the 10 most critical metrics for cfos
TRANSCRIPT
Good marketers MEASURE.!
Metrics are critical to ensuring that your marketing is aligned
with your business objectives.
SETH GODIN
“
”
COMPANIES TRACKING THEIR METRICS IN DASHBOARDS REALIZE:
YEAR-OVER-YEAR
THAN THOSE WHO DON’T.
YEAR-OVER-YEAR
&
MEASURE
EVERYTHING OF SIGNIFICANCE.
ANYTHING THAT IS
IMPROVES.
MEASURED AND WATCHED,
Bob Parsons
“
”!
you will
Never achieve
SUCCESS YOU WANT
TRACK YOUR METRICS,
THE BOTTOM LINE
IF YOU CHOOSE NOT TO
THE
3. CONTRIBUTION MARGIN
SALES MINUS VARIABLE COSTS
CONTRIBUTION MARGIN =
*VARIABLE COSTS INCLUDE COGS, ADVERTISING, REFUNDS, COMMISSIONS, ETC.
*
3. CONTRIBUTION MARGIN
CONTRIBUTION MARGIN IS A GREAT INDICATOR OF THE
OVERALL HEALTH OF YOUR BUSINESS
4. CURRENT RATIO
CURRENT RATIO INDICATES YOUR LIQUIDITY, ASSESSES YOUR ABILITY TO MEET OBLIGATIONS,
AND MEASURES YOUR FINANCIAL STRENGTH
6. ADVERTISING COST VS. REVENUE PER SALE
THE RELATIONSHIP BETWEEN MEASURE THIS
IS WHAT’S CRITICAL SPOT TRENDS AND FIX PROBLEMS AD COSTS AND SALES DAILY, WEEKLY & MONTHLY TO
7. SALES TEAM CONVERSION FUNNEL
ASSESS EACH INDIVIDUAL SALES REP
TO IDENTIFY WHERE HIS OR HER PERFORMANCE CAN BE IMPROVED
10. LIFETIME CUSTOMER VALUE
BOOSTING LIFETIME CUSTOMER VALUE MAXIMIZES PROFITS, AND UNDERSTANDING LCV ALLOWS YOU TO OPTIMIZE YOUR ADVERTISING,
AS YOU KNOW PRECISELY HOW MUCH YOU CAN SPEND TO ACQUIRE A CUSTOMER
WE AT GUIDING METRICS CAN
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DAVE LAVINSKY
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DAVE LAVINSKY