tgif - 2012 - semaine 48
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Retrouvez chaque semaine notre sélection des meilleures campagnes publicitaires ainsi que les temps fort du blog Reflet Communication. www.refletcommunication.com/blogTRANSCRIPT
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Thank God It’s Friday«Never on schedule, but always on time!!»
#30Novembre2012
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TGIF#It’s bad, ooh yes it is..
but only because it’s Friday!
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Dan is baadd!
TGIF#Let’s talk Digital
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The exact same feeling... #And start with something for which we all have
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Click here
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Bored at work! we have a solution (or solutions*) for you...#Weloveit!
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And here
*hint: Give it a few tries
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Ikea – Bright, Shiny Colours#IKEA - fantastic work!
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Aaand here
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Nike: Encontre Sua Grandeza (Find your greatness)#IKEA - fantastic work!
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here too
TGIF#Print
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Pour promouvoir sa nouvelle plateforme internet turque, le groupe audiovisuel américain NBC a réalisé cette campagne Print qui allie les deux spécialités de la chaîne : l’information et les séries. Mélange réussi !
Breaking News
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#NBC
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Internet entertains. But some jokes are not funny ! (great, from brazil!)
Internet Conscious
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#Brazil
TGIF#Out Of Home
Brilliant!!
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No comment needed!
TGIF#5FF
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5 Friday Facts#Google
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> APAC travelers rely on social media to make travel choicesAccording to a recent study, travellers in Asia Pacific rely heavily on social media platforms to make travel decisions. In a study that surveyed 4,600 people across 13 countries, 42% cited Facebook whilst 51% cited online travel forums as points of influence to help them make travel choices. A larger 57% cited internet reviews including travel blogs. In China (71%) and India (59%), travel reviews including blogs had a greater impact on the initial decision of the vacation destination itself.
> Penetration of weibo vs social networking sites in Chinese citesRecently revealed Nielsen statistics draw a comparison between the weibo platforms and social networking platforms in China to investigate their penetration amongst the different tiers of Chinese cities. It is already a well known fact that weibo platforms are the most popular of all social media in China. Even in fourth tier cities, weibo platforms have a 100% penetration of its interent users while social networking sites have an estimated 60% penetration. Looks like Weibo is King in China.
> Social gaming more popular among womenA recent study reveals that social games are more popular among women in Asia Pacific than it is with the men. The survey was polled via Facebook social games across Singapore, Malaysia, the Phillippines and Australia. In each of these markets, on average 60% of the survey respondents were women.
> Facebook aims for luxury brandsFacebook commissioned Sparkler to survey affluent Facebook users in the UK, France and Germany to find out the social media attitudes and behaviours of its wealthy users. The 1,991 respondents who were surveyed are the top 20% earners in their own industries with 80% of them identifying themselves as main or equal share breadwinners. Some great nuggets of insights can be gathered from this study. Only15% of the affluent users were considered to be “unsocial”, i.e. those who have signed up for an account but are still skeptical about its value. 35% of the remaining are categorised as “Facebook observers”, they are the older segments on Facebook whose connections are mainly family and close friends. 62% of the Facebook observers say they access brand pages as their top information source to purchase goods and services.
>Social media becomes gift guide for holiday seasonA survey conducted in the US by ConsumerSearch shows that during holiday season people looked to social media for reviews for gift ideas. It was interesting to note that only 7% of the respondents followed their favourite brands and checked out what’s popular as a gift idea, whereas 41% used social media for reviews.
TGIF#We promise, it’s the last
one!
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Isn’t it true? :)
TGIF#I own this fish!
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Also accept Credit Cards ;-)
Thank you Reflet Communication Digital Creative Agency
LET’S OUR WEEKEND!!
Reflet Digital NetworkNEW-YORK - LONDON - MOSCOW
MUMBAI - SINGAPORE - HONG KONG - BEIJING
BELFORT49 faubourg de France90000 BELFORT Tel : +33 (0)3 84 22 60 39
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farewell... until the next time!