Business Model Generation:Testing Your Model
Business Model Generation Meetup
Cambridge, MAJanuary 23, 2013
@bennettsikes@bitfaker
@briangladstein
the anatomy of a business model test
1. identify:risksuncertaintiesunknowns
3. state what you want to
learn
Is this an identifiable customer segment?
4. frame your hypotheses
We believe that collectors can be identified at
conventions for the things they collect
a good market test is a form of a “minimum viable
product”(but it’s not a traditional
product)
your turn1. identify risks,
uncertainties, and rewards
2. select one thing at a time
3. state what you want to learn
4. frame your hypothesis
5. design an experiment
6. run the experiment
7. measure your results