tfma india 2012. conference presentations.suresh's slides on web marketing & analytics
DESCRIPTION
Suresh Babu, Co-Chair of TFMA India 2012, Slides and PPT's on Web Analytics and Search Marketing in TFMA MumbaiTRANSCRIPT
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Search Marketing &
Web Analytics
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Avinash KaushikKaushik.net
100% proceeds donated to The Smile Train, Doctors Without Borders and Ekal Vidyalaya
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Page Rank
Keyword Density
Alexa Rank
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Digital Marketing Measurement Model –
Avinash Kaushik
Source: http://traf.kr/Ns8f4Y
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Measure Value not Visits
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How & What to Measure ?
Identify Business Objectives
Goals, & KPI’s
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AK - Custom Reports
Source: http://goo.gl/09Npp http://goo.gl/Jo0wH
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Careers Downloads
Newsletter Subscriptions
Micro Conversion
Bookmarks
Share
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Measure Micro Conversion
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Step 3 Helps us understand visitor Intend
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Set up - SEO, PPC, Social Media Campaigns for Micro Conversion
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Exercise
Write down 3 main keywords that you l ike traff ic to your website/blog
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Exercise
Tell the person sit t ing next to you, what is your business is and your locat ion.
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Measure Long Tail Keywords
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Long Tail Keywords
Phase containing 3 or more words
Flight tickets from Bangalore to Mumbai
Advertising Agency in Mumbai
Summer Boot camps for kids Andheri
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Why Long Tail Keywords ?
Around 70 % traffic from long tail keywords
High Conversion Rate
High Quality Traffic
Less Competitive
Insight on User Intention
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Measure Socialness
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Same Company ??
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Thank you
Suresh Babu
Phone: +91 9731388721 [email protected]: http://bit.ly/tfmaindia www.webmarketingacademy.in
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Photo Credits:
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