International Conference on

Contemporary Challenges in Business Management

International School of Business & Research

Bengaluru

(Approved by AICTE, New Delhi , Ministry of HRD, Government of India)

24th

March, 2017

knowledge access and an unwavering focus on the future. The PGDM program is very unique not only in

its contents but also in its delivery.

PhD in Commerce & Management is offered by University of Mysore. The program has been

specially designed to cater to the scholarly needs of working executives / managers / faculty members /

researchers/ entrepreneurs. The objective is to develop scholars for higher level careers in management

research and teaching, practice, consulting, training and development & new business creation. Expert

faculty, partnership opportunities, leading-edge research methods and close supervision contribute to an

outstanding study environment. Doctorate is conferred by University of Mysore.

About The Conference

The global business world is making people to comprehend diverse aspects of changing business

requirements. Employers tend to plan strategically in every stage of the business, but still nd it intricate to

cope up with the ever growing preferences of the customers and the industry. It becomes complicated to

deal with uncertainties even though, there might be many ideologies and creative mindset in managing a

business efciently. Effectiveness of the decision depends upon the reciprocity with innovative thoughts

and creative insights of up gradation. Technology is enormously competing with the business entrepreneurs

and stakeholders over aligning their goals and strategies in the midst of business operations. Challenges are

faced by HR, Finance, Marketing, Information Technology, Supply Chain and other domains of Business

Management. The question is not posed to only these, but covers all the domains of the industries across the

globe. ISBR International Conference is organized in view of discussing and exploring the different

contemporary challenges and avenues in the existing business world to be further competitive and vibrant in

nature to counter with a beam of exceptional change.

About ISBR Business School

ISBR is an institute with International Education Standard with its rst campus set up under the

aegis of Bangalore Education Trust established in the year 1990. ISBR has International Campuses in

Bangalore & Chennai with 26 years of journey. The incubators of ISBR had a dream… the dream of a

gateway that provides global outlook…an infrastructure that beckons to explore & learn…a cradle that

nurtures high ethical and human values. ISBR stands in the silhouette of such a dream. It is envisioned to

become a globally recognized centre of learning & research.

ISBR Business School, one of top business schools in India takes pride for creating an

atmosphere wherein both students and faculty can pursue boundless knowledge, a single roof where theory

and practice goes hand in hand to present better understanding about oneself and world around him.

Education at ISBR prepares you to think boldly and act condently in any business environment.

At ISBR the focus goes beyond education. ISBR aims to prepare students for life - Making them

a Leader.

The success of ISBR as an acknowledged institution for quality learning is an outcome of the

various facets that give ISBR its characteristic value - the faculty, enterprising students, infrastructure

facilities and industry partnerships.

The spirit of excellence that has founded ISBR will remain the driving force. It is committed to

excellence in scholarship, training and service.

Programs

The PGDM Program is approved by AICTE, Ministry of HRD and Government of India. The

PGDM curriculum is set apart by three distinct dimensions: Extensive corporate interface; unlimited

Track 3 - Retail and Supply Chain Management

· Global logistics and distribution planning

· Strategic supply chain alignment

· Retail change

· Supply chain redesign strategies

· Tourism supply chain management

· Collaborative supply chain management

· Information technology in a retail supply chain

· Internet based supply chain

· Semi-integrated supply chains

· Supply chain network design

Track 4 - Financial management

:

Author Guidelines All papers will be evaluated through a double blind review process by the Committee experts. Each

contributor is required to submit the double spaced copy of the full paper not exceeding 12 pages and an

abstract (not exceeding 250 words) in MS Word format in English in Times New Roman. For consistency

· Social marketing

Track 2 - Marketing

· Integrating information technology into marketing practice

· Beyond branding

· Contemporary advertising

· Strategic marketing

· Implications for marketing

· Game-based marketing

· Relationship marketing

· Marketing and sustainability

· Change Management

· Interpersonal Effectiveness

· Competencies in HRM

· Training & Development

· Knowledge Management

· Technological change

· Work forces diversity

· Temporary workforce

Sub – Themes for the Conference :

Track 1 - HRM

· Contemporary nancial management

· Household nancial management

· Current Multinational Financial Challenges

· Risk management

· Managing the extended enterprise

· Stakeholder management and organizational wealth

· Contemporary Accounting

· Public expenditure management

· International money market

· Demonetization

Track 5 - Information Technology Management

· Strategic management of information systems

· Management information systems

· Knowledge management strategies

· Practices in information systems development

· Information systems security management

· Issues in implementing ERP

· Communication and information technology

The above list is indicative only and not exhaustive. Contributions relevant to conference theme will be considered.

Call for Papers :

Executives, Academicians and Research

based Articles / Case Studies.

Scholars are invited t o c ontribute Articles/Research-

use 12 type fonts in A4 size set with 1 inch margin all around. The participants are requested to forward the

abstract and full papers via soft copy at the email id internationalconference2017@isbr.in and any other

enquiries related to the conference.

The cover page of the paper should contain: - Title of Paper (In Bold), Name of the author(s), Professional afliation of the author(s), complete postal address, email id and contact information.

. Attendance Certificate & Registration Rules

· Attendance certicate will be given only if one registers himself/herself as a delegate and pays the delegate fee.

· In case of multi author, desirous of certicates, all authors will have to separately register. · A single author presenting multiple papers should register for each paper if papers are accepted. · No TA/DA will be paid to any delegate who presents the paper in the conference.

The Registration Fee for the participants is as follows:

· Executives INR.2, 000/-

· Academicians INR.1, 500/-

· Research Scholars INR.1000/-

· International Participants USD 100

The Registration Fee includes Registration Kit, breakfast, tea / coffee, lunch, snacks and certicate.

Timelines for Submission:

additional payment.

Organizers:

Chief Patron

Mr. Prakash Kothari,

Chairman, ISBR

Patron

Mr. Manish Kothari,

Managing Director, ISBR

Advisers

Dr. K. S. Anandaram Senior Director, ISBR, Bengaluru

Ph.D, M.Tech (IIT Mumbai)Dr. C.ManoharDean - ISBR Dr. Chandra Niranjan Dean - ISBR

Conference Director

Dr. T. Karpagam

Director – Academics

Conference Convener

Prof. Anni Arnav

Committee Members:

· Dr. Ratna Sinha

· Dr. T.K.Vijaykumar

· Dr. V.B.Padmanabhan

· Dr. Anjali Saxena

· Dr. Joy Mukhopadhyay

· Dr. R.Vijaylakshmi

· Dr. Aruna Kothandram

· Dr. Sarabjeet Kaur

· Prof. Kiran Bindu

· Prof. P.K.Thomas

· Prof. Preeja Sreedhar

· Prof. Nanaiah Pattada

· Prof. Alok Chakravarty

· Prof. Jayakumar

· Prof. Jolly Misra

· Prof. SP Srinivasan

· Prof. Pooja Vishno

· Prof. Rajiv

· Prof. Bhavesh Kumar

· Prof. A.V.R Rao

··

Mr. Soumyaranjan Samal

Mrs. Ananya Saha

For any query, please contact:

Conference Convener Prof. Anni Arnav

ISBR Business School

# 107, Near INFOSYS, Behind BSNL Telephone

Exchange, Electronic City -Phase I,

Bangalore - 560 100.

Phone: 080 - 4081 9500

Email: internationalconference2017@isbr.in

Fee can be paid in the following mode:

Cheque/DD should be drawn in favour of “ISBR”

Online Payment Details:

Account Name: THE BET ISBR

Account Number: 083701601000048

Bank: CORPORATION BANK

Branch: ELECTRONIC CITY, BANGALORE

Branch Code: 837

IFSC CODE: CORP0000837

MICR Code: 560017071

payable at “Bangalore”.

Note: Best paper would be awarded (Presentation is mandatory apart from submission).

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Support can be given for outstation participants in arranging their accommodation, in case required on

Last date for Full Paper Submission – 18th March, 2017

Submit duly-lled Registration Form along with the payment details.