Tesla Region 5: - $60,000

●Illinois●Michigan●Colorado

Tesla Tag Society

Region 5

Matt HousealPaige Richards

Stefany Tranchitella

Target MarketModel S: $69,900 MSRPModel X: $132,000Roadster: $109,000Gen 3: $32,000

Wealthy, upper-class, male, baby boomers with incomes over $100,000

Seeking luxury sports car with an electric motor

Environmentally friendly

Tech savvy

Target MarketTom Rutherford, 48Employee Communications Director, ABC Inc.

Salary of $176,795

BS and MBA from University of Michigan

Marriage of 21 years with two teenage sons

Frequents health club, country club, andfine dining establishments

Suburban residence with three-car garage and vacation house on Lake Michigan

Illinois Capital: Springfield, IL

Population: 12,880,580 citizens

Climate: Midcontinental placement with hot, humid summers and cool to cold winters featuring 24.6” snow/annually

Median Household Income: $56,797

Income (USD) $100,000 - 125,000 $125,000 - 150,000 > $200,000

Age Range (years) 45-64 45-64 45-64

People 28,982 16,555 21,585

IllinoisState boasts 40 shopping malls

4 Tesla Galleries: Chicago-Highland Park, Chicago-West Grand Avenue, Oakbrook Center, andSkokie-Old Orchard Mall

379 electric charging stations808 charging outlets6 SuperChargers

4th lowest gas consumption city nationwide

Michigan Capital: Lansing, MI

Population: 9,895,622 citizens

Climate: Temperate weather with well-defined seasons and temps of 49 F-72 F

Median Household Income: $51,992

Income (USD) $100,000 - 125,000 $125,000 - 150,000 > $200,000

Age Range (years) 45-64 45-64 45-64

People 436,587 455,719 117,824

Michigan Bill HB5606 was a single amendment to an existing law designed to ensure that car dealers can add additional fees to the purchase price of all vehicles in MI.

Dealers sought to force Tesla, a company who never had a franchise dealership, into a body of law solely intended to govern the relationship between a manufacturer and its associated dealer.

Legislation, yet to be signed into law, created an effective prohibition against a Tesla store/informational gallery from opening in Michigan.

10 charging stations

Colorado Capital: Denver, CO

Population: 5,355,866 citizens

Climate: Known for its geographic diversity, with snow-covered mountains, arid desert lands and river canyons

Median Household Income: $58,433

Income (USD) $100,000 - 125,000 $125,000 - 150,000 > $200,000

Age Range (years) 45-64 45-64 45-64

People 6,000 3,948 6,731

Colorado 20 charging stations

7 SuperChargers

1 Store Gallery: Lone Tree-Park Meadows

In 2011, there were 20 EVs statewide. In 2014, that number grew to 3,100 electronic vehicles

Competition and Challenges

Brand Loyalty - Tesla Tag Society

Join Tesla TS

Receive Official Tesla TS Trading Cards

Recommend or Reference to collect more

Future Car Owner - Tesla TS Trading Card

Visual Displays at Tesla Stores in Malls

Tesla TS Trading Cards

Tesla Specialty Group License Plates

State Character Limit

Registration Fee

Donation Amount

Same Plates?

Phrase or Name?/Form

Colorado 7 $30 and3,000 person

petition

$50 No Either“Form DR

2810”

Michigan 7 $25 $10 No Either“Plate It Your

Way”

Illinois 6 $25 $10 - $25 Yes Either“Pick a Plate”

Tesla Specialty Group License Plate Ideas

NOHMORE OHMYGSH GAUSSO

WATTUP OFF-GAS BATTMBL

Prioritize Your Digital Tactics & ChannelsFacebook and Instagram

YouTube ads

PPC

Cost per Acquisition: $1.43Cost per Click = $0.20Conversion Rate = 14%

Google Analytics

Key Words

Corporate Website

Car Blogs

Last Post, 2012

Measuring Results

S - Facebook, Instagram, Google Analytics, YouTube

M - Analytics, Customize target demographic

A - Budget

R - 50,000 viewers in each state

T - 1 year

Measuring Results

Charities Trade at Tesla Events

Dream Drives for Kids

Race raillies

es Drive

Alliances

TEG - Colorado

Environmental Michigan

EWES - Illinois

Furthering EV Growth

Illinois Governor Bruce Rauner signs “anti-ICEing” bill, which tows & fines fuel-powered car owners who park in EV charging stations

Supports amendment that creates EV charging stations at federal buildings

Petition to reinstate an Illinois program which allocated $4,000 to owners of new alternative fuel vehicles

Colorado covers 80% of charger costs and gives $6,000 in CO tax credits

Federal tax credit of $7,500 since January 2010 - present on Model S & Roadster

Furthering EV Growth

Michigan offers a $2,500 rebate to drivers who install an at-home charging station

Protest Michigan Governor Rick Snyder and his “Anti-Tesla Bill” (2014)

Support researchers at Kettering University in Michigan who are developing an EV charger that accepts inputs from solar power to charge battery systems without fossil fuels

Promote fact that Tesla offers high-level of in-cabin EMF protection with copper shielding and battery placement beneath the floor

Ways to Reduce EMF Exposure from EV’s EMF = Electromagnetic Fields EV = Electric Vehicle

❏ Clay or Copper can be used to absorb radiation

❏ Consumer can buy a magnetic shield product called Giron

❏ Carefully measure your car’s footwells beforehand to know how much Giron will fully cover that area

❏ Driver should be aware of powerlines to limit further exposure

Tesla Tag Society

THANK YOU! ANY QUESTIONS?

SOURCEShttp://www.city-data.com/income/income-Chicago-Illinois.html

https://transportevolved.com/2015/03/18/tesla-dream-drives-for-kids-charity-bring-super-big-tesla-model-s-p85d-grins-to-sick-children/

http://www.cheatsheet.com/automobiles/5-incentives-for-electric-vehicle-and-plug-in-hybrid-buyers.html/?a=viewall

https://transportevolved.com/2015/03/18/tesla-dream-drives-for-kids-charity-bring-super-big-tesla-model-s-p85d-grins-to-sick-children/

http://pluginsites.org/category/legislation/

http://www.dmv.org/mi-michigan/green-driver-state-incentives.php

http://www.clickz.com/static/cpa-calculator#