Thank the FordThank the Ford

FordismsFordisms $5 per day wages were given to those that $5 per day wages were given to those that

learned English, listened to the company learned English, listened to the company detective, and followed other moral clauses.detective, and followed other moral clauses.

Introduced 40 hour 5 day week and the Introduced 40 hour 5 day week and the assembly lineassembly line

Those that did not fit in or do the work Those that did not fit in or do the work efficiently were fired as the jobs required efficiently were fired as the jobs required little to no training.little to no training.

Hired ex-cons, mentally, and physically Hired ex-cons, mentally, and physically disableddisabled

Robot- term used by Czech immigrants to Robot- term used by Czech immigrants to describe workers that acted like a machinedescribe workers that acted like a machine

Working in a (Gold) Working in a (Gold) minemine Mechanized assembly line allowed Mechanized assembly line allowed

for workers to stand in place and for workers to stand in place and upright to keep productivity high.upright to keep productivity high.

Each worker had one job (such as Each worker had one job (such as tightening the front wheels lug nuts)tightening the front wheels lug nuts)

Workers could not lean, sit, squat, Workers could not lean, sit, squat, sing, talk, whistle, smoke, or smile sing, talk, whistle, smoke, or smile on the jobon the job

Scientific ManagementScientific Management

Created by Fredrick Taylor, who argued Created by Fredrick Taylor, who argued that more efficient working methods that more efficient working methods heighten the workers’ productivity, heighten the workers’ productivity, raised their wages, and profit the raised their wages, and profit the company.company.

Scientific Management- analysts watch Scientific Management- analysts watch each worker and find ways to streamline each worker and find ways to streamline their job.their job.

Cash incentives were also provided for Cash incentives were also provided for the workers that produced the most the workers that produced the most product each day.product each day.

White-Collar ClassWhite-Collar Class

White-Collar workers- White-Collar workers- Management, secretaries, etc Management, secretaries, etc (those who wear white dress shirts)(those who wear white dress shirts)

Two majors areas were created- Two majors areas were created- Advertising and SalesAdvertising and Sales

More than 14 million workers were More than 14 million workers were a part of the White-collar group by a part of the White-collar group by 19301930

The Downfall of The Downfall of SuccessSuccess Sales reps for companies could earn up Sales reps for companies could earn up

to $30,000 a year for selling products.to $30,000 a year for selling products. However, sales reps had to meet quotas However, sales reps had to meet quotas

which could be raised by 25% per yearwhich could be raised by 25% per year Most brash and fearless were rewarded.Most brash and fearless were rewarded. Sales psychology began during this Sales psychology began during this

period and taught people how to read period and taught people how to read customers and sell the productscustomers and sell the products

Advertising SuccessAdvertising Success

1925- $1 Billion per year spent on 1925- $1 Billion per year spent on advertisingadvertising

Young, white, college graduates Young, white, college graduates or former newspaper writersor former newspaper writers

Women hired to give insight on Women hired to give insight on what women wanted and boughtwhat women wanted and bought

1 out of 3 advertising hires 1 out of 3 advertising hires switched careers each yearswitched careers each year

Women in the Women in the WorkforceWorkforce 1930- 44% of all employed women 1930- 44% of all employed women

worked as a white-collar worker.worked as a white-collar worker. Typists were the largest position Typists were the largest position

available to womenavailable to women Store clerks, cashiers, etc also Store clerks, cashiers, etc also

positions heldpositions held Little chance for advancement Little chance for advancement

except for marriageexcept for marriage