 36 percent and consumer printer unit sales down 23 percent.

Printer design and engineer-ing has been an integral part of the Vancouver operation.

New companywide cuts will come from HP’s product busi-nesses, which include PCs, printers, computer servers, ink and toner cartridges. HP didn’t provide more detail.

HP’s results, reported Tues-day after the market closed, muddies the picture of whether technology spending has fallen as far as it’s going to in this re-cession. HP’s outlook was not optimistic, and its shares fell in extended trading.

HP’s chief financial officer, Cathie Lesjak, said in an inter-view that it’s still “too tough to call” whether PC sales have hit a bottom.

That differs from what one of HP’s major suppliers, Intel

Corp., said last month. Intel’s chief executive, Paul Otellini, said PC sales had “bottomed out” during the first three months of the year and ap-peared to be returning to nor-mal patterns.

HP is the world’s No. 1 sell-er of PCs, while Intel is the world’s biggest supplier of mi-croprocessors, the calculating engines of PCs. Perhaps more telling is that the last quarter at

hP profit dips 17% as PC, ink sales stumble; 6,400 jobs to be cut

Wind, Page E3

Hp, Page E2

Some banks that want out of TARP might get deal at below-market pricesBy sTeVenson JaCoBs and daniel WaGnerAssociated Press writers

NEW YORK — The race to repay ed-eral bailout money could end up reduc-ing the amount that taxpayers eventu-ally get back.

Some banks that want out of the Troubled Asset Relief Program may be allowed to buy back the government’s investments at below-market prices. That could cut into taxpayers’ potential profits by billions of dollars.

Goldman Sachs, Morgan Stanley and JPMorgan Chase & Co. have notified federal regulators of their interest in returning their share of the $700 billion bailout. Returning the money would let banks avoid restrictions on executive pay and hiring.

Approval for big banks to repay TARP funds could start in early June, a Fed-eral Reserve official said on condition of anonymity because the applications are still being reviewed.

But before big banks can repay a penny and quit the bailout, they must agree to a price for the warrants the government received in return for the original loan. Those warrants gave the government the option to buy stock at a set price over 10 years.

Since the start, a key selling point for the bailout has been that, as the finan-cial crisis eased and banks regained their health, taxpayers would get to go along for the ride and benefit from the stock gains.

Bargain for one bankSo far, only one publicly traded bank,

Old National in Evansville, Ind., has bought back its warrants after repay-ing TARP funds in March. Old National paid $1.2 million to the government, just over 1 percent of its $100 million capital injection.

That deal was a bargain for Old Na-tional, according to Linus Wilson, a finance professor at the University of

Louisiana at Lafayette. His calculations put a market value on the warrants at $1.5 million to $6.9 million.

In all, Wilson estimates the warrants in the roughly 570 banks that have re-ceived about $198 billion in bailout mon-ey would be worth between $2.4 billion and $10.9 billion.

If the government sells for less, “that’s definitely bad news for taxpayers,” Wil-son said. “We’d be better-served if the Treasury would hold out for a very good negotiated settlement or market the in-vestments to third-party investors.”

Old National CEO Bob Jones said his bank initially bid $600,000 for the war-rants. Treasury rejected that figure be-

hurrying to repay bailout could hurt taxpayers

TaRp, Page E4

pick up his eighth win of the season /B5

Tennis: Serena Williams has to work hard to get past 100th-ranked player in world /B3

2x3 = AlvariAlvari

s

Applause; You can help; Crimewatch

Pets of the week

ExCEL team takes 2nd place at Science Olympiad national competition

LEWIS

KING

PIERCE

KITSAP

SNOHOMISH

THURSTON

COWLITZ

CLARK

Centralia

Kelso

ancouverland

Puyallup

Auburn

Renton

Toledo

Seattle

SKAMANIA

Washington’s April unemployment rate was 9.1 percent;

Umpqua’s second branch in downtown Vancouver promises community ties

Julia andersonColumbian staff writer

Umpqua Bank has no plans to close a branch operation it acquired from the failed Bank of Clark County despite the formal opening Tuesday of a new bank office a few blocks away at Esther Short Park in downtown Vancouver.

The “neighborhood store” at 720 Es

Bank launches a ‘neighborhood store’

Goldman Sachs, Morgan Stanley and JPMorgan Chase & Co. have notified federal regulators of their interest in returning their share of the $700 billion bailout. Returning the money would let banks avoid restrictions on executive pay and hiring.

Since the start, a key selling point for the bailout has been that, as the finan-cial crisis eased and banks regained their health, taxpayers would get to go along for the ride and benefit from the stock gains.

Louisiana at Lafayette. His calculations put a market value on the warrants at $1.5 million to $6.9 million.

In all, Wilson estimates the warrants in the roughly 570 banks that have re-ceived about $198 billion in bailout mon-ey would be worth between $2.4 billion

urrying to repay bailout could hurt taxpayers

Cyan Magenta Yellow Black WEDNESDAY A1

Weather, B6High: 76 Low: 48Mostly sunny.

www.columbian.com Serving Clark County, WaShington | 75¢

All-around AlvarezSisters shine in three sports at Columbia River

SportsOnly in The Columbian print editionprint edition

PRINTCentury celebrationRidgefield gets ready for 100th birthday party

Life/Neighbors

News, A1-6Split decision on gay marriageCourt affirms Calif. ban; pre-existing unions OK’d /A3

Sports, B1-5 Magic outlast Cavaliers in OTOrlando takes 3-1 series lead over Cleveland /B1

Clark County, C1-6Water tank debateNeighbors unhappy with idea of second structure in Mount Vista area /C1

Life/Neighbors, D1-6Adventure in AlaskaMemories of growing

up on the Kenai Peninsula /D1

Business, E1-3Newcomer numbers surgeExperts can’t explain increase in driver’s license requests /E1

Turtle talkHey, that’s my pet, Ridgefield man says

Clark County

© 2009, The Columbian

We want to hear from you: See our service directory on A2

IndexBusiness ............................ E1Clark County .....................C1Comics...............................D4Crosswords ...............D2, E2Horoscope ........................D2Life ...................................... D1Movies ...............................D3Obituaries .........................C5Opinion ..............................C4Police .................................C3Regional news .................C2Sports .................................B1Stocks .................................E7Television .........................D5

WedneSday, May 27, 2009

By Lou BrancaccioColumbian staff writer

It takes thousands of dollars to transform typical offices into movie sets, and then — before you can say “that’s a wrap” — it’s gone.

Filming concluded Friday at The Columbian building for the movie the “Untitled Crowley Project,” and on Tuesday work-ers were busy breaking the set down and putting it back the way it was. The movie stars Brendan Fraser and Harrison Ford.

Before the workers arrived

Tuesday to break the set down, The Columbian shot a four-min-ute video of what the movie set looked like. You can watch the video now at www.columbian.com.

The movie is about a father who teams up with a scientist to develop a drug to save two of his children from a fatal disease. It’s inspired by a true story.

Two floors of The Columbi-an’s six-story office building have tenants, but the remain-

Say goodbye to Hollywood

TROY WAYRYNEN/The ColumbianIan Hewett, from left, Desera Frentress and Dustyn Cernik tear down a set created for filming of the movie the “Untitled Crowley Project” on Tuesday. Set designers combined two private offices and gave them a detailed floor-to-ceiling makeover.

There is great attention to detail, like this business card that likely never will be seen in the movie. Hint: Don’t try to Google this address. It doesn’t exist.

There is great attention to detail, like this business card that likely

WebWebwww.columbian.com

VIDEO: Take a tour of the movie sets in The Columbian building at www.columbian.com/multimedia

Video shows set of ‘Crowley Project’ at Columbian building

Inside: Want to be an extra? Find out how. Page A5

Clark County merchants see boost in sales as weather gets sunnierBy cami JonerColumbian staff writer

Some Clark County merchants are reporting May sales that are higher than they originally forecast, as sunny spring weather appears to have raised

the spirits of local consumers.“I think lots of people have been

putting things off and now they are starting to buy again,” said Janel Rine-hart, general manager of Lowe’s Home Improvement store in east Vancouver. Customer counts have increased at the store since its October opening, which coincided with a meltdown of world-wide financial markets.

The national outlook has also begun to improve, according to the Associ-

ated Press, which said Tuesday that consumer confidence has extended its rebound into May, reaching the high-est level since last September. The Consumer Confidence Index zoomed past economists’ expectations to 54.9 in May, from a revised 40.8 in April. In February, confidence levels had hit a new historic low of 25.3.

The May level also crept closer to the 58.1 level of one year ago, although the widely watched barometer is still

below 100, which indicates a healthy economy.

The national Present Situation Index, which measures how shoppers current-ly feel about the economy, rose to 28.9 from 25.5 last month. The Expectations Index, which measures shoppers’ out-look over the next six months, climbed to 72.3 from 51.0 in April.

Some local retailers also are cau-

Local shoppers spring back to lifeOn Page E1

n Survey: 90 percent of economists say recession will end this year.n Home prices fall in first quarter; down 19 percent from last year.

By Peter WaLLsten and richard simonLos Angeles Times

Rush Limbaugh called her a “re-verse racist.” The conservative Judicial Confirmation Net-

work said she carried a “personal political agenda” and should be blocked from the Supreme Court.

But un-derneath the bombast that has become a predictable part of Washington’s court fights, the nomination Tuesday of So-nia Sotomayor to the Supreme Court brought a surprising development: The Republican senators who actually will vote on her were not following the activ-ists’ script.

Instead, GOP senators seemed to be taking their cues from quieter voices within the party, who cautioned that opposing the country’s first Hispanic Supreme Court nominee would amount to political suicide.

Moreover, some party strate-gists are telling GOP senators that to attack Sotomayor is to waste an opportunity for Republicans to ap-pear welcoming to Hispanic voters, many of whom have turned away

Hispanic nominee a challenge for GOP

Sonia SotomayorSupreme Court nominee

Economy, Page A5

Analysis

Security Council members to discuss sanctions

North Korea reportedly tests more missiles, restarts nuclear plantBy hYunG-Jin KimAssociated Press writer

SEOUL, South Korea — North Korea has restarted its weapons-grade nuclear power plant and fired its sixth short-range missile, news re-ports said today, in a growing standoff with world powers following its latest nuclear test.

The missile launches over the past

two days came as leaders around the world condemned North Korea for Monday’s underground nuclear test and the U.N. Security Council debat-ed possible new sanctions against the communist nation. Retaliatory options were limited, however, and no one was talking publicly about military action.

South Korea’s mass-circulation Chosun Ilbo newspaper reported

that U.S. spy satellites have detected steam coming from a reprocessing facility at North Korea’s main Yong-byon nuclear plant, indicating the North has restarted the reprocessing of spent nuclear fuel rods to harvest weapons-grade plutonium.

Its report quoted unnamed officials. South Korea’s Defense Ministry and the National Intelligence Service —

the country’s main spy agency — said they cannot confirm the report.

The North had said it would begin reprocessing in protest over interna-tional criticism of its April 5 rocket launch.

North Korea also test-fired three short-range missiles Tuesday, includ-

Inside

n Sotomayor rises from Bronx projects to cusp of history. Page A5

nominEE, Page A5

n. KorEa, Page A4

moviE, Page A5

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HEALTH CLUB CLOSURES:HEALTH CLUB CLOSURES: Mavericks fi tness owners trying to resolve tax issues / Mavericks fi tness owners trying to resolve tax issues /E1

Superhero squares off against a trio of villains in ‘Spider-Man 3’

Close-up: Republican candidates for president square off /A2

World: In change of policy, Rice meets Syrian foreign minister /A6

Golden State eliminates top-seeds Mavericks from NBA playoffs /B1

Red Sox rally from 5-0 down to beat Seattle /B1

Teen sledder gets warm welcome home after months in hospital /C1

County steps up efforts to promote diversity /C1

Putting meals in proper proportion /D1

‘Smart bomb’ drugs that target cancer cells are underused /D3


Clark County, C1 - 10


JANET L. MATHEWS/The ColumbianAbout 800 women fi lled Hilton Vancouver Washington for Thursday night’s “Pink Power Gone Wild,” supporting a new breast-care center at Southwest Washington Medical Center. Later in the event, about 50 cancer survivors were honored and paraded onto the stage to the song, “I Will Survive.”

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“Everybody is affected by breast cancer. They are survivors, or have mothers or sisters, or they’re scared of getting it.”Jean Rahn, Southwest Washington Medical Center Foundation

Power of pink, power of the purse

“Tickled pink” barely de-scribes the response to Lee and Connie Kearney’s $2.5 mil-lion donation, but it’s a place to

Their pledge was announced Thursday night at “Pink Power Gone Wild,” a sold-out event to raise money for a new breast-care center at Southwest Wash-ington Medical Center. The event at the Hilton Vancouver Washington drew almost 800 women; about 100 more want-ed to attend but couldn’t get

“Everybody is affected by breast cancer,” said Jean Rahn, executive director of the Southwest Washington Medi-cal Center Foundation. “They are survivors, or have mothers or sisters, or they’re scared of

The attire of those attend-ing lived up to the name of the event. Hundreds were wearing some variation of pink: blouses in tones of bubble gum and salmon, dresses in fuchsia and magenta, sweaters in coral and rose, boas in cotton candy or Pink Panther hues.

After the pledge was an-nounced, the entire audience rose in a standing ovation for Connie Kearney. And that’s when she used her own story as a cancer survivor to explain the Vancouver couple’s donation to

Sold-out fundraiser pulls in dollars for breast-care center

www.columbian.com/advertise/Local print rates/retailratecard.pdfGregoire visits Vancouver to sign greenhouse gases billwww.columbian.com/advertise/Local print rates/retailratecard.pdfwww.columbian.com/advertise/Local print rates/retailratecard.pdfBy

www.columbian.com/advertise/Local print rates/retailratecard.pdfwww.columbian.com/advertise/Local print rates/retailratecard.pdfKATHIE DURBIN

www.columbian.com/advertise/Local print rates/retailratecard.pdfPINK POWER,PINK POWER, Page A9 Page A9

Update ■ Previously:Southwest Washington Medical Center has been planning a new breast-care center on its campus.

■ What’s new: Connie and Lee Kearney announced a $2.5 million donation to the center, and they will name it.

■ What’s next:The hospital’s foundation will look for more donors to fi ll other “naming opportunities.”

Power of pink, power of the purseBy TOM VOGTColumbian staff writer

“Tickled pink” barely de-scribes the response to Lee and Connie Kearney’s $2.5 mil-lion donation, but it’s a place to start.

Their pledge was announced Thursday night at “Pink Power Gone Wild,” a sold-out event to raise money for a new breast-care center at Southwest Wash-ington Medical Center. The event at the Hilton Vancouver Washington drew almost 800 women; about 100 more want-ed to attend but couldn’t get tickets.

“Everybody is affected by breast cancer,” said Jean Rahn, executive director of the Southwest Washington Medi-cal Center Foundation. “They are survivors, or have mothers or sisters, or they’re scared of getting it.”

The attire of those attend-ing lived up to the name of the event. Hundreds were wearing some variation of pink: blouses in tones of bubble gum and

Sold-out fundraiser pulls in dollars for breast-care center

Top 3 Reasons to purchase Hearing Aids

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FIVE ADS in The Columbian including 1-2 sundays

ONE AD in Camas-Washougal Post-RecordONE AD in Your Week North Co News (Non-Subscriber)

ONE AD in C-W Leisure (Non-Subscriber)

Flight plan billed at net. No further discounts available.

Example: If your ad is 10 inches, your cost is $1300.

Pay $130 per inch. Receive Eight (8) ads 8 inch minimum. Same ad all days within 14 days.

TOMA (Top of Mind Awareness) MARKETINGFrequency + Concise Message + White Space = TOMAAll ads are 4”. Keep your name in front of potential clients with TOMA.

SPADEA-COMIC WRAPOrder 30 days in advance. Film-ready materials must be to printer 25 days prior to issue date. Production and creative available at prevailing rates.Frequency . . . . . . . . . . Cost/Thousand1 to 6x . . . . . . . . . . . . . . . . . . . . $51.727 to 12x . . . . . . . . . . . . . . . . . . . $47.4813 to 24x . . . . . . . . . . . . . . . . . . $44.2925x or more . . . . . . . . . . . . . . . . $41.11

GATEFOLDFrequency ....................................................... Cost/Thousand1 to 6x .......................................................................... $39.667 to 12x ........................................................................ $35.5213x or more .................................................................. $31.52

FULL COLOR ROP COMIC ADVERTISEMENTSContact your representative for rates and deadlines.

WEATHER PAGE POSITIONExclusive advertiser position. Runs on the back page of a section. Rates include full color.One size available: 6x6” Daily and Sunday.

COUPON MARKETPLACEThe Coupon Marketplace is inserted in The Columbian on the first Tuesday of each month, in Your Week and North County News the second (or third) Tuesday, plus for 6-time and 12-time full run contract advertisers a bonus print ad on the third Monday in The Columbian – All coupons are full color!

COUPON MARKETPLACE COVER ADVERTISINGFront Cover Ad Your coupon rate (see above) + $50 for 1 zone or + $100 for 2 zonesBack Cover Ad Your coupon rate (see above) + $100 for 1 zone or + $200 for 2 zones

3X 5X 7X 12.50 11.50 10.50

TMC can be substituted for one day - or added. Bills at same pci rate, ex: 2x Col + TMC + 3x TOMA

Online: 10,000 ROS impressions on columbian.com included in package.

BUSINESS BUILDER PACKAGESSame ad all days, 4 Weeks, One Price 3” 4” 6” 9”

2 weekdays,TMC,online $899 $1,128 $1,572 $2,1771 weekday, 1 Sun, TMC,online $964 $1,203 $1,680 $2,3052 weekdays,1 Sun,TMC,online $1,215 $1,523 $2,162 $2,5803 weekdays,1 Sun,TMC,online $1,460 $1,856 $2,562 $3,2064 weekdays,1 Sun,TMC,online $1,667 $2,099 $2,892 $3,6775 weekdays,1 Sun,TMC,online $1,868 $2,382 $3,030 $4,0876 weekdays,1 Sun,TMC,online $2,000 $2,548 $3,353 $4,510

Advertisers with revenue, inch or pre-print contracts charged $112 per column inch.

FULL RUN 1 COUPON 2 COUPONS 3 COUPONS 4 COUPONS 6 COUPONS Open $595 $995 $1,419 $1,825 $2,660

6x $525 $860 $1,233 $1,606 $2,144 12x $415 $700 $989 $1,289 $1,873 EAST 1 COUPON 2 COUPONS 3 COUPONS 4 COUPONS 6 COUPONS Open $315 $515 $739 $940 $1,370 6x $285 $460 $655 $850 $1,045 12x $230 $380 $540 $700 $1,020 WEST 1 COUPON 2 COUPONS 3 COUPONS 4 COUPONS 6 COUPONS Open $295 $495 $695 $900 $1,235 6x $260 $435 $620 $810 $1,170 12x $210 $360 $505 $660 $955

304 SE 123rd Ave • Vancouver, WA • 360-260-7888

GOOD MON-SAT ONLY

Not valid with any

other offers.

DINNERBUFFETLUNCH BUFFET

$599$$$559999$899

Includes All-You-Can-Eat Sushi!

One Coupon Per Table (4 people)

Expires 7/31/08

304 SE 123rd Ave • Vancouver, WA • 360-260-7888

GOOD MON-SAT ONLY

Not valid with any

other offers.

360-260-7888 360-260-7888

FREE MEAL

on YOUR BIRTHDAY with

purchase of 2 meals

at regular price.

www.newkingsbuffet.com

Mon-Fri

Mon-Sat

07

07

08

IC2

89

04

55

ad on the third Monday in

Any purchase of $25.00 or more!Good at listed locations only. Must present coupon at time of purchase. Limit 1 offer per customer. Partial discounts don’t

apply. May not be combined with % off merchandise or # coupons. Expires 7-31-08.

Any purchase of $25.00 or more!Any purchase of $25.00 or more!Any purchase of $25.00 or more!

DECORATIONS, COSTUMES, GAMES, NOVELTIES, BANNERS & BALLOONS, INVITATIONS, DECOR & PARTY SUPPLIES, TABLEWARE, CENTERPIECES & DISPLAYS, AND ACCESSORIES GALORE

Any purchase of $25.00 or more!Good at listed locations only. Must present coupon at time of purchase. Limit 1 offer per customer. Partial discounts don’t

apply. May not be combined with % off merchandise

Any purchase of $25.00 or more!Any purchase of $25.00 or more!Good at listed locations only. Must present coupon at time of

purchase. Limit 1 offer per customer. Partial discounts don’t apply. May not be combined with % off merchandise

305 SE CHKALOV DR., VANCOUVERNEXT DOOR TO TRADER JOE’S • (360) 449-0100

also: 22741 NE Park Lane Dr. Unit E Wood Village, OR 97060 (503) 489-6550and at the Clackamas Promenade (503) 653-3500

Open Mon-Fri 9:30am-9pm, Sat 9am-8pm, Sun 10am-6pmVisit us at http://marketplace.columbian.com/howtoguide/perfectParty.cfm

Any purchase of $50.00 or more!

Good at listed locations only. Must present coupon at time of

purchase. Limit 1 offer per customer. Partial discounts don’t

apply. May not be combined with % off merchandise

or # coupons. Expires 7-31-08. Good at listed locations only. Must present coupon at time of NEXT DOOR TO TRADER JOE’SNEXT DOOR TO TRADER JOE’S • (360) 449-0100 • (360) 449-0100 • (360) 449-0100 • (360) 449-0100 • (360) 449-0100 • (360) 449-0100 • (360) 449-0100 • (360) 449-0100 • (360) 449-0100 • (360) 449-0100 • (360) 449-0100 • (360) 449-0100 • (360) 449-0100305 SE CHKALOV DR., VANCOUVER305 SE CHKALOV DR., VANCOUVER305 SE CHKALOV DR., VANCOUVER305 SE CHKALOV DR., VANCOUVER305 SE CHKALOV DR., VANCOUVER305 SE CHKALOV DR., VANCOUVER305 SE CHKALOV DR., VANCOUVER305 SE CHKALOV DR., VANCOUVER

WE’VE GOT YOU COVERED FOR: 4th of July, Seasonal Celebrations, Festivals,

Public Events, Weddings, Birthdays,Showers, Theme Par t ies, Theatre

0707208IC2890781

1 to 11x 12 to 23x 24 to 51x 52x

6 col. x 6” 6 col. x 6” 6 col. x 6” 6 col. x 6”

Daily & Sunday

$1,145.00 $945.00 $865.00 $795.00


5

NE 179th St

NE 78th St

Hwy

30

12. Salmon Creek

Mt. Vista 98686

11. Lakeshore Felida 98685

9. Orchards98682

10. Hazel Dell98665

8. Vancouver Mall 98662

1. Downtown Vancouver 98660

4. Upper West Side 98663

2. St. Johns 98661

2. MacArthur Heights 98661

5. Lieser Heights 98664

6. Evergreen Hearthwood 98684

7. Cascade Park Fisher’s Landing 98683

SR 500NE Fourth Plain Rd

NE 1

62nd

Ave

NE 1

17th

Ave

Mill Plain Rd

SR 14

Ward Rd

5

5

205

205

INSERT ZONES - GREATER VANCOUVER INSERT ZONES – COUNTY

PREPRINTED INSERT SCHEDULINGThe Columbian can target your delivery into specific zip code areas five days a week: Sunday, Tuesday, Wednesday, Thursday and Friday. Preprints are machine inserted. 8,000 piece minimum most weekdays, 20,000 piece minimum on Tuesdays and 30,000 piece minimum on Sundays. Add 2% for circulation variations and waste. Major holidays and all Sundays in November/December require full run quantity.

Inserts are accepted and zoned into direct mail non-subscriber product Your Week/North Country News with 8000 piece minimum.

Inserts are not accepted on Monday or Saturday.

DEADLINE AND DELIVERY:Order ten (10) working days prior to insertion date. Delivery of Sunday inserts must arrive nine (9) working days prior to date of insertion. For all other days and Your Week/North Country News, must arrive five (5) working days prior to date of insertion. Inserts sched-uled or received after deadline are subject to a $100 late fee.

For inserts The Columbian is printing please allow two and a half weeks after content is finalized.

PREPRINT SIZING• Single sheet: minimum 5” x 5” up to 8.5” x 11” 70 lb. paper, or .007” thickness• Tab page: larger than 8.5” x 11”, up to 11.5” x 11” • Two Tab: single sheet larger than 8.5” x 11”• Booklets: Flexie or mini-tab up to 8.5” x 11”• Coupon book and booklet requirements: contact your

representative.• Conversions: 2 standard newspaper pages (1 sheet, printed on front

and on back) = 4 tab pages = 8 flexie pages• Maximum standard size: 22.75” x 11”, folded down to

11.5” x 11”. Billed at 4 tab rate.• Maximum acceptable page count: 64 standard, 128 tab or

mini-tab/flexie.• We accept 70 lb. or heavier paper or thickness of .007”

Inserts other than the above standards must be pre-submitted for acceptance. Preprints less than 8.5” x 11” are not accepted for Sunday distribution.

COUPON ZONES

dot™ by ReSound is the smart, tiny hearing instrument that virtually disappears behind your ear. dot’s unique ergonomic design makes it so comfortable to wear, you’ll forget you’re even wearing it. And its high tech performance provides clear, crisp hearing. Move over, Fido.

Actual size shown.

360.892.3445 • Evergreen Audiology Clinic • 16209 SE McGillvray Blvd #M • Vancouver, WA 98683

Man’s Best Friend Man’s NEWBest Friend


Actual size shown.



Actual size shown.



Actual size shown.


The smallest thingsmallest thing can make the biggest difference.


Actual size shown.



Actual size shown.


16209 SE McGillivray Blvd., Ste M • Vancouver, WA 98683 • www.evergreenaudiology.com360.892.3445

GLOSSY IMPACT INSERTSA Powerful Sales Tool

We print on 70 lb. white glossy paper. These quality inserts can be ordered as flyers, brochures or magazines, in quantities from a minimum of 8,000 and up. With terms once 50% deposit received and insert finalized, it can be in the paper in two to three weeks.

The


We print on 70 lb. white glossy paper. These quality inserts can be ordered as flyers, brochures or magazines, in quantities from a minimum of 8,000

4 VANCOUVER LOCATIONS6818 NE 117TH Ave.

VancouverHwy 503 Orchards

12117 SE Mill Plain Blvd. Vancouver

Next to Starbucks

3017 NE 112th Ave. Vancouver

Next to Cascade Furniture

2100 SE 164th Ave. Vancouver

Fisher’s Landing Marketplace

.com PRICES! • WE PAY THE SALES TAX! • BEST SELECTION! • BEST PRODUCT!

99¢ EACH!!!Ground Bloom CracklingB3 Bomber With Report

Space FlyerMad Hatter

Bomber PlanesSmall Bees

Flashing SignalDouble Day Parachute

Double Night ParachuteTank With Star ReportGiant Smoke Grenade10” Assorted Sparklers

Fun Snaps Large BoxClimbing PandaEX

PIR

ES 7

/4/0

8

Your Choice Buy 1 Get 1 FREE!

$39.99Whirlwind of the Carribean

Fire In The Night3 Stage Screaming DragonBattle Of New Orleans - 90 Shots!

Wild WestIndependence Day

Thunder ClayBlue Rip Tide

EXPIRES 7/4/08

Your Choice $4.99

Disco Inferno - 13 Shot

Battle Ship - 15 Shot

Magical Barrage - 100 Shot

Assorted Multiple Shot

Happy Fireworks - 36 Shot

EXPIRES 7/4/08

EXPI

RES

7/4

/08

25 Shot Saturn MissileBuy 1 - $2, Buy 2 - $3.50Buy 3 - $4.50, Buy 4 - $5

8 Ball Roman Candles Package of 6Buy 1 - $4, Buy 2 -$7.50, Buy 3 - $10,

Buy 4 - $12

EXPI

RES

7/4

/08

100 Shot Saturn Missile Buy 1 - $7, Buy 2 - $13, Buy 3 - $18, Buy 4 - $20

Great Deals!

Great Deals!

EXPIRES 7/4/08

60866IF062808


6

TIMES & SHIPPING REQUIREMENTS:Ship inserts to 801 West 8th StreetVancouver, WA 98660

Receiving hours, doors 3 or 4: Monday - Thursday: 7am - 4pm, Friday: 7am-3pmPackaging Center direct line: 360-735-4427Pallets: Ship inserts on standard pallets 40” x 48”, not exceeding 50” high. Plainly label each pallet with the number of inserts stacked on it. Inserts should be brick-stacked (interlocking) and double-strapped both ways. Weight of each pallet should not exceed 1800 pounds. No tied or strapped bundles will be accepted. Inserts cannot extend over pallet edges and must be neatly shagged. Banding should be tight enough to be secure, but not so tight as to cause creasing or other damage. Solid bottom pallet or multi-head base acceptable.

OTHER INSERT INFORMATION:Including the names of other newspapers along with The Columbian on the front page of inserts is acceptable. If an insert includes simulated news, the words “PAID ADVERTISEMENT” must appear at the top of any such page in not less than 10 point boldface capital letters, Helvetica type. Insert rates apply to inserts from single advertisers. Any section appearing for a group of merchants, other than recognized regional shopping centers, will be charged as ROP space and billed according to The Columbian’s retail rates.

CUSTOM PRINTINGThe Columbian prints full color, two sided, glossy inserts, glossy tri-fold brochures, glossy booklets four pages and up, and other custom print work. Once finalized, your insert can be in the paper in two to three weeks. 50% deposit required with terms, otherwise prepaid. Call for quote, 360-735-4497.

NOTE: The Washington Department of Revenue has ruled that advertising inserts that do not indicate that they are, in fact, newspaper supplements will not qualify for the sales/use tax exemption. That is, the supplement’s printing cost can be subject to sales or use tax when the “Supplement To” wording is omitted.

Full circulation deduct $5.00 per thousand. Add $.25 per thousand per fl ap.

Open 60.00 64.00 68.00 76.00 86.00 94.00 100.00 112.00 121.00 132.00 143.00 158.00 168.00 $10,000 54.00 60.00 63.00 71.00 79.00 87.00 97.00 107.00 116.00 127.00 137.00 152.00 162.00 $20,000 53.00 59.00 62.00 70.00 78.00 86.00 96.00 106.00 115.00 126.00 136.00 151.00 161.00 $25,000 52.75 58.00 62.00 70.00 78.00 86.00 96.00 106.00 115.00 126.00 136.00 151.00 161.00 $50,000 52.75 57.00 61.00 69.00 78.00 86.00 96.00 106.00 115.00 126.00 136.00 151.00 161.00 $70,000 52.75 57.00 61.00 69.00 78.00 86.00 96.00 106.00 114.00 125.00 135.00 150.00 160.00 $80,000 52.50 57.00 61.00 69.00 77.00 85.00 96.00 106.00 114.00 125.00 135.00 150.00 159.00 $95,000 52.50 56.00 61.00 69.00 77.00 85.00 96.00 106.00 114.00 125.00 135.00 150.00 159.00 $110,000 52.00 56.00 61.00 69.00 76.00 85.00 95.00 105.00 113.00 124.00 134.00 149.00 158.00 $125,000 52.00 56.00 61.00 69.00 76.00 85.00 95.00 105.00 113.00 124.00 134.00 149.00 158.00

Your Week/North County News/ Non Subscriber Zoned Circulation Distribution (per 1000 pieces) net rates CONTRACT LEVEL 8.5x11 2-3 TAB 4-7 TAB 8-11 TAB 12-15 TAB 16-19 TAB 20-23 TAB 24-27 TAB 28-31 TAB 32-35 TAB 36-39 TAB 40-43 TAB 44-49 TAB

Insertion Rates For Pre-printsThe Columbian Annual Bulk Space Program Zoned Circulation Distribution (per 1000 pieces) net rates

Add: $.75 per thousand for Sunday and Holiday inserts. $.25 per thousand per fl ap. Full circulation distribution deduct $2.00 per thousand.

CONTRACT LEVEL 8.5x11 2-5 TAB 4-7 TAB 8-11 TAB 12-15 TAB 16-19 TAB 20-23 TAB 24-27 TAB 28-31 TAB 32-35 TAB 36-39 TAB 40-43 TAB 44-49 TAB

Open 50.00 51.00 52.00 58.00 64.00 72.00 78.00 84.00 93.00 101.00 111.00 119.00 128.00 96" 44.95 46.05 48.05 55.90 62.90 70.40 75.90 82.90 90.90 98.90 108.90 116.90 125.90 200" 43.85 45.85 47.85 54.80 61.80 69.30 74.80 81.80 89.80 97.80 107.80 115.80 124.80 300" 42.80 43.80 46.80 53.75 60.75 68.25 73.75 80.75 88.75 96.75 106.75 114.75 123.75 400" 41.75 42.75 45.75 52.70 59.70 67.70 72.70 79.70 87.70 95.70 105.70 113.70 122.70

Add: $.75 per thousand for Sunday and Holiday inserts. $.25 per thousand per fl ap. Full circulation distribution deduct $2.00 per thousand.

The Columbian Zoned Circulation Distribution (per 1000 pieces) net rates CONTRACT LEVEL 8.5X11 2-3 TAB 4-7 TAB 8-11 TAB 12-15 TAB 16-19 TAB 20-23 TAB 24-27 TAB 28-31 TAB 32-35 TAB 36-39 TAB 40-43 TAB 44-49 TAB

Open 50.00 51.00 52.00 58.00 64.00 72.00 78.00 84.00 93.00 101.00 111.00 119.00 128.00 $10,000 40.00 42.50 46.30 53.75 59.30 67.25 74.00 81.25 89.75 98.25 106.25 114.50 122.75 $20,000 39.65 42.25 46.00 52.00 59.00 67.00 73.75 79.75 86.25 94.60 101.00 108.00 115.00 $25,000 39.45 42.00 45.75 51.75 58.75 66.75 73.50 79.50 86.00 94.30 100.75 107.75 114.75 $50,000 37.70 41.45 45.45 51.45 58.45 65.55 71.70 78.20 85.20 91.95 97.70 103.80 110.20 $80,000 37.10 40.85 44.95 49.45 55.45 62.55 68.70 77.45 83.45 89.70 94.45 101.70 107.70 $95,000 36.90 40.30 44.35 48.85 55.00 62.10 68.15 77.15 83.15 89.40 94.05 101.15 107.15 $110,000 36.30 39.30 43.40 48.90 54.90 61.00 67.10 75.10 81.20 87.30 92.30 99.15 105.30 $125,000 35.95 39.15 43.25 48.80 54.80 60.90 67.00 75.05 81.15 87.20 92.20 99.00 105.20

Your Week/North County News Annual Bulk Space Program Zoned Circulation Distribution (per 1000 pieces) net rates CONTRACT LEVEL 8.5x11 2-3 TAB 4-7 TAB 8-11 TAB 12-15 TAB 16-19 TAB 20-23 TAB 24-27 TAB 28-31 TAB 32-35 TAB 36-39 TAB 40-43 TAB 44-49 TAB

Full circulation deduct $5.50 per thousand. Add $.25 per thousand per fl ap.

Open 60.00 64.00 68.00 76.00 86.00 94.00 100.00 112.00 121.00 132.00 143.00 158.00 168.00 96" 58.00 62.00 66.00 73.00 82.00 91.00 99.00 111.00 120.00 130.00 141.00 152.00 163.00 200" 57.00 61.00 65.00 72.00 81.00 90.00 98.00 110.00 119.00 129.00 140.00 151.00 162.00 300" 56.00 60.00 64.00 71.00 80.00 89.00 97.00 109.00 118.00 128.00 139.00 150.00 161.00 400" 55.00 59.00 63.00 70.00 79.00 88.00 96.00 108.00 117.00 127.00 138.00 149.00 160.00


7

Technical Specs Digital GuidelinesThe Columbian accepts electronic advertising generated in PDF format for direct transfer into our digital system. Adhering to these guidelines and direct electronic transfer ensures the printed product is of original quality.

STANDARD PAGE* ROP & Classified6 columns by 21.5” deepColumn width . . . . . . . . . . . . . Inches1 column . . . . . . . . . . . . . . . . . .1.56”2 columns . . . . . . . . . . . . . . . . .3.25”3 columns . . . . . . . . . . . . . . . . .4.94”4 columns . . . . . . . . . . . . . . . . .6.62”5 columns . . . . . . . . . . . . . . . . .8.31”6 columns . . . . . . . . . . . . . . . . . . 10”Standard double truck . . . . . . . . . 21”

More Info online:www.columbian.com/advertising/digital-specs

HOME BOOKDouble Truck . . . . . . . . . 21”w x 10”hFull Page . . . . . . . . . . . . . 10”w x 10”h1/2 Page . . . . . . . . . . . 10”w x 4.75”hNaming your files:HB.includeclientname.pdf

*Please build to the exact dimensions all ads are built without bleed.

Color

BRICK Pantone 201

C-0 / M-100 / Y-63 / K-29

BRILLIANT RED Pantone 032

C-0 / M-90 / Y-86 / K-0

NAVY Pantone 295

C-100 / M-57 / Y-0 / K-40

KELLY GREEN Pantone 354

C-80 / M-0 / Y-90 / K-0

GOLD Pantone 124

C-0 / M-28 / Y-100 / K-6

DARK GREEN Pantone 349

C-100 / M-0 / Y-91 / K-42

TEAL Pantone 327

C-100 / M-0 / Y-44 / K-17

PURPLE Pantone 266

C-79 / M-90 / Y-0 / K-0

REFLEX BLUE Pantone Reflex Blue

C-100 / M-73 / Y-0 / K-2

ORANGE Pantone 165

C-0 / M-59 / Y-96 / K-0

BROWN Pantone 168

C-0 / M-57 / Y-100 / K-59

CERISE Pantone 246

C-29 / M-90 / Y-0 / K-0

PROCESS COLOR INKThe Columbian stocks 15 standard ink colors. All rates are per color, black is excluded from color charge. Color is available every day and in most of The Columbian’s products, but color page positions are limited due to press restrictions.

CUSTOM COLOR INKIf a special color is required (ex: reproducing company color logo) The Columbian can create a special color ink to match desired color. Custom color charge is $125 per color each time in addition to the process color charge.

CYAN MAGENTAMAGENTA

YELLOW

HOW TO SEND TO US – DATA DELIVERY• FTP to our site: www.columbianftp.com• Adsend • Compact Disc • DVD

DIGITAL SUBMISSION DEADLINESAds must be in-house by electronic transfer deadline and a hard copy provided.

PREFERRED AD FILE FORMATPress-ready PDF (PDF/X-1a:2001 preferred)

COMPRESSIONPDF formatting provides preferred compression.

ART & COMPONENT FILE FORMATSPDF (.pdf) EPS (.eps) TIFF (.tif) JPG (.jpg)

SOFTWARE WE SUPPORTMacintosh OS XAdobe Photoshop CS3 Adobe InDesign CS3Adobe Illustrator CS3 Adobe Acrobat

OTHER SOFTWAREWe do not support Microsoft Publisher. Consult our prepress department for support on any other software other than those listed above.

FONTSThe Columbian uses postscript type-1 fonts. We are prohibited by law to use fonts we do not legally own. In a submitted document requiring linking to fonts, The Columbian will replace those fonts with fonts we legally own, to our best matching capability.

STANDARD DPI RESOLUTION300 dpi (dots per inch)

STANDARD LPINewsprint – 102 lpi (lines per inch)Glossy – 133 lpi (lines per inch)(lpi is normally set at our RIP)

COLORPalette colors should be saved to accept both CMYK conversions and spot color conversion if applicable. We do not support RGB color formatting.

DOT GAIN & TOTAL INK LIMITNewsprint dot gain = 30%Newsprint total ink limit = 240%Glossy dot gain = 5-10%Glossy total ink limit = 320%

HAIRLINESWe require a minimum .5 point rule hairline ad border.

VIRUS PROTECTIONAll files are scanned for viruses. Any files found to be infected will be rejected.

QUESTIONS?Feel free to call our Prepress Department. 360-735-4424.

MISCELLANEOUS CHARGES• Proofs are for corrections, excessive changes after first proof $80 per

hour, minimum $20.• Ad provided to reciprocal publication $40. Ask for details.• Photography available for use in Columbian products – $80 per hour.

CUSTOM ART CHARGESCost to create custom art, repair or cleanup existing art for use in Columbian products – $80 per hour. Cost to Purchase custom art – $160 per hour. One hour minimum charge.

terms and conditions - the columbiandocuments.columbian.com/advertising/rates/retailratecard.pdf ·...

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