tesla company preso (anniefu)
TRANSCRIPT
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Annie Fu | anniefu
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Problem
Electric cars do not perform as well as gasoline-powered cars.
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Mission
“To accelerate the world’s transition to sustainable transport.”
- Tesla 2003
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Roadster (2006)o Retrofitted electric powertrain into Lotus car
o 2,400 made, $110,000 each
o Riddled with production issues
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Roadster (2006)o Retrofitted electric powertrain into Lotus car
o 2,400 made, $110,000 each
o Riddled with production issues
2008
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“I was one of the first cats with a Tesla… But I’m telling you, I’ve been on the side of the road a while in that thing. And I said to them, ‘Look, guys, why am I always stuck
on the side of the f***ing road?”
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“I was one of the first cats with a Tesla… But I’m telling you, I’ve been on the side of the road a while in that thing. And I said to them, ‘Look, guys, why am I always stuck
on the side of the f***ing road?”
“In other news, George Clooney reports that his iPhone 1 had a
bug back in ’07.”
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Model S (2012) Model X (2015) Model 3 (2018)
• Full-size sedan• $71k – $137k• 210 miles (60kWh)
• Full-size SUV• $77k - $127k• 237 miles (75kWh)
• Compact sedan• $35k• 215 miles (? kWh)
Current Lineup
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$1 billion from China
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Valuationo Stock Price: $261.87
o Market Cap: $42.25B
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Business Modelo Model S/X – sell few, sell high
o Model 3 – sell cheap, sell many
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Business Modelo Model S/X – sell few, sell high
o Model 3 – sell cheap, sell many
o Sell direct-to-consumer
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Q1 '15 Q2 '15 Q3 '15 Q4 '15 Q1 '16 Q2 '16 Q3 '16 Q4 '16
Un
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Sales vs. Production
Total Sales Total Production
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History
2003
Founded by Martin Eberhard & Marc
Tarpenning
2008
Elon Musk
becomes CEO
2010
IPO
2016
Tesla Gigafactory
1 opens
2017
Tesla Motors
becomes Tesla
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Competitiono Domestic (GM, Ford, Chrysler)
o International (BMW, Nissan, Kia, Toyota…)
o Electric startups (Faraday Future, Fisker, NextEV…)
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Tesla Model S Chevrolet Bolt EV BMW i3 Faraday Future FF 91
Price $71k $37k $42k $200k
Range 218mi 238mi 114mi 378mi
0-60 acceleration 2.5s 6.5s 7.0 2.39s
Free supercharging Yes No No No
Comparison (2017 models)
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Tesla Model S Chevrolet Bolt EV BMW i3 Faraday Future FF 91
Price $71k $37k $42k $200k
Range 218mi 238mi 114mi 378mi
0-60 acceleration 2.5s 6.5s 7.0 2.39s
Free supercharging Yes No No No
Comparison (2017 models)
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Secret Sauceo End-to-end control of production to sales
o Visionary business leader (Elon Musk)
o Emphasis on innovations in energy technology
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Prediction: Successo On the verge of economies of scale (gigafactory)
o Succeeding in international markets (China)
o Continued innovation (solar roofs)
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Mission
“To accelerate the world’s transition to sustainable transport.”
- Tesla 2016
energy
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Sourceshttps://www.tesla.com/about
http://www.businessinsider.com/tesla-roadster-history-2016-3
http://money.cnn.com/2011/06/21/autos/tesla_roadster_selling_out/
http://www.businessinsider.com/tesla-the-origin-story-2014-10
http://www.businessinsider.com/tesla-solar-roof-solar-city-features-2017-2/#musk-said-at-the-event-that-each-french-slate-tile-was-made-using-a-process-known-as-hydrographic-coloring-a-process-that-uses-water-to-apply-printed-designs-10
http://www.sciencealert.com/tesla-just-updated-its-mission-statement
https://finance.yahoo.com/quote/TSLA/financials?p=TSLA
https://www.tesla.com/blog/tesla-approach-distributing-and-servicing-cars
https://www.ff.com/en/media/ff-91-press-release/
http://www.autocar.co.uk/car-news/industry/will-faraday-future-take-teslas-electric-crown
http://www.chevrolet.com/bolt-ev-electric-vehicle.html
https://www.tesla.com/models/design
https://www.bmwusa.com/vehicles/bmwi/i3.html
http://blogs.wsj.com/venturecapital/2010/06/28/tesla-motors-valued-at-133-billion-ahead-of-tuesdays-ipo/