The Two-Part Formula for Building a High-Quality Email List

Chapters

• Why build your email list

• The two-part formula for building a high-quality email list

• Tools to help you capture subscribers

Why build your email list

Chapter 1

45xMore likely to get your message seen

using email than Facebook

6xMore likely to click-through from your

email campaign than from a tweet

72%Of people prefer to receive promotional content through

email, compared to 17% who prefer social media

The 2-Part Formula

Chapter 2

Barriers to email list building successLack of list building strategy the #1 barrier

The two-part formula

A valuable incentive + simple subscribe opportunities = Massive email list

Creating a valuable incentive

Chapter 2.1

ContentArticles

BuzzFeed’s highly-appealing articles are enough to get over 1 million people to subscribe to their email list every year

ContentGated Content

ConversionLab offers exclusive content which you can only get if you enter your email address and join their list

DiscountsFirst order discount

La Mer offers $75 off the visitor’s first purchase to incentivize them to subscribe to their email list

ExclusivesNew products & promotions

Oribe offers exclusive first access to new products and promotion to incentivize fans to subscribe to their email list.

Setting up simple subscribe opportunities

Chapter 2.2

OpportunitiesPlaces to offer simple subscribe opportunities

The best place depends on the incentive you’re offering and where you interact with potential subscribers

Website Social Networks In-person

WebsiteCheckout Process

Nau captures subscribers by placing a small checkbox in the checkout process

WebsiteBlog

Freshbooks captures subscribers by showing a popup on their blog

WebsiteContact Form

ConversionLab captures subscribers by placing a small checkbox in their contact us panel

Social NetworksFacebook

SXSW turns likes into subscribers by adding a subscribe form to their Facebook page

Social NetworksTwitter

Moz turns followers into subscribers using Twitter Lead Generation Cards

In PersonAsk at point of sale

Paradise Pen Co. asks all store visitors for their email address at the point of sale

In PersonSubscribe form

Deus Ex Machina captures email addresses by placing a subscribe form on an iPad in-store

Tools to capture subscribers

Chapter 3

Campaign Monitor ToolsSubscribe Button

This simple, customizable button can be placed anywhere on your website to capture subscribers

Campaign Monitor ToolsSubscribe Page

This simple, customizable page can be linked to from social media, ad campaigns, etc.

Campaign Monitor ToolsiPad Application

This highly customizable iPad application can be downloaded to any iPad to allow people to subscribe to your email list

3rd Party ToolsSumoMe

This easy to use application allows you to add popups, slide-in bars and other types of subscribe forms.

3rd Party ToolsOptinMonster

This advanced application has multiple form types & flexible customization options as well as power features like exit-intent, page targeting, A/B testing & more.

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