thank you videos and other visual ways to show your donors love
DESCRIPTION
You know how important it is to respond to each gift with a personalized thank you letter. But you also know that you need to show your donors love throughout the year too. Many nonprofits are successfully using video, share graphics on social media, and other visuals like infographics, to say Thank You! in a more compelling and public way. During this webinar, we’ll take a look at how you can capitalize on the power of the visual Thank You too! We’ll analyze several real-world examples and break down what’s working and what’s not, so you can learn how to create fantastic thank you visuals yourself. During this nonprofit webinar, we’ll look at examples of videos, graphics, infographics, and other visuals that say Thank You to donors and other supporters.TRANSCRIPT
Thank You Videos and Other Visual Ways to
Show Your Donors Love Kivi Leroux Miller
6/5/14 1pm EDT
Here early? Go watch the videos – we sent you several links in an email.
What’s Your #1 Question About Thank You Videos or Graphics?
Why Visual? !
Remember Your Marketing Basics . . .
Who are you thanking?
What’s the message you want them to remember after seeing it?
Where will this visual be shared?
Video
Youtube.com/nonprofits
see3.com/intofocus
animoto.com/cause
Youtube.com/kivilm
Thank You For ____________
Thank You Video Model #1
The Bray Says Thank You, 2012 (2:27)
Because of You, First-‐Person
Accomplishments
Thank You Video Model #2
Multiple Readers with Key Phrase
Repetition
Thank You Video Model #3
“Thank You from the Nature Conservancy,” 2012 (0:50)
Physically Spelling It Out
Thank You Video Model #4
A Few Quick Pointers . . .
• What do we see? What do we hear? • Keep it to one minute, two tops. • Upbeat music and pace is a must! • Fine to combine stills and live. • Consider multiple voices.
Graphics
A Few Quick Pointers . . .
• Gratitude at a glance is the goal! • Build into your campaign plan from the start.
• If a full infographic, give the eye a path to follow.
Chat in Your Final Questions Now
Kivi Leroux Miller @kivilm [email protected] Fb.com/nonprofitmarketingguide
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