thailand e-landscape · thailand e-landscape by pawoot pom pongvitayapanu • president of thai...
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Thailand e-Landscape
By Pawoot Pom Pongvitayapanu
• President of Thai E-Commerce Association
• Founder & MD Rakuten TARAD.com
• CEO of efrastructure group
Speaker Profile
■ Social: Pawoot is Thailand IT and E-Marketing GURU. Now we be consultant for Government and big
corporate. All people accepted his online marketing knowledge and abilities.
■ Current:
■ Education: 2007 – 2009: Master Degree 2 : Executive MBA : Sasin Graduate Institute Chulalongkorn University
2000 – 2001: Master Degree 1 : Internet & E-Commerce : Assumption University
1993 – 1998: Bachelor Degree : Architecture : Rangsit University.
■ Name: Pawoot (Pom) Pongvitayapanu
■ Others: Published many educational books regarding E-Commerce & E-marketing ( more than 35 Titles)
and be guest speaker to University, Government and Private Sector
CEO & Founder e-frastructure inc.
Managing Director & Founder TARAD DOT COM Co ., Ltd. (Rakuten Group)
Director & Founder Winter Egency (TARAD Solution Co.,Ltd)
Director & Founder Zocial inc
President & Founder Thai E-Commerce Association
Columnist Bangkok Biz News Newspaper, SME Magazine
Teacher UTCC, Sriphathum, University.
Group Structure
E-Commerce Service Digital Egency
• Largest B2C Shopping Mall in Thailand
• Advance E-Commerce Platform for
Business
• Online Payment Solution
Staff : 90 people
Share : Join with Rakuten Inc.
Found in 1999 Total Employee more than 200 staffs
• Online marketing, Strategy
• Social Network Expertise
• Online Marketing Tools &
Platform
• Media Planning
Staff : 55 people
• Big Data Company
• Brand & Social Network Analysis
• Data Mining and Researching
• Brand and Online Ranking
Staff : 27 people
One Stop E-Business and Total Solutions
Analysis & Research
•
• Search Marketing Company
• ROI driven for business
• Advertising & Media
Staff : 12 people
Payment
• Online marketing, Strategy
• Social Network Expertise
• Online Marketing Tools &
Platform
• Media Planning
Staff : 15 people
Search Marketing
Digital Marketplace
Price Comparison
• Product price comparison
• Data Analytics
• Quality traffic
Staff : 5 people
• Largest Software Marketplace
• Digital and IT product
Staff : 20 people
4
Partner & Affiliated Group More in the Future
Super Commerce Generate Online
Sale
One Stop E-Commerce
• Full E-Commerce Outsourcing
• Build – Manage –Generate Sale
for business
• Channel Management
Staff : 10 people
57%
42%
32%
44%
51%
60%
46%
0%
10%
20%
30%
40%
50%
60%
70%
Indonesia Malaysia Philippines Singapore Thailand Vietnam US
% of People Who Have Made a Purchase on Their Phones
PARTICULARY WITH THE RISE OF SMARTPHONES,
E-COMMERCE ACTIVITIES ARE POISED TO ACCELERATE
Source: Our Mobile Planet, Google
46% US Average
In some Southeast Asian countries, a greater percentage of smartphone users
have made purchases on their phones than smartphones users in the US.
Rakuten TARAD Line : Sale via Mobile
More than 1,372 order
TARAD Line TARAD m-Commerce (Mobile Site)
สมาคมผประกอบการพาณชยอเลกทรอนกสไทย กอตงวนท 19 ธนวาคม 2548 (2006)
“สงเสรมผประกอบการไทยใหใชพาณชยอเลกทรอนกสเปนเครองมอเพมประสทธภาพในการ
แขงขนทงในและตางประเทศ”
3 Associations Working To Drive Thailand E-Commerce
15
Thai E-Commerce Association
Thai E-Payment Association (Club)
Thai E-Logistic Association (Club)
สรปภาพรวมของ Social Media ในประเทศไทย Summary Social Media in Thailand
35 Million User
Growth 34%
4.5 Million User
3.5 Million Active User
3.3 Million Clips
2 Million User Growth 29%
99 Million Content Growth 173%
33 Million User Growth 38%
**Summary and Data from Zocialinc.com, 2015
สงชอเวบใหลกคา กพรอมรบเงนทนท
www.Pay.sn/YourName
สง URL ของเวบไซตรบช าระเงนของคณเอง ใหลกคาทางชองทางออนไลนตางๆไดทนท เมอลกคาคลก กเขาสหนาช าระเงนของคณทนท
การน าระบบนไปใช งายมากๆ
วางไวหนา Facebook, Instagram ไดเลย
http://pay.sn/pamb
สงลงคไปทาง Chat ไดเลย
สงผาน Line ใหลกคาช าระไดเลย
สงผาน Facebook Chat
PaySocial ใชบรการฟร.! ท
www.pay.sn
สมครผานมอถอไดเลย หรอตดตอท 02 541-4100, 086-545-1765
ใน Android Google Play กดคนหา “PaySocial”
Soon.!
Support 27 languages
Free Shipping All Over the World
LightInTheBox, a publicly-traded Beijing-based ecommerce company. LightIntheBox CFO Robin Lu told me in an interview: "We are very close to the manufacturers. Any individual consumer, from anywhere in the world, if they order something through our website, they can pick it out from the manufacturer, which means the consumer is more flexible than purchasing from Wal-Mart. You can buy anything you want."
Huawei เผยกลยทธอคอมเมรซรนราคาถกกระตนยอดขาย พา Honor ทะล 20 ลาน
Kob Kun Kub (Thank You)
Pawoot (Pom) Pongvitayapanu • President of Thai E-Commerce Association • CEO of efrastructure group • Founder & MD Rakuten TARAD.com
E-Mail : [email protected]
Let’s connect after this • Facebook.com/pawoot • Instagram.com/pawoot • Twitter.com/pawoot