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Page 1: THAI PBS : DIGITAL MOVE ON DATA TREND 2020...No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight. Approx. +157%
Page 2: THAI PBS : DIGITAL MOVE ON DATA TREND 2020...No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight. Approx. +157%

THAI PBS : DIGITAL MOVE ONDATA TREND 202029 November 2019

Kla TangsuwanWisesight

Page 3: THAI PBS : DIGITAL MOVE ON DATA TREND 2020...No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight. Approx. +157%

Copyright© 2018 Wisesight Co., Ltd. All rights reserved. No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight.

WISESIGHT HELP YOU UNDERSTANDING CONSUMER

+15 Billion Voices

Facebook, Twitter, Instagram, Youtube, Blogs,

News and local Forumsover 4 Years

Social Data

Big Data Machine Learning / AI

Application Service

World-Class Infrastructure

100% Cloud basedISOs Certified

Certified DevelopersFull Scrum/Agile Process

Proprietary models

Context Analysis, Sentiment Analysis,

Measurement Model,Data Cleansing Process

Enterprise Applications

Social Analytics,Social Engagement,

Chatbot, Command Center

Expert Services

ResearchMonitoring & Alert

Crisis ManagementTraining & Workshop

Page 4: THAI PBS : DIGITAL MOVE ON DATA TREND 2020...No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight. Approx. +157%

Copyright© 2018 Wisesight Co., Ltd. All rights reserved. No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight.

PDPA

Page 5: THAI PBS : DIGITAL MOVE ON DATA TREND 2020...No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight. Approx. +157%
Page 6: THAI PBS : DIGITAL MOVE ON DATA TREND 2020...No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight. Approx. +157%

Copyright© 2018 Wisesight Co., Ltd. All rights reserved. No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight.

ALTERNATIVE PLATFORMS

Page 7: THAI PBS : DIGITAL MOVE ON DATA TREND 2020...No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight. Approx. +157%

Copyright© 2018 Wisesight Co., Ltd. All rights reserved. No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight.

Approx. +157% mentions about Tiktok over 12 months. Major driven factors: Instagram.

Approx. +225% engagements about Tiktok over 12 months.Major driven factors: Instagram and Youtube.

TikTok คือแอปพลิเคชันชั้นนําระดับโลกสําหรับกาสรางสรรควิดีโอสั้นบนโทรศัพทมือถือ

Page 8: THAI PBS : DIGITAL MOVE ON DATA TREND 2020...No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight. Approx. +157%

Copyright© 2018 Wisesight Co., Ltd. All rights reserved. No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight.

Page 9: THAI PBS : DIGITAL MOVE ON DATA TREND 2020...No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight. Approx. +157%

Copyright© 2018 Wisesight Co., Ltd. All rights reserved. No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight.

SHIFT OF INFLUENCERS

Page 10: THAI PBS : DIGITAL MOVE ON DATA TREND 2020...No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight. Approx. +157%

Copyright©2019 Wisesight Co., Ltd. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight. 9

TOTAL ENGAGEMENT

MAX

FOL

LOW

ER

(HIGH)(LOW)

(LOW)

(HIGH) THE PERFORMANCEOF 1,500+TOP INFLUENCERSAUDIENCEX ENGAGEMENT

Page 11: THAI PBS : DIGITAL MOVE ON DATA TREND 2020...No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight. Approx. +157%

Copyright©2019 Wisesight Co., Ltd. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight. 10

TOTAL ENGAGEMENT

MAX

FOL

LOW

ER

(HIGH)(LOW)

(LOW)

(HIGH)

13% of influencerswho group-average audience size

were able to generate as manyengagements as the top influencers

Page 12: THAI PBS : DIGITAL MOVE ON DATA TREND 2020...No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight. Approx. +157%

Copyright©2019 Wisesight Co., Ltd. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight. 11

TOTAL ENGAGEMENT

MAX

FOL

LOW

ER

(HIGH)(LOW)

(LOW)

(HIGH)

32% of influencerswho top-rank audience size

gained engagements lower thanthe group-average performance

Page 13: THAI PBS : DIGITAL MOVE ON DATA TREND 2020...No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight. Approx. +157%

Copyright©2019 Wisesight Co., Ltd. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight. 12

Page 14: THAI PBS : DIGITAL MOVE ON DATA TREND 2020...No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight. Approx. +157%

Copyright©2019 Wisesight Co., Ltd. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight. 13

SHIFT of Influencers

Page 15: THAI PBS : DIGITAL MOVE ON DATA TREND 2020...No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight. Approx. +157%

Copyright©2019 Wisesight Co., Ltd. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight. 14

PROMO CODE: SHIFT

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Copyright© 2018 Wisesight Co., Ltd. All rights reserved. No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight.

REDEFINITION OF PR-VALUE

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16

METHOD OF MEASUREMENT

Sentiment: Weight Score: Positive = *, Neutral = *, Negative = -*

Topic: Banks mentioned* in the heading topic. (Score = *)

Mention: Banks mentioned* in the news detail. (Score = *)

Tier: Categorize the number of follower into 4 tiers:Score Tier 1 = * | Score Tier 2 = * | Score Tier 3 = * | Score Tier 4 = *

Score equally weighted based on the numbers of banks mentioned in the news.

Score PRTo measure performance of news

Grade Score PR

Range = [-x,x][ Sentiment X ( Topic + Mention ) X Score Tier ]

• Grade A = Score PR * to *• Grade B = Score PR * to *• Grade C = Score PR * to *• Grade D = Score PR * to *

W1 , W2 , W3 : Weight for each interaction, calculated based on impact, which W1 = *, W2 = *, W3 = *

Reaction: Number of Reactions (Facebook) or Likes (Other Platforms)

Comment: Number of Comment

Share: Number of Share (Facebook, Website), or Retweet (Twitter)

Score ARTo measure interaction from social people

Grade Score AR

W1 Reaction + W2 Comment + W3 Share

• Grade A = 90th Percentile, equivalent to Top 10% among all• Grade B = 70th Percentile, equivalent to Top 30% among all• Grade C = 50th Percentile, equivalent to Top 50% among all• Grade D = The lower half of the dataset

Page 18: THAI PBS : DIGITAL MOVE ON DATA TREND 2020...No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight. Approx. +157%

Copyright© 2018 Wisesight Co., Ltd. All rights reserved. No part may be reproduced or transmitted in any form or by any means without prior permission in writing from Wisesight.

CONVERSATIONAL AI

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THAI PBS : DIGITAL MOVE ONDATA TREND 202029 November 2019

Kla TangsuwanWisesight


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