Understand the consumers of almost any FMCG brand

Define client targets based on their purchase behaviour and brand expenditure

Evaluate responsiveness of target groups to specific product price promotion

Identify from which retailers consumers buy specific products

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TGI Worldpanel

A common language linking agencies with their clients

TGI Worldpanel brings together the scanned FMCG household purchase data of Kantar Worldpanel panellists with the full broad range of consumer insight available on TGI. The Kantar Worldpanel sample of 25,000 is fused to c. 30,000 ‘main shoppers’ from the TGI study sample.

Beyond simple buying information, the purchase data encompasses: Average and total spend by product Proportion of product bought on promotion Which retailers consumers shop at for particular products

Combined with TGI data, this creates an extremely robust dataset offering an unprecedented level of insight into those who purchase any of 35,000 FMCG brands in Britain. These include everything from groceries, to cleaning products, health products and household sundries.

TGI Worldpanel

Two industries – one language

Brand owners and manufacturers tend to think specifically in terms of purchasers of their products. Conversely, media and marketing agencies tend to think more in terms of product consumers and their wider choices and behaviour.

By combining purchase data with broad consumer insight, TGI Worldpanel allows – for the first time – the two industries to define targets in the same way and to talk each other’s language.

A ‘holy grail’ of insight

By bringing together two of the leading consumer insight services within their respective industries, TGI Worldpanel offers extremely detailed and wide ranging information on the purchasers of tens of thousands of everyday brands.

This provides agencies with a wealth of insight into understanding the motivations – and the best ways of reaching – those who purchase even the most niche FMCG brands. This removes the need to treat purchasers of the variations on a parent brand all the same by relying on the over-arching brand or a surrogate. Instead, campaigns can be tailored and their efficiency maximised right down to the most micro level.

For more information, please get in touch:T: +44 (0)20 8433 4000E: tgihotline@kantarmedia.comW: www.tgisurveys.com