INDEX

04 | 07 OUR STYLE

08 | 11 CONCEPT STORE

12 | 15 SHOPPING EXPERIENCE

16 | 19 LEADER IN THE LOW-COST BRAND MARKET

20 | 23 TERRANOVA KIDS

24 | 27 UNDERWEAR

28 | 31 #TERRANOVASTYLE

32 | 35 TERRANOVA POINT OF SALE

4 | TERRANOVA

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TERRANOVA | 7

OUR STYLEEASY, FRESH AND AFFORDABLE

Terranova is one of the most important European low-cost brands of young and urban fashion, with 463 points of sale

in 39 countries. The fashion style of the brand is marked by an accessible and always fresh image, simple and cool at the

same time. Terranova experience is based on three key concepts: easy to wear, with a product that fits everyone; easy to

buy, thanks to its very affordable price; and easy to live, thanks to the feeling of freedom and freshness you can breathe

at any Terranova point of sale.

The brand is best represented in the stores displaying all the collections, Menswear, Womenswear, Kids and Underwear.

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Terranova concept store stands out for its urban and contemporary style, which is marked by essential and material

elements such as wood, concrete, iron and glass. It is meant to be an everyday style, easy, fast and modern. The new,

refreshed store layout that has been the result of thorough research involving materials such as architectural concrete

finish, used for walls, silica-fume concrete flooring and false ceilings used in the area dedicated to menswear. These are

just some of the features that highlight how a low-cost brand and a high-profile concept store may coexist harmoniously.

CONCEPT STOREEASY, FAST AND MODERN

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SHOPPING EXPERIENCELOOKING FOR THE LATEST FASHION TRENDS

The most important contact point between customers and the brand is always the point of sale, where the

environment is designed in order to make any detail convey that feeling of freedom and excitement related to

Terranova shopping experience. Videos, music, scents, visual merchandising, the lighting as well as advertising…

everything is designed to the smallest details to create an exciting as well as functional impact, for a point of sale

easy to walk through step by step while looking for the latest fashion trends.

CARDIGAN

25,99 €

JEANS

19,99 €

SWEATSHIRT

19,99 €

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LEADER IN THE LOW-COST BRAND MARKET

AN EXCELLENT PRICE/QUALITY RATIO

Low-cost brands are remodelling the clothing

market through fast fashion and Terranova

is historically regarded among the leaders of

the industry, with an extraordinary quality/

price ratio. A constantly changing assortment

of new products and the passionate care for

the shopping experience as well as affordable

prices are the fundamental added value for

Terranova success.

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SWEATSHIRT

12,99 €

JEANS

19,99 €

TROUSERS

15,99 €

SWEATSHIRT

15,99 €

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TERRANOVA KIDSLIFESTYLE FOR THE LITTLE ONES

Terranova created a clothing line designed for its younger customers, Terranova Kids, which is one of the leading brands

in childrenswear industry. The brand was launched in 2006 and follows in the footsteps of its reference brand, being

marked by high fashion content at competitive prices.

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PANITES

3,99 €

BRA

9,99 €

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UNDERWEAR

The Underwear collection is a project

connected to Terranova world and designed

for a young and dynamic woman who likes to

feel free.

Mia underwear product draws inspiration

from the colours, trends and patterns of

Terranova womenswear while maintaining a

softer and more intimate style.

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#TERRANOVASTYLETHE ESSENCE OF A LIFESTYLE

Terranovastyle.com is the brand’s window on the world, where you can discover all the news about Terranova collections,

product and lifestyle; a tool easy to browse through from any device, always coordinated with the communication

tools used inside points of sale and using a social media strategy based on a peer-to-peer relation with our followers.

#terranovastyle is not just a hashtag, but it is the essence of a lifestyle millions of people share all around the world.

> 6 MILLIONS of visitors every year on terranovastyle.com

> OVER 700,000 of fans on Facebook

> OVER 100,000 of followers on Instagram

> E-COMMERCE: Online store available in Europe, activated in 2011 to integrate and support physical points of sale

with cross-channel services.

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TERRANOVA POINT OF SALE

LOCATION REQUIREMENTS Town centres and shopping centres with a good market area, depending on the country chosen.

OPTIMAL SALES AREA IN SQ. M Excluding internal stockroom: 800 - 1000 sq. m