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Three networking application notes, value-focused with referenceable customers, the last one a hypothetical template guide


  • 1. ThreeCustomerApplicationNotes AppNotesAuthoredtoserveas 1) Atestimonialofcustomersatisfactionincludingreferenceablecustomername,logo 2) Representationofmanufacturersabilitytodelivercomprehensivebusinesssolutions 3) Benefitsfocusedmarketingcollateral _______________________________________________ FirstTwo AppNotes =realworldstory Third AppNote 1) Afabricatedhypotheticalstory 2) 2ndpagedefinesthelogicalcriteria&stepsforcreatingsuccessfultestimonialappnotesThispresentation2011richardhurn,allrightsreservedrichardhurn@aceweb.comforreferenceslinkedin.com/in/richardhurnforcareerportfoliorichardhurn.comforwhitepapersampleslideshare.net/richardhurn/bestnetworkpracticesfordsldeployment

2. HOTEL CASE STUDY: High Speed Internet Access for 60% Less CostHotel Site:Wyndham Dallas North By the Galleria 4801 LBJ Freeway Dallas, Texas 75244Goal:Provide seamless Internet access for guests via ubiquitous and economical wireless network deployed throughout the entire hotel facility.Requirements The hotel has fourteen floors. Requirements were to connect guest and staff laptops, notebooks and PDA devices, which were potentially located throughout the facilities planned coverage area. Only industry standard 802.11b Wi-Fi devices were to be supported.The Wyndham faced several key issues: 150 of the hotels guest rooms were Ethernet-wiredand the cost associated with continuing this effortwas deemed excessive as NO horizontal runs couldbe installed due to building construction. The hotel had not installed a way to bill hotel guestsand as such, Internet access was being providedwith NO revenue gain. Wi-Fi deployment with traditional Access Points wasstill too expensive.Elandia Solutions, a primary Value Added Retailer for Vivato, reviewed Wyndhamsrequirements, and their networking wants, and opted to provide leading edge Wi-Fi productsto create a total infrastructure solution. Elandia first provided a full day detailed site survey toensure that all required coverage areas were properly addressed and that a variety of guest-provided Wi-Fi enabled devices as defined would be supported within the coverage areas.Elandia further addressed Internet access points of presence, power requirements andoverall network connectivity to allow for integration into the existing network.Copyright 2004, Vivato, Inc www.vivato.net866-802-1600 3. Wi-Fi InstallationBUDGET ISSUESElandia overcame Wyndhams financial budget considerations by designing a truly costeffective Wi-Fi solution. The solution equipment included eleven high-powered dual 200mWRF (radio frequency) AP/Bridge devices. These devices, effectively representing twenty-twowireless Access Points, were directly connected to the existing Local AreaNetwork in a single location via home run cabling. No power was requiredat each location as Power-over-Ethernet (PoE) was employed. Hence theinitial cost was controlled by utilizing minimal equipment and by completelyavoiding the need for additional Ethernet cabling or power runs. This latterissue also addressed the specific want of avoiding unsightly cable runs tomaintain the facilities interior atmosphere.Vivato provided the right solution at an economical price. Our guests now enjoy high quality wireless broadband access to the Internet.Mr. Mark. Hamner,GM Wyndham DallasIn-Room High SpeedInternet Accesswith no per-roomAll meeting, conference, & lobbyconstruction neededfacilities covered at no additional costPHYSICAL ISSUESFinally, Elandia overcame Wyndhams physical layout complexities by providing high-powered Wi-Fi equipment that was capable of flooding the coverage areas as required.Specifically, two Wi-Fi AP/Bridges were deployed for three-floor coverage. In providing thistype of design, a single unit with dual radios provided coverage for approximately 37-38rooms or approximately 18-19 devices per radio. This design effectively balanced networktraffic across the Wireless Local Area Network. Each of the home-runned Wi-Fi devices wasattached to an existing 10/100 Switch to help maintain performance. In this manner, thelowest cost of deployment and total system life cost of ownership was controlled. Based ontypical take rates and load balancing parameters, Wyndham anticipated no more than 5-6active users per radio.Copyright 2004, Vivato, Incwww.vivato.net866-802-1600 4. Wyndham Results The right solution at the right price! Saved us over $22,000 and our Wi-Fi coverage is tremendous! Mr. Mark Hamner, GM WyndhamElandias professional approach yielded a Wi-Fi networking infrastructure that wascompletely designed, tested and installed within three days. Should expanded coverageareas be required, Elandias initial design will allow Wyndham to simply grow in a modularfashion following the same facility criteria as the initial deployment.As part of the overall solution, Elandia addressed Wyndhams Internet access bandwidthrequirements and ascertained that sufficient capabilities already existed such that theircustomers experience met with state-ofthe-art expectations. In doing this, Elandiaprovided a liaison with Wyndhams Internet Service Provider (ISP).Similar Results by Vivatos WindChannel VARBoth the WindChannel and ElandiaVARs will be presenting at theupcoming Wi-Fi Roadshow this Maythrough June all across America.Please see www.wifiroadshow toselect a city near you! Come hearwhy the following hotels have chosenVivato:Hilton GardensHampton InnsQuality SuitesSheratonComfort InnsHoliday InnsHomewood SuitesCourtyard by MariottFairfield InnsCopyright 2004, Vivato, Incwww.vivato.net866-802-1600 5. How Smart Cities Utilize Vivato Wireless Wi-FiIncreasing City Efficiency, Safety and Economic DevelopmentThe term Smart City has recently been used toThese 3rd generation or 3G products, includingcategorize cities that have several progressive1xEVDO, simply can not adequately handle theinitiatives, which include wireless data networks to bandwidth requirements of the applications that citiesincrease the citys internal efficiencies thus increasingare eager to run.the safety to the citizens and visitors. Smart cities havefound new ways to drive retail commerce, tourism and Wi-Fieconomic development using new standardized wireless 802.11 Wireless Fidelity, or Wi-Fi, is an industrytechnologies. This paper reviews the use of wireless Wi-standard that uses an unlicensed spectrum. Wi-FiFi technology in cities, and the enabling of newenabled mobile devices such as laptops, person digitalmunicipality and public applications.assistants (PDAs) and rugged handheld PCs are prevalent, inexpensive and can run thousands of usefulBACKGROUND municipality applications. Standard Wi-Fi (802.11bCity public safety and transportation agencies currently version) has a throughput of 11,000 kbps (11Mbps)use a wireless communication network called Cellular which enables such bandwidth-intensive mobileDigital Packet Data (CDPD). CDPD is a relatively low applications as fast image retrieval, streaming video,bandwidth network and is used for emergency and non- large database access and Automatic Field Reportingemergency mobile services: (AFR). Police and fire dispatching Suspect identification CDPD Vehicle license plate lookup GPRSGSMVivato Mobile Display Terminals (MDTs)1XRTT Wi-FiRANGE Message signs and intersection controllersMaximum throughput of CDPD is, at best, only 19.2kbps. CDPD uses FCC licensed frequency spectrum(usually between 800 and 900 MHz) and requiresStandardexpensive proprietary equipment. It is important to noteWi-Fithat life-critical emergency communications require useof licensed frequencies to avoid interference andguarantee service.BANDWIDTHThe major wireless communication firms have Figure 1 Bandwidth & Range Comparisonannounced the end-of-life of CDPD, with no futureupgrades or support. They are marketing new improved,While enabling more than 10x the bandwidth of currentbut relatively low bandwidth, replacement systems like:CDPD or similar systems, standard Wi-Fi is limited in coverage distance. An ordinary Access Point (AP) can Global Systems for Mobile (GSM)support wireless connectivity within a distance of General Packet Radio Service (GPRS, an approximately 300 feet (91 meters).extension of GSM) 1xRTT 6. Smart Cities Using Wi-Fi NEW ECONOMIC MODELexpensive to deploy with the hardware, professional services and the recurring operating expenditures.Vivato has taken standard Wi-Fi and extended it to moreThere are many dependencies on the overall Wi-Fithan 20 times the coverage by means of innovativedeployment size of coverage area, building height,technology phased-array antenna base stations. Using building material and wall thickness, terrain and otherintelligent Vivato Wi-Fi Base Stations, cities are able to obstacles such as large trees. The pico-cellular APreach laptops, hand-held PCs in patrol cars, fire engines, method can be susceptible to seasonal variances due toparking meter attendants and city workers within the annual shedding of leaves by trees.distances over 13,000 feet (4 kilometers). In addition,extending beyond 4 km is achievable using higher power In this example, the cost of the ordinary pico-cellular APclient devices.coverage method would be several thousands of dollars per unit. Since this example city with a population ofAn ordinary Wi-Fi Access Point (AP) mesh solution15,000 requires 100s of units, the hardware cost alonedeployed in a city results in what is know as pico- would exceed $400,000. This figure does not includecellular coverage. Figure 2 shows the many pico-professional services, installation, software orcellular or hot spots covering a deployment area using maintenance costs. Compare this to the cost effectivestandard AP antennas. Even for a small coverage area ofVivato solution that would cost under $20,000.15,000 residents, this ordinary AP approach wouldrequire hundreds of APs. Each AP would require aprofessional installation on a city light pole, providingthe city has the r