Terms to KnowPrimer

A few more terms

• Typeface – single set of letterforms• Type Family – several font designs representing

a range of style variations with a common base• Type style – light, medium, bold, italics, etc…• Baseline – defines the bottom of Capital letters• Character – single letterform or unit• Counter – space enclosed by the strokes of a

letter• Case – lower and upper• Ascender, descender, and capline

Primer

Text-Alignment

Left

Right

Center

Primer

Two Primary Font CategoriesPrimer

Other CategoriesPrimer

Times New Roman

Kartira

EZREAD

EZ

READ

EZ

READ

EZ

READ

EZ

READ

EZ

READ

EZ

READ

EZ

READ

3 Spaces to Consider

• Word Space – comfortable readers indicate the space occupied by a lower case “i” is ideal.

• Letter Space – natural rhythm in the flow of letters is maintained when the space between two letters is no less than the width of a letter’s stroke. Too much space and there is a disconnect that occurs

• Line Space – called Leading is the amount of space between lines. Best at about 120% of font size. Tight lines or Loose lines?

EZREAD

TrackingAI

KerningAI

Gill Sans Family

TheFIT

Bodini MT

Times New Roman

TheFIT

Bodini MT

Broadway

Tahoma

TheFIT

Typeface Combinations

• When combining two fonts in a design– Match characteristics of form

• stroke size• x-height – adjust pt size if needed• Shapes

– Use contrast to separate information• Mix families and max the weight• Headings need to pop out at times

TheFIT

Bondini MT Britannic Bold

Stroke, Shape, x-height TheFIT

Buying Fonts

• Do you really need more than the fonts that came with your computer/printer?– Not really, these can do the trick. – But if you want to expand consider the

following 5 font categories• Old style Faces• Sans Serif Fonts• Slab Serif / Egyptian Fonts• Modern Fonts• Transitional Fonts

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Worth a Mention

• Drop Caps• Wrapping with Text• Pull Quotes• In the Margin• Block Notes• Headings/subheadings• Behind• Background Colors• In-Line Headings• Bad Hyphenating• Lost Line• Wrapping Concerns

MORE

Experiment to Convey an IdeaMORE

Activities

• Identify Fonts that work together, keep in mind the aspects mentioned in the slides

• Type has a voice. Use type to portray the following:– Stress– Excitement– Sadness– Peace– Strength

LEARN