text and subtext
DESCRIPTION
Text and Subtext. What is the difference?. Text. ‘Text’ in media studies means more than just written words. The text of any piece of media is what you actually see and/or hear . TeXT. - PowerPoint PPT PresentationTRANSCRIPT
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TEXT AND SUBTEXT
W H AT I S T
H E DI F
F E R E N C E ?
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TEXT• ‘Text’ in media studies means
more than just written words.• The text of any piece of media
is what you actually see and/or hear.
![Page 3: Text and Subtext](https://reader035.vdocuments.net/reader035/viewer/2022081503/5681660c550346895dd9484f/html5/thumbnails/3.jpg)
TEXT• It can include written or
spoken words, pictures, graphics, moving images, sounds, and the arrangement or sequence of all of these elements.
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SUBTEXT• The “subtext” is your interpretation
of a piece of media.• The subtext is not actually heard or
seen; it is the meaning we create from the text in our own minds.
• the subtext of a piece of media will vary depending on the individual seeing/hearing it
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SUBTEXTWhile media makers (especially
advertisers) often create texts that suggest certain subtexts, each person creates their own subtext (interpretation) based on their previous experiences, knowledge, opinions, attitudes and values.
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Text• An image of
musician Sheryl Crow holding a guitar case and a glass of milk in a room with a lamp, bed, open door, etc. behind her.
![Page 7: Text and Subtext](https://reader035.vdocuments.net/reader035/viewer/2022081503/5681660c550346895dd9484f/html5/thumbnails/7.jpg)
Text• The logo
“got milk?” and the words “Rock hard.”
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Text• The short
paragraph
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![Page 10: Text and Subtext](https://reader035.vdocuments.net/reader035/viewer/2022081503/5681660c550346895dd9484f/html5/thumbnails/10.jpg)
Text• A small
image of Sheryl Crow’s album Wildflower
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Subtext• Sheryl Crow
drinks milk.• Sheryl Crow
can only perform well by drinking milk.
• Sheryl Crow wants to sell her album.
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Subtext• Milk renders
great concerts.
• If you drink milk you will lose weight.
• Beautiful people drink milk.
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Subtext• If you drink
milk, you’ll be beautiful and famous, too.
• Sheryl Crow stays at cheap motels.
• Rock stars like ripped jeans
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YOUR TURN
Working with a partner identify the text and subtext elements in the following advertisement
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With a partner identify the text and subtext of this ad.
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Text
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Subtext