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Reaching young readers by re-engaging their parents ‘They are ready to pay for education’

Parents are vitally interested in the education of their children, and reading is an important factor in that education, which makes

parents a key ally in newspapers’ effort to attract young readers, advises educational publisher Francois Dufuor.

It is a value proposition for parents, Dufuor told the 2009 international Young Reader Roundtable in Hyderabad, India. “They are ready

to pay for education,” he said in outlining several strategies for reaching young readers through their parents.

Dufuor is founder of Plac Bac Press, an independent French educational publishing house that produces My Weekly, Le Petit