the 20 "c's"- what informs success & wealth
TRANSCRIPT
The Relevance Conversation Around Wealth; Building, Managing, Selling or Transfer of Wealth
20 “C’s” Qualitative Metrics
Solid quantitative metrics combined with this qualitative tool offers the following: o A holistic ability to benchmark past, current and future family/advisor progress. o Helps prioritize and align advisor and family activities. o Differentiates the “soft” and/or “technical” advisor who taps into new bodies of
knowledge or centers of influence. o Allows for better, more meaningful and enduring relationships with better client
outcomes. o Trains advisors to have “better” conversations with higher retentions and happier
clients. Please contact Robin for assistance in utilizing this qualitative tool with families, staff and
advisors. Please contact Robin for assistance in assessing the output of family members, staff and
advisors, and where there are gaps. Participant providing input is (check one):
Generation 1 Generation 2 Generation 3 Generation ________(input) Staff Advisor Other ___________________________________ Name: _________________________________ (required)
The Relevance Conversation
Around Wealth; Building, Managing, Selling or Transfer of Wealth
20 “C’s” Qualitative Metrics
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First Generation Members
First Generation & Rising Generations
Between Family & Advisors
Advisors, Management & Staff
First Generation Members
First Generation & Rising Generations
Between Family & Advisors
Advisors, Management & Staff
I. CALM, CLARITY & COHERENCE How Important is Calm
-3 not -2 -1 0 neutral 1 2 3 very
How Important is Clarity -3 not -2 -1 0 neutral
1 2 3 very
How Important is Coherence -3 not -2 -1 0 neutral
1 2 3 very