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Nielsen 2014 Retail Market Power

© 2014, The Nielsen Company. All Rights Reserved

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Retail Market PowerOpportunity Gap Report

By Merchandise Line Items

Total Retail Sales Including Eating and Drinking Places

Groceries and Other FoodsMeals and SnacksAlcoholic DrinksPackaged Liquor/Wine/Beer

Cigars, Cigarettes, Tobacco and AccessoriesDrugs, Health Aids and Beauty AidsSoaps, Detergents and Household CleanersPaper and Related Products

Men's WearWomen's, Juniors' and Misses' WearChildren's WearFootwearSewing, Knitting and Needlework Goods

Curtains, Draperies, Blinds, Slipcovers etc.Major Household AppliancesSmall Electric AppliancesTelevisions, Video Recorders, Video CamerasAudio Equipment, Musical InstrumentsFurniture and Sleep EquipmentFlooring and Floor CoveringsComputer Hardware, Software and SuppliesKitchenware and Home Furnishings

JewelryBooksPhotographic Equipment and SuppliesToys, Hobby Goods and GamesOptical GoodsSporting Goods

Hardware, Tools, Plumbing, ElectricalLumber and Building MaterialsLawn, Garden, and Farm Equipment & SuppliesPaint and Sundries

Cars, Trucks, Other Powered TransportationRVs, Campers, Camping & Travel TrailersAutomotive FuelsAutomotive Lubricants

Pets, Pet Foods and Pet SuppliesAll Other Merchandise

5085 Westheimer Rd3 mile ring

2014 Demand (Consumer

Expenditures)

2014 Supply (Retail Sales)

Opportunity Gap/Surplus

$ 3,774,780,426 $ 4,888,853,625 $ -1,114,073,199

$ 551,700,332 $ 685,794,634 $ -134,094,302$ 390,164,721 $ 802,759,505 $ -412,594,784$ 21,980,807 $ 45,017,812 $ -23,037,005$ 95,328,308 $ 26,502,504 $ 68,825,804

$ 71,707,883 $ 67,369,899 $ 4,337,984$ 368,561,160 $ 413,622,477 $ -45,061,317$ 8,959,833 $ 8,167,185 $ 792,648$ 31,775,366 $ 39,517,058 $ -7,741,691

$ 100,172,252 $ 187,416,503 $ -87,244,252$ 155,958,609 $ 372,641,274 $ -216,682,665$ 61,480,731 $ 150,797,556 $ -89,316,825$ 63,384,579 $ 129,602,110 $ -66,217,531$ 5,143,240 $ 6,076,640 $ -933,400

$ 43,474,210 $ 54,847,745 $ -11,373,535$ 18,844,664 $ 18,195,958 $ 648,706$ 7,445,879 $ 8,738,783 $ -1,292,904$ 38,979,634 $ 46,357,256 $ -7,377,621$ 34,400,573 $ 35,604,029 $ -1,203,456$ 87,420,875 $ 175,806,067 $ -88,385,191$ 18,100,544 $ 16,908,725 $ 1,191,819$ 72,290,285 $ 85,801,850 $ -13,511,565$ 72,928,215 $ 83,071,583 $ -10,143,369

$ 82,245,493 $ 113,401,289 $ -31,155,796$ 65,621,404 $ 61,426,433 $ 4,194,971$ 10,187,779 $ 23,590,825 $ -13,403,046$ 62,254,349 $ 76,599,000 $ -14,344,651$ 15,351,009 $ 22,895,632 $ -7,544,623$ 35,430,921 $ 37,058,061 $ -1,627,140

$ 17,338,209 $ 17,090,001 $ 248,208$ 10,328,765 $ 10,460,087 $ -131,322$ 38,887,777 $ 23,872,982 $ 15,014,795$ 5,298,836 $ 5,097,690 $ 201,146

$ 599,883,240 $ 673,048,481 $ -73,165,240$ 8,267,687 $ 6,942,568 $ 1,325,119$ 254,996,564 $ 134,500,947 $ 120,495,617$ 3,511,968 $ 3,987,960 $ -475,991

$ 32,102,686 $ 29,844,937 $ 2,257,749$ 212,871,038 $ 188,419,581 $ 24,451,457


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Nielsen's RMP data is derived from two major sources of information. The demand data is derived from the Consumer Expenditure Survey (CE Survey), which is fielded by the U.S. Bureau of Labor Statistics (BLS). The supply data is derived from the Census of Retail Trade (CRT), which is made available by the U.S. Census.The difference between demand and supply represents the opportunity gap or surplus available for each merchandise line in the specified reporting geography. When the demand is greater than (less than) the supply, there is an opportunity gap (surplus)for that merchandise line. For example, a positive value signifies an opportunity gap, while a negative value signifies a surplus.


2014 Demand (Consumer

Expenditures)

2014 Supply (Retail Sales)

Opportunity Gap/Surplus


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Retail Market PowerDemand Growth Report



Groceries and Other FoodsMeals and SnacksAlcoholic DrinksPackaged Liquor/Wine/Beer

Cigars, Cigarettes, Tobacco, AccessoriesDrugs, Health Aids and Beauty AidsSoaps, Detergents and Household CleanersPaper and Related Products

Men's WearWomen's, Juniors' and Misses' WearChildren's WearFootwearSewing, Knitting and Needlework Goods

Curtains, Draperies, Blinds, Slipcovers etc.Major Household AppliancesSmall Electric AppliancesTelevisions, Video Recorders, Video CamerasAudio Equipment, Musical InstrumentsFurniture and Sleep EquipmentFlooring and Floor CoveringsComputer Hardware, Software and SuppliesKitchenware and Home Furnishings

JewelryBooksPhotographic Equipment and SuppliesToys, Hobby Goods and GamesOptical GoodsSporting Goods

Hardware, Tools, Plumbing, ElectricalLumber and Building MaterialsLawn, Garden, and Farm Equipment & SuppliesPaint and Sundries

Cars, Trucks, Other Powered TransportationRVs, Campers, Camping & Travel TrailersAutomotive FuelsAutomotive Lubricants

Pets, Pet Foods and Pet SuppliesAll Other Merchandise


2014Demand

2019Demand

PercentDemand Growth

$ 3,774,780,426 $ 4,176,979,607 10.65%

$ 551,700,332 $ 595,054,948 7.86%$ 390,164,721 $ 413,061,374 5.87%$ 21,980,807 $ 23,260,361 5.82%$ 95,328,308 $ 101,543,475 6.52%

$ 71,707,883 $ 82,945,089 15.67%$ 368,561,160 $ 422,237,477 14.56%$ 8,959,833 $ 10,463,951 16.79%$ 31,775,366 $ 37,259,740 17.26%

$ 100,172,252 $ 116,182,524 15.98%$ 155,958,609 $ 180,365,418 15.65%$ 61,480,731 $ 73,390,372 19.37%$ 63,384,579 $ 72,714,232 14.72%$ 5,143,240 $ 5,699,184 10.81%

$ 43,474,210 $ 49,110,530 12.96%$ 18,844,664 $ 21,824,529 15.81%$ 7,445,879 $ 8,412,544 12.98%$ 38,979,634 $ 62,133,400 59.40%$ 34,400,573 $ 52,509,015 52.64%$ 87,420,875 $ 99,284,468 13.57%$ 18,100,544 $ 19,751,524 9.12%$ 72,290,285 $ 106,328,276 47.09%$ 72,928,215 $ 82,135,661 12.63%

$ 82,245,493 $ 92,791,223 12.82%$ 65,621,404 $ 74,465,995 13.48%$ 10,187,779 $ 15,500,669 52.15%$ 62,254,349 $ 73,753,147 18.47%$ 15,351,009 $ 17,670,626 15.11%$ 35,430,921 $ 55,765,212 57.39%

$ 17,338,209 $ 19,201,271 10.75%$ 10,328,765 $ 11,195,474 8.39%$ 38,887,777 $ 44,492,567 14.41%$ 5,298,836 $ 5,927,462 11.86%

$ 599,883,240 $ 574,076,934 -4.30%$ 8,267,687 $ 14,556,417 76.06%$ 254,996,564 $ 269,625,815 5.74%$ 3,511,968 $ 3,422,980 -2.53%

$ 32,102,686 $ 36,300,901 13.08%$ 212,871,038 $ 232,564,817 9.25%


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By Retail Store Types


Motor Vehicle and Parts Dealers-441Automotive Dealers-4411Other Motor Vehicle Dealers-4412Auto Parts/Accessories, Tire Stores-4413

Furniture and Home Furnishings Stores-442Furniture Stores-4421Home Furnishing Stores-4422

Electronics and Appliances Stores-443Appliances, Televisions, Electronics Stores-44311

Household Appliances Stores-443111Radio, Television, Electronics Stores-443112

Computer and Software Stores-44312Camera and Photographic Equipment Stores-44313

Building Material and Garden Equipment Stores-444Building Material and Supply Dealers-4441

Home Centers-44411Paint and Wallpaper Stores-44412Hardware Stores-44413Other Building Materials Dealers-44419

Building Materials, Lumberyards-444191Lawn/Garden Equipment, Supplies Stores-4442

Outdoor Power Equipment Stores-44421Nursery and Garden Centers-44422

Food and Beverage Stores-445Grocery Stores-4451

Supermarket, Grocery Excluding Convenience Stores-44511Convenience Stores-44512

Specialty Food Stores-4452Beer, Wine and Liquor Stores-4453

Health and Personal Care Stores-446Pharmacies and Drug Stores-44611Cosmetics, Beauty Supplies, Perfume Stores-44612Optical Goods Stores-44613Other Health and Personal Care Stores-44619


2014 Demand Consumer

Expenditures

2014 Supply Retail Sales

Opportunity GapSurplus/

Shortage

$ 3,774,780,426 $ 4,888,853,625 $ -1,114,073,199

$ 681,276,610 $ 738,107,868 $ -56,831,258$ 572,970,938 $ 673,081,299 $ -100,110,361$ 50,910,805 $ 16,024,367 $ 34,886,438$ 57,394,865 $ 49,002,201 $ 8,392,664

$ 87,713,088 $ 252,774,730 $ -165,061,642$ 49,700,876 $ 160,662,392 $ -110,961,516$ 38,012,213 $ 92,112,339 $ -54,100,126

$ 77,207,754 $ 134,978,588 $ -57,770,834$ 56,205,516 $ 55,363,463 $ 842,053$ 9,670,275 $ 13,174,759 $ -3,504,484$ 46,535,241 $ 42,188,705 $ 4,346,536$ 19,163,521 $ 65,732,361 $ -46,568,839$ 1,838,717 $ 13,882,764 $ -12,044,047

$ 382,676,555 $ 269,769,314 $ 112,907,242$ 330,728,652 $ 256,765,809 $ 73,962,843$ 138,103,451 $ 79,210,921 $ 58,892,530$ 5,424,481 $ 4,786,174 $ 638,307$ 33,387,991 $ 51,630,671 $ -18,242,680$ 153,812,729 $ 121,138,043 $ 32,674,686$ 60,604,874 $ 45,334,084 $ 15,270,790$ 51,947,903 $ 13,003,505 $ 38,944,398$ 14,672,894 $ 803,041 $ 13,869,853$ 37,275,009 $ 12,200,464 $ 25,074,546

$ 429,401,400 $ 440,994,266 $ -11,592,867$ 274,914,547 $ 398,492,716 $ -123,578,169$ 257,532,564 $ 386,131,708 $ -128,599,144$ 17,381,982 $ 12,361,008 $ 5,020,973$ 33,413,416 $ 21,619,511 $ 11,793,906$ 121,073,436 $ 20,882,040 $ 100,191,397

$ 198,679,654 $ 240,989,333 $ -42,309,679$ 158,670,157 $ 185,478,285 $ -26,808,128$ 14,117,764 $ 24,434,838 $ -10,317,073$ 8,083,026 $ 12,724,836 $ -4,641,810$ 17,808,707 $ 18,351,375 $ -542,669


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Gasoline Stations-447Gasoline Stations with Convenience Stores-44711Other Gasoline Stations-44719

Clothing & Clothing Accessories Stores-448Clothing Stores-4481

Men's Clothing Stores-44811Women's Clothing Stores-44812Children's, Infants' Clothing Stores-44813Family Clothing Stores-44814Clothing Accessories Stores-44815Other Clothing Stores-44819

Shoe Stores-4482Jewelry, Luggage, Leather Goods Stores-4483

Jewelry Stores-44831Luggage and Leather Goods Stores-44832

Sporting Goods, Hobby, Book, Music Stores-451Sporting Goods, Hobby, Musical Instrument Stores-4511

Sporting Goods Stores-45111Hobby, Toys & Games Stores-45112Sew/Needlework/Piece Goods Stores-45113Musical Instrument and Supplies Stores-45114

Book, Periodical and Music Stores-4512Book Stores and News Dealers-45121

Book Stores-451211News Dealers & Newsstands-451212Prerecorded Tapes, CDs, Record Stores-45122

General Merchandise Stores-452Department Stores Excluding Leased Departments-4521Other General Merchandise Stores-4529

Miscellaneous Store Retailers-453Florists-4531Office Supplies, Stationery, Gift Stores-4532

Office Supplies, Stationery Stores-45321Gift, Novelty and Souvenir Stores-45322

Used Merchandise Stores-4533Other Miscellaneous Store Retailers-4539



Expenditures



Shortage

$ 345,933,526 $ 190,826,049 $ 155,107,477$ 248,777,059 $ 141,042,414 $ 107,734,644$ 97,156,467 $ 49,783,633 $ 47,372,834

$ 203,024,734 $ 624,814,364 $ -421,789,630$ 100,019,171 $ 455,338,751 $ -355,319,580$ 5,436,722 $ 15,619,913 $ -10,183,191$ 24,115,273 $ 119,118,637 $ -95,003,364$ 5,378,016 $ 16,362,566 $ -10,984,551$ 52,058,478 $ 261,490,850 $ -209,432,372$ 4,414,578 $ 13,997,407 $ -9,582,830$ 8,616,104 $ 28,749,375 $ -20,133,271$ 14,426,926 $ 43,536,516 $ -29,109,590$ 88,578,639 $ 125,939,097 $ -37,360,459$ 81,128,259 $ 116,273,748 $ -35,145,490$ 7,450,379 $ 9,665,349 $ -2,214,970

$ 79,111,984 $ 123,238,628 $ -44,126,644$ 67,165,067 $ 98,675,186 $ -31,510,119$ 35,037,554 $ 67,915,998 $ -32,878,444$ 18,788,459 $ 15,831,725 $ 2,956,734$ 5,518,275 $ 5,687,483 $ -169,208$ 7,820,778 $ 9,239,978 $ -1,419,200$ 11,946,917 $ 24,563,442 $ -12,616,525$ 10,311,314 $ 19,125,526 $ -8,814,212$ 9,338,369 $ 17,666,214 $ -8,327,845$ 972,945 $ 1,459,312 $ -486,367$ 1,635,603 $ 5,437,916 $ -3,802,313

$ 434,839,701 $ 625,944,536 $ -191,104,835$ 194,258,219 $ 344,028,219 $ -149,770,000$ 240,581,482 $ 281,916,317 $ -41,334,835

$ 98,639,238 $ 90,122,971 $ 8,516,267$ 3,813,104 $ 8,299,254 $ -4,486,151$ 51,147,704 $ 39,822,724 $ 11,324,980$ 25,355,656 $ 22,038,016 $ 3,317,639$ 25,792,048 $ 17,784,707 $ 8,007,341$ 8,367,294 $ 14,269,292 $ -5,901,999$ 35,311,137 $ 27,731,701 $ 7,579,437


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Non-Store Retailers-454

Foodservice and Drinking Places-722Full-Service Restaurants-7221Limited Service Eating Places-7222Special Foodservices-7223Drinking Places Alcoholic Beverages-7224

GAFO*General Merchandise Stores-452Clothing and Clothing Accessories Stores-448Furniture and Home Furnishings Stores-442Electronics and Appliance Stores-443Sporting Goods, Hobby, Book, Music Stores-451Office Supplies, Stationery, Gift Stores-4532

* GAFO (General merchandise, Apparel, Furniture and Other) represents sales at stores that sell merchandise normally sold in department stores. This category is not included in Total Retail Sales Including Eating and Drinking Places.



Expenditures



Shortage

$ 313,309,636 $ 203,253,768 $ 110,055,868

$ 442,966,545 $ 953,039,214 $ -510,072,669$ 202,961,240 $ 347,162,009 $ -144,200,768$ 175,788,276 $ 341,243,064 $ -165,454,788$ 46,928,049 $ 206,605,059 $ -159,677,010$ 17,288,981 $ 58,029,085 $ -40,740,104

$ 933,044,966 $ 1,801,573,571 $ -868,528,605$ 434,839,701 $ 625,944,536 $ -191,104,835$ 203,024,734 $ 624,814,364 $ -421,789,630$ 87,713,088 $ 252,774,730 $ -165,061,642$ 77,207,754 $ 134,978,588 $ -57,770,834$ 79,111,984 $ 123,238,628 $ -44,126,644$ 51,147,704 $ 39,822,724 $ 11,324,980


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Nielsen's RMP data is derived from two major sources of information. The demand data is derived from the Consumer Expenditure Survey (CE Survey), which is fielded by the U.S. Bureau of Labor Statistics (BLS). The supply data is derived from the Census of Retail Trade (CRT), which is made available by the U.S. Census. Additional data sources are incorporated to create both supply and demand estimates.The difference between demand and supply represents the opportunity gap or surplus available for each merchandise line in the specified reporting geography. When the demand is greater than (less than) the supply, there is an opportunity gap (surplus)for that merchandise line. For example, a positive value signifies an opportunity gap, while a negative value signifies a surplus.



Expenditures



Shortage


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Retail Market PowerDemand Growth ReportBy Retail Store Types


Motor Vehicle and Parts Dealers-441Automotive Dealers-4411Other Motor Vehicle Dealers-4412Auto Parts/Accessories, Tire Stores-4413

Furniture and Home Furnishings Stores-442Furniture Stores-4421Home Furnishing Stores-4422

Electronics and Appliances Stores-443Appliances, Televisions, Electronics Stores-44311

Household Appliances Stores-443111Radio, Television, Electronics Stores-443112

Computer & Software Stores-44312Camera and Photographic Equipment Stores-44313

Building Material and Garden Equipment Stores-444Building Material and Supply Dealers-4441

Home Centers-44411Paint and Wallpaper Stores-44412Hardware Stores-44413Other Building Materials Dealers-44419

Building Materials, Lumberyards-444191Lawn/Garden Equipment, Supplies Stores-4442

Outdoor Power Equipment Stores-44421Nursery and Garden Centers-44422

Food and Beverage Stores-445Grocery Stores-4451

Supermarket, Grocery Excluding Convenience Stores-44511Convenience Stores-44512

Specialty Food Stores-4452Beer, Wine and Liquor Stores-4453

Health and Personal Care Stores-446Pharmacies and Drug Stores-44611Cosmetics, Beauty Supplies, Perfume Stores-44612Optical Goods Stores-44613Other Health and Personal Care Stores-44619


2014 Demand

2019 Demand


$ 3,774,780,426 $ 4,176,979,607 10.65%

$ 681,276,610 $ 675,454,155 -0.85%$ 572,970,938 $ 549,631,347 -4.07%$ 50,910,805 $ 61,643,153 21.08%$ 57,394,865 $ 64,179,650 11.82%

$ 87,713,088 $ 99,718,160 13.69%$ 49,700,876 $ 56,928,526 14.54%$ 38,012,213 $ 42,789,634 12.57%

$ 77,207,754 $ 112,322,113 45.48%$ 56,205,516 $ 82,313,492 46.45%$ 9,670,275 $ 13,515,717 39.77%$ 46,535,241 $ 68,797,776 47.84%$ 19,163,521 $ 27,213,740 42.01%$ 1,838,717 $ 2,794,881 52.00%

$ 382,676,555 $ 436,253,705 14.00%$ 330,728,652 $ 377,059,363 14.01%$ 138,103,451 $ 159,334,566 15.37%$ 5,424,481 $ 6,026,395 11.10%$ 33,387,991 $ 38,912,211 16.55%$ 153,812,729 $ 172,786,188 12.34%$ 60,604,874 $ 66,827,451 10.27%$ 51,947,903 $ 59,194,346 13.95%$ 14,672,894 $ 17,240,997 17.50%$ 37,275,009 $ 41,953,349 12.55%

$ 429,401,400 $ 466,439,483 8.63%$ 274,914,547 $ 299,883,683 9.08%$ 257,532,564 $ 280,810,324 9.04%$ 17,381,982 $ 19,073,356 9.73%$ 33,413,416 $ 36,052,403 7.90%$ 121,073,436 $ 130,503,399 7.79%

$ 198,679,654 $ 227,787,687 14.65%$ 158,670,157 $ 182,033,515 14.72%$ 14,117,764 $ 16,172,036 14.55%$ 8,083,026 $ 9,303,102 15.09%$ 17,808,707 $ 20,279,034 13.87%


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Gasoline Stations-447Gasoline Stations with Convenience Stores-44711Other Gasoline Stations-44719

Clothing & Clothing Accessories Stores-448Clothing Stores-4481

Men's Clothing Stores-44811Women's Clothing Stores-44812Children's, Infants' Clothing Stores-44813Family Clothing Stores-44814Clothing Accessories Stores-44815Other Clothing Stores-44819

Shoe Stores-4482Jewelry, Luggage, Leather Goods Stores-4483

Jewelry Stores-44831Luggage and Leather Goods Stores-44832

Sporting Goods, Hobby, Book, Music Stores-451Sporting Goods, Hobby, Musical Instrument Stores-4511

Sporting Goods Stores-45111Hobby, Toys & Games Stores-45112Sew/Needlework/Piece Goods Stores-45113Musical Instrument and Supplies Stores-45114

Book, Periodical and Music Stores-4512Book Stores and News Dealers-45121

Book Stores-451211News Dealers & Newsstands-451212Prerecorded Tapes, CDs, Record Stores-45122

General Merchandise Stores-452Department Stores Excluding Leased Departments-4521Other General Merchandise Stores-4529

Miscellaneous Store Retailers-453Florists-4531Office Supplies, Stationery, Gift Stores-4532

Office Supplies, Stationery Stores-45321Gift, Novelty and Souvenir Stores-45322

Used Merchandise Stores-4533Other Miscellaneous Store Retailers-4539


2014 Demand

2019 Demand


$ 345,933,526 $ 370,831,755 7.20%$ 248,777,059 $ 267,607,381 7.57%$ 97,156,467 $ 103,224,375 6.25%

$ 203,024,734 $ 232,780,877 14.66%$ 100,019,171 $ 116,284,795 16.26%$ 5,436,722 $ 6,305,923 15.99%$ 24,115,273 $ 27,884,754 15.63%$ 5,378,016 $ 6,412,754 19.24%$ 52,058,478 $ 60,598,451 16.40%$ 4,414,578 $ 5,102,795 15.59%$ 8,616,104 $ 9,980,117 15.83%$ 14,426,926 $ 16,570,197 14.86%$ 88,578,639 $ 99,925,883 12.81%$ 81,128,259 $ 91,463,956 12.74%$ 7,450,379 $ 8,461,927 13.58%

$ 79,111,984 $ 99,373,502 25.61%$ 67,165,067 $ 85,220,930 26.88%$ 35,037,554 $ 45,092,908 28.70%$ 18,788,459 $ 22,114,118 17.70%$ 5,518,275 $ 6,142,888 11.32%$ 7,820,778 $ 11,871,016 51.79%$ 11,946,917 $ 14,152,572 18.46%$ 10,311,314 $ 11,771,727 14.16%$ 9,338,369 $ 10,679,649 14.36%$ 972,945 $ 1,092,078 12.24%$ 1,635,603 $ 2,380,845 45.56%

$ 434,839,701 $ 501,551,403 15.34%$ 194,258,219 $ 227,815,611 17.27%$ 240,581,482 $ 273,735,795 13.78%

$ 98,639,238 $ 115,332,322 16.92%$ 3,813,104 $ 4,291,207 12.54%$ 51,147,704 $ 61,121,163 19.50%$ 25,355,656 $ 31,506,331 24.26%$ 25,792,048 $ 29,614,832 14.82%$ 8,367,294 $ 9,766,016 16.72%$ 35,311,137 $ 40,153,937 13.71%


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Non-Store Retailers-454

Foodservice and Drinking Places-722Full-Service Restaurants-7221Limited Service Eating Places-7222Special Foodservices-7223Drinking Places Alcoholic Beverages-7224

GAFOGeneral Merchandise Stores-452Clothing and Clothing Accessories Stores-448Furniture and Home Furnishings Stores-442Electronics and Appliance Stores-443Sporting Goods, Hobby, Book, Music Stores-451Office Supplies, Stationery, Gift Stores-4532

* GAFO (General merchandise, Apparel, Furniture and Other) represents sales at stores that sell merchandise normally sold in department stores. This category is not included in Total Retail Sales Including Eating and Drinking Places.


2014 Demand

2019 Demand


$ 313,309,636 $ 369,207,006 17.84%

$ 442,966,545 $ 469,927,440 6.09%$ 202,961,240 $ 215,117,995 5.99%$ 175,788,276 $ 186,443,945 6.06%$ 46,928,049 $ 49,809,591 6.14%$ 17,288,981 $ 18,555,910 7.33%

$ 933,044,966 $ 1,106,867,219 18.63%$ 434,839,701 $ 501,551,403 15.34%$ 203,024,734 $ 232,780,877 14.66%$ 87,713,088 $ 99,718,160 13.69%$ 77,207,754 $ 112,322,113 45.48%$ 79,111,984 $ 99,373,502 25.61%$ 51,147,704 $ 61,121,163 19.50%


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