the 10 golden rules of hr analytics patrick coolen/ auke ... · predictive analytics – creating...
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Predictive analytics – creating actionable insights
The 10 golden rules of HR analytics Patrick Coolen/ Auke IJsselstein
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Why HR analytics @ ABN AMRO
1. Business is demanding more …
• HR Return on investment • Impact (benefits) of HR
2. HR is moving towards fact-based decision making
3. Technology is improving… • HR IT landscape • Analytics on demand
Business goals
Business impact HR ROI
Information Technology Fact-based HR
HR analytics – maturity model
You can start here!
Some of our research
Retail – customer satisfaction, quality and revenue
Engagement – vision & direction, client focus, fair treatment
IT – Long term and short term sick leave
Leadership program - Effectiveness
Large corporates – Team effectiveness on business
IT operations / call centre – Average Handling Time and satisfaction
Commercial clients – Net promoter score and ‘trusted advisor’
Private Banking – Client Satisfaction, client acquisition and revenue
Vitality program – Effectiveness
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Combine HR and Business data
Engagement • Total score • Vision & Direction • Client Focus • Training & development • Job Challenge
Individual characteristics • Age • Gender • Appraisal score • Potential score • Level • Job title • Competenties
HR themes • Gender ratio • Leadership index • Group mobility • Temp ratio
Client satisfaction (more then 100k
records incl. open questions)
Products sold (offerings approved by
client)
Quality of advice (Independent score by
Internal quality desk)
Net income growth (individual net growth
of client portfolio)
Client satisfaction (Net promoter scores)
New customers (Individual new customers
acquired)
Revenue (Individual revenue on customer)
Revenue (relative) (Individual revenue on customer
corrected for size)
Create your own variables!
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Some examples
Engagement index
Net growth
Products sold
Absenteeism
Vision and direction
Client focus
Gender diversity
Trust from immediate manager
Discussion on Risk issues
Age diversity
Part of reorganisation
Client satisfaction
Involvement
Expertise Trusted advisor
Client centricity Credibility