terrascomms company profile 2015

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COMPANYPROFILE

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COMPANYPROFILE

CONTENTSABOUT US

OUR TEAM

STRATEGICPARTNERS

CLIENT TRACK RECORD

OUR SERVICEOFFERING

ABOUT US

TERRAS COMMUNICATIONS is a personalised

sports & retail marketing and communications

solutions agency that creates front-line brands

through exclusive, creative and practical

implementation and all inclusive brand management.

We invent dynamic and exclusive brand

experiences, creating a new platform for consumers,

retailers and businesses to interact with brands,

products or services. As a through-the-line services

agency, we focus on driving sales, retention and

building brand equity.

We pride ourselves on our creativity, passion and

dedication as we strive to influence consumer

behaviour along the path to purchase.

OUR TEAM

TERRAS COMMUNICATIONS is powered by

LAUREN TERRAS who is a through-the-line concept

specialist. She successfully and effortlessly merges

above- and below-the-line efforts to create amplified

exposure and media mileage.

Lauren started her career in the film and stills industry

as a producer and stylist and later moved onto Coca

Cola to explore her passion for branding.

This moved her into print media working for companies

such as Touchline Media, Media 24, Media Nova and

AVUSA before starting GoActive8 in 2008 (rebranded

to Terras Communications in 2014). Her passion for

sports, good design, food , music and luxury brands

lead her to focus on this niche yet vibrant market.

Offering a wealth of creative firepower and digital

expertise, ELISHA BHOLANATH has worked on the

PR and Communications for corporates, agencies and

talent that range from music festivals, international

premieres to world recognized sport events for the past

9 years.

From entertainment and lifestyle PR, digital marketing,

talent management to corporate communications, her

corporate ethos is one of consistency of service

excellence.

From working at media powerhouses such as AVUSA,

and Primedia Broadcasting to SAB Miller, she carries

the vision of an entrepreneurial drive in the creative

sphere, which goes beyond the common and

accepted, to a world of communication catalysts and

digital trend setters.

NADINE ARENDSE is part of our Retail and

Technology PR team. Having worked as a journalist

and PR person, she has found her passion and knows

that PR is where her career will remain. She has

written for both online and print mediums and loves

technology.

Nadine has worked on some award winning PR

projects with the highlight of her career being a

nomination for a new product/service in the PRISM

awards in 2013. She has written for a wide variety of

industries including telecommunications, banking,

décor, DIY and entertainment and has worked on some

major South African exhibitions.

Nadine’s communication extends to new media

platforms as well where she managed and created

content for various social media platforms.

STRATEGIC PARTNERS

CECILIA STEENBERG started her career in 2003 as

a FMCG Brand and Consumer Marketer working with

premium brands such as British American Tobacco,

Absolut Vodka, Moët & Chandon, Dom Perignon and

Jack Daniels to name a few.

In 2012 she joined Octagon Marketing, the World's

Largest Sponsorship Consulting Agency, as the Senior

Manager of Sponsorship Accounts. Clients included

Toyota (Toyota Cheetahs) and Standard Bank (Africa

Cup of Nations). Her work on those accounts received

three Sport Industry Award Nominations during 2012 &

2013.

Cecilia then relocated to New Zealand to work with

global insurance giant AIG – the “front-of-jersey”

sponsor of the All Blacks and NZRU. Employed by

Essentially NZ she managed the rights delivery of

AIG's sponsorship and activated their brand.

CAVIAR CLUBRUGBY & SPONSORSHIP SPECIALISTS

VICTORIA JACKSON is an award winning events

logistics manager and creative stylist.

Having worked in the industry for over 10 years, all her

events are designed and uniquely tailored with

innovation and style to become a once in a life time,

unforgettable and original experience.

With an outstanding track record of clients, Victoria

caters for all event and wedding needs from concept to

implementation.

Clients include Hugo Boss International, Porsche,

International Cape Town Fashion Week Official After

Party, GovTec, Oil Week, Mining Indaba and Investec

to name a few.

EVENTIONPREMIUM EVENTS SPECIALISTS

BODO SIEBER is the digital creative lead with a

passion for sport, rugby, brands and people.

Having worked on internet start ups and

publications in Ireland and Berlin, he has been at

the helm of a Cape Town / JHB based digital

agency for 8 successful years.

Together with an experienced team he delivers

digital experiences that work - including

websites, apps, mobile sites, facebook apps,

social media strategy and digital campaigns.

PLASTIC SOLDIERSSPORTS DIGITAL SPECIALSTS

CLIENT TRACK RECORD

SPORTSOUTH AFRICAN RUGBY UNION

TOYOTA (TOYOTA FREE STATE CHEETAHS)

STANDARD BANK (AFRICA CUP OF NATIONS)

AIG ( ALL BLACKS)

ASICS SA (SPRINGBOKS)

CANTERBURY (SPRINGBOKS)

VARSITY CUP

VARSITY SPORTS (FOOTBALL, NETBALL, SEVENS, BEACH VOLLEY BALL, CRICKET,

ATHLETICS, HOCKEY)

MUTUAL & FEDERAL PREMIER INTERSCHOOLS

ABSA CURRIE CUP

IRB CELL C NELSON MANDELA BAY SEVENS

CASTLE LAGER RUGBY CHAMPIONSHIPS

CASTLE LAGER INCOMING SERIES

RAM SLAM T20 CRICKET

SPRINGBOK SEVENS TEAM

VASELINE (RUGBY WORLD CUP CAMPAIGN)

SHIELD (RUGBY WORLD CUP CAMPAIGN)

J&B MET

RACING IT’S A RUSH

NASHUA ( NASHUA CAPE COBRA’S & VOLVO OCEAN RACE)

RETAIL

WOOLWORTHS

COUNTRY ROAD

ADIDAS GRüN

AIRPORTS COMPANY SOUTH AFRICA (JHB, CPT, KZN)

EASTGATE SHOPPING CENTRE

NORTHGATE SHOPPING MALL

CALLAGHAN BOUTIQUE

FOODCO!

BENCH SA

BELLFIELD CLOTHING

PEACE RIVER TRADING

KLOOFTIQUE

HOSPITALITY

THE PLAKA GROUP

MEZEPOLI MEZE & WINE BAR

RADISSON BLU, WATERFRONT

ALOE HOUSE, HERMANUS

BEAUTY & HEALTH

YEMAYA SPA

SUNTRA SPA

VITAL HEALTH FOODS

MEDIA

PRIMEDIA BROADCASTING

TIMES MEDIA GROUP (MAGAZINE DIVISION)

CORPORATE / GOVERNMENT

SAPPI

HIP2B2 ( MARK SHUTTLEWORTH FOUNDATION)

SA SPORTS AWARDS

20 YEARS OF FREEDOM

TAG RUGBY ASSOCIATION

SA RUGBY LEGENDS

CASTLE LAGER

INCOMING SERIES

SARU

ASICS

Strategy, Campaign Management, PR, Media Planning,

Events Management, Sponsorship Leveraging

CASTLE LAGER RUGBY

CHAMPIONSHIP

SARU

ASICS

Strategy, Campaign Management, PR, Media Planning,

Events, Sponsorship Leveraging

ABSA CURRIE CUP SARU

TOYOTA

CHEETAHS

Strategy, Campaign Management, PR, Media Planning,

Events Management, Sponsorship Leveraging

CELL C NELSON

MANDELA BAY

SEVENS

SARU

ASICS

Strategy, Campaign Management, PR, Media Planning,

Events Management

FNB VARSITY CUP VARSITY CUP PR, Media Planning , Boks That Rocks Campaign

Management, Media Hosting

VARSITY CUP DREAM

TEAM V JUNIOR BOKS

VARSITY CUP PR, Media Planning, Media Hosting

SPRINGBOK JERSEY

LAUNCH

CANTERBURY

ASICS

Strategy, Campaign Management, PR, Media Planning,

Events Management, Sponsorship Leveraging

RAM SLAM RAM HAND TO

HAND

COURIERS

Strategy, PR, Media Hosting

J&B MET ACCESS

RACING

PHUMELELA

Strategy, Campaign Management, PR, Media Planning,

Events Management, Sponsorship, Media Hosting

STEINLAGER

INCOMING TOUR NZ

AIG Rights Delivery, Brand Activation, Client Hospitality &

Formal Kick-off Function

VODACOM

SUPERUGBY

TOYOTA Strategy, Campaign Management, PR, Media Planning,

Events Management, Sponsorship Leveraging &

Activation

AFRICA CUP OF

NATIONS

STANDARD

BANK

Strategy & Planning, Rights Delivery, Brand Activation,

CSI Management, Player Escort Program, Regional

Tournament Lead – Mbombela Stadium

EASTER SPORTS

FESTIVAL

STANDARD

BANK

Strategy & Planning, Rights Delivery, Brand Activation,

Event Management

KIDS TRAINING DAY

WITH RICHIE MCCAW

WESTPAC Planning, Activation, Procurement & Events Management

ASIAN PACIFIC

EXECUTIVE TRIP TO

NEW ZEALAND

AIG Strategy & Planning, Flights, Accommodation &

Transport, Hosting, All Blacks Captains Run Attendance,

Guest Entertainment, Overall Group Management

STEINLAGER RUGBY

CHAMPIONSHIP NZ

AIG Rights Delivery, Brand Activation, Client Hospitality &

Formal Kick-off Function

TAG ADOPT A SCHOOL ASICS PR, Media Planning, Event Management, Media Hosting

VARSITY FOOTBALL

VARSITY CRICKET

VARSITY NETBALL

VARSITY HOCKEY

VARSITY ATHLETICS

VARSITY 7’S

VARSITY BEACH

VOLLEY BALL

VARSITY

SPORTS

PR, Media Planning, Media Hosting

MUTUAL & FEDERAL

PREMIER

INTERSCHOOLS

MEGAPRO PR, Sponsorship Leveraging

SUNLAM CAPE TOWN

MARATHON

ASICS Strategy, Campaign Management, PR, Media Planning,

Events Management, Sponsorship Leveraging

OUR SERVICEOFFERING

Strategy is core to every project. It is the primary

reason people work with us. It motivates us and it

drives all other components of the solutions we

create. Without a clear strategy, no brand will

become a leader.

We Cover

- Brand Positioning & Architecture

- PR, Marketing & Media

- Campaign & Events

- Social Media

- Strategic Partnerships

- Sponsorship Leveraging

STRATEGY

Communication between your brand and your

audience is essential. We ensure clear brand

positioning, source the right platform and negotiate

with the media. We ensure that a consistent and

unique message is portrayed through the trade,

media and consumer.

We Cover

- Public Relations (Print, TV, Radio & Online)

- Press Release Creation

- Copy Writing & Editing

-Media Trade Exchanges

- Media Sponsorships

- Product Placement

- Social Media Creation & Management

- Sports Sponsorship Leveraging

COMMUNICATIONS

We believe in developing advertising and creative

campaigns that are part of an integrated branding

solution. Terras Comms approaches design with the

belief that every brand must establish its own visual

language. Implemented with consistency and quality

across all applications, your visual language builds a

clearly distinctive, easily remembered, and highly

valued brand identity.

We Cover

- Concept Creation

- Campaign Development and Production

- Design

- Media Planning & Buying,

- TVC and Stills Production & Styling

DESIGN &

ADVERTISING

We believe in developing creative and distinctive

campaign concepts and events that create a long

lasting experience with the brand and its consumers;

from concept stage to post-delivery reporting.

We strive to create experiential campaigns and

events that do not only leave people talking, but also

generate media and brand exposure to enhance our

client’s efforts.

We Cover

- Concept Creation, Implementation & Management

- Media & Customer Launches,

- Media & Corporate Hospitality

- Tournaments ,Workshops, Roadshows, Exhibitions

- Promotions & Sampling

CAMPAIGN & EVENT

MANAGEMENT

CAPE TOWN

Heritage Square

2nd Floor

103 Hout Street

Cape Town

8001

Tel: +27 82 785 2644

www.terrascomms.com

Twitter : @TerrasComms

Instagram: Terrascomms

WHERE TO FIND US

THANK YOU