CONTENTS•Company Profile

•About Tesco

•Major Products

•International Operations

•Resource Based View

•Major Competitors

•Tesco Loyalty Card

COMPANY PROFILE•Type: Public Limited Company

•Traded as: LSE TESCO

•Industry: Retailing

•Founded: 1919 (East London)

•Founder: Jack Cohen

•Number of locations: 5380 stores

•Products: Groceries, consumer

goods, financial services,

telecoms etc

JOHN COHEN

ABOUT TESCO•Founded in 1919

•Tesco a global grocery

•It is the 3rd largest retailer in the world

•It has stores in 14 countries

•Originally specialising in food and drink

•www.tesco.com

MAJOR PRODUCTS•Groceries

•Consumer goods: clothing, electronics and telecoms

•Financial services: home, health and car insurance

INTERNATIONAL OPERATIONS

•China

•France

•Hungary

•Malaysia

•Poland

•United States

RESOURCE BASED VIEW Store types Store offerings Personal

finance

Express Food Retail Insurance

Metro Non-Food Retail Savings Accounts

Superstore Petrol Stations Personal loans

Extra Home Living Secure Investment

Tesco.com

MAJOR COMPETITORS•ASDA

•Sainsbury

•Morrison

•Wal-Mart

•Carrefour

SELF SERVICE CHECKOUT

TESCO LOYALTY CARD (CLUBCARD)

THANK YOU

Christina Simonidou