the 1 trick to engaging your employees in recruiting
TRANSCRIPT
The 1 Trick for Engaging Employees in Recruiting
(Can You Handle It?!)
Leela SrinivasanCMOLever
Phone lines are muted - please use the questions section to ‘ask Brand Amper’
$100 Amazon Gift Card for the most useful tweet
Use #BAStory @BrandAmper@Lever
Jason Seiden Chief Executive Officer
@seiden
Lisa Cervenka Chief Branding Officer @BrandNRD
#BAStory
Agenda• The secret!
#BAStory
Agenda• The secret!
• Employer Brand vs. Consumer Brand
#BAStory
Agenda• The secret!
• Employer Brand vs. Consumer Brand
• Q&A with @BrandNRD
#BAStory
Agenda• The secret!
• Employer Brand vs. Consumer Brand
• Q&A with @BrandNRD
• Lever example & other case studies
#BAStory
Agenda• The secret!
• Employer Brand vs. Consumer Brand
• Q&A with @BrandNRD
• Lever example & other case studies
• Brand crushes
#BAStory
Agenda• The secret!
• Employer Brand vs. Consumer Brand
• Q&A with @BrandNRD
• Lever example & other case studies
• Brand crushes
• The marketing recruiters need to know (but don’t)
#BAStory
Agenda• The secret!
• Employer Brand vs. Consumer Brand
• Q&A with @BrandNRD
• Lever example & other case studies
• Brand crushes
• The marketing recruiters need to know (but don’t)
• @BrandNRD & @seiden take your questions
#BAStory
What’s the secret to getting employees to help me recruit?
#BAStory
“on brand”br
#BAStory
Consumer branding focuses on brand compliance, why won’t that work here?
#BAStory
Crowdsource the brand!
#BAStory
This is the first company I've found where values like "caring" and "humility" are advocated and exemplified by our top leadership. They encourage me to take up to three days each year to give back and volunteer in my community. They've also been willing to invest in me, help me build my career and try new things. Who else does all that these days? No company is perfect, but it's really good over here.
#BAStory
29%of participants opted to become advocates
120%of participant stories included brand messaging (some stories included multiple messages)
#BAStory
Seems risky… What if employees don’t want to collaborate?
#BAStory
employee > co. Focus
#BAStory
employee > co.
give > ask
Focus
Process
#BAStory
employee > co.
give > ask
adult > child
Focus
Process
Trust
#BAStory
employee > co.
give > ask
adult > child
custom > standard
Focus
Process
Trust
Message
#BAStory
#BAStory
Want advocacy? Let them advocate.
#BAStory
Where do peoples’ stories go?
#BAStory
#BAStory
What I love about Lever is that it's a design-driven company. User empathy is a core part of our DNA - in fact, Lever's first 6 months of existence were devoted to user research. To this day, we spend a lot of time with our customers, and we put their needs at the heart of every decision we make.
Product & Eng Go-to-market
Segmenting & Targeting
I came to Lever because we are fixing some of the biggest challenges in one of the most critical functions in any organization - recruiting. Companies literally win and lose based on their talent, and Lever is reinventing the way they tackle hiring.
#BAStory
#BAStory
#BAStory
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Professional
Development
Identify Brand
Leaders
Real-time Brand
Equity Insights
Internal
Networking
Internal
Communications
Sales
Training
New Employee
On-boarding
Employees Stories
Job
Description Influence Social
Activity
Targeted Hiring Campaigns
Other UseCases
#BAStory
The ROI of consistency > compliance
1 3
the cost
1 10
the time
#BAStory
What are a few of your favorite Employer Brands?
#BAStory
#BAStory
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#BAStory
#BAStory
Banish “on brand.” Focus on consistency, not compliance.
#BAStory
Banish “on brand.” Focus on consistency, not compliance.
Crowdsource the EB from employees. Not just once, but often. It’s dynamic.
#BAStory
Banish “on brand.” Focus on consistency, not compliance.
Crowdsource the EB from employees. Not just once, but often. It’s dynamic.
Let employees share the brand as part of their own stories. (segmenting & targeting)
#BAStory
Banish “on brand.” Focus on consistency, not compliance.
Crowdsource the EB from employees. Not just once, but often. It’s dynamic.
Let employees share the brand as part of their own stories. (segmenting & targeting)
Employee stories are more interesting than a brand statement. Use them everywhere.
#BAStory
Banish “on brand.” Focus on consistency, not compliance.
Crowdsource the EB from employees. Not just once, but often. It’s dynamic.
Let employees share the brand as part of their own stories. (segmenting & targeting)
Employee stories are more interesting than a brand statement. Use them everywhere.
Our community is amazing. Get involved!
How else should you involve your employees in recruiting?
Referrals…. Real-time collaboration…
How else should you involve your employees in recruiting?
…and timely feedback
How to Freshen Up Your Sourcing
Strategy for 2016
Jan 2710am PST/ 1pm EST
https://www.lever.co/recruiting-resources
Tune in next week
http://brandamper.com
@seiden
Questions?
@brandNRD
