the 2009 company - a one shot enterprise
DESCRIPTION
The "new economy" is dead and in 2009, the economic crisis obliges CxO's to create the "one-shot" company. A company that will be doing business completely differently...TRANSCRIPT
THE ONE-SHOT
ENTERPRISE
the 2009 model
2009 Blog this
…
TURN AROUND
IT’S BURNING !!!
2009
2009 will be
EXTREMELY difficult
YOUR COMPANY IS ALREADY
DRUGGED AT MAX… AND NO
MEDICATION AVAILABLE IN 2009
AND changing times
require new
ATTITUDESAnd nobody to help
NEED SOME
HISTORY
CLASSES ?
Technical
knowledge
Keys to
success
ProductionLeadership
requirements
EngineeringKey skills
ProduceObjective
ProduceKnow-how
Reconstruction
after World War 2
Period
THE FIFTIES
REMEMBER
THE GLORY SIXTIES
MarketingKeys to
success
SellingLeadership
requirements
Sales personKey skills
Increase salesObjective
SellKnow-how
Appearance of
supermarkets &
shopping malls
Period
REMEMBER
FinanceKeys to
success
Financial
management
Leadership
requirements
Business ManagerKey skills
Minimize costsObjective
ManageKnow-how
Supplies are bigger
than requests
Period
REMEMBERTHE SEVENTIES
THE NINETIES
R&DKeys to
success
Strategic
control
Leadership
requirements
Strategic
skills
Key skills
AdaptingObjective
ActKnow-how
Berlin’s Wall
Globalization
Period
REMEMBER
THE 2K PERIOD
BUZZKeys to
success
NetworkingLeadership
requirements
Technology &
Buzz
Key skills
Become a global
leader from nothing
Objective
Rethink
business
Know-how
Internet boomPeriodREMEMBER
BORING TABLES NO ?
OK, LET’S GO FAST NOW
2009 After BAGDAD… OUR
ECONOMY GOT HIT AND
EXPLODES !
NOW !!!
VERY FRIGHTNINGVERY FRIGHTNINGVERY FRIGHTNINGVERY FRIGHTNING
the benefits of
distribution and
manufacturing are
close to zero…
Why continue to Why continue to Why continue to Why continue to produce or produce or produce or produce or distribute at zero distribute at zero distribute at zero distribute at zero
value ?value ?value ?value ?
MORE FRIGHTNINGMORE FRIGHTNINGMORE FRIGHTNINGMORE FRIGHTNING
The free model with
branding and
revenue
opportunities is the
only thing THAT
SEEMS TO WORK
HOW can HOW can HOW can HOW can FacebookFacebookFacebookFacebook
pay its people ?pay its people ?pay its people ?pay its people ?
CONTINUE IFTHERE IS
NOTHING TO
WHYWHYWHYWHY
WWWWININININ
50% OF THE
REVENUES OF
A BOX-OFFICE
MOVIE ARE
DECIDED ON IT’S FIRST DAY
ALL MAJOR
VIDEO GAMES
MAKE 50% OF
THEIR SALES
THE DAY
THEY WERE
LAUNCHED
70% OF ALL
SMALL
OUTLETS
SURVIVETHANKS TO
SPECIAL
SALES
FRIGHTNING
FRIGHTNING
FRIGHTNING
FRIGHTNING
© David Casteel
STOP D
REAMIN
G
WAKE-UP !!!
THE WORLD HAS GONE NUTS
Running�fast�to�save�your�
skin
STOP
AND NO
ONE WILL
HELP
And advertising won’t save you
this time as no one looks at it !
YOUR MISSION…FIRE…FIRE…FIRE…FIRE…
FIRE…
FIRE…
FIRE…
FIRE…
OH NO !!!OH NO !!!OH NO !!!OH NO !!!
In 2009, your
customers will be
better aware of the
market, your pricing
and your product
appreciation than you
do…
How do you beat How do you beat How do you beat How do you beat
the INTERNET ?the INTERNET ?the INTERNET ?the INTERNET ?
THE WEB JUST BLEW AWAY
THE WAY OF DOING BUSINESS
How mobilizing your troops to
attack… everything
EspeciallyYOUR CLIENTSthat chat on the web
or on their iPhone …
and buy where they
find the best service
at the best price
while
YOUR BANK DOES NOT LONGER
SUPPORT ENTREPRENEURS
and
YOU NEED TO FIGHT
THE INTERNET… A
VIRTUAL WORLD
YOU CAN’T SEE
And you
only have
one bullet
… so don’t
miss your
target !
ABOVE ALL IN 2009ABOVE ALL IN 2009ABOVE ALL IN 2009ABOVE ALL IN 2009
Your company
will have less
power on the
job spot than
people at home
YES!!! Your son will
have more
networking
power in
his
gameboy
than you
will find in
your ERP
THIS LADY HAS MORE
ACTIVE CONTACTS
THAT YOUR
TEAM HAS
ENTERED IN
YOUR SALES
DATABASE
FRIGHTN
ING NO ???
FRIGHTN
ING NO ???
FRIGHTN
ING NO ???
FRIGHTN
ING NO ???
Your HUGE Your HUGE Your HUGE Your HUGE infrastructure probleminfrastructure probleminfrastructure probleminfrastructure problem
• Your internal IT and communication infrastructure ARE TO SLOW.
• People have more MOBILE POWER AT HOME than they have in their workplace.
• People have more networking power at home
Your infrastructure is
outpassed … and SAD
While she has
everything in
hand…
instantly and
colored
© David Casteel
ALL THE
POWER
THEY
DON’T
HAVE IN
THE OFFICE
HOW MAKE
THINGS HAPPEN ?
TO CHANGE
YOUR BUSINESS
Be the one
that
ignitesignitesignitesignitesthe market…
HIT beyond imagination
•Find ways to make
offerings relevant to a
new, extremely short-
term demand
•Understand timing,
network and buzz effects
•Connect your customers
around your employees… not
around your company
•Use technology to anticipate
shifts faster than competitors
Implement DAILY CHANGE
•To respond effectively to a frenetic world… the 2009 company has to reinvent itself on a
DAILY BASIS.
BE Micro-cosmos integrated
You do not enter
a market… you
INFECT it !It is not the market
that creates a success
but the sum of all the
micro-cosmos-
economies
YES … INFECT THE MARKET
Change radically your design !
And design radically !
Execute FAST
business changes
to answer new
detected VIRUS
NEEDS as your
clients WANTS to
get infected !
THEY WANT YOU TO
MAKE THEM BUY THE
PRODUCTS THE
NETWORKS AS YOU
TO DELIVER
Being disruptive is natural
IN 2009 CIRCLES ARE
SQUARED !
Technology allows to seperate
content and structure. If you are
strong in selling, you can sell
anything. If not, you did not
seperate enough content and
structure.
Peugeot ran
MILLS … and
now produce
cars.
Apple produced
computers…
before creating
iPods, iPhones
and… music
distribution
What do
you
have to
do to
survive ?
WORK LESS AND
MAKE MORE MONEY
FOLLOW
BE IN
POSITION,
WAIT AND
STRIKE !
BE a KILLER !How can you destroy all your
competitors with a combination of
people/products/buzz… with ONE
SINGLE ACTION … and collect a
maximum of money
Never under estimate a killer !
As you can only make
money through
ONE-SHOT-EVENTS,
You should repeat
one-shot
CASH
events !
Your objective
Create a
maximum of
margins (and
volume) in a
one-shot event
BY
HITTING
a maximum
of micro-
cosmos-
markets
HOW ?
UP TO YOU
TO BECOME
THE…
PLUG OF
THE
MARKET
Remember…
the old model is dead
And your
company can
not survive
2009 with its
products or
services
Make people say « WOW ».
If they say « Great », you
lost the game of business.
USE NGO’s
as Zombie
networking
tools !
So• Be a PIRATE
• THINK different
• Be PATIENT
• Be PREPARED
• IGNORE
everyone
and disappear the
day you hit cash
Because you will Because you will Because you will Because you will get taxed heavilyget taxed heavilyget taxed heavilyget taxed heavily
If it DIDN’T work,
also…leave the country
AS YOU ARE BANCKRUPT
And if you continue doing business with
your 2008 company …
you must be a
ZOMBIE
DID YOU BLOG THIS
OR
DISTRIBUTE IT ?
So everyone can see they need to
create a 2009 enterprise
AND USE THE INTERNET TO CREATE
A PERFECT MIX…
A PERFECT HIT…
ON A HIGH NUMBER OF
MICRO-MARKET
PLACES
Except those that wants to
stay deaf, blind and dumb.
