Understand the consumers of almost any FMCG brand

Define your clients’ targets based on their purchase behaviour and brand expenditure

Fine tune category targeting by retailer

Extensive brand coverage on a sample of 30,000 main shoppers

Details overleaf > > >

TGI Worldpanel

A common language linking the media industry and their clients

TGI Worldpanel brings together the scanned FMCG household purchase data of Kantar Worldpanel panellists with the full broad range of consumer insight available on TGI. The Kantar Worldpanel sample of 25,000 is fused to c. 30,000 ‘main shoppers’ from the TGI study sample.

Beyond simple buying information, the purchase data encompasses average spend by category and where people shop across specific categories. Combined with TGI data, this creates an extremely robust dataset offering an unprecedented level of insight into those who purchase FMCG brands in Britain, including:

•Demographics•Productusage•Mediahabits• Leisureactivities• Attitudes

TGI Worldpanel

Two industries – one language

Brand owners and manufacturers tend to think specifically in terms of purchasers of their products. However, media agencies and owners tend to think more in terms of product consumers and their wider behaviour.

By combining purchase data with broad consumer insight, TGI Worldpanel allows – for the first time – the two industries to define targets in the same way and to talk each other’s language.

A ‘holy grail’ of insight

By bringing together two of the leading consumer insight services within their respective industries, TGI Worldpanel offers extremely detailed and wide ranging information on the purchasers of literally thousands of everyday brands.

This provides marketers with a wealth of insight into understanding the motivations – and the best ways of reaching – those who purchase even the most niche FMCG brands.

For more information, please get in touch:T: +44 (0)20 8433 4000E: tgihotline@kantarmedia.comW: www.tgisurveys.com