TEXTUS RESORT

PROMOTIONSAND SKI

CONDITIONS

The Value of Going Mobile

Facts: Mobile subscribers in the USA make up 91% ofthe population

Americans traded 5 BILLION texts a day in2009 and trends show that number

DOUBLING!

Everyone with a cell phone will read a text

Resort Promotion from Simple Texts to Extensive Mobile Flyers

01/02/2011 to 02/12/2011From $347 per person4th night free4 nights lodging, hotel room 3-day lift ticketsMust book by 01/20/2011

Call 888-388-4885 to book now!Or visit us on the web here

We can incorporate the texts with:

• Embedded links Directing people to the resorts site

• Phone number Allowing for instant contact

• Create an interactive menu that gives the resort all of the information they need to contact the customer and get the security deposit

Pay for three nights lodging and two days of skiing and receive one extra night and day of skiing free! Plus, to help you feed your family and friends, we'll include a $240 meal card for just $200! Valid at all on-mountain restaurants and bars.

Call now to get away! 888-388-4885

Or Incorporate Images and Videos For a Visual Impact

Ski Conditions Change Timing is Everything

Magazines

• 30 days between publications

Mail outs

• 2-5 days to Print and distribute

SMS

• Instant

Got Snow?We do, come in and buy a lift ticket in the next hour and a half and take 50% off

Don’t Leave 70% Of the Mobile Market in the

Cold The fact that everyone has a cell phone is well known. The craze to create

cellular apps and mobile website is evidence of the trend to go mobile. In the pursuit of creating profit from the mobile market, the majority of the

companies forget about the other 70% of their clients. Basic phones do not come with data packages , browsing capabilities or

email feeds. These basic phones make up 70% of the Cellular market. By keeping the technology simple it reaches everyone. Our platform is powerful enough to broadcast out a video commercial to

millions of people instantly , but the end result is that it wouldn’t play on more then 10% of

the phones in the market. We choose to offer the simple, but effective solution. SMS/MMS is available on every Cellular phone in the US Our delivery platform and carrier connectivity will power any company to

create a huge mobile presence

Promote

Tourists Locals

Last night brought over twelve inches of snowWe have all lifts operating and all trails open Come in today and Ski our pristine slope.Experience the Rush of fresh powder

6:30 AM

.

Ski, Spa and Culinary Delights

Enjoy the Rush of fresh powder, the tranquility of the Spa and end the day at our premier restaurant.

With packages as low as 499.00 why not.

Call now 888-388-4885

We can separate your contacts into groups and time everything so you can target your advertisement to different areas,

products, seasons and more. Own more then one resort? Cross promote.

Interact

Text Reply

Ski, Spa and Culinary Delights

Enjoy the Rush of fresh powder, the tranquility of the Spa and end the day at our premier restaurant.

With packages as low as 499.00 why not.

Call now 888-388-4885Or Reply with the word RESERVE

RESERVEHow many people will we be welcoming in your party and when will you be joining us? Reply with the word BOOK and include the number of people in your party and the date we should expect you.

Book 2 adult 3 kids 1/30/11We look forward to your visit and we will call you shortly to confirm your reservation and go over the details of your stay.

The resort staff will receive a email or text message with all of this information including the customers cell number

Notify

Ski conditions: new snow, packed powder, depth of snow base, Trails openLifts open and type: gondolas, chairs ect…

Are you making new snow daily?

Specials at the resort.Mid-week getaways: includes 2 nights stay rentals and lift tickets for two.Specials...1/2 day lift tickets, Wed snowboards 1/2 price lift ticket.Seniors ski free, free lunch with the purchase of a lift ticket and so on. Normally the locals have several different options within a hour of driving so make it your resort. Let them know that your have fresh powder or short lift lines make sure you message matters to them.

Drive Profit

Create packages that include discounted lifts with the purchase of a meal.

Since the people you are catering to are not on a computer they can’t compare, so why give them the lowest price?

Sell you lodging for full price and throw in a few items that cost you nothing to give the appearance of a great package deal.

If you don’t get a response your only a text away modify your marketing approach slightly and try again.

Ski shop Let them know about ski equipment sales or

rentals. See if you name brands want to sponsor the message. Simply put this on the bottom of the text “brought to you by Atomic Skis “

Lessons What’s the lesson schedule let everyone know

Lodging Once they are at your resort they are going

nowhere else. Have them relax at the Spa

Dining The locals need a place to eat also advertise to

them and remind them that you have fine dining

Internet Vs. Text Much better visibility and can

reach millions of viewers instantly

When you publish discounts your competitors can see them to beat or match

People do not always have access to the internet

Emails can contain better graphics and allow more interaction

Targeted to people who want the information

Competitors do not see what you are offering

Cellular clients always have their phone

There is no SPAM filter on text messages

But the scary difference that very few take into effect is the fact that as soon as the customer is on the internet they are looking at everyone's offers, using booking agents and reading about each destination. This would be perfect for you, but who else posted about your Resort? Which competitor is offering a better deal? And wouldn’t it be so much easier to go through a travel agent?

Send relevant text marketing

to remove negativity and

drive sales

The resort is destroying

the mountain

Tourism is ruining the

town

Its too expensive to

ski

The conditions are not good

Google your Resort do you see any of this feedback?

This = Poor web presence With SMS marketing people are directed to your site or they get

the information directly and these postings have no impact

Create Rip-off reports

Locals tell tourist they

are unwelcome

Write Poor reviews

Locals , and unhappy clients are vocal and can hurt your business with online reviews

and forums.

Challenges of Resort Development and Website Impact

Entire Staff Automated Communication

Send a text to all employees and let them know of any

HR updates or company wide

meetings

Have them update their contact info by text message

Or send them surveys about the resort so you can get a first hand

feeling with what is going on with your business from the

bottom up

Ski Staff Automated Communication

Fill a vacant shift by sending out a blast to everyone that is

qualified for the position

Allow staff to text in for their schedule

Restaurant Staff Automated Communication

Need a extra waiter for your restaurant send a text to all you of

your waiters to see if they can come in.

Communicate any information you want instantly to any or all groups

within your resort.

Internal Communication and Alerts

Surveys

Survey customers while they are at you resort, if there is a problem you can fix it.

Survey customers when they leave find out what it takes to get them back next time.

How are you enjoying your stay?ReplyA (if your stay has been perfect)

B(if you have concerns)

Let us know what we can do to make your stay more enjoyable

How was your stayReplyA (great)B (Ok)C (unhappy)

Its great to hear you enjoyed your stay. Reserve your next vacation with us and save 5%

Contact us at 800-971-3706

For more information and a customized quote

Or visit us on the webwww.txtusa.com