MARCH 2020

5TH

NEW ON

NEW 2020 SPRING DUOSWITH A REDKEN INTEGRATED DIGITAL EXPERIENCE

NEW 2020 SPRING DUOS With a Redken integrated digital experience

INTRODUCING TWO BRAND NEW BREWS STYLING PRODUCTS!

High Hold Pomade and Liquid Matte Paste

SEE THE LIGHT WITH REDKEN LIGHTENERS

Get your dose of the best lighteners this month only!

REDKEN COLOR TOOLSHigh quality branded tools for every colorist’s needs

THE DIRECTOR’S CUT By Terry Ritcey, National Education Director

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WITH A REDKEN INTEGRATED DIGITAL EXPERIENCENEW 2020 SPRING DUOSWHAT IS NFC (NEAR FIELD COMMUNICATION)?A new way of establishing communication between two electronic devices (usually involving a smartphone) by bringing them within 4 cm of each other

WHERE IS NFC USED?• CONTACTLESS PAYMENTS

• FILE SHARING

• SECURITY

• KEYCARDS

• MARKETING INFORMATION

GIVING THE CONSUMER THE ULTIMATE REDKEN RETAIL EXPERIENCE WHEN THEY

TAP THEIR PHONE AGAINST THE BOX!

DIGITALLY ENABLED PACKS!

TAP YOUR PHONE AGAINST THE BOX, AND FILL OUT THE INFORMATION REQUIRED TO ENTER THE CONTEST!

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UP TO 33% OFF THE BEST OF REDKEN HAIRCARENEW 2020 SPRING DUOS

1 ALL SOFT SHAMPOO 300 ML 1 ALL SOFT CONDITIONER 250 ML

1 EXTREME SHAMPOO 300 ML 1 EXTREME CONDITIONER 250 ML

1 COLOR EXTEND SHAMPOO 300 ML 1 COLOR EXTEND CONDITIONER 250 ML

1 FRIZZ DISMISS SHAMPOO 300 ML 1 FRIZZ DISMISS CONDITIONER 250 ML

CLASSICPRESCRIPTIONS

PREMIUMPRESCRIPTIONS 1 ALL SOFT MEGA SHAMPOO 300 ML 1 ALL SOFT MEGA CONDITIONER 250 ML

1 COLOR EXTEND GRAYDIANT SHAMPOO 300 ML 1 COLOR EXTEND GRAYDIANT CONDITIONER 250 ML

1 COLOR EXTEND BLONDAGE SHAMPOO 300 ML 1 COLOR EXTEND BLONDAGE CONDITIONER 250 ML

1 COLOR EXTEND MAGNETICS SHAMPOO 300 ML 1 COLOR EXTEND MAGNETICS CONDITIONER 250 ML

1 NEW COLOR EXTEND BROWNLIGHTS SHAMPOO 300 ML 1 NEW COLOR EXTEND BROWNLIGHTS CONDITIONER 250 ML

SAVE 25% SAVE 25%

NATURE+SCIENCE PRESCRIPTIONS 1 ALL SOFT NATURE+SCIENCE SHAMPOO 300 ML 1 ALL SOFT NATURE+SCIENCE CONDITIONER 250 ML

1 COLOR EXTEND NATURE+SCIENCE SHAMPOO 300 ML 1 COLOR EXTEND NATURE+SCIENCE CONDITIONER 250 ML

1 EXTREME NATURE+SCIENCE SHAMPOO 300 ML 1 EXTREME NATURE+SCIENCE CONDITIONER 250 ML

SAVE 33%

NYC CRAFTED. BARBER INSPIRED.

INTRODUCING! TWO BRAND NEW STYLING PRODUCTS

HIGH HOLD POMADE MAXIMUM CONTROL/SHINE FINISH

BENEFITSYou can now tame even the most unruly hair. Our strongest pomade yet has a sleek, shine finish.

Smooth distribution while holding style in place with positive shape memory to last all day

LIQUID MATTE PASTE MEDIUM CONTROL/NO SHINE

BENEFITSRedken Brews liquid matte paste easily distributes through hair, delivering light moisture and a matte finish to styles.

Matte finish Easy distribution due to creamy consistency Moisturizes while holding styles in place

NYC CRAFTED. BARBER INSPIRED.

PURCHASE 3 HIGH HOLD POMADE 3 LIQUID MATTE PASTE

SAVE 25%

PURCHASE 4 HIGH HOLD POMADE 4 THICKENING POMADE 4 CREAM MANEUVER POMADE 4 OUTPLAY TEXTURE POMADE 4 CLAY POMADE 4 WAX POMADE

RECEIVE 1 LIQUID MATTE PASTE 1 WORK HARD MOLDING PASTE

SAVE 40%

NEW STYLE MAKERS

BREWS STYLE BOOST

RECEIVE 1 HIGH HOLD POMADE (TESTER) 1 LIQUID MATTE PASTE (TESTER)

ALSO RECEIVE ONE OF EACH POMADE FEEDER

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1 FLASH LIFT 1 FREE HAND

1 BLONDE ICING 1 BLONDE DIMENSIONS

GET YOUR DOSE OF THE BEST LIGHTENERS THIS MONTH ONLY! SEE THE LIGHT WITH REDKEN LIGHTENERS

1 OIL LIGHTENING SYSTEMSAVE 25% SAVE 20%

SAVE 20% SAVE 20%

SAVE 20%

NEW!

BUY ONE AND GET THE SECOND AT

50% OFF!

ALL DEVELOPERS AT 20% OFF REDKEN DEVELOPER SALES

SEQ CHROMATICS FUSION/COLOR GELS/ LIGHTNERS

BY TERRY RITCEY, NATIONAL EDUCATION DIRECTOR

THE DIRECTOR’S CUT

REDKEN COLOR TOOLS HIGH QUALITY BRANDED TOOLS FOR EVERY COLORIST’S NEEDS!

BRUSHES • NARROW LONG COLOR BRUSH• NARROW SHORT COLOR BRUSH• WIDE LONG COLOR BRUSH• WIDE SHORT COLOR BRUSH

• WHITE LITRE PUMP• WHITE GALLON PUMP• ORGANIZER TRAY CREAM (HOLDS 42)• ORGANIZER TRAY LIQUID (HOLDS 36)• CLIPS (SET OF 8)• TECHNIQUE BOARD• DURASILK CLIENT WRAP• FAVORITE CAPE• TUBE KEY• WATER BOTTLE• CHROMATICS DOUBLE ROW TINT BRUSH• DURASILK ALL-PURPOSE APRON• DURASILK ALL-PURPOSE CAPE• REDKEN CHEMISTRY SHOT SHAKER

ASK YOUR DISTRIBUTOR SALES CONSULTANT TODAY!

SILVER BOWL MEASURING CUP MINI SPATULA MINI WHISK EDGING BRUSH BLURRING BRUSHAPPLICATOR BOTTLE

BEST SELLERS: OTHER TOOLS

NEW LIQUID MATTE PASTE AND HIGH HOLD POMADE

LIQUID MATTE PASTE is a great addition to the Brews styling line that provides medium control. It glides through the hair in seconds and provides all-day matte finish.

HIGH HOLD POMADE is a styling pomade that offers maximum hold with a shine finish all while being easy to distribute throughout the hair.

HOW DOES HIGH HOLD POMADE DIFFER FROM THE OTHER MAXIMUM HOLD STYLING PRODUCTS IN THE CURRENT PORTFOLIO? High Hold is a pomade with a shine finish. The other styling products in the maximum hold portfolio are as follows:

Work Hard – Molding paste; natural finishOutplay – Putty; matte finishStand Tough – Gel; high shineHairspray – Spray; natural finishClay Pomade – Pomade; gritty finish

HAPPY STYLING,