Textual Analysis 6 –Lana Del Rey’s website

How does the website represents the artist?The website represents the artist in a positive apposed as the website uses light, colourful illustrations of the images of her. The website haves a majority of different camera shots such as on the front page there is an establishing shot for one of her songs as it sets the location that the music video is filmed in (probably) in California, USA. Also there is plenty of music videos that were embedded for VEVO (YouTube) to allow the fans to easy watch her music videos for her songs or to re-find and re-watch her previous song’s music videos.The general layout of the website for the music artist – Lana Del Rey’s is simple and easy for the audience to look around and look at the different pages of the artist.

The website shares all the required information that the fans would like to know about Lana Del Rey, as the website shows that she keeps her fans up to date with information such as upcoming tours and new released albums.There is plenty of close ups of Lana Del Rey that’s on the website that shows her; this allows her to have a general appearance in the world, as people can acknowledge and pick her out of the crowd with her face.Furthermore the website can represent the style in which she uses for song’s music videos, that she keeps her music videos classical and ordinary but with using today’s technologies . This indicates that she applies a narrative to her songs that she also gives the song a different way of showing her song, for example in her new album she is dressed up like a bride who’s telling her story and used a camcorder effect for filming the music video.

What is there for the first time fan who may never have heard of her?

On the Lana Del Rey’s website, there is 7 tags that separates the information about Lana Del Rey and her songs into sections. This allows the first time fan to easy look around and gain an understanding about her and her style of music videos with freedom. For example there is a page on her website that shows the audience Lana Del Rey’s news that this page informs the audience about upcoming news or information about new things that is new to the website. Such as there is a link that allows the audience to watch her new music video that was put onto the website on the 1st August 2014. And on the main homepage to the website, there is some pictures and videos of each of the 7 tags that allows the fan to simply scroll down if they don’t know what they are looking for. Furthermore there are links to other sources like Facebook and twitter that links the website to social media platforms that allows a bridge in-between the website and social media that allows the fans to gain access to both internet pages.Even more, the website shows all her albums and photographs of Lana Del Rey from general camera shots of her or important moments in her career or weird images that inspired her or just there for fun as well as album covers.

SpotifyFacebook

TwitterGoogle+

Instagram

YouTube

Apple

What is there for the fan who wants to find out more about the artist than just her latest album?

The Homepage- This links all the

tags together to the main page of the website.

- This allows the fan to got back to the main page if they get lost or to find and have a brief show of all the pages within the website for Lana Del Rey.

News- Informs the fans about

new posts or images or videos upload to the website that maybe applying to them.

- As well as this page is used to help the fan to find new information or watch new videos or see new images.

Live- This page shows the

live videos about the tours and gigs, that she filmed to be posted on this page.

- This allows the fans to see new footage of her performing live at her gigs or tours singing her songs.

Music- This page shows all her

songs and albums that she has released that allows her followers and fans to see new music videos or re-watch old music videos.

- This allows the fans and followers to see them without finding them through google or YouTube.

- Furthermore allows her to be in control as she is allowed to see how offend her music videos get watch by her fans and followers.

What is there for the fan who wants to find out more about the artist than just her latest album?

Gallery- This shows all the images of

her, album covers and images of her friends.

- Also this page allows the fans and followers to see all the images that was uploaded to the website and re-see/remind them about the previous, pictures of her and friends.

- Furthermore these images shows her that she haves another side that she isn’t just a music artist.

Videos- This page shows all Lana

Del Rey’s music videos, and allows fans and followers to easily find a music video for one of her songs.

- A space on her website to store her previous existing music videos, that they will not get lost.

- Stops her work from getting lost from the endless amount of music videos on YouTube.

Store- Allows the fans and

followers to buy her albums online from her store.

- Also this allows Lana Del Rey to see how much does her fans and followers visits and purchases her music or accessories.

Sign in- Allows the Fan

to become a follower to Lana Del Rey’s website and receive new information about her new release songs and music videos.

- As well as new uploaded images of Lana Del Rey.

How does the website make use of multi-media and demonstrate technological and cross media

convergence?

The website uses a mixed of cross media convergence to get fans and audiences to visit her personal website for her music. On the website itself there is symbols for links to other social media platforms at the top right corner; there is a Facebook, Twitter, Google+, Instagram, YouTube, Apple and Spotify.For example: this allows the fans to be able to access Lana Del Rey’s Facebook page or Twitter page without the need to find her Facebook or Twitter page through Facebook or Twitter. Also this allows a ‘bridge’ in between the website and social media platforms that allows the fans to be able to get access to them both easier without finding them the hard way round.Furthermore the website uses modern technology to make sure that Lana Del Rey has the ability to reach all her fans over the internet as she is allowing her images and music being shared across all social media platforms.