tf-cpr compendium communications and public relations ... · tf-cpr compendium communications and...
TRANSCRIPT
1
TF-CPR Compendium
Communications and Public Relations Activities of NRENs in Europe
2012 Edition
2
Contents
Introduction ....................................................................................................................................................................................................................................... 3
Participating organisations ................................................................................................................................................................................................................ 4
Scope of NRENs – communications and marketing focus areas ....................................................................................................................................................... 6
Resources – communication means .................................................................................................................................................................................................. 8
Communications mix ....................................................................................................................................................................................................................... 12
Social media..................................................................................................................................................................................................................................... 13
Collaboration ................................................................................................................................................................................................................................... 15
Communication and marketing: successful campaigns .................................................................................................................................................................. 16
Communication and marketing: planned initiatives ....................................................................................................................................................................... 21
Appendix .......................................................................................................................................................................................................................................... 24
Colophon ......................................................................................................................................................................................................................................... 28
3
Introduction This is the eighth Compendium created as a deliverable of the TERENA Task Force on Communications and Public Relations (TF-CPR). The TF-CPR
Compendium complements the main TERENA Compendium by providing a more specific overview of the communications and marketing related activities
and investments of national research and education networking (NREN) organisations and related organisations. The TF-CPR Compendium is produced
annually in two alternating forms, a full-length version and a shorter ‘update’ version.
This TF-CPR Compendium is one of the shorter-version documents and will focus on the following aspects:
past and future marketing and communication focus areas
communication means and the resources spent
use of social media
collaboration between NRENs
communication and marketing: successful campaigns
communication and marketing: planned initiatives
The results published in this Compendium are based on an online survey carried out in May 2013 in which 27 organisations participated.
4
Participating organisations Overview of the organisations that participated in the 2012 TF-CPR Compendium survey.
Organisation Name
ACOnet (Austria) Christine Dworak
AMRES (Serbia) Dusan Bugarski
Arnes (Slovenia) Domen Božeglav
AzScienceNet (Azerbaijan) Vugar Musayev
Belnet (Belgium) Laetitia Lagneau
CANARIE (Canada) Kathryn Anthonisen
CESNET (Czech Republic) Jakub Havel
CARNet (Croatia) Goran Škvarč
CSC (Finland) Tiina Leiponen
CYNET (Cyprus) Antonis Tzirkallis
DANTE Melanie Pankhurst
DeIC (Denmark) Gitte Kudsk
DFN – Verein (Germany) Kai Hoelzner
e-ARENA (Russian Federation) Izhvanov Yury
EENet (Estonia) Maria Ristkok
HEAnet Ltd (Ireland) Fi Coyle
5
IUCC (Israel) Audrey Gerber
Janet (UK) Jennie Stewart
PSNC (Poland) Damian Niemir
RedIRIS (Spain) Cristina Lorenzo
RENATER (France) Virginie Blanquart
RESTENA (Luxembourg) Anne Balic
SigmaNet (Latvia) Dana Ludviga
SURFnet (Netherlands) Lonneke Walk
SWITCH (Switzerland) Roland Eugster
TERENA Laura Durnford
UNINETT (Norway) Lars Fuglevaag
6
Scope of NRENs – communications and marketing focus areas
The participating organisations were asked about their focus areas for communications/PR/marketing efforts in 2012 and 2013. They had to give their top 3
based upon the categories taken from the service classifications defined by TF-MSP (Task Force on Management of Service Portfolios) for their task force
work items. We did this to ensure consistency in terminology across task forces.
The top three focus areas for PR-communications work carried out in 2012 were:
1. corporate communication (same ranking as in 2011)
2. eduroam (new)
3. videoconferencing (new)
IPv6 (dropped one place)
safe Internet / Internet security (same place as in 2011)
There were NRENs whose communication and marketing teams also focused on AAI (federation and middleware), certification authority, e-learning, E2E and
Lambda services, arts, cloud services, events and case studies.
Evolution
If we compare with the results of the survey conducted a year earlier we can say that corporate communication and safe Internet keep the same
importance. IPv6 remains important but not as important as before. Eduroam and videoconferencing have gained in importance. In the previous survey AAI
was in the top 3 for the planned focus areas for 2012, but this is not confirmed by the results of this year’s survey.
The areas reported as the planned focus areas for 2013:
1. corporate communication (same place as in last year’s compendium)
2. eduroam (new)
3. AAI (federation, middleware,…) (dropped one place)
The following areas were also listed as planned focus areas in 2013 (in order of importance):
e-learning, E2E Lambda services, videoconferencing, safe Internet (security), IPv6, Certification Authority, the NREN’s network, cloud, collaboration and
storage.
7
Focus areas %age reporting this was a focus for PR-Communications work in 2012
%age reporting this will be a focus for PR-communication work in 2013
Corporate general 81,5% 77,7%
AAI (federation, middleware,…) 25,9% 40,7%
Eduroam 51,9% 48,1%
E2E and Lambda services 22,2% 25,9%
Videoconferencing 29,6% 25,9%
Certification Authority 22,2% 18,5%
IPv6 29,6% 18,5%
Safe Internet / Internet security 29,6% 22,2%
e-learning 22,2% 29,6%
8
Resources – communication means The following table shows the resources that were allocated to PR, communications and marketing activities in 2012.
Organisation Brochures Technical Publications
Newsletters Conference Advertising Public Relations
Market research
Website Social networks
Videos Other*
ACOnet 5% 0% 0% 20% 30% 30% 0% 15% 0% 0% 0%
AMRES 30% 0% 0% 20% 0% 20% 0% 20% 10% 0% 0%
Arnes 10% 5% 0% 25% 10% 25% 5% 10% 5% 5% 0%
AzScienceNet 10% 3% 2% 30% 10% 10% 2% 10% 10% 10% 3%
Belnet 40% 5% 5% 20% 0% 25% 0% 20% 25% 5% 0%
CANARIE 0% 0% 0% 30% 0% 0% 25% 10% 0% 0% 35%
CESNET 9% 0% 8% 44% 0% 27% 0% 8% 0% 0% 4%
CARNet 20% 0% 5% 35% 5% 5% 0% 10% 10% 10% 0%
CSC 0% 0% 0% 0% 0% 5% 0% 0% 5% 5% 0%
CYNET 5% 15% 5% 0% 15% 10% 10% 30% 10% 0% 0%
DANTE 20% 5% 15% 30% 0% 10% 3% 10% 2% 5% 0%
DeIC 15% 2% 9% 20% 0% 15% 0% 17% 2% 0% 20%
DFN-Verein 20% 0% 10% 30% 0% 20% 0% 20% 0% 0% 0%
e-ARENA 10% 10% 10% 25% 10% 5% 10% 10% 10% 0% 0%
EENet 10% 0% 0% 0% 0% 0% 0% 80% 10% 0% 0%
HEAnet 10% 0% 25% 50% 0% 0% 0% 10% 5% 0% 0%
9
IUCC 0% 0% 0% 0% 0% 0% 0% 90% 10% 0% 0%
Janet 10% 0% 15% 25% 0% 10% 10% 25% 5% 0% 0%
PSNC 20% 10% 0% 20% 0% 10% 0% 30% 0% 10% 0%
RedIRIS 1% 0% 0% 50% 0% 5% 0% 20% 5% 3% 16%
RENATER 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
RESTENA
SigmaNet 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
SURFnet 5% 0% 5% 5% 0% 15% 5% 30% 30% 5% 0%
SWITCH 5% 0% 0% 20% 0% 20% 10% 20% 10% 5% 10%
TERENA 32,5% 0% 25% 15% 0% 2,5% 0% 10% 5% 10% 0%
UNINETT 8% 0% 16% 16% 0% 8% 8% 32% 4% 4% 4%
*Other: NRENs also indicated other activities such as cost recovery consultations, more events, annual report production and proactive outreach (via
telephone and meetings).
The following table shows the resources planned to be allocated to PR, communications and marketing activities in 2013.
Organisation Brochures Technical Publications
Newsletter Conference Advertising Public Relations
Market research
Website Social networks
Videos Other*
ACOnet 10% 0% 0% 20% 15% 30% 0% 25% 0% 0% 0%
AMRES 20% 0% 0% 10% 0% 20% 0% 20% 30% 0% 0%
Arnes 10% 5% 0% 20% 10% 25% 5% 20% 5% 0% 0%
AzScienceNet 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
10
Belnet 30% 10% 5% 15% 0% 25% 25 25% 5% 5% 0%
CANARIE 0% 0% 0% 30% 0% 25% 0% 25% 10% 10% 0%
CESNET 11% 0% 10% 41% 3% 25% 0% 3% 3% 0% 4%
CARNet 10% 5% 5% 30% 5% 10% 0% 10% 15% 10% 0%
CSC 5% 0% 0% 0% 0% 0% 0% 10% 5% 0% 0%
CYNET 5% 15% 5% 0% 15% 10% 10% 30% 10% 0% 0%
DANTE 10% 5% 20% 30% 0% 10% 0% 15% 0% 10% 0%
DeIC 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
DFN-Verein 20% 0% 10% 30% 0% 10% 0% 30% 0% 0% 0%
e-ARENA 10% 10% 10% 25% 5% 5% 10% 10% 10% 5% 0%
EENet 10% 0% 0% 0% 0% 0% 0% 80% 10% 0% 0%
HEAnet 10% 0% 25% 50% 0% 0% 0% 10% 5% 0% 0%
IUCC 0% 0% 40% 10% 0% 10% 0% 30% 10% 0% 0%
Janet 10% 10% 10% 20% 0% 10% 10% 10% 5% 15% 0%
PSNC 20% 10% 0% 20% 0% 10% 0% 20% 0% 20% 0%
RedIRIS 3% 0% 12% 40% 0% 3% 0% 15% 5% 7% 15%
RENATER 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
RESTENA 25% 20% 20% 20% 0% 0% 0% 10% 5% 0% 0%
SigmaNet 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
11
SURFnet 5% 0% 5% 5% 0% 15% 5% 30% 30% 5% 0%
SWITCH 5% 0% 0% 10% 5% 20% 5% 30% 10% 5% 10%
TERENA 15% 0% 25% 20% 0% 5% 2,5% 15% 7,5% 10% 0%
UNINETT 4% 0% 16% 20% 0% 8% 4% 32% 4% 8% 4%
12
Communications mix
All participant spent resources in 2012 on their website and conferences. Then they used their resources on proactive PR and brochures. Also newsletters
and social networking took up quite a lot of resources. Advertising, market research, technical publications and videos are something NRENs tend to do less.
Communication means % of resources spent on communication means in 2012 (average)
Brochures (info sheets, case studies,…) 11%
Technical publications 2%
Newsletters 6%
Conference 20%
Advertising (print and online) 3%
Public Relations 11%
Market research 3%
Website 21%
Social networking 7%
Videos 2%
*Other NA
13
Social media Social media tools used in 2012 and 2013
In 2012 Facebook remained the most popular social media tool amongst respondents. Other popular tools were Twitter, LinkedIn and YouTube. There were
also organisations that used blogs on their own site(s) and/or on external sites. Yammer and Vimeo were not used that often. There were still 4
organisations that had not used any social media yet. 5 organisations used other social media tools such as Pinterest, Wikipedia, SURFspace (community
tool of SURF), video platforms and Flickr.
Social media tools in 2012
010203040506070
14
Social media tools in 2013
Evolution
Most respondents planned to use Twitter in 2013. Facebook, LinkedIn and YouTube remain popular as well. More NRENs would blog (on their own or on an
external site). Yammer and Vimeo would not be used more and remained unpopular within this community. There were 3 organisations that were not
planning to use these tools in 2013.
01020304050607080
15
Collaboration
About 67% of the respondents said their organisation had worked together with another research and networking organisation. This is an increase of 2% if
we compare with the results of the previous year. Most of them worked together on services such as eduroam and videoconferencing, but also connectivity
and networks. Some organisations also worked together on marketing and communication, shown by the fact that also TF-CPR members collaborate
together.
NRENs worked together for the following reasons:
NREN Why they did collaborate with other partners
Belnet Mconf (e-collaboration tool) with the Brazilian NREN we met at the TNC 2012
CSC Making the Funet Filesender in Finnish, localisation and dubbing from their Cloudstor video. Collaborated with TERENA and AARnet. Social media collaboration with PRACE and IUCC.
e-ARENA Participation in ORIENT Plus project. Participation in PICTURE project.
EENet EENet started using the TERENA Certificates Service
HEANet HEANet is involved in the Mantychore Project and hosted a number of demos and events.
Janet In many areas we work at all levels for a given project or service from technical right through marcomms. Janet staff is expected to collaborate with colleagues from others to ensure products and services are developed or acquired that best fit the needs of the sector. The next step is to ensure the sector knows what is available (or in development) and can access those services easily.
RedIRIS We work together for making the connectivity video, for celebrating the 10th anniversary of eduroam, writing press releases with GÉANT, making a case study of PerfSONAR with GÉANT, giving support to some Latin-American NRENs for making videoconferences (e.g. Día Virtual Global) and helping them to deploy the eduroam service in some countries, and working with some countries so they could participate in Òpera Oberta initiative.
SURFnet We did some press releases on the network connections, demo about a robot arm and SURFconext/OpenConext.
SWITCH Lecture recording.
TERENA Through the TERENA task forces we collaborate with many organisations on
16
range of technical and non-technical topics. Within GEANT we participate in technical project work as well as marketing and communications work, and across a range of areas including services etc. As TF-CPR secretary, TERENA facilitates collaboration between the members as well as participating in the task force’s activities.
UNINETT Collaborating within NORDUnet on the NORDUnet Conference, as well as connectivity services. Collaborating within GÉANT on marketing of Campus Best Practice.
Communication and marketing: successful campaigns 21 organisations gave an overview of the most successful campaign(s) they organised in 2012.
NREN Project Target group Why a success?
ACONET First annual report in printed version (2011), describing and promoting our services, introducing new participants, communication initiative with representatives of arts & culture institutions, we organised round tables and created awareness of the benefit for such institutions.
IT staff Bigger public Arts & culture sector
NA
AMRES Creation of Facebook profile to promote eduroam.
Students Most efficient way to promote eduroam to this target group
Arnes Celebrating 20 years of Arnes Raising awareness about Arnes
Awareness: General public Technical & decision circles
NA
Belnet First edition of the Belgian Internet Security Conference (on cyber security strategy) Social media study on what and how implement a social media strategy Organisation of a cycle of workshops
Conference: Belnet community, Belnet stakeholders, banks, public and private companies Workshops: Belnet community
NA
17
CANARIE 1. Cost recovery consultations. The requirements of our current mandate included a caveat on a cost-recovery business plan in which CANARIE had to develop a strategy for complementing the investment of the government. CANARIE engaged with stakeholders through dozens of meetings, prepared a Discussion Paper, held conference calls and organized a one-day Summit to gather community feedback.
1. Stakeholders, community The community's feedback was incorporated into the plan and it was approved by the government. Going forward, this consultation will (hopefully) keep the government from requesting another round of cost recovery when we go for funding for our next mandate, starting in 2015.
CARNet INFO fair cooperation with the Zagreb Fair and we launched a new service there
NA President of the Republic attended, lots of visitors at our booths, good media coverage...big success.
CESNET National user conference Launch new website with CMS Target groups sessions
NA NA
CSC Info.funet.fi customer portal development project Better customer information quality and interaction abilities
Customers NA
DANTE A product marketing & promotion specialist was brought into the team, to bring expertise into the team and to help support the product management team. Launched full service Bandwidth on Demand at TNC.
NA Shows how the product portfolio has expanded.
DFN-Verein Specialized portals for a great number of communications services
Portals: administrators of the institutions and organizations of DFN
The several portals allow users and the interested public a profound insight into the constantly updated operational information.
e-Arena 1. Conference "Telematica 2012", Saint Petersburg, June 25-28 2. Meeting of Russian University
computer networks users Network users and leaders,
Initiating and promoting common projects, exchange of views and experience.
18
Piatigorsk, October 26-29. 3. Conference of the Association of scientific and educational organizations "RELARN-2012", Nizhni-Novgorod - Cheboksary - Ulianovsk - Kazan - Nizhni-Novgorod, May 27 - June 01
EENet First identity federation TAAT (Estonian Academic Authentication and Authorization Infrastructure) was launched in the beginning of 2012. In October, 2012 EENet joined TERENA Certificate Service and started to issue certificates for its customers free of charge.
Customers NA
HEAnet HEAnet's National Conference is an annual November event.
The event attracted delegates from across the education and research sector as well as industry leaders and technology experts.
In 2012 we increased delegate numbers from 201 in 2011 to 241 in 2012. We also attracted 4 new sponsors while maintaining ongoing relationships with existing sponsors.
IUCC using social media
NA NA
Janet
New websites: ja.net, community.ja.net Increased use of social media to incorporate and build on community.ja.net New services launched including Brokerage framework, eduroam apps
NA NA
PSNC Start using social media Launching new service platform PLATON National roadshow promoting
NA NA
19
new services
RedIRIS
- We organized several events: The security Forum, The Identity and Mobility Forum, two meetings of Working Groups and our Technical Conference (our most important event per year). - We improved our presence in social media (above all, Facebook and Twitter). - We improved the dissemination of our service portfolio (including an English version, and updating the information in Spanish.
Affiliated organisations Users
These events are very important for us because with them we can have the direct contact with our affiliated institutions and to know their needs. It´s important for us like a new channel of communication with our users. The service portfolio is important for us because we think is necessary our affiliated institutions know the services we offer them. More information: http://www.rediris.es/servicios/index.html.en
SigmaNet
- organised a 20-year anniversary event (raise awareness, educate, keep in touch with our clients - developed a new eduroam poster (raise awareness) - started to use social media (Facebook & YouTube) more actively
NA NA
SURFnet
Company blog. We started our own blog in which we communicate about our innovation projects Communication about the Cloud We started to communicate more about cloud solutions together with our sister companies. SURFnet is seen as leader in the area of cloud implementation.
NA More and more people read the blogs, and communicate about our innovations
SWITCH Social Media: a) Establish channels, create SM guidelines, establish SM core team b) Increase visibility, engage in
Customers, stakeholders and the wider public
NA
20
dialogue, demonstrate competence Establish Communication Concept a) Provide framework for communication, positioning, messages and target groups including an action plan b) Communication is in line with the new corporate strategy Corporate Event Celebrating 25 Year of SWITCH a) Celebrate 25 years of SWITCH, make people experience the new vision of SWITCH b) Put SWITCH at the center of attention to customers, stakeholders and the wider public
TERENA We gave special recognition to a community member during the annual conference for the fact that he had shared an idea with the TERENA community, ten years earlier, which led to the now-global eduroam service.
The TERENA community This gave visibility to the ten year anniversary of eduroam and highlighted its origins in TERENA, as well as showing that TERENA appreciates the contributions of community members – something to be continued in the future years.
UNINETT
Hosted the NORDUnet Conference. Conducted a customer relations survey
NA NA
21
Communication and marketing: planned initiatives The following initiatives were planned for 2013:
NREN Project
ACOnet
Network Performing Arts Production Workshop - Organized in Vienna in cooperation with TERENA New website launch planned for 2013/14
AMRES We plan to restructure our web presentation in order to create it in much more "custom-oriented" way. The web presentation should cover each and every partner institution (more than a hundred). It should serve as a basis for the new promotional campaign (planned for the beginning of October), We plan visits, presentations together with the design and dissemination of new promotional materials in order to promote our services in new and improved way.
Arnes
Refinement of current services descriptions on web and other media. Transparent presentation of all services Arnes offers.
Belnet - Belnet 20th anniversary celebration with several events, specific communication and a new logo - Launch of a new support site and start implementation of a customer portal - Launch of a cloud/storage service by the end of the year
CANARIE 1. Refresh of website -- new look and feel, new wire frame for all pages, new interactive pages, addition of info graphics, blog, and videos. The refresh of the website will help in positioning CANARIE as an innovative organization that offers not only R & E networking, but also drives the development of research software and supports entrepreneurs in accelerating their product development timelines by offering a cloud-based product testbed. 2. 20th Anniversary celebrations -- including press release and advertising campaign, and celebration event in October which will feature at TED talk-like presentation providing an overview of the history of CANARIE, the innovations the network has enabled and the exciting future of digital research and innovation. This campaign is the run-up to CANARIE's mandate renewal and campaign for another tranche of government funding.
CARNet
CARNet will be more active on Twitter, and we will communicate our strategic goals in a simpler way to the targeted audiences. All running
22
projects will be supported with proactive PR activities.
CESNET • E-mail newsletter • New corporate identity • Involve social media to communication with user groups
CSC a) Possibly launching a new major service b) Complementing significantly the service portfolio
DANTE Build a new DANTE website to reflect the way the company has changed and to bring it up to date
DeIC More focus on social media via the development of a social media policy after an analysis of the users. Also direct mails to university management: information to university management of results achieved in our first year. Goal of these projects are awareness.
e-ARENA 1. Conference "Telematica 2013", Saint Petersburg, June 24-27 2. Meeting of Russian University Network users and leaders, Barnaul, October 2013. 3. Conference of the Association of scientific and educational organizations - computer networks users - "RELARN-2013", Saint Petersburg - Perozavodsk - Saint Petersburg, June 01 - 06. Added value for all: initiating and promoting common projects, exchange of views and experience.
EENet Annual computer drawing competition and online nature cameras - These planned initiatives help to promote the use of information technology that is one of the objectives of EENet.
HEAnet 1. HEAnet's National Conference is an annual November event attracting delegates from across the education and research sector as well as industry leaders and technology experts. 2. HEAnet is launching a new Company Brochure this year which will be available from our website as well as being widely distributed in hard copy. 3. HEAnet is launching a new Strategic Plan, to be launched at our National Conference in November 2013 and distributed widely thereafter.
IUCC Launch new website and leverage social media to connect interested parties newsletter. Host PRACE HPC seasonal school
Janet
Further development of community.ja.net Increased communication around Certificate Service changes, new telephony framework service currently in development, and recently launched services such as negotiated contracted for the sector with (eg) Microsoft for MS365. Janet6 launch
PSNC - new edition of national conference; - launching new website; - promotion of the new research center; - twentieth anniversary of the center.
RedIRIS - We are going to celebrate the 25th Anniversary of RedIRIS with an
23
institutional event inside our Technical Conference (October 23). It´s very important for us celebrate for users, regulators and other stakeholders could know the importance of a NREN for the science and academic sectors. - We want to create a newsletter, a new channel of communication with our users and other groups of interest. It´s important for us because since we stop to edit the bulletin in paper (http://www.rediris.es/difusion/publicaciones/boletin/) we don´t have a service of dissemination for covering this role. - We are publishing more information in social media, and we are trying people of our community (above all, the staff of universities and science centers) participate more in our pages (e.g. creating hash tags of our events).
SigmaNet - develop an social media strategy
SURFnet
New SURF.nl Together with our sister companies in the Netherlands we are building one website. Our target group should no longer be confused about which organisation is doing what. TNC2013! We host TNC2013 in Maastricht. We want to celebrate our 25 anniversary together with our international partners.
SWITCH
Launch of new Website: a) Create an online magazine and redesign the SWITCH website b) Create holistic and dynamic awareness of SWITCH Crisis communication a) Regulates corporate communication in the event of a crisis b) Be prepared on, recognise and manage a potential crisis in order to prevent or minimize the negative effects on SWITCH
TERENA We arranged for our Secretary General to receive a Royal Distiction and organized a small event and surrounding publicity. This was another opportunity to show appreciation for a significant contribution to R&E networking and to show the more general societal importance of R&E Networking. This also highlighted the influence TERENA had in the formation of other well-known organisations and services. Also planning to start preparing to overhaul the website.
UNINETT
Launching new visual profile for UNINETT. Hosting the Nordic e-Infrastructure Conference. Marking the UNINETT 20 year anniversary
24
Appendix
Question list TF-CPR Compendium 2011
Section 1: General information
1. Name of organisation (mandatory) __________________
2. Name and mail of communication / marketing contact completing the survey (mandatory) __________________
Section 2: Communication / Marketing Focus area
1. What were your most important focus areas of communication / marketing efforts in 2012? (Maximum three selections)
a. Corporate general
b. AAI (Federation, middleware,…)
c. eduroam
d. E2E and Lambda services
e. Video Conferencing
f. Certification Authority
g. IPv6
h. Safe internet / internet security
i. E-learning
j. Other (specify):__________________
2. What will be your most important focus areas of communication / marketing efforts in 2013? (Maximum three selections)
a. Corporate general
b. AAI (Federation, middleware,…)
c. eduroam
d. E2E and Lambda services
e. Video Conferencing
f. Certification Authority
g. IPv6
h. Safe internet / internet security
i. E-learning
j. Other (specify):__________________
25
Section 3: Communication / Marketing tools
1. What percentage of your resources did you allocate to the following kinds of tools to fulfil your communication / marketing projects in 2012
a. Brochures (info sheets, case studies, company brochure, posters,…)
b. Technical publications (manuals, technical procedures,…)
c. Newsletter
d. Conference (national and smaller)
e. Advertising (print and online)
f. Public Relations (proactive)
g. Market research
h. Website
i. Social networking
j. Videos
k. Other (specify)
! Total of 100%
2. What percentage of your resources will you allocate to the following kinds of tools to fulfil your communication / marketing projects in 2013
a. Brochures (info sheets, case studies, company brochure, posters,…)
b. Technical publications (manuals, technical procedures,…)
c. Newsletter
d. Conference (national and smaller)
e. Advertising (print and online)
f. Public Relations (proactive)
g. Market research
h. Website
i. Social networking
j. Videos
k. Other (specify)
! Total of 100%
3. Which social media tools did your organisation use in 2012?
a. Twitter
b. Facebook
c. Linkedin
26
d. YouTube
e. Yammer
f. Blogging on your own website
g. Blogging on an external website
h. vimeo
i. Other (specify):__________________
j. None
4. Which social media tools will your organisation be using in 2013?
a. Twitter
b. Facebook
c. Linkedin
d. YouTube
e. Yammer
f. Blogging on your own website
g. Blogging on an external website
h. vimeo
i. Other (specify):__________________
j. None
Section 4: International collaboration
1. In the past year, has your organisation worked together with another research networking organisation within Europe?
a. Yes
b. No
c. Don’t know
2. On what kind of project has your organisation worked together? (there are multiple answers possible)
a. Communication / marketing
b. Networks (e.g. connectivity)
c. Services (e.g. eduroam, videoconferencing,…)
d. Collaboration between TF-CPR members
e. Other (specify): ___________________
27
Section 5: Communication / Marketing results
1. Please specify any major Communication / Marketing initiatives that were new in 2012 (e.g. launch new website, use social media, launch new
service, organise conference,…) (Maximum 3) Please include
a. Description of the project:__________________
b. What is the added value of this project for your organisation:__________________
2. Please specify any new major Communication / Marketing initiatives planned for 2013 (e.g. launch new website, use social media, launch new
service, organise conference,…) (maximum 3) Please include
a. Description of the project:__________________
b. What is the added value of this project for your organisation:__________________
28
Colophon
©TERENA 2013 All rights reserved
Parts of this report may be freely copied, unaltered, provided the original source is acknowledged and the copyright is reserved.
Editor: Elke Dierckens (Belnet) and Laura Durnford (TERENA).
Design and production: Elke Dierckens (Belnet)
Web Form: Laura Durnford and Cora Van den Bossche (TERENA)
For further information:
TERENA secretariat
T: +31 20 530 4488
F: +31 20 530 4499
W: www.terena.org