test your-way-to-success
DESCRIPTION
Email Marketing Best PracticesTRANSCRIPT
Test your way to success!
Mack Gorski – Education Expert
What is Split Testing?
Split Testing, or A/B testing as some call it, is the testing of different versions of your email to see which one delivers the best results.!
Mack Gorski – Education Expert
How it Works? !
Test group > Test message > Results > Conversion!
Mack Gorski – Education Expert
Testing the subject line
When you get it right, you increase your open rates.!
Mack Gorski – Education Expert
Testing From Fields !
Cut through the inbox clutter with a little creativity and, !of course, personalization!!
Mack Gorski – Education Expert
Testing offers/discounts !Think form not values.!
Mack Gorski – Education Expert
Testing Email length!!
We think it’s just wiser to split test.!
Mack Gorski – Education Expert
Testing Design, format and fonts !This is self explanatory, so let’s move on…!
Mack Gorski – Education Expert
Testing Sending 8me!!
Day of the week, time of day.!
Mack Gorski – Education Expert
Benefits of Split Testing !ü Improved response and conversion rates
ü Increased sales, revenue, and re-‐orders
ü Enhanced brand loyalty ü Increased customer reten8on
ü Brand Reputa8on
Mack Gorski – Education Expert
