WELCOME TO

JUNE 28, 20163PM-5PM

PASÉA HOTEL & SPA

TRIPADVISOR KEYNOTE SPEAKER SPONSOR

SOULFUL JOURNEY COCKTAIL RECEPTION SPONSOR

SURF CITY USA SUPERSTAR AWARD SPONSOR

ADDITIONAL SPONSORS

TO OUR SPONSORSTHANK YOU

2015 KEY TAKEAWAYS

Find today’s presentations and more information on the new Visit Huntington Beach destination brand at

SurfCityUSA.com/Partner/Annual-Meeting

PARTNER INFO MEETINGSEVERY YEAR, THERE ARE OVER

3.9 MILLION VISITORS* TO HUNTINGTON BEACH.

Want them to know about your business?

Join Visit Huntington Beach for an hour-long Partner Information Meeting to educate us on your business, so we

can help market YOU better. You’ll also learn about VHB and how we reach destination visitors.

UPCOMING MEETINGSFriday, July 22 at 10am

Wednesday, August 31 at 10amThursday, September 22 at 10am

RSVP Required. Contact Tonya Imada, Sales & Service Coordinator at Tonya@SurfCityUSA.com.

$12.5 MILLIONin earned media value

$18.6 MILLIONeconomic impact of

meeting sales

70 journalists 60 tour operators

37,000kiosk visitors

643,000website visitors

*Non-OC Residents

3:00 PM - 3:30 PM

WELCOMEWelcome to Visit Huntington Beach’s Annual Meeting & Brand Summit! We are thrilled you are here today to share in the excitement of launching Surf City USA’s new destination brand positioning platform, plus some other very cool stuff.

Creating stronger emotional connections with past, current and potential visitors truly defines and separates authentic and genuine destinations from the pack.

It’s not easy accomplishing this feat, as travelers are overwhelmed with targeted messages 24-7. So, we sought the true essence of what will resonate with visitors for years to come. Backed by research, we submit that what you are about to

experience accomplishes our brand mission. Sit back and enjoy!

3:30 PM - 4:00 PM

YEAR IN REVIEW4:00 PM - 4:25 PM

REPUTATION MANAGEMENT THE SOULFUL JOURNEY4:25 PM - 5:00 PM

Kelly MillerPresident & CEO at Visit Huntington Beach

Peter RiceGeneral Manager at Hyatt Regency Huntington Beach Resort & Spa

Highlighting key accomplishments, research, trends, and strategic initiatives from the past year at Visit Huntington Beach, as well as a look at what’s on the horizon for the coming year.

Todd SkeltonWest Coast Sr. Advertising Sales Manager, DMOat TripAdvisor

Monitoring your online reputation on TripAdvisor is critical for hospitality businesses today. Todd offers advice on how to build a better online reputation on the world’s largest travel site. Learn how to enhance your business website and TripAdvisor listing using free tools; maintain a positive reputation while responding to guest reviews and implementing strategies to gain beneficial reviews.

Sponsored by Alpha & Omega

Susan ThomasChief Marketing Officer at Visit Huntington Beach

Ryan ThompsonVice President of Growth at The Atkins Group

Jayme LeGrosGroup Account Director at The Atkins Group

After extensive research and exploration, Visit Huntington Beach is excited to reveal the fresh new destination brand for Surf City USA.

5:10 PM - 6:00 PM

THE SOULFUL JOURNEYRECEPTION

Enjoy a complimentary signature cocktail & hors d’oeuvres on the Paséa Hotel & Spa Ocean Lawn.

Sponsored by The Atkins Group

5:00 PM - 5:10 PM

SURF CITY USA SUPERSTAR AWARDSponsored by Paséa Hotel & SpaTodd Skelton has worked with

TripAdvisor for over six years and is based in Santa Cruz, CA. His territory spans four western states where he works primarily with larger DMO’s. Prior to TripAdvisor, Todd worked for Kayak.com. In his free time, Todd enjoys surfing and hiking with his family.

President & CEO Visit Huntington Beach