the #1 tool you should be using in your emails
TRANSCRIPT
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The #1 tool you should be using in your emails
ARE YOU READY FOR YOUR CLOSE UP?
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With email being one of the main tools
many businesses use as a means of attracting new
customers, it is vital that they stand out
in a user’s overcrowded inbox...
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It is highly possible that,
yes, your email will be opened,
but a quick skim through and it is
DELETED! !
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So, what can you add to your email to entice your reader to keep it open for
more than 10 seconds and really interact with your
brand?
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ADD A VIDEO...
So many videos of humans!!!
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GetResponsefound of nearly 1
billion emails, those containing video had a 96%
higher click-through rate than those without!
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So how can you integrate video into your email and make it work its MAGIC
for your brand?
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• In the place of a video, include an animated GIF image with a play button.
• Add a naked YouTube link under your video, which will help legitimize your video.
• Do not forget your CALL-TO-ACTION
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Simply, make sure your video gets
your viewer thinking....
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“WOW, this is cool and I want it.”
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A study by Invodo showed that just using the word ‘video’ in your email subject line
increases your open rates by 19 percent, click-through rates by 65 percent, and reduces
unsubscribes by 26 percent.
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So, WHY do you need video in your emails?
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Potential customers will find videos more enticing and easier
to understand.
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SAVES TIME – It’s quicker to digest a video, rather than having to read through
a text heavy email.
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VIRAL – Adding a video to your
email is the perfect way to increase brand
awareness.
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People DO watch videos. And they
LOVE it.
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http://dvfx.com
+357 25 33 77 80
Office 203, VashiotisBusiness Center, Ag. Andreou& E. VenizelouSt, 3035 Limassol, Cyprus
For your FREE email marketing consultation contact us today!