th workshop on the developments in the italian phd...
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Opportunities, Challenges and Innovation Pathways for Building the Future:
A Personal Outlook (“La Vie en Rose”?)
Prof. Sam Saguy
The Robert H. Smith Faculty of Agriculture, Food and Environment
The Hebrew University of Jerusalem
Rehovot, Israel
Sept. 20, 2012
E-mail: [email protected]
17th Workshop on the Developments in the Italian PhD Research on Food Science, Technology and
Biotechnology
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Sam Saguy 2
Tel Aviv Tel Aviv
Rehovot
The Robert H. Smith Faculty of Agriculture, Food & Environment
Jerusalem
Haifa
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2,200 Students, 15 Programs 500 courses. 1,400 Undergraduates,
400 M.Sc., 200 Ph.D. 200 DVM, 100 Faculty & 200 Adjunct teachers
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Aguilera (2006)1: Seligman Lecture 2005 Food Product Engineering: Building the Right Structure
Sam Saguy 3
1Aguilera J. (2006). J. Sci. Food & Agric. 86(8): 1147-55.
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Outline
Highlighting selected major driving forces
impacting FS&T domain
Depicting few challenges & opportunities
Specific recommendations on what YOU can do
to make it “La Vie en Rose”
A personal view based academic & industrial life
experience (Israel, Europe & US).
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World Population Growth & Aging
Sam Saguy 5
Major Driving Force #1:
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World Population Growth1 (1950–2050)
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0
1
2
3
4
5
6
7
8
9
10
1United Nations Populations Division, World Population Prospects, The 2004 Revision,
medium variant.
Less developed countries
Billions
More developed countries
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World Population by 5 Year Age Groups (millions) Boston Consulting Group (BCG) Report: Global Aging (2012)
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5% 8% 16%
65 y
15 y
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“Digital Universe”, “Big Data” & Informatics
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Major Driving Force #2:
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Digital Universe and “Big Data” (Extracting Value From Chaos, 20111)
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1IDC Digital Universe Study, sponsored by EMC June 2011.
Information:
– Exponential growth: doubling in less than 2 years
– Overload: average person receives 63,000 words
(~full novel) every day (B. Sheridan 19/6/12; BloombergBusinesswek)
Data (created & replicated; estimation, 2011):
1.8 ZB (zettabytes =1021= trillion GB)
– Equivalent to: 200 billion 2 h HD movies!
Real time & unstructured data floods.
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Finding answers where there are yet to be questions..
Social networks: >1.5 billion users globally (80% of total online
users). $900 Bn to $1.3 Trillion. McKinsey Global Institute 7/2012 17th Workshop: Italian Ph.D. Res. on FST & Biotechnology - Cesena (20.9.12)
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Personalization
Food Health & Wellness
The Era of the Knowledgeable
Consumer
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Major Driving Force #3:
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Personalized DNA for less than $100 https://www.23andme.com
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Advancing Personalized Medicine and Nutrigenomics to fit Genetic Predisposition
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http://www.sciencedaily.com
/releases/2012/02/120224152755.htm Müller, M. & Kersten, S. Nature Rev.
Genetics 4, 315-322 (April 2003)
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Rule Developing
Experimentation (RDE).
Moskowitz & Reisner
2011. Food Technol.
65(11): 24-31.
Imaging techniques such as fMRI measure blood flow through the
brain.
Emotional map
They want your
mind not only
your money (Thompson, J. The
Independent. 11.9.2005)
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Food=Medicine (The Wall Street Journal, 27.9.2010)
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• Nestlé Plans Push into Functional Foods -
The Swiss food maker says it’s putting
about $500 million towards research
into functional foods and drinks over the
next decade, creating two new units to
“develop products that may prevent and
treat chronic ailments such as diabetes,
obesity and Alzheimer’s disease.”
“Let your medicine be your food, and your food
medicine” Hippocrates (5th Century BC)
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Personalized H&W foods
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Environment, Food Security & Sustainability
Sam Saguy 17
Major Driving Force #4:
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Environment, Food Security & Sustainability
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Environment:
– Water scarcity & management (withdrawal
could exceed natural renewal by 60%, by
2030)
– Farmland diminishing
– Energy sustainable supply, storage,
transport, renewable & alternative resources
Food security: safe, nutritious food feed the
world (1.3 Bn suffer chronic hunger vs. obesity)
Sustainability, green technologies, processes for
less developed regions, waste reduction.
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Innovation Ecosystem 0pen Innovation & Partnerships
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Major Driving Force #5:
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Innovation - Definition
The application of an:
– idea, invention, technology, process
to a product/service that will satisfy a specific
need, and can be replicated at an economical cost.
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Scope:
a. Innovation of product/service
b. Process innovation
c. Organizational innovations
Typical innovation types
Market impact:
a. Incremental or evolutionary
b. Radical or disruptive (novel
product/service)
Origin:
a. Science/Technology driven
b. Attracted by the market
Novelty:
a. Relative (new to the company)
b. Absolute (new to the market)
Closed Innovation
Open Innovation
Buzzword?
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Sam Saguy 22
Closed innovation
Our current
market
Our new
market
Other firm s
market
Open innovation
External technology
insourcing
Internal
technology base
External technology base
Stolen with pride from Prof Henry Chesbrough UC Berkeley, Open Innovation: Renewing Growth from
Industrial R&D, 10th Annual Innovation Convergence, Minneapolis Sept 27, 2004
Internal/external
venture handling
Licence, spin
out, divest
Open Innovation Henry Chesbrough (2003, 2006) Haas School of Business, UC Berkeley
Academia
LCs+SMEs
Academia
LCs+SMEs
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In the next 10 years who will drive innovation the most? (GE, 2011)
3%
19%
3%
27%
5% 3%
40%
Individuals
Large Companies
Government
SMEs
Universities
Others
Partnerships
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Quo Vadis: Challenges & Opportunities
1. Exciting times: Food & Health ‘Enginomics’
2. Innovation & Partnerships Quadruple Helix
3. Social Responsibility.
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“We are living on the edge of the future in
a crazy place called now” Scott Berkun (2010) – “The Myths of Innovation”
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Food & Health:
‘Enginomics’
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Opportunity #1:
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“Outside the Box” Inside Food & Body From: ‘Think outside the box’ a creativity
& innovation cliché
Inside food & body: Food & Health ‘Enginomics’
– Food (properties, structure, material science, renewal
ingredients +..)
– Human internal processing (inner unit operations,
gastric, targeting, bioavailability + ...)
– Manufacturing (processing, waste reduction, water
reduction, environment , regulations +... )
– Health & Wellness (medicine, brain, biology, biota, pro &
pre-biotic, nanotechnology, biotechnology + …)
– Nutrition (DNA, personalization, satiety + ..)
– Consumers (special needs, emotions, pleasure +...)
– Social responsibility (food security, feeding the world +)
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Inside the Body: Micro-processing, Modeling, …
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Innovation Partnerships:
The Quadruple Helix
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Opportunity #2:
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Crossing the “Valley of Death” (Merrifield, BD, 1995 Technology Management 2(2): 73-83)
News Features Translational Research Nature 453 (12 June) 2008
Academia Industry
KT Regional &
Government
Business model(s)
Collaboration and
funding
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The Big Picture: The Quadruple Helix
1. Government/State:
Guarantor of society's
rules, business support,
regulations,
2. University: Generator and
transmitting knowledge
3. Industry: Generating
productive activities
Sam Saguy 30
4. The Quadruple Helix:
Private businesses &
Equity, Banks, VC, Angels
…
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Academia Roles: From Invention & Discovery Innovation, Collaboration &
Relevance Basic Research:
– Foremost objective, excelling is paramount.
– Not sustainable by itself anymore!
Applied Research:
– Enhances research, teaching and students exposure
– Increases resources, collaboration
– Innovation & relevance.
Become KT ambassador, promote innovation,
collaboration, multidisciplinary and entrepreneurship.
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Industry Role: Embracing Academia
Partner/embrace academia (i.e., make it organic
part of your R&D team)
Promote internships/theses in industry
Proactive-role (e.g., teach course(s) at the U).
Long-term vision and support
Implement ‘Sharing-is-Winning’ principles
(Traitler & Saguy, 2009): 1. start a dialog; 2. form
trust; 3. build goodwill; 4. create value.
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Regional/Government Role
Resources
Create academia-industry sustainable bridges
Eradicate "VoD”
Short-range: funding for proof of concepts,
small/large projects, pilot-plant facilities, …)
Long-range: commitment (education, science,
technology, innovation, entrepreneurship).
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Social Responsibility
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Opportunity #3:
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Social responsibility
Recent economics has produced ever widening
inequities:
– 20% of the world’s people consume 86% of its goods,
84% of its paper, and 87% of its cars
– 20% of the poorest consume 1% or less of each and
emit only 2% of the world’s greenhouse gases.
Unsustainable premise of limitless growth.
Global economic system is deteriorating (e.g.,
2008 financial crisis, EU debt crisis, ….).
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“We live in a country divided into
workaholics who have more money
than they know what to do with and
millions of unemployed and under-
employed citizens struggling to make
ends meet on the proceeds of work in
the informal economy or claiming state
benefits.”
How Much is Enough? The Love of Money, and the Case for the Good Life
By: Robert Skidelsky & Edward Skidelsky
We should concentrate much less on
making money, and much more on
cultivating the things that matter: family,
leisure, knowledge, friendship.
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Happiness vs. GDP 47-Nation Pew Global Attitudes 2007 Survey
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West Europe
Italy, Germany
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Sam Saguy 39
A personal outlook
What YOU can do?
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La Vie En Rose ("Life in Pink“) Louis Guglielmi (music) & Edith Piaf lyrics
Des Yeux Qui Font Baisser Les Miens
Un Rire Qui Se Perd Sur Sa Bouche
Voila Le Portrait Sans Retouche
De L'homme Auguel J'appartiens
Quand Il Me Prend Dans Ses Bras,
Il Me Parle Tout Bas
Je Vois La Vie En Rose,
Il Me Dit Des Mots D'amour
Das Mots De Tous Les Jours,
Et Ca Me Fait Quelques Choses
Il Est Entre Dans Mon Coeur,
Une Part De Bonheur
Dont Je Connais La Cause, C'est Lui Pour
Moi, Moi Pour Lui Dans La Vie
Il Me L'a Dit, L'a Jure Pour La Vie,
Et Des Que Je L'apercois
Alors Je Sens En Moi, Mon Coeur Qui Bat...
Des Nuits D'amour A Plus Finir
Un Grand Bonheur Qui Prend Sa Place
Les Ennuis, Des Chagrins S'effacent
Heureux, Heureux A En Mourir
Sam Saguy 40
• Performed live in concert for
the first time in 1946.
• The biggest-selling single of
1948 in Italy.
17th Workshop: Italian Ph.D. Res. on FST & Biotechnology - Cesena (20.9.12)
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Recommendations
Pursue your dreams
Grow your knowledge (Life Long Learning, ISEKI Food 4)
Love affair with your profession
Ethics, values and professionalism
Collaboration & partnerships
Balance your life (family, friendships, leisure, happiness,
vs. work & income)
Social responsibility: Make a difference! “..it's not about
how much money you make, it's about the difference you
make in peoples lives” Michelle Obama (4/9/12)
Don’t (ever) retire
It is YOUR mission to paint your “vie en rose.”
Sam Saguy 41 17th Workshop: Italian Ph.D. Res. on FST & Biotechnology - Cesena (20.9.12)
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Sam Saguy 42
Thank you Sam Saguy: [email protected]
Good Luck
17th Workshop: Italian Ph.D. Res. on FST & Biotechnology - Cesena (20.9.12)
Sail the unchartered oceans of
knowledge to reach
the harbors of your dreams