text message marketing for car dealerships

Text Message Marketing Tips

For Your Car Dealership

Presented By: sms Dominator

For You

SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.

The small, yet powerful, 160 character space is one of the best marketing tools available today.

What Is Text Message Marketing?

How Text Message Marketing Works

Why Text Message Marketing?

WHY?

Text Messaging is the Most-Used Mobile

Service

More Than 6 BILLION Mobile

Subscribers World-wide

Most Mobile Users Send and

Receive Text Messages Daily

More Than ½ of U.S. Mobile Spending is

LOCAL

Consumers ALWAYS Have Their Mobile Devices with

Them

4.1 Billion Texts Are Sent

Daily in the U.S Alone

Extremely TARGETED

Permission-Based (Opt-in)

Reliable, INSTANT Reach

Benefits of Text Message Marketing

High Open Rates

High Response Rates

Reduced Advertising Costs


Personalized Communication

Builds Client Loyalty

Can Go Viral


Ways to Build Your Mobile List

Text to Join

Email List

Website Sign-

Up

People Opt-in Using Your

Keyword and Short Code

Add a Mobile Sign-Up Form to

Your Website

Email Your Customer

List and Ask Them to Join Your

Mobile List

Social Media

Sign-Up

Ask Your Social Media

Followers to Join Your Mobile List

Manual Sign-

Up

Newsletter Sign-Up

Create a Newsletter

on Auto Topics

Manually Add New Clients

Who Agree to Join

Ways to Build Your Mobile List

Car Dealership Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else

Your Target Market Will See Them!

Where to Advertise Your Short Code and Keyword?

Text 55555 to NEWCAR and Get 10% Cash Back On Your Purchase

Text Message Marketing Ideas For Your Car Dealership

Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3

Use Appointme

ntReminders

to Cut Down on

“No-Shows”

Offer Mobile

Coupons and

Discounts

Send Text Message Offers on Slow Days

to Increase Traffic

Text Message Marketing Ideas



Send Customers Helpful Auto Tips

from Time to

Time

Alert Audience

About New Auto Inventory

Send Your

Customers Special Instructions Before a Closing




Use QR Codes to

Direct People to

Your Website

or Directions

to Your Dealershi

p

Use QR Codes to Give Your Prospects

Instant Details About Your

Vehicles

Hold Contests

with Your

Mobile List to Keep Them

Engaged




Send “Thank You”

Messages to Your

Customers

Communicate

Efficiently With Staff

Members

Conduct Client

Satisfaction

Surveys and Polls

Different Types of Text Marketing Uses for Appointments

ConfirmationConfirmation ReminderReminder CancellationCancellation

Types of Text

Marketing Uses for

Appointments

Different Types of Text Marketing Campaigns

Save Save MoreMore

Spend Spend MoreMore

Purchase Purchase MoreMore

Get a Get a FreebieFreebie

Types of Text

Marketing

Campaigns

Let’s Take a Closer Look at These…

EXAMPLE

Ms. Smith, you have an appointment with Car Spot on January 6th at 3pm. Please call 555-555-5555 if you can not make it.

ConfirmationConfirmation

EXAMPLE

Mr. Jones, your quarterly Oil Change is due. Please contact Car Spot at 555-555-5555 to schedule.

ReminderReminder

EXAMPLE

Mrs. Brown, I am sorry, but we had to cancel your appointment with Car Spot on Jan 9th. Please call us to reschedule at 555-555-5555

CancellationCancellation

Save Save MoreMore

EXAMPLE

Show this text to receive 10% off of any Vehicle purchase at Car SpotEXP 5/15

EXAMPLE

Spend $25,000 or more at Car Spot and receive $100 OFF added features when you show this text. EXP 5/15

Spend Spend MoreMore

EXAMPLE

Purchase a Luxury Vehicle and get 20% OFF of added features. EXP 5/15

Purchase Purchase MoreMore

EXAMPLE

Come in to Car Spot for an oil change and get a Car Wash for FREE. EXP 5/15

Get a Get a FreebieFreebie

Reduce “No-Shows”

Ability to Fill More Canceled Appointments

Lowers Lost Revenue

Saves Staff Some Time

Easy - No Software or Technical Knowledge Required

Benefits of Appointment Reminders

How to Use QR Codes

Send Users to a Mobile Video Tour of Your Vehicles

Send Users to Your Photos and Social Media Sites

Send Viewers to Your Coupons and Discount Offers

How to Use QR Codes

Put Your QR Codes on ALL Marketing Materials

Put QR Codes on Your Invoices and Other Paperwork

Tell List Subscribers What to Expect as Soon as They Join

Always Include Your Car Dealership’s Name in Your Messages

Make it Easy for Your Customers to Opt-Out of Your List

Notify Customers of Potential Text Message Costs

Text Message Marketing Points to Remember

Sending Out Sporadic, Inconsistent Messages

Sending Out Spam

ONLY Sending Out Promotions

THANK YOUTHANK YOU

For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing

Presentation!Presentation!

If You Would Like More Information About

Text Message Marketing, Contact Me Today.

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