tetra pak long life milk campaign - final
TRANSCRIPT
7/29/2019 Tetra Pak Long Life Milk Campaign - Final
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NEWS RELEASE
Tetra Pak EA, Enterprise Road, Industrial Area, P.O Box 78340- 00507. Telephone: 20 6909000. www.tetrapak.com
Dairy sector to quadruple in size…!
Nairobi, Kenya, 30 May 2011: The Kenyan dairy sector could more than quadruple in size and earn the
country in excess of Ksh300 billion, according to a report launched by Tetra Pak East Africa, a leading food
processing and packaging solutions company.
Tetra Pak is using the report titled “TETRA PAK EASTERN AFRICA DAIRY INDUSTRY REPORT 2011” tolaunch their ambitions campaign in conjunction with the country’s dairy processors to popularize the
consumption of long-life milk.
The report says that in 2009, Kenya earned Ksh64 billion from 3.7 billion litres of milk and only 200 million
litres of milk is processed by the various manufacturers the rest is consumed a homes, sold raw or
considered a waste because it did not meet the required standard for manufacturing.
“Based on these findings, we estimate that if we turn this model on its head and process all our milk, the
country could easily earn in excess of Ksh300 billion. However, we are cognisant of the fact that the
country will have to re-think its dairy sector development strategy, invest in the necessary infrastructure
as well as give the necessary incentives to encourage the private sector to build more milk processingplants”, Ms Helen Too, Tetra Pak Marketing Director said.
She added, do you remember the milk glut of 20 which saw millions of litres of milk go to waste and the
deficit 2009 where milk prices rose could be a thing of the past if we embrace processed milk and this
long-life milk campaign by Tetra Pak Eastern Africa and key milk processors in Kenya is aimed at doing just
that.
During the 2010 milk glut, the country is estimated to have lost over Ksh4billion as milk processors turned
away dairy farmers because they did not have the processing capacity to handle the glut. This forced
farmers to pour out their milk and incur huge losses.
Commented Lucy Oduor the Tetra Pak Dairy Category Manager, “We are aware that when rains are
plentiful and pasture available in the milk producing areas, milk production peaks to levels above the
current processing capacity. In case of draught, the country faces a severe milk deficit.
“Long-life milk helps ease these supply side challenges so that in times of excessive milk production, the
milk will be converted into long-life milk thus minimizing waster because the long life milk can be stored for
up to 6 months. This will help the country take care of excess supply and also have a buffer to see it
through deficit periods. To the consumer this is a huge boost because the shelf price can be guaranteed
with a lot more certainty.”
She said that the campaign would have a significant impact on the entire milk production value chain
thereby helping Kenyan dairy farmers recoup their investments in quality animals, feed and veterinary
services.
7/29/2019 Tetra Pak Long Life Milk Campaign - Final
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NEWS RELEASE
Tetra Pak EA, Enterprise Road, Industrial Area, P.O Box 78340- 00507. Telephone: 20 6909000. www.tetrapak.com
Dr. Azizollah Kamalzadeh, a dairy consultant, “Long-life milk has significant health benefits, the fact that it is
packaged under aseptic conditions, ensures it retains most of its nutrients unlike other forms of processed
milk”.
“The difference between fresh and long life milk is the method of processing. Fresh milk is processed
through a process called pasteurization which involves heating milk to between 72 and 78°C for at least 15
seconds before it is cooled and packed. Long life milk on the other hand, is heated to 140°C for two seconds
and then packaged aseptically. The higher temperature at which long life milk is treated kills most bacteria,
other disease causing pathogens and also destroys heat resistant enzymes thus giving long-life milk an
extended shelf life”, said Dr Kamalzadeh.
Nutritionists consider milk as a whole meal and when processed and packaged, also ensures that vitamins
present in milk are not destroyed by environmental elements.
“In instances where milk is packaged in glass, plastic or open containers, it is often exposed to light and
other environmental elements resulting in destruction of valuable vitamins and nutrients ,” added Dr.
Kamalzadeh.
Increased consumption of long-life milk is expected to act as a stimulus to the dairy processors to increase
the production capacity to meet this high demand. This has a positive knock on effect on the dairy sector
value chain.
In addition to the installation of ultra-heating equipment at leading processing plants in the region, Ms Too
said that Tetra Pak is also keen on supporting dairy farmers directly through creation of dairy hubs. The
Dairy hubs are centres created in partnership with milk processors such as New KCC and the East African
Dairy Development Project (EADD). Tetra Pak recently commissioned the Metkei Dairy Hub in, Keiyo South
which benefits over 2,000 registered farmers.
…Ends…
ABOUT TETRA PAK
Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and
suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions
of people in more than 170 countries around the world. With almost 22,000 employees based in over 85 countries, we believe in
responsible industry leadership and a sustainable approach to business. Our motto, “PROTECTS WHAT’S GOOD™ ," reflects our
vision to make food safe and available, everywhere.
More information about Tetra Pak is available at www.tetrapak.com
MEDIA CONTACTSWanjiku Mugo Mike Omuodo
Communications and Environment Manager Account Manager
Tetra Pak EA Hill & Knowlton East AfricaTel: +254 20 6909000 Tel +254 721 610 103