WHAT IS A DMP?

Any Place a Consumer Touches Your Content or Brand, You Have This Event, Creating DATA

Presented by Andy Monfried, Founder and CEO of Lotame Solutions

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TYPES OF DATA THAT FLOWS INTO A DMP

Content

Media Device

Consumer Insights

Cross Platform

.

FULL CUSTOMIZATION OF A DMP

BehaviorsAudience Building Blocks

Customized HierarchiesComprised of Categorized Behaviors that roll up

into a “view” of your business

.

Ad NetworksTrade Desks

SSPsDSPs

DMP: BEYOND AD TECH

Consumer Info

Ad Tech

WeatherMedical

GovernmentEcommerce

Consumer Information

TelecomEducation

Tech

Consumer Technology

PoliticsSportsSocial

Financial

Interest BasedGamingVideo AudioMusic

Entertainment Technology

.

DMP: EVOLVING BEYOND AD OPS

A DMP is Utilized Across the Enterprise

C- Level Executives

Operations

LegalContent

Management

Content Publishing

Web Experience

CRM

Business Development

Ad Ops Sales Marketing

Product Development

Product Management

.

DMP: DELIVERING VALUE ACROSS THE BUSINESS

IncreaseReach

And Scale

Cross Platform

Audience Extension

IndirectSales

Create New

Products RTB/Trading Desks

EnhanceProducts

Custom Content

IncreaseSubscribers

Direct Sales

EnhancedTargeting

Stronger RFP/

Contracts

Informed Media Buys

EnrichUser

Profiles

Better Fill Rates

Offline to Online

Higher CPMs

Custom Audio/ Video

Search EmailUnifying Profiles

Set-top Boxes

Enhanced TV

.

Where is the Data Going?

Ad Tech

• Ad Servers

• Exchanges

• RTB

• SSP

• DSP

Consumer Information

• CRM Systems

• Custom Databases

• Email Providers

• CMS

Mobile

• Dynamic Content Serving

• Ad Servers

Entertainment Technology

• Video

• Audio Streams

• Connected TV

THE ACTIVATION OF DATA

.

LAYERING YOUR DATA

Expand Your Knowledge Base

ACTIVATIONS ACROSS MEDIA

.

API

LOTAME API

DATA COLLECTION API

AUDIENCE EXTRACTION API

LOTAME SERVICES API

REPORT SERVICES API

THE HUMAN API

The Most Important API:

Lotame’s True Differentiator

.

370

113

80

33

325

LOTAME BY THE NUMBERS

% increase in audience impressions

% increase in Lotame customers

% increase in revenue YTD

people added to the organization in 2013

% YOY increase in customer attendance at this year’s

summit

.

DMP EXECUTIVE SESSIONS

Andy Monfried, Founder and CEOAdam Lehman, COO/GM Jeremy Pinkham, Chief Technology Officer

Kevin Kohn, Chief Revenue OfficerMike Sullivan, CFO

Kalyan Lanka, VP of Products

THANK YOU