terrascomms company profile 2015
TRANSCRIPT
TERRAS COMMUNICATIONS is a personalised
sports & retail marketing and communications
solutions agency that creates front-line brands
through exclusive, creative and practical
implementation and all inclusive brand management.
We invent dynamic and exclusive brand
experiences, creating a new platform for consumers,
retailers and businesses to interact with brands,
products or services. As a through-the-line services
agency, we focus on driving sales, retention and
building brand equity.
We pride ourselves on our creativity, passion and
dedication as we strive to influence consumer
behaviour along the path to purchase.
TERRAS COMMUNICATIONS is powered by
LAUREN TERRAS who is a through-the-line concept
specialist. She successfully and effortlessly merges
above- and below-the-line efforts to create amplified
exposure and media mileage.
Lauren started her career in the film and stills industry
as a producer and stylist and later moved onto Coca
Cola to explore her passion for branding.
This moved her into print media working for companies
such as Touchline Media, Media 24, Media Nova and
AVUSA before starting GoActive8 in 2008 (rebranded
to Terras Communications in 2014). Her passion for
sports, good design, food , music and luxury brands
lead her to focus on this niche yet vibrant market.
Offering a wealth of creative firepower and digital
expertise, ELISHA BHOLANATH has worked on the
PR and Communications for corporates, agencies and
talent that range from music festivals, international
premieres to world recognized sport events for the past
9 years.
From entertainment and lifestyle PR, digital marketing,
talent management to corporate communications, her
corporate ethos is one of consistency of service
excellence.
From working at media powerhouses such as AVUSA,
and Primedia Broadcasting to SAB Miller, she carries
the vision of an entrepreneurial drive in the creative
sphere, which goes beyond the common and
accepted, to a world of communication catalysts and
digital trend setters.
NADINE ARENDSE is part of our Retail and
Technology PR team. Having worked as a journalist
and PR person, she has found her passion and knows
that PR is where her career will remain. She has
written for both online and print mediums and loves
technology.
Nadine has worked on some award winning PR
projects with the highlight of her career being a
nomination for a new product/service in the PRISM
awards in 2013. She has written for a wide variety of
industries including telecommunications, banking,
décor, DIY and entertainment and has worked on some
major South African exhibitions.
Nadine’s communication extends to new media
platforms as well where she managed and created
content for various social media platforms.
CECILIA STEENBERG started her career in 2003 as
a FMCG Brand and Consumer Marketer working with
premium brands such as British American Tobacco,
Absolut Vodka, Moët & Chandon, Dom Perignon and
Jack Daniels to name a few.
In 2012 she joined Octagon Marketing, the World's
Largest Sponsorship Consulting Agency, as the Senior
Manager of Sponsorship Accounts. Clients included
Toyota (Toyota Cheetahs) and Standard Bank (Africa
Cup of Nations). Her work on those accounts received
three Sport Industry Award Nominations during 2012 &
2013.
Cecilia then relocated to New Zealand to work with
global insurance giant AIG – the “front-of-jersey”
sponsor of the All Blacks and NZRU. Employed by
Essentially NZ she managed the rights delivery of
AIG's sponsorship and activated their brand.
CAVIAR CLUBRUGBY & SPONSORSHIP SPECIALISTS
VICTORIA JACKSON is an award winning events
logistics manager and creative stylist.
Having worked in the industry for over 10 years, all her
events are designed and uniquely tailored with
innovation and style to become a once in a life time,
unforgettable and original experience.
With an outstanding track record of clients, Victoria
caters for all event and wedding needs from concept to
implementation.
Clients include Hugo Boss International, Porsche,
International Cape Town Fashion Week Official After
Party, GovTec, Oil Week, Mining Indaba and Investec
to name a few.
EVENTIONPREMIUM EVENTS SPECIALISTS
BODO SIEBER is the digital creative lead with a
passion for sport, rugby, brands and people.
Having worked on internet start ups and
publications in Ireland and Berlin, he has been at
the helm of a Cape Town / JHB based digital
agency for 8 successful years.
Together with an experienced team he delivers
digital experiences that work - including
websites, apps, mobile sites, facebook apps,
social media strategy and digital campaigns.
PLASTIC SOLDIERSSPORTS DIGITAL SPECIALSTS
SPORTSOUTH AFRICAN RUGBY UNION
TOYOTA (TOYOTA FREE STATE CHEETAHS)
STANDARD BANK (AFRICA CUP OF NATIONS)
AIG ( ALL BLACKS)
ASICS SA (SPRINGBOKS)
CANTERBURY (SPRINGBOKS)
VARSITY CUP
VARSITY SPORTS (FOOTBALL, NETBALL, SEVENS, BEACH VOLLEY BALL, CRICKET,
ATHLETICS, HOCKEY)
MUTUAL & FEDERAL PREMIER INTERSCHOOLS
ABSA CURRIE CUP
IRB CELL C NELSON MANDELA BAY SEVENS
CASTLE LAGER RUGBY CHAMPIONSHIPS
CASTLE LAGER INCOMING SERIES
RAM SLAM T20 CRICKET
SPRINGBOK SEVENS TEAM
VASELINE (RUGBY WORLD CUP CAMPAIGN)
SHIELD (RUGBY WORLD CUP CAMPAIGN)
J&B MET
RACING IT’S A RUSH
NASHUA ( NASHUA CAPE COBRA’S & VOLVO OCEAN RACE)
RETAIL
WOOLWORTHS
COUNTRY ROAD
ADIDAS GRüN
AIRPORTS COMPANY SOUTH AFRICA (JHB, CPT, KZN)
EASTGATE SHOPPING CENTRE
NORTHGATE SHOPPING MALL
CALLAGHAN BOUTIQUE
FOODCO!
BENCH SA
BELLFIELD CLOTHING
PEACE RIVER TRADING
KLOOFTIQUE
HOSPITALITY
THE PLAKA GROUP
MEZEPOLI MEZE & WINE BAR
RADISSON BLU, WATERFRONT
ALOE HOUSE, HERMANUS
BEAUTY & HEALTH
YEMAYA SPA
SUNTRA SPA
VITAL HEALTH FOODS
MEDIA
PRIMEDIA BROADCASTING
TIMES MEDIA GROUP (MAGAZINE DIVISION)
CORPORATE / GOVERNMENT
SAPPI
HIP2B2 ( MARK SHUTTLEWORTH FOUNDATION)
SA SPORTS AWARDS
20 YEARS OF FREEDOM
TAG RUGBY ASSOCIATION
SA RUGBY LEGENDS
CASTLE LAGER
INCOMING SERIES
SARU
ASICS
Strategy, Campaign Management, PR, Media Planning,
Events Management, Sponsorship Leveraging
CASTLE LAGER RUGBY
CHAMPIONSHIP
SARU
ASICS
Strategy, Campaign Management, PR, Media Planning,
Events, Sponsorship Leveraging
ABSA CURRIE CUP SARU
TOYOTA
CHEETAHS
Strategy, Campaign Management, PR, Media Planning,
Events Management, Sponsorship Leveraging
CELL C NELSON
MANDELA BAY
SEVENS
SARU
ASICS
Strategy, Campaign Management, PR, Media Planning,
Events Management
FNB VARSITY CUP VARSITY CUP PR, Media Planning , Boks That Rocks Campaign
Management, Media Hosting
VARSITY CUP DREAM
TEAM V JUNIOR BOKS
VARSITY CUP PR, Media Planning, Media Hosting
SPRINGBOK JERSEY
LAUNCH
CANTERBURY
ASICS
Strategy, Campaign Management, PR, Media Planning,
Events Management, Sponsorship Leveraging
RAM SLAM RAM HAND TO
HAND
COURIERS
Strategy, PR, Media Hosting
J&B MET ACCESS
RACING
PHUMELELA
Strategy, Campaign Management, PR, Media Planning,
Events Management, Sponsorship, Media Hosting
STEINLAGER
INCOMING TOUR NZ
AIG Rights Delivery, Brand Activation, Client Hospitality &
Formal Kick-off Function
VODACOM
SUPERUGBY
TOYOTA Strategy, Campaign Management, PR, Media Planning,
Events Management, Sponsorship Leveraging &
Activation
AFRICA CUP OF
NATIONS
STANDARD
BANK
Strategy & Planning, Rights Delivery, Brand Activation,
CSI Management, Player Escort Program, Regional
Tournament Lead – Mbombela Stadium
EASTER SPORTS
FESTIVAL
STANDARD
BANK
Strategy & Planning, Rights Delivery, Brand Activation,
Event Management
KIDS TRAINING DAY
WITH RICHIE MCCAW
WESTPAC Planning, Activation, Procurement & Events Management
ASIAN PACIFIC
EXECUTIVE TRIP TO
NEW ZEALAND
AIG Strategy & Planning, Flights, Accommodation &
Transport, Hosting, All Blacks Captains Run Attendance,
Guest Entertainment, Overall Group Management
STEINLAGER RUGBY
CHAMPIONSHIP NZ
AIG Rights Delivery, Brand Activation, Client Hospitality &
Formal Kick-off Function
TAG ADOPT A SCHOOL ASICS PR, Media Planning, Event Management, Media Hosting
VARSITY FOOTBALL
VARSITY CRICKET
VARSITY NETBALL
VARSITY HOCKEY
VARSITY ATHLETICS
VARSITY 7’S
VARSITY BEACH
VOLLEY BALL
VARSITY
SPORTS
PR, Media Planning, Media Hosting
MUTUAL & FEDERAL
PREMIER
INTERSCHOOLS
MEGAPRO PR, Sponsorship Leveraging
SUNLAM CAPE TOWN
MARATHON
ASICS Strategy, Campaign Management, PR, Media Planning,
Events Management, Sponsorship Leveraging
Strategy is core to every project. It is the primary
reason people work with us. It motivates us and it
drives all other components of the solutions we
create. Without a clear strategy, no brand will
become a leader.
We Cover
- Brand Positioning & Architecture
- PR, Marketing & Media
- Campaign & Events
- Social Media
- Strategic Partnerships
- Sponsorship Leveraging
STRATEGY
Communication between your brand and your
audience is essential. We ensure clear brand
positioning, source the right platform and negotiate
with the media. We ensure that a consistent and
unique message is portrayed through the trade,
media and consumer.
We Cover
- Public Relations (Print, TV, Radio & Online)
- Press Release Creation
- Copy Writing & Editing
-Media Trade Exchanges
- Media Sponsorships
- Product Placement
- Social Media Creation & Management
- Sports Sponsorship Leveraging
COMMUNICATIONS
We believe in developing advertising and creative
campaigns that are part of an integrated branding
solution. Terras Comms approaches design with the
belief that every brand must establish its own visual
language. Implemented with consistency and quality
across all applications, your visual language builds a
clearly distinctive, easily remembered, and highly
valued brand identity.
We Cover
- Concept Creation
- Campaign Development and Production
- Design
- Media Planning & Buying,
- TVC and Stills Production & Styling
DESIGN &
ADVERTISING
We believe in developing creative and distinctive
campaign concepts and events that create a long
lasting experience with the brand and its consumers;
from concept stage to post-delivery reporting.
We strive to create experiential campaigns and
events that do not only leave people talking, but also
generate media and brand exposure to enhance our
client’s efforts.
We Cover
- Concept Creation, Implementation & Management
- Media & Customer Launches,
- Media & Corporate Hospitality
- Tournaments ,Workshops, Roadshows, Exhibitions
- Promotions & Sampling
CAMPAIGN & EVENT
MANAGEMENT
CAPE TOWN
Heritage Square
2nd Floor
103 Hout Street
Cape Town
8001
Tel: +27 82 785 2644
www.terrascomms.com
Twitter : @TerrasComms
Instagram: Terrascomms
WHERE TO FIND US