tfca pick the right (low) tech - english
TRANSCRIPT
Pick the Right Tech
Designing Tech Projects for Communities
in Hard to Reach Areas
PEPLJim Linton [email protected]@williamthejam
Pick the Right Tech
Pick the problem first, not the tech
Design around the community’s habits
Keep it simple
Make it useful
Build on existing relationships of trust
Low Tech Awesomeness
Example Pros and Cons
Missed Call Voting Cheap, low literacy. Needs mobile phones only.
Web to Paper Needs literacy. Can be expensive.
Loudspeaker + Car Get a simple message to a single community
GPS + Motorbike Can be expensive, and needs training.
Interactive Voice Response Complex for organisation, easy for users
FabFi Brings fast intranet to nearby organisations / facilities
Mobile Penetration - 2009
Country SIMs per 100 people
Afghanistan 40.3
Kazakhstan 94.4
Kyrgyzstan 84.3
Tajikistan 70.5
Turkmenistan 29.4
Pakistan 60.7
Mobile Penetration - Pakistan
Indicator Data
SIMs per 100 60.7
More than one SIM 22%
Phones per 100 37% *
Access in the Household 65% *
Use in Last Three Months 96% *
* (amongst poorest 60%)
Mobiles and Women in Pakistan
1. Ownership: 17.6 % of poorest 60% women nationwide (n=900)
12.5 % women in Sindh (n=81)
17.6 % women in FATA / KPK (n=224)
2. Access: 65 % of poorest 60% - ‘access in household’ (n=900)
70 % nationwide – ‘access in household’ (n=1200)
3. Use: 12.5 % in Kashmore use a phone daily (n=81)
13.5 % in FATA use a phone daily (n=224)
Bad Questions
1. Jude Law is a terrible actor, isn’t he?
1. If you need to borrow money, who do you ask?
2. What time of day do you listen to the radio?
• Morning• Afternoon• Lunchtime• Breakfast time• After school
Good Questions
1. How good an actor is Jude Law?
• Brilliant• Good• Ok• Bad• Terrible
1. What time of day do you listen to the radio?
• Between 6am and 12pm• Between 12pm and 6pm• Between 6pm and 12 am• Between 12am and 6pm
Regions Population Sample Size Max Margin of Error
FATA & KPK 26,730,375 800 3.46%
KPK 22,650,788 400 4.90%
FATA 4,079,587 400 4.90%
Lecture Hall 100 80 4.92%
Sample Size
Choosing a Medium
Broadcast at Scale
Accessible
Familiar
Appropriate
Conducive to Responses
Manageable Data
Choosing a Medium
Broadcast at Scale Cost-efficient communication to the audience
AccessibleReliable access to the medium
Competence in the use of the medium
Familiar Above all, do no spam.
Appropriate Language, script, style, voice
Conducive to Responses Easy, cheap and culturally normal to reply
Manageable Data Clean, discrete, comparable data
SMS Voice
Broadcast at Scale Cheap and simple Also simple; More expensive
Accessible Tech-literacy is a barrierSpeaking and listening are intuitive;
button input is not
Familiar Unknown numbers Unknown numbers
AppropriateLiteracy is a major barrier, especially for
women; shared literacy can mitigateScripts are problematic
Much easier to manage
Conducive to Responses Literacy a barrierMore expensive for end user;
Can be a toll free number
Manageable Data Very difficultEasier with IVR button input – audio
calls need to be listened to
Comparison