GROUP 1ALEX BURGESSMIKE MAGETOSAMSON ODOK

MICHELLE BECKFORDMARCO MALAGON

LUIS SANTIAGO

That Was Fast! Inc.

Company Overview – That Was Fast!

Mission – That Was Fast! will offer end-to-end traffic management solutions to law enforcement agencies and toll road management companies in the US.

Concept –Services will range from servicing parking, speeding and toll ticket billing systems, to a system that involves sourcing hardware to detect violations, hardware installation and total management of the ticketing systems.

Problem

Consequences Associated with Speeding-Public Safety Concerns-Damages-Public Image

Consequences in Using Manned Speeding Systems-Resources detracted from other departments-Possibility of staff injuries-Restricted areas of speed patrolling

Service Offered

Parking Management Program-Creates compliance through convenient payment options, efficient ticket issuance, and optimized collections.

Hardware and Installation-Equipment outsourced to customer and installed by trained service members

Video-Based Toll Management Application-Partnership with MindTree-Add-on option to standard service-Geared towards city traffic departments

Market Need

US Highway Patrol Driving Citation Statistics  

Total Number of People per day that receive speeding tickets 1,000,000

Total Annual number of People who receive speeding tickets 41 million 

Total Percentage of drivers that will get a speeding ticket this year 16%

Total Cost of Average Speeding Ticket $150 

Total paid in speeding tickets per year 6 billion

Total Number of people who won’t contest speeding ticket 95%

Total Number of Licensed Drivers in America today 196 million

Industry Overview and Market Analysis

There are 196,000 licensed drivers in the U.SThere are 100,000 speeding tickets issued per day

in the U.SThe average speeding ticket costs $150.00Over 5.4 Billion dollars of tickets issued per year

TableU.S Department of Transportation(National Highway Safety Administration)

Competition

Speed Violation DetectionYes Yes No No

Auto ticketingYes Yes No Yes

Auto payment systemYes Yes No Yes

Devices added to existing infrastructure

Yes No Yes No

Website (coordinating services)

Yes Yes Yes Yes

Customer

Marketing Strategy

Internet Marketing-47% rely on internet for business research-Website www.thatwasfastinc.com-Purchase of keywords and ad space-Social media pages (Facebook, Twitter)

Email Marketing-Customized email campaigns for different targeted market segments

Customer Referral Program-Offer referral program to clients for enablement of word-of-mouth marketing

Advertising Strategy

BillboardsCustomer ReferralsEmail CampaignsInternet and Newspaper AdsVehicle Advertising

Resources

Radar Hardware-Begin with 50 pieces of equipment-Add 10 per year

Staff-Team of Developers-Customer Service Representatives-Service Department-Marketing

Office Space-Rent space offering free rent discounts-Use parking space at facility for vans

Website-Information, portal to services

Timeline

2013Date Description

5-JanThat Was Fast, Inc. meets for the first time in a corner of the House chamber in the Capitol, business plans 

will be reviewed .

1-FebCommission conducts its first public meeting and approves a department structure of six divisions with 

headquarters.12-Jun Highway Commission increases the speed limit to 75 mph.12-Oct The department moves to a new state office building .

2014Date Description

13-Jan Federal highway funding for Texas is restored granting That Was Fast, Inc. access to toll roads.3-Mar That Was Fast, Inc. and NTTA became partners.

17-May That Was Fast, Inc. installed ticketing devices to all NTTA machines.1-Sep That Was Fast, Inc. First batch of tickets were sent out.11-Oct Warnings for not paid tickets were mailed. 

Financial Plan – Startup Costs

Startup Budget Cost Notes

Salaries $ 36,458.33 One month of 5 at $37.5K and 10

installation technicians at $25K for year 1

Capital Requirements $ 800,000.00 Inventories $450K , 10 vehicles at $350K for installing and maintening equiment

Other Operating/Admin

Expenses $ 60,000.00

$1,200 for 12 months plus 1200 for security deposit for 4,000 sq ft

warehouse and office space

Total$

898,733.33  

Financial Plan – First Year Forecast

First Year Forecast2013 Sales Forcast January February March April May June

Citations Issued          110,920           120,270           118,380           113,440           108,830           121,940 Revenues from services  $     831,900   $     300,675   $     295,950   $     283,600   $     272,075   $     304,850 

2013 Sales Forecast July August September October November DecemberCitations Issued          115,530           105,450           115,550           123,090           109,050           111,640 

Revenues from services  $     288,825   $     263,625   $     288,875   $     307,725   $     272,625   $     279,100 

2013 Sales Forecast TotalCitations Issued      1,374,090 

Revenues from services  $  3,989,825 

Financial Plan

STATEMENT OF CASH FLOWSYear 1 Total Year 2 Total Year 3 Total

Beginning Cash on Hand  $          60,000   $    4,049,825   $        8,438,633 Net Change  $    3,989,825   $    4,388,808   $        4,827,688 Ending Cash on Hand  $    4,049,825   $    8,438,633   $      13,266,321 

BALANCE SHEETYear 1 Total Year 2 Total Year 3 Total

Total Assets  $        800,000   $    1,000,000   $        1,200,000 Total Liabilites  $        600,000   $        540,000   $            480,000 Total Equities  $        200,000   $        460,000   $            720,000 

INCOME STATEMENTYear 1 Total Year 2 Total Year 3 Total

Sales  $    3,989,825   $    4,388,808   $        4,827,688 Operating Expenses  $        472,500   $        519,750   $            571,725 Net Income  $    3,517,325   $    3,869,058   $        4,255,963 

Funding And Offering

That Was Fast! Requires $900,000-Bank $600,000-Founders $300,000

That Was Fast!!!