the 2015 4th district american advertising awards...american printing full page ad congratulations...

THE 2015 4TH DISTRICT AMERICAN ADVERTISING AWARDS

AMERICAN PRINTING FULL PAGE AD

Congratulations to tonight’s winners. Best wishes as you “Go Fourth!” for glory at the national competition, advertising’s Show of the Brave. We proudly hail each of our 4th District ADDY award stars and hope to hear your names announced at the American Advertising Awards national gala on June 13th in Las Vegas during ADMERICA 2015. www.AdmericaAAF.org

Contact: Dave Bergen [email protected] & Caribbean: 727.804.5955Headquarters: 800.353.5272428 Industrial Lane I Birmingham, AL 35211

First of all, congratulations to all of our winners. Winning an ADDY Award® at the district level is a testament to your creativity. I am sure we will see many at the national awards show in Las Vegas. Being part of the judging this year was a great experience. We saw creative from sea to shining...well...gulf. Being able to laugh, cry and sometimes grimace at the entries, even in the wee hours of the morning, made for some memories I will never forget.

None of this would be possible without the local clubs, the leadership and vision of each local president, and the local ADDY chairs and their team of volunteers, who spend countless hours to make every gala memorable. It is the effort of all the volunteers that make our awards so special. That work makes our awards show the greatest advertising show on Earth. And remember, ADDYS are the only show that competes locally, regionally and, fi nally, nationally.

So on behalf of the entire Executive Committee of AAF 4th District, thank you to the local clubs for your efforts and congratulations again to all the winners.

Michael Andersen4th District GovernorAmerican Advertising Federation

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MEET THE JUDGES

Mark CarlsonSenior Creative Director, US Marketing, McDonald’s Corporation

Mr. Carlson is a Graduate of the College of

Design at Iowa State University. He worked

his way from graphic designer to copywriter,

producer, director, and fi nally Creative Director,

working for such advertisers as NAPA Auto

Parts, Chevrolet, Firestone, and McDonald’s.

In 1998, he joined McDonald’s Corporation’s

world headquarters in Oak Brook, IL, and

works with dozens of agencies in the

development and approval of creative for all

media. Mark has won numerous local and

regional awards for his creative work, and

the advertising his agencies have created for

McDonald’s have won too many national and

global awards to list.

Tom ChristmannChief Creative Offi cer at DiMassimo Goldstein

Tom Christmann is one of the most respected

and accomplished creative talents in

advertising. He has worked as a Writer, Creative

Director and ECD at some of the top shops

in New York, including Anomaly, BBDO, Cliff

Freeman, JWT, Kirshenbaum Bond + Partners,

TAXI, TBWA\Chiat and Ogilvy & Mather. After

a two year stint as a Freelance creative, Tom

joined DiMassimo Goldstein as Chief Creative

Offi cer in 2014. He believes that brand actions

are more powerful than mere ads and helped

develop the agency’s new motto of Inspiring

Action. Entrepreneurial and genuine, Tom is

always looking to make stuff with good people.

Juan BarreraCaptain & Chief Creator / FounderLegacy79

Mr. Barrera is the Captain and Founder of

Legacy79, a creative consultancy that focuses

on building brands through proven strategic

processes, new technologies and solid story

telling. As the founder and creative muscle behind

this organization, his role ranges from operations

to creative strategy and development. His areas

of expertise include conceptualization, brand

strategy and art direction.

Mr. Barrera’s has earned over 60 awards

including the DSVC (Dallas Society of Visual

Communications), The Art Director’s Club, the

American Advertising Awards, the Awwwards,

American Design Awards and the Bronze Quill

Awards for online branding, identity development,

collateral, and promotional material.

SALES PROMOTION

PROFESSIONAL

THIS SHOW WAS MADE FOR YOU AND ME.

SALES PROMOTION

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Sales Kit or Product Information Sheets Award: Gold ADDY Award Entrant: Brand Tango, Deerfi eld Beach, FL Advertiser: Brand Tango Title: Unlimited Vacation Club by AM Resorts

Member Kit (Spanish)

Credits: James Kluetz, Creative Director Paul Cooper, Art Director Adan Carballo, Design Production Mike Hoesten, Project Manager Fernanda Gomes, Print Production Manager Joe Russoniello, New Business Development

Menu Award: Gold ADDY Award

CHARLIE AWARD Entrant: Royal Caribbean International, Miami, FL Advertiser: Royal Caribbean International Title: Wonderland Menu

Credits: Rene Lehouillier, Executive Creative Director Ely Tomines, Associate Creative Director Anthony Rodriguez, Senior Art Director Joshua Merced, Art Director Luis Ferrero, Art Director Christopher Lopez, Senior Copywriter

Single Unit Award: Gold ADDY Award Entrant: Wingard Creative, Jacksonville, FL Advertiser: Island Club Brands Title: General Beauregard Dixie

Vodka Packaging

Credits: David Wingard, Creative Director Caitlin Robinson, Senior Art Director

BABY VEGETABLES IN THE GARDEN | Soil & pebbles

LIQUID MANZANILLA OLIVE | Herb oil

CHILLED SWEET PEA SOUP | Rosemary espuma & white bacon powder

SLOW COOKED BABY BEETS | Sriracha yogurt

OCEANIC CITRUS | Spicy tuna & floral yuzu granite*

CRISPY CRAB CONES | Cilantro, avocado mousse & ohba leaf

SASHIMI OF RED AND WHITE TUNA | Charred scallion*

SMOKED SALMON | Piquillo, cucumber, yogurt & mini bagel ball

BUFFALO CHICKEN EGGS | Smoke, blue cheese & hot sauce

DUCK LIVER FRITTER | Crispy crumb

CRISPY TEMPURA KIM CHEE LEAVES | Marinated melon

VANISHING NOODLES | Chicken, duck & truffle

TEMPURA CAVIAR | Crème fraiche*

LIQUID LOBSTER | Bone marrow & caviar

HALIBUT COOKED IN CLEAR PAPER | Mushrooms, potato & bacon

BRANZINO IN CRISPY BREAD | Tamarind spice emulsion

TRUFFLED EGG IN THE SHELL | Toasted brioche

TERROIR BEEF | River stone potatoes & bordelaise sauce

CUBAN PORK SHANK | Cole slaw & mojo sauce

SLOW ROASTED CHICKEN | Crispy skin & potato butter puree

SUN

ICE

FIRE

SEA

EARTH

Radiant vegetables playfully reinvented.

Chilled to exhilarate the palate.

Emanating wonderful warmth.

Oceanic inspirations from the tide of the imagination.

Dishes grounded in whimsy.

*Consuming raw or undercooked meats, seafood, shellfish, eggs, milk, or poultry may increase your risk of foodborne illness, especially if you have certain medical conditions.

SALES PROMOTION

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Campaign Award: Gold ADDY Award Entrant: Publix Super Markets, Inc., Lakeland, FL Advertiser: Publix Super Markets, Inc. Title: Publix Limited Edition

Ice Creams Packaging

Credits: Neal Mitchell, Senior Art Director Nora Minor, Senior Copywriter Anna Chappell, Art Director Warren Dossey, Senior Art Director Mick McGinty, illustrator John Contino, illustrator Echo Chernik, illustrator Mark Nielsen, Creative Director

Branded Environment Award: Gold ADDY Award Entrant: United Landmark Associates, Tampa, FL Advertiser: Minto Communities - The Isles of

Collier Preserve Title: The Isles of Collier Preserve -

Sales Gallery

Credits: Sally Suarez, Production Manager Linda Altman, Art Director

Campaign Award: Silver ADDY Award Entrant: Shepherd, Jacksonville, FL Advertiser: Ice Mule Company, Inc. Title: Ice Mule Belly Wrap Credits: Shepherd

Award: Silver ADDY Award Entrant: Push., Orlando, FL Advertiser: Corkcicle Title: Corkcicle - Packaging Campaign Credits: Mark Unger, Chief Creative Offi cer; Chris Ladwig,

Art Director; Lauren Ekey, Senior Account Executive

Counter Top or Attached Award: Silver ADDY Award Entrant: Shepherd, Jacksonville, FL Advertiser: Sycamore Brewing Co. Title: Sycamore Brewing Tap Handles Credits: Shepherd

Free-Standing Award: Silver ADDY Award Entrant: Shepherd, Jacksonville, FL Advertiser: Ice Mule Company, Inc. Title: Ice Mule POP Display Credits: Shepherd

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Branded Environment Award: Silver ADDY Award Entrant: Push., Orlando, FL Advertiser: Uno Restaurants, LLC Title: Uno - Napkins Credits: Amber Assay, Creative; Kevin Harrell, Copywriter;

Mark Unger, Chief Creative Offi cer; Ron Boucher, Art Director; Lauren Ekey, Account Executive; Joe, Jordan, Production Team

Campaign (for categories 01A-03D) Award: Silver ADDY Award Entrant: Dual Brain, Inc., Lakeland, FL Advertiser: Bogs Footwear Title: Bogs Core Technologies Videos Credits: Brian J. Hall, Animator; Benjamin Read, Concept &

Script; Lindsey Immel, Storyboards & Illustrator

Award: Silver ADDY Award Entrant: iQuarius Media, Orlando, FL Advertiser: Samsung Title: Samsung Developers Conference 2014 Credits: Gregory Born, President/CEO; Emanuel Rivera,

Creative Director; Renzo Johnson, Lead Developer

Audio / Video Sales Presentation Award: Silver ADDY Award Entrant: Eric Schrotenboer Music & Film,

Grand Rapids, MI Advertiser: E.O. Wilson Biophilia Center Title: Young Naturalists Credits: Eric Schrotenboer, Director, Cinematographer, Editor;

Christy Scally, Producer

Award: Silver ADDY Award Entrant: Disney Yellow Shoes, Celebration, FL Advertiser: Disney Title: Vacation Planning DVD Credits: Marty Muller, Senior Vice President, Global Creative;

Sally Conner, VP, Global Content Development, Broadcast & Digital Production; Joe Schneider, VP, Global Creative Services; Cory Stone, Director, Global Content Development, Broadcast & Digital Production; Julia Berthet, Sr Content Producer; Toby Myers, Director, Account Management; Chris Beaury, Account Manager; Dennis Chalifour, Group Creative Director; Bil Shannon, Group Art Director; John Rogers, Sr. Copywriter; Minds Eye Creative, Editor; Mark Celentano, Director, Compulsive Pictures

Single unit (any printing method) Award: Gold ADDY Award Entrant: Brand Tango, Deerfi eld Beach, FL Advertiser: Brand Tango Title: DAE B2B General Product Brochure Credits: James Kluetz, Creative Director Paul Cooper, Art Director Andy Trantham, Lead Designer & Copywriter Adan Carballo, Print Production Mike Hoesten, Project Manager & Copywriter Joe Russoniello, New Business Development

COLLATERAL MATERIAL

SALES PROMOTION

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Single unit (any printing method) Award: Gold ADDY Award Entrant: Brand Tango, Deerfi eld Beach, FL Advertiser: Brand Tango Title: Unlimited Vacation Club by AM Resorts

Member Brochure (Spanish) Credits: James Kluetz, Creative Director Paul Cooper, Art Director Adan Carballo, Design Production Mike Hoesten, Project Manager Fernanda Gomes, Print Production Manager Joe Russoniello, New Business Development

Campaign Award: Gold ADDY Award Entrant: Brand Tango, Deerfi eld Beach, FL Advertiser: Brand Tango Title: DAE B2C Rack Brochure Series Credits: James Kluetz, Creative Director Andy Trantham, Lead Designer & Copywriter Paul Cooper, Art Director Adan Carballo, Print Production Mike Hoesten, Project Manager & Copywriter Joe Russoniello, New Business Development

Publication Cover Award: Gold ADDY Award Entrant: Void Media, Jacksonville Beach, FL Advertiser: Void Magazine Title: Void Magazine - Music Issue Cover Credits: Tye Wallace, Publisher Blythe Brumleve, Editor In Chief Mallory Turner, Art Director Kendrick Kidd, Cover Illustrator Levi Ratliff, Cover Illustrator

COLLATERAL MATERIAL

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Magazine Design (Entire Magazine) Award: Gold ADDY Award Entrant: UCF Marketing, Orlando, FL Advertiser: UCF Marketing Title: Pegasus Magazine, Fall 2014 Credits: Terry Helms, Editor In Chief Patrick Burt, Creative Director Michelle Fuentes, Managing Editor Steve Webb, Art Director Lauren Haar, Art Director Sandy Pouliot, Production Manager

Eric Michael, Editorial Director

Poster - Single Award: Gold ADDY Award Entrant: Shepherd, Jacksonville, FL Advertiser: Hoptinger Bier Garden & Sausage House Title: We Are The Wurst Poster Credits: Shepherd

Poster - Single Award: Gold ADDY Award Entrant: Push., Orlando, FL Advertiser: Johnny Rockets Group, Inc. Title: Johnny Rockets - Infographic Credits: Justin Harder, Illustrator Ron Boucher, Creative Director Kevin Harrell, Copywriter Lauren Ekey, Account Executive Joe, Jordan, Production Team

Mark Unger, Chief Creative Offi cer

HANDThe team resized mechanical designer Steve Wood’s Flexy-Hand prosthetic and calibrated it to function safely for a young boy. The 3-D printed pieces include a palm and fingers made from acrylonitrile butadiene styrene plastic resin and hinges created with NinjaFlex thermoplastic elastomer (TPE). Kevlar cords are strung through the fingers and palm and into the forearm, where they are tied to a servomotor that controls the opening and closing of the hand as queued by a sensor on Alex’s bicep that reads electrical impulses.

FOREARMA natural place to house the electronics, battery and servomotor, fitting these components into a tight space proved a difficult design challenge, requiring eight iterations to achieve the resulting compartment that offers easy accessibility for maintenance and charging.

ELBOWThe elbow is a socket for Alex’s upper arm that provides him adequate leverage to move the prosthetic without a great deal of effort. A Velcro strap secures his arm in the socket. To increase comfort, the team suggested using a diabetic sock that enables Alex to move his arm while minimizing skin abrasions.

HARNESSTo distribute the weight of the prosthetic across Alex’s upper body, the team initially selected a neoprene shoulder brace that proved too complicated and provided too little support. Alex’s mother found a more robust and supportive option online that became the eventual solution.

CONTROLSMost mechanical prosthetics use tension created by bending the elbow or wrist to control a grasping hand, but since Alex doesn’t have either, the team chose an electromyography (EMG) sensor. The EMG sensor measures the voltage of his muscles with three electrodes when he flexes. One electrode is placed on top of his bicep, another on the inside of his arm and a third (the ground) on his back. Learning which muscles would trigger the hand was a trial-and-error process of moving the electrodes until the controls worked properly.

PARTS• Kevlar Survival Cord ($6.99 for 25 feet, thinkgeek.com)• NinjaFlex TPE filament for hinges ($51.99 for 0.5 kg spool, amazon.com)• Tippi Micro Gel Grips ($8.99 for 10, officemax.com)

PARTS• High torque metal gear servo ($45, amazon.com)• Venom 7.4-volt LiPo Battery ($16.99, amazon.com)• Advancer Technologies Muscle Sensor v3 Kit ($49.95, sparkfun.com)• Arduino Micro board ($25, amazon.com)

PARTSShock Doctor Ultra Shoulder Support with Stability Control ($59.99, shockdoctor.com)

It took 12 hours to 3-D print the palm piece and finger joints.

To increase the grip of the hard plastic fingers, the team added gel grips.

The Kevlar cords can withstand up to 200 pounds of force.

It took six hours to 3-D

print the forearm housing. Due to the

lack of muscle development in Alex’s upper arm, shoulder and back, at first he could only wear the prosthetic for short periods. As he becomes stronger, he will use his new arm more frequently and for longer periods.

Alex hooks up his own electrodes

when he puts on his prosthetic arm.

“[The EMG] was the right solution because Alex could simply flex a muscle and the hand would react.” — Mateo Alvarez, lead human interface designer

To pull the fingers closed, the team first tried monofilament fishing line,

but it stretched out from use over time. Kevlar cord proved to be a stronger solution.

As Alex grows, the elbow, which takes four hours to 3-D print, will be the most

frequently resized component.

The elbow used in the prosthetic is the fourth version attempted, and the team

is working on a flexible design that will give Alex even more freedom of movement.

“Our first approach was a layered design with a shelf inside for the circuit board to fit beneath and three batteries to be stacked on top. It was way too complicated, especially when we needed to remove things for charging and maintenance.” — Tyler Petresky, lead electronics designer

FOR $350, A TEAM OF UCF ENGINEERING STUDENTS BUILT A PROSTHETIC ARM

THAT TYPICALLY COSTS $40,000.In only eight weeks, a team of 15 mechanical, aerospace

and computer engineers, a nurse, a seamstress and advisers devised this simple and inexpensive solution to give 6-year-

old Alex Pring an arm — for free. Here’s how it works.

PRICELESS

“This project could not have been done without an amazing interdisciplinary team. Together we are learning to dream big and make a real impact for those in need in the developing world and at home. We’re just scratching the surface of what’s possible.” — Albert Manero, ’12, project lead

ALBERT MANERO, ’12, Ph.D. candidate, mechanical engineering • TYLER PETRESKY, sophomore, computer engineering • DOMINIQUE COURBIN, junior, mechanical engineering • JOHN SPARKMAN, ’13, master’s student, mechanical engineering • MATEO ALVAREZ, senior, aerospace engineering • KEVIN TILLER, ’10, consultant • JOSEPH MASSIMO, ’14, consultant • JON ROWE, ’04, master’s student, electrical engineering • STEPHEN SOFRONSKY, ’14, master’s student, aerospace engineering • TODD HARSTON, senior, mechanical engineering • TIM LINDNER, manager, UCF Machine Lab • KATIE MANERO, ’09, photographer • TYLER PIERCE, nurse consultant, videographer • NATHAN PUHR, videographer • CHIE SPARKMAN, seamstress and tailor

THE TEAM

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Kid-ApprovedHow one prosthetic arm is changing many lives.

SALES PROMOTION

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Poster - Campaign Award: Gold ADDY Award Entrant: Leacock Design Co., Tallahassee, FL Advertiser: Look Mexico Title: Look Mexico Posters Credits: Stephen Leacock, Designer

Poster - Campaign Award: Gold ADDY Awardd Entrant: Shepherd, Jacksonville, FL Advertiser: Hoptinger Bier Garden & Sausage House Title: Hoptinger Poster Series Credits: Shepherd

Invitation Award: Gold ADDY Award Entrant: Batchac Art & Design, Curepe, Trinidad Advertiser: Batchac Art & Design Title: Wedding Invitation Credits: Gary Medford, Creative Director Scrip-J, Printers

COLLATERAL MATERIAL

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Invitation Award: Gold ADDY Award Entrant: Disney Yellow Shoes, Celebration, FL Advertiser: Disney Title: Mine Train Press Invite Credits: Will Gay, Creative Director LaTanya Beauregard, Art Director Sarah Swenson, Illustration/Design Diana Brost, Writer January Holmes, Writer Lenny Labato, Production

Invitation Award: Gold ADDY Award Entrant: Universal Orlando, Orlando, FL Advertiser: Universal Orlando Title: Universal Orlando Diagon Alley

Grand Opening Invitation Credits: Todd Wineland, Art Director Howard Mermel, Copywriter Kristin Kiernicki, Designer Dominique Israel, Account Manager Sandy White, Production Manager Carrie Willis, Traffi c Manager

Campaign Award: Gold ADDY Award

CHARLIE AWARD Entrant: Push., Orlando, FL Advertiser: Florida Beer Company Title: Florida Beer - Grand Opening Labels Credits: Mark Unger, Chief Creative Offi cer Ron Boucher, Creative Director Jessica Sykes, Account Executive Kevin Harrell, Copywriter Chris Ladwig, Art Director Joe Ciaramella, Jordan Damato, Danielle Hoyt,

Production Team

SALES PROMOTION

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Stationery Package (any printing method) Award: Silver ADDY Award Entrant: Erin Pace, Tallahassee, FL Advertiser: Queen of Hearts Fitness Title: Queen of Hearts Fitness Business Cards Credits: Erin Pace, Director of Design, Sachs Media Group

Annual Report (any printing method) Award: Silver ADDY Award Entrant: idgroup, Pensacola, FL Advertiser: Visit Pensacola Title: Visit Pensacola Destination

Marketing Plan Credits: idgroup, Strategy / Research / Creative Direction

/ Copywriting / Design / Producer; EW Bullock, Strategy / Research; Ideaworks, PR Strategy; AC Advertising, Research

Single unit (any printing method) Award: Silver ADDY Award Entrant: Aqua, St. Petersburg, FL Advertiser: The Bradenton Area Convention

& Visitors Bureaus (Sports Marketing Department)

Title: Bradenton Area Convention & Visitors Bureau Sports “Playbook”

Credits: Thom Hart, Senior Art Director/Designer; Kim Oliphant, Client Manager; Dave Wilson, Copywriter; Dave Di Maggio, Copywriter

Award: Silver ADDY Award Entrant: Great Big Circle, Maitland, FL Advertiser: Quarry Springs Condominiums Title: Quarry Springs Brochure Credits: Bryan Kriekard, Creative Director / Sr. Art Director;

Jim Beatty, Copywriter

Award: Silver ADDY Award Entrant: Eidetic Limited, Lange Park, Chaguanas Advertiser: TC Group of Companies Title: Chateau de Chantilly Brochure Credits: Stuart Fraser, Creative Director/Copy Writer

Award: Silver ADDY AwardEntrant: TDAgency, Tech Data Corp, Clearwater, FL

Advertiser: TDLoyalty, Tech Data Corporation Title: TDLoyalty Brochure Credits: Alex Fox, Creative Director; James Salame, Associate

Creative Director; Tracy Blalock, Copywriter; Janie Gibson, Production

Award: Silver ADDY Award Entrant: Southeastern University, Lakeland, FL Advertiser: Southeastern University Title: Southeastern University Viewbook Credits: Brandt Merritt, Director of Enrollment Marketing;

Bonnie Bourgeois, Art Director/Designer; Chelsea Rosario, Illustrator; Loree Rowland, Photographer; Gina Terry, Copywriter; Progressive Communications, Printer

Award: Silver ADDY Award Entrant: Disney Yellow Shoes, Celebration, FL Advertiser: Disney Title: Dream Book Credits: Marty Muller, Senior Vice President, Global Creative;

Tom Shumilak, Creative Director; Katie Winemiller, Director, Account Management; Matt Werner, Account Director; Susan Betteridge, Creative Director, McGarryBowen; Christopher Bean, Creative Director, Thelab; Pete Wood, Account Manager

Award: Silver ADDY Award Entrant: Publix Super Markets, Inc., Lakeland, FL Advertiser: Publix Super Markets, Inc Title: Publix Pet’s Guide to Getting More Stuff Credits: Michael Esker, Art Director; Robert Paz, Studio

Designer; Nora Minor, Copywriter

Publication - Cover Award: Silver ADDY Award Entrant: Herald-Tribune Media Group, Sarasota, FL Advertiser: Herald-Tribune Media Group Title: Style Magazine Cover - February 2014 Credits: Gayle Guynup, Editor, Style Magazine; Drew

Chibbaro, Art Director, Style Magazine

Series (Covers or spreads or features) Award: Silver ADDY Award Entrant: Miles, Sarasota, FL Advertiser: Tennessee Department of Tourist

Development Title: Tennessee Vacation Guide Editorial

Spread Series Credits: Rachael Root, Account Director; Kelly Ruhland, Art

Director; Lisa Pogue, Content Director; Steven Keith, Content Director; Kristin Cummins, Advertising & Data Manager

Magazine Design (Entire Magazine) Award: Silver ADDY Award Entrant: TradeWinds Island Resorts, St. Pete

Beach, FL Advertiser: TradeWinds Island Resorts Title: Getaway Magazine Credits: Terri Rickman, Graphic Designer; Lynda Waters,

Copywriter

DIRECT MARKETING

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Book Design (Entire Book) Award: Silver ADDY Award Entrant: McBride Marketing Group, LLC,

Melbourne, FL Advertiser: Intersil Corporation Title: Intersil League of Powerful Innovators

Comic Book Credits: Adam Latham, Client; Mike McBride,

Creative Director

Invitation Award: Silver ADDY Award Entrant: Justin Smith, Tallahassee, FL Advertiser: Justin Smith Title: Smith Wedding Invitation Suite Credits: Justin Smith, Art Director

Award: Silver ADDY Award Entrant: TDAgency, Tech Data Corp,

Clearwater, FL Advertiser: Tech Data Title: DOI Invitation Credits: Alex Fox, Creative Director; Wayne Barrette,

Designer; Jessica Chapman, Copywriter; Janie Gibson, Production

Award: Silver ADDY Award Entrant: Conservancy of Southwest Florida,

Naples, FL Advertiser: Conservancy of Southwest Florida Title: Magic Under the Mangroves Invitation Credits: Kate Kintz, Graphic Designer

Announcement Award: Silver ADDY Award Entrant: Disney Yellow Shoes, Celebration, FL Advertiser: Disney Title: Cong-RAT-ulations! (award) Credits: Tom Shumilak, Creative Director; Steve Carsella,

Art Director

Campaign Award: Silver ADDY Award Entrant: Healthesystems, Tampa, FL Advertiser: Healthesystems Title: Healthesystems MIXology at the

MIX Event Campaign Credits: Brianne Swezey, Senior Designer; Nicholas Delaney,

Web Developer; Jill Holdsworth, Writer; Jill Knight, Writer/Creative Director

Flat Award: Gold ADDY Award Entrant: Royal Caribbean International, Miami, FL Advertiser: Royal Caribbean International Title: Casino Royale Quantum Invitation Credits: Rene Lehouillier, Executive Creative Director Ely Tomines, Associate Creative Director Samantha Riepe, Associate Creative Director Luis Ferrero, Art Director

SALES PROMOTIONOUT-OF-HOME

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3-D Award: Silver ADDY Award Entrant: BowStern Marketing Communication,

Tallahassee, FL Advertiser: Florida Department of Education Title: FL DOE poster w/ FL DOE glasses Credits: The BowStern Design Team

Award: Silver ADDY Award Entrant: pearl brands, Fort Myers, FL Advertiser: Lee County Department of Natural

Resources Title: USS Mohawk Veterans Memorial Reef

Lenticular Postcards Credits: Scott Qurollo, Creative Director; Kara Siefert,

Account Director; Mike Campbell, Environmental Specialist SR

Campaign Award: Gold ADDY Award Entrant: Alma Ad, Miami, FL Advertiser: Greenworks Title: Greenworks Species Credits: Luis Miguel Messianu, Chief Creative Offi cer

Alvar Suñol, SVP Executive Creative Director Juan Camilo Valdivieso, Associate

Creative Director David Alvarez Rizo, Associate Creative Director Mimi Cossio, Print Production Manager Maria Carolina Reimpell, Group Account

Director Ale Burset, Photographer

Campaign Award: Gold ADDY Award Entrant: Alma Ad, Miami, FL Advertiser: Rosetta Stone Title: Rosetta Stone “Catapult” Credits: Luis Miguel Messianu, Chief Creative Offi cer

Alvar Sunol, SVP, Executive Creative Director Juan Camilo Valdivieso, Associate

Creative Director David Alvarez Rizo, Associate Creative Director Mimi Cossio, Print production Manager/

Producer Ana Eberhard, Group Account Director Carlos No, Illustrator

OUT-OF-HOME

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Campaign Award: Gold ADDY Award Entrant: TEAM Enterprises, Ft. Lauderdale, FL Advertiser: Google Title: OK Google Campaign Credits: Ron Williams, Creative Director

Dan Rooney, VP Operations Greg Goldhaber, VP of Marketing Dan Gregory, CEO Pete Rodriguez, Director of Field

and Production Courtney Wilson-Howe, Field Operations

Manager Drew Hawkins, Producer Kristen Herlihy, Operations Manager John Porzio, Producer

Flat Award: Silver ADDY Award Entrant: Alma Ad, Miami, FL Advertiser: Greenworks Title: Greenworks Species Credits: Luis Miguel Messianu, Chief Creative Offi cer;

Alvar Suñol, SVP Executive Creative Director; Juan Camilo Valdivieso, Associate Creative Director; David Alvarez Rizo, Associate Creative Director; Mimi Cossio, Print Production Manager; Maria Carolina Reimpell, Group Account Director; Ale Burset, Photographer

Exterior (Outside / on a mass transit vehicle) Award: Silver ADDY Award Entrant: Universal Orlando, Orlando, FL Advertiser: Universal Orlando Title: Cabana Bay Beach Resort Buses Credits: Todd Wineland, Art Director; Howard Mermel,

Copywriter; Joe Lane, Designer

Interior Still or Static Award: Silver ADDY Award Entrant: neutral7, Gainesville, FL Advertiser: Gainesville Regional Airport Title: Now Boarding Credits: Laura Aguiar, Manager of Public Relations and

Governmental Affairs (Gainesville Regional Airport); Albey Coronel, Creative Director (neutral7); Rick Bales, Graphic Designer (neutral7); Rachel Smith, Project Manager (neutral7); Jimbo Rountree, Production Manager (neutral7)

Exterior Animated (with motion) Award: Silver ADDY Award Entrant: Monster Media, Orlando, FL Advertiser: Mohegan Sun Title: Mohegan Sun Drive Competition Credits: Radhames Almanzar, Art Director; Marcela Errazquin,

Lead Developer; Mario Cuello, Production Manager; Bradley Quereau, Account Manager

Exterior Still or Static Award: Silver ADDY Award Entrant: Red Advertising & Marketing Ltd.,

Rockley, Christ Church Advertiser: Banks Breweries Ltd. Title: Banks Beer Mapps Rumshop

“Music” Live Credits: Sergio Charles, Graphic Designer; Melissa Young,

Agency Supervisor Campaign Award: Silver ADDY Award Entrant: ChappellRoberts, Tampa, FL Advertiser: Florida Hospital West Florida Region Title: Team Outdoor boards Credits: Sarah Tildsley, Creative Director; Charlie Militello,

Senior Digital Art Director; Patrick Owings, Principal/Senior Account Executive; Kat Romanowski, Assistant Account Executive; Glenn Horn, Associate Creative Director

Single Award: Silver ADDY Award Entrant: Push., Orlando, FL Advertiser: Mears Transportation Title: Mears - Bathroom Signage Credits: Mark Unger, Chief Creative Offi cer; Ron Boucher,

Creative Director; Jacqui Garcia, Copywriter; Brittany Meronek, Creative; Kevin Harrell, Copywriter; Melanie Crownover, Account Manager; Chris Bare, Account Director; Joe Ciaramella, Jordan Damato, Production Team

SALES PROMOTIONNON-TRADITIONAL ADVERTISING

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Single Award: Gold ADDY Award Entrant: TEAM Enterprises, Ft. Lauderdale, FL Advertiser: Google Title: OK Google Brooklyn Bowl Credits: Ron Williams, Creative Director

Dan Rooney, VP Production Greg Goldhaber, VP of Marketing Dan Gregory, CEO Pete Rodriguez, Director of Field and Production Courtney Wilson-Howe, Field Operations

Manager Kristen Herlihy, Operations Manager Drew Hawkins, Producer John Porzio, Producer

Single Award: Gold ADDY Award Entrant: TEAM Enterprises, Ft. Lauderdale, FL Advertiser: Google Title: OK Google Papabubble Credits: Ron Williams, Creative Director Dan Rooney, VP Production Greg Goldhaber, VP of Marketing Dan Gregory, CEO Pete Rodriguez, Director of Field Production Courtney Wilson-Howe, Field Operations

Manager Drew Hawkins, Producer John Porzio, Producer Kristen Herlihy, Operations Manager

Single Award: Gold ADDY Award Entrant: TEAM Enterprises, Ft. Lauderdale, FL Advertiser: Google Title: OK Google Death + Co. Credits: Ron Williams, Creative Director

Dan Rooney, VP Production Greg Goldhaber, VP of Marketing Dan Gregory, CEO Pete Rodriguez, Director of Field & Production Courtney Wilson-Howe, Field Operations

Manager Drew Hawkins, Producer John Porzio, Producer Kristen Herlihy, Operations Manager

NON-TRADITIONAL ADVERTISING

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Single Award: Gold ADDY Award Entrant: TEAM Enterprises, Ft. Lauderdale, FL Advertiser: Google Title: OK Google Shut Skateboards Credits: Ron Williams, Creative Director Dan Rooney, VP Production Greg Goldhaber, VP of Marketing Dan Gregory, CEO Pete Rodriguez, Director of Field and Production Courtney Wilson-Howe, Field Operations

Manager Drew Hawkins, Producer John Porzio, Producer

Kristen Herlihy, Operations Manager

Single Award: Gold ADDY Award

CHARLIE AWARD / BEST OF SHOW Entrant: TEAM Enterprises, Ft. Lauderdale, FL Advertiser: Google Title: OK Google Barcarde Credits: Ron Williams, Creative Director

Dan Rooney, VP Production Greg Goldhaber, VP of Marketing Dan Gregory, CEO Pete Rodriguez, Director of Field and Production Courtney Wilson-Howe, Field Operations

Manager Drew Hawkins, Producer John Porzio, Producer

Kristen Herlihy, Operations Manager

Single Award: Gold ADDY Award Entrant: the community (la comunidad),

Coconut Grove, FL Advertiser: Converse Title: Fight The Gray Credits: Joaquin Molla, Chief Creative Offi cer

Jose Molla, Chief Creative Offi cer Ricky Vior, Executive Creative Director Marcelo Padoca, Senior Copywriter Fernando Reis, Senior Art Director Sergio Skarek, Art Director Laurie Malaga, VP of Integrated Production Julio Rangel, Senior Producer Ozzy Uzcategui, Senior Account Executive

SALES PROMOTION

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Single Award: Gold ADDY Award Entrant: LOOK Marketing LLC, Melbourne, FL Advertiser: BRP - Sea-Doo watercraft brand Title: #SPARKSOMEFUN Miami Takeover with

the mau5riders Credits: Tim McKercher, President

Campaign Award: Gold ADDY Award Entrant: Push., Orlando, FL Advertiser: Florida Beer Company Title: Florida Beer - Grand Opening Labels Credits: Mark Unger, Chief Creative Offi cer Ron Boucher, Creative Director Jessica Sykes, Account Executive Kevin Harrell, Copywriter Chris Ladwig, Art Director Joe Ciaramella, Jordan Damato,

Danielle Hoyt, Production Team

Campaign Award: Gold ADDY Award Entrant: Push., Orlando, FL Advertiser: Corkcicle Title: Corkcicle - Chilluminati Campaign Credits: Mark Unger, Chief Creative Offi cer Chris Ladwig, Art Director Lauren Ekey, Senior Account Executive Kevin Harrell, Copywriter

CONSUMER AND TRADE PUBLICATION

18

Single Award: Silver ADDY Award Entrant: PP+K, Tampa, FL Advertiser: Brew Detroit Title: Bathroom Door Signs Credits: Tom Kenney, Executive Creative Director; Michael

Schillig, Creative Director/Copywriter; Palmer Holmes, Art Director; Garrett Garcia, Account Director

Campaign Award: Silver ADDY Award Entrant: BVK, Tampa, FL Advertiser: Visit St. Pete/Clearwater Title: I Need Sun Snow Campaign Credits: Michael Vojvodich, Art Director; Joel Mitchel,

Creative Director

Single Four-color Award: Gold ADDY Award Entrant: Alma Ad, Miami, FL Advertiser: Greenworks Title: Greenworks Species Credits: Luis Miguel Messianu, Chief Creative Offi cer Alvar Suñol, SVP Executive Creative Director Juan Camilo Valdivieso, Associate






SALES PROMOTION

19




Single Four-color Award: Gold ADDY Award Entrant: Alma Ad, Miami, FL Advertiser: Rosetta Stone Title: Rosetta Stone “Catapult” 2 Credits: Luis Miguel Messianu, Chief Creative Offi cer

Alvar Sunol, SVP, Executive Creative Director Juan Camilo Valdivieso, Associate



Campaign Four-color Award: Gold ADDY Award Entrant: Alma Ad, Miami, FL Advertiser: Greenworks Title: Greenworks Species Credits: Luis Miguel Messianu, Chief Creative Offi cer

Alvar Suñol, SVP Executive Creative Director

Juan Camilo Valdivieso, Associate

Creative Director

David Alvarez Rizo, Associate Creative Director

Mimi Cossio, Print Production Manager

Maria Carolina Reimpell, Group Account

Director

Ale Burset, Photographer

NEWSPAPER

20

Campaign Four-color Award: Gold ADDY Award

CHARLIE AWARD Entrant: Alma Ad, Miami, FL Advertiser: Rosetta Stone Title: Rosetta Stone “Catapult” Credits: Luis Miguel Messianu, Chief Creative Offi cer Alvar Sunol, SVP, Executive Creative Director Juan Camilo Valdivieso, Associate



Four-color Award: Silver ADDY Award Entrant: Publix Super Markets, Inc., Lakeland, FL Advertiser: Publix Super Markets Title: Garden & Gun ad campaign Credits: Kim Cook, Art Director; Nora Minor, Senior

Copywriter; Brian Chambers, Creative Director; Dave Spataro, Photographer; Scott Cummings, Senior Studio Designer; Robert Paz, Senior Studio Designer

Color (any color other than black) Award: Gold ADDY Award

CHARLIE AWARD Entrant: Schifi no Lee, Tampa, FL Advertiser: Sweetwater Organic Farm Title: Ourganic is a Better Organic Credits: Dan Stevenson, Executive Creative Director Pat Floyd, Sr Digital Art Director

Color (any color other than black) Award: Silver ADDY Award Entrant: Schifi no Lee, Tampa, FL Advertiser: Sweetwater Organic Farm Title: Ourganic is a Better Organic (Eggplant) Credits: Dan Stevenson, Executive Creative Director; Pat Floyd,

Sr Digital Art Director

Award: Silver ADDY Award Entrant: Schifi no Lee, Tampa, FL Advertiser: Sweetwater Organic Farm Title: Ourganic is Better Organic (Tomato) Credits: Dan Stevenson, Executive Creative Director; Pat Floyd,

Sr Digital Art Director

Award: Silver ADDY Award Entrant: Ross Advertising, Port of Spain, STG Advertiser: The National Gas Company of Trinidad

and Tobago Title: The National Gas Company of Trinidad and

Tobago Indian Arrival Day Greetings Credits: Kevin Solomon, Senior Graphic Artist; Sarah Jane

Waddell, Account Executive; Chester Parris, Creative Director

SALES PROMOTIONDIGITAL ADVERTISING

21

Products Award: Gold ADDY Award Entrant: Purple, Rock, Scissors, Orlando, FL Advertiser: 4 Rivers Smokehouse Title: 4 Rivers Smokehouse Website Credits: Purple, Rock, Scissors/A Digital Creative Agency

Products Award: Gold ADDY Award Entrant: Purple, Rock, Scissors, Orlando, FL Advertiser: Davidoff Title: Davidoff Website Credits: Purple, Rock, Scissors/A Digital Creative Agency

Services Award: Gold ADDY Award Entrant: Maven Creative, Orlando, FL Advertiser: Savage Race Title: Savage Race Website Credits: Chris Stephens, CCO Michael Forrest, Lead Designer

DIGITAL ADVERTISING

22

Services Award: Gold ADDY Award Entrant: Disney Yellow Shoes, Celebration, FL Advertiser: Disney Title: Frozen Holidays Credits: Joey Hasty, Creative Director Ty Amato, Art Director Diana Brost, Writer Todd Bright, Illustration North Kingdom

Products Award: Gold ADDY Award Entrant: Universal Orlando Resort, Orlando, FL Advertiser: Universal Orlando Resort Title: The Wizarding World of Harry Potter

Diagon Alley Microsite Credits: Anne Casadona, Executive Producer Rosso Media/Patrick Veale, CEO Natalie Noel, Associate Producer

Campaign Award: Gold ADDY Award Entrant: Alma Ad, Miami, FL Advertiser: StateFarm Title: StateFarm’s Abuela Rosa Credits: Luis Miguel Messianu, Chief Creative Offi cer

Alvar Suñol, SVP Executive Creative Director Johann Lopez, Community Manager Alexandra Alonso, Social Content Creator Mimi Cossio, Print Production Manager Iu La Lueta, Creative Director Madeline Perez- Velez, Account Director Marta Insua, VP of Strategic Insight Silvana Massolo, Associate Interactive Director Mauricio Candela, Photographer Audrey Vidal, Senior Account Executive Diana De La Parra, Digital Producer

SALES PROMOTION

23

Tablet Award: Gold ADDY Award Entrant: Purple, Rock, Scissors, Orlando, FL Advertiser: Gifn LLC Title: Gifn Application Credits: PRPL Labs, (a Purple, Rock, Scissors

company)

Magazine Award: Gold ADDY Award Entrant: UCF Marketing, Orlando, FL Advertiser: UCF Marketing Title: Pegasus Magazine Credits: Patrick Burt, Creative Director

Roger Wolf, Online Producer Jo Dickson, Web Programmer Brandon Groves, Web Programmer Lauren Haar, Art Director Steve Webb, Art Director Terry Helms, Editor in Chief Michelle Fuentes, Managing Editor

Eric Michael, Editorial Director

Banners Rich Media Award: Gold ADDY Award Entrant: Disney Yellow Shoes, Celebration, FL Advertiser: Disney Title: Catch the Gems Credits: Will Gay, Creative Director

Matt Stewart, Art Director John McCall, Writer Red Interactive

DIGITAL ADVERTISING

24

Webisodes Award: Gold ADDY Award Entrant: Disney Yellow Shoes, Celebration, FL Advertiser: Disney Title: Direct Your Disney Side “Soar” Credits: Marty Muller, Senior Vice President,

Global Creative Sally Conner, VP, Global Content Development,

Broadcast & Digital Production Cory Stone, Director, Global Content

Development, Broadcast & Digital Production

Michael Antonucci, Creative Content Production Director

Toby Myers, Director, Account Management Brian Mountain, Account Director

Claire Jantzen, Director, Adolescent Content

Internet Commercials Award: Gold ADDY Award

CHARLIE AWARD Entrant: Y&R / Bravo, Miami, FL Advertiser: Y&R / Bravo Miami Title: Wendy’s - Otro Pretzel Mas Credits: Claudio Lima, Chief Creative Offi cer Federico Hauri, Creative Director Ricardo Lopera, Sr. Art Director Andres Martinez-Curiel, Jr. Copywriter Danny DeCespedes, Sr. Broadcast Producer Renee Lavecchia, VP Managing Director Maria Cecilia Pinto, Account Director Tatiana Estrada, Account Manager Lecta Films, Production Company Pedro Delguy, Director Benjamin Levy, Associate Creative Director

Internet Commercials Award: Gold ADDY Award Entrant: Zubi Advertising, Coral Gables, FL Advertiser: Zubi Advertising Title: Vampire Kid Credits: Ivan Calle, Executive Creative Director Cristian Duran, Senior Art Director Douglas Tracy, Senior Copywriter Rosamaria Mussfeldt, Group Creative Director Ronnie Gonzalez, Agency Producer Production Company, Treefort Jonny Lumbley, Director/Editor Max Gutierrez, Director of Photography Michael Begovich, Producer 2150 Editorial, Animation

SALES PROMOTION

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Branded Content more than 60 seconds Award: Gold ADDY Award Entrant: MMGY Global, Orlando, FL Advertiser: MMGY Global Title: St. Johns County “Conquistador Returns” Credits: Rob DeLuke, Creative Director Art Hardie, Copywriter Tom Glisserman, Director Rachel Perez, Account Executive McGarryBowen

Campaign (for categories 32A-41C) Award: Gold ADDY Award Entrant: Parisleaf, Gainesville, FL Advertiser: Unity College Title: Unity College Video Series Credits: Patrick Sanders, Creative Director Ashley Autumn, Visual Storyteller Zachary Graber, Lead Identity Designer Chad Paris, Chief Relationship Offi cer

Campaign (for categories 32A-41C) Award: Gold ADDY Award Entrant: Universal Orlando, Orlando, FL Advertiser: Universal Orlando Title: Diagon Alley Digital Advertising Campaign Credits: Brendan Dannic, Art Director Frank Candamil, Designer Paisley McClellan, Copywriter Aixa Castillo, Advertising Representative Dominique Israel, Advertising Manager

ABOUT.COM EXPANDABLE VIDEO ADWEATHER.COM ADAPTOR AD

ORLANDOSENTINEL.COM HOMEPAGE FREEFORM AD

USATODAY.COM HOMEPAGE PUSHDOWN AD

DIGITAL ADVERTISING

26

Products Award: Silver ADDY Award Entrant: KDM Design and Marketing, Inc.,

St. Petersburg, FL Advertiser: Trinity Surfaces Title: Trinity Surfaces Website Credits: Peter Konstantakos, Creative Director, Programmer

Services Award: Silver ADDY Award Entrant: Schifi no Lee, Tampa, FL Advertiser: Amerifl ight Title: Amerifl ight Website Credits: Dan Stevenson, Executive Creative Director; Curtis

Elliot, Sr Art Director; Pat Floyd, Sr Digital Art Director; Kevin Byrd, Sr Copywriter; Dave Spataro, Photographer; Scott Nosenko, Copywriter; Eleven11 Group, Programmer; Scott Paul, Account Executive

Products Award: Silver ADDY Award Entrant: República, Miami, FL Advertiser: National Pork Board Title: Pork Te Inspira Credits: Jorge A. Plasencia, Chairman & CEO; Luis Casamayor,

President & CCO; Milton Lebron, VP, Creative; Lillian Franyie, VP, Client Services; Alex Martinez, Copywriter; Mari Provi Florez, Account Director; Vanessa Salgueiro, Associate Account Manager; Xavier Castaneda, Senior Digital Director; Sebastien Barrau, Senior Front End Developer; Roberto Quinones, User Experience Director

Award: Silver ADDY Award Entrant: República, Miami, FL Advertiser: Cafe La Llave Title: Cafe La Llave Credits: Jorge A. Plasencia, Chairman & CEO; Luis Casamayor,

President & CCO; Milton Lebron, VP, Creative; Lillian Franyie, VP, Client Services; Andrea Quagliato Lebron, Account Supervisor; Phil Greaux, Associate Creative Director; Chris Salazar, Head of Design; Xavier Castaneda, Senior Digital Director; Sebastien Barrau, Senior Front End Developer; Vanessa Salgueiro, Associate Account Manager; Roberto Quinones, User Experience Director

Award: Silver ADDY Award Entrant: Ronin Advertising Group, Coral Gables, FL Advertiser: Millennium Tower Boston Title: Millennium Tower Boston Credits: John “ Swish” Swisher, Chief Creative Offi cer; Karen

Ableman, President; Maria Lucia Venegas, Creative Director; Ann Trondle-Price, Copywriter; Sean Swisher, Designer; TJ Tokarczyk, Digital Developer

Award: Silver ADDY Award Entrant: Bayshore Solutions, Tampa, FL Advertiser: J.C. Newman Cigar Co. Title: J.C. Newman Cigar Co. - Diamond

Crown Website Credits: Bayshore Solutions Team

Award: Silver ADDY Award Entrant: Push., Orlando, FL Advertiser: Corkcicle Title: Corkcicle - Website Update Credits: Mark Unger, Chief Creative Offi cer; Mike Girouard,

Lead Developer; Dan Sheldon, Senior Digital Developer; Eric Van Holtz, Senior Digital Developer; Samuel Jimenez, Digital Designer; Lauren Ekey, Senior Account Executive Award:

Silver ADDY Award Entrant: pearl brands, Fort Myers, FL Advertiser: WGCU Public Media Title: Pink Gold Rush Website Credits: Scott Qurollo, Creative Director; Kara Siefert, Account

Director; Thomas Calabrese, Creative Direction; Spry Group, Web Development

Award: Silver ADDY Award Entrant: Kwikturn Media LLC, Ocala, FL Advertiser: Hammmade Furniture Title: Hammmade Website Credits: Steve Crandall, Director; Ryan Hermann, Product

Manager; Donnie Henderson, Lead Designer; Logan Graham, Lead Developer; Nicholas Zamboli, Developer

Outlets Award: Silver ADDY Award Entrant: BlackDog Advertising, Miami, FL Advertiser: Pat Croce Companies Title: Green Parrot Bar Website Credits: John W. Penney, Creative Director; Jessica Tomlin,

Art Director; Humberto Abeja, Web Designer; Mitch Meyers, Internet Marketing Director; Jason Carbonell, Web Developer

Services Award: Silver ADDY Award Entrant: eNox Media, Tampa, FL Advertiser: Edge Social Drinkery Title: Edge Social Drinkery Website Credits: Malcolm Bowen, Creative Director; Theresa Steele,

Sr. Designer; Nitin Sareen, Front End Developer; Fabiola Gomez, Developer; Amy Pezzicara, Photographer; Aaron Hurley, Video

SALES PROMOTION

27

Award: Silver ADDY Award Entrant: Miles, Sarasota, FL Advertiser: Visit St. Petersburg/Clearwater Title: Visit St. Petersburg/Clearwater Offi cial

Travel Website Credits: Lauren Bourgoing, Account Director; Angela

Massruha, Project Manager; Brooke Adcox, Interactive Producer; Chris Rocha, Lead Developer; Kelli Harris, Content Director; Greg Insco, Art Director; Danica Killelea, Graphic Designer; Rebecca Jones, Graphic Designer; Kelly Lee, Advertising & Data Manager

Outlets Award: Silver ADDY Award Entrant: Alma Ad, Miami, FL Advertiser: McDonald’s Title: McDonald’s Mobile Site Credits: Luis Miguel Messianu, Chief Creative Offi cer; Alvar

Suñol, SVP Executive Creative Director; Rafael Sanchez, Producer; Jackie Zima, Strategic Insights; Alexandra Blasser, Interactive Account Executive; Genevieve Jenkins, VP, Digital; Ana Banos, Translator; DDB Chicago, Partner Agency/Website Development

Products Award: Silver ADDY Award Entrant: República, Miami, FL Advertiser: National Pork Board Title: Sabrologia Credits: Jorge A. Plasencia, Chairman & CEO; Luis Casamayor,

President & CCO; Milton Lebron, VP, Creative; Lillian Franyie, VP, Client Services; Mari Provi Florez, Account Director; Vanessa Salgueiro, Associate Account Manager; Xavier Castaneda, Senior Digital Director; Sebastian Barrau, Senior Front End Developer; Alex Martinez, Copywriter; Roberto Quinones, User Experience Director

Services Award: Silver ADDY Award Entrant: Healthesystems, Tampa, FL Advertiser: Healthesystems Title: Healthesystems MIXology at the

MIX Website Credits: Nicholas Delaney, Web Developer; Jill Knight, Writer;

Jill Knight, Creative Director Single Platform Consumer Award: Silver ADDY Award Entrant: Triad Retail Media, St. Petersburg, FL Advertiser: Coca-Cola Title: Share A Coke Credits: Holli Fines, Art Director; Daniel Wainright, Sr.

Designer; Bill Edgington, Interactive Developer; Max Valiquette, Front-end Designer; Noble Carter, Interactive Director; Casar Abueg, Jr., UX Strategist; How Bowers, Assoc. Creative Director; Molly Caya, Account Manager; Samuel Felice, Project Manager; Daniel Hammerberg, Sr. Web Developer; Kelley Volenec, Assoc. Digital Assets Manager; Cameron Belk, Copywriter

Award: Silver ADDY Award Entrant: Ross Advertising, Port of Spain, STG Advertiser: Rethink Title: Cash in Kindness Credits: Qadir Maharaj, Associate Creative Director; Ernie

Ross, Executive Creative Director Campaign Award: Silver ADDY Award Entrant: kabookaboo, Coral Gables, FL Advertiser: Miami International Auto Show Title: Selfi e Car Credits: Raul Marquez, Creative; Walter Cespedes, Creative;

Sam Rodriguez, Creative; Arlene Linares, Social Media Community Manager

Award: Silver ADDY Award Entrant: Royal Caribbean International, Miami, FL Advertiser: Royal Caribbean International Title: Selfi e at Sea Activation Credits: Rene Lehouillier, Executive Creative Director; Jeff

DeKorte, Vice President Digital Marketing; Ana Sofi a Ayala, e-Commerce Director; Samantha Riepe, Associate Creative Director; Christopher Lopez, Senior Copywriter; Luis Ferrero, Art Director; Helmut Franco, Senior Digital Designer; Shelby Best, Account Executive; R/GA

Magazine Award: Silver ADDY Award Entrant: Healthesystems, Tampa, FL Advertiser: Healthesystems Title: Healthesystems RxInformer Website Credits: NIck Delaney, Web Developer; Brianne Swezey, Senior

Designer; Klodiana Shehi, Senior Designer; Jill Holdsworth, Writer; Jill Knight, Writer; Jill Knight, Creative Director

Banners Rich Media Award: Silver ADDY Award Entrant: Zubi Advertising, Coral Gables, FL Advertiser: Zubi Advertising Title: Dizzy Credits: Ivan Calle, Executive Creative Director; Rosamaria

Mussfeldt, Creative Director; Jorge Jacome, Associate Creative Director; Francisco Losada, Associate Creative Director; Cristian Duran, Senior Art Director; Fiorella Liv, Art Director; Santiago Rivillas, Senior Copywriter; Jose Morales, Graphic Designer; Yanisa Velez, Senior Copywriter

RADIO

28

Webisodes Award: Silver ADDY Award Entrant: Disney Yellow Shoes, Celebration, FL Advertiser: Disney Title: Direct Your Disney Side “Sock” Credits: Marty Muller, Senior Vice President, Global Creative;

Sally Conner, VP, Global Content Development, Broadcast & Digital Production; Cory Stone, Director, Global Content Development, Broadcast & Digital Production; Michael Antonucci, Creative Content Production Director; Toby Myers, Director, Account Management; Brian Mountain, Account Director; Jack Vinetz, Director, Adolescent Content; McGarryBowen

Branded Content more than 60 seconds Award: Silver ADDY Award Entrant: Strong Films, Orlando, FL Advertiser: Disney Parks Title: Grandkids are a Reward Credits: Strong Films, Agency; Strong Films, Production

Company; Jon Strong & James Spradlin, Creative Director; Jon Strong, Director / DP / Editor; James Spradlin, Producer; Drew Crockett, Client Producer; Chris Tharp, Assistant Camera; Jason Kupfer, Original Music

Award: Silver ADDY Award Entrant: Strong Films, Orlando, FL Advertiser: Arnold Palmer Hospital Title: The Thank You Project Credits: Strong Films, Agency; Strong Films, Production

Company; Jon Strong, Creative Director; Jon Strong, Director / DP; Andre Bohrer & Jon Strong, Editor; James Spradlin, Producer; Chris Tharp & Scott Armstrong, Gaffer; Ken Lemons, Sound Recordist; Carly Ferguson, Client Producer

Award: Silver ADDY Award Entrant: Parisleaf, Gainesville, FL Advertiser: Unity College Title: “About Unity College” Full Spot Credits: Patrick Sanders, Creative Director; Ashley Autumn,

Visual Storyteller; Zachary Graber, Lead Identity Designer; Chad Paris, Chief Relationship Offi cer

Campaign (for categories 32A-41C) Award: Silver ADDY Award Entrant: Moore Communications Group,

Tallahassee, FL Advertiser: Moore Communications Group &

Rowland Publishing Title: Tallahassee Magazine - Best of

Tallahassee Credits: Fernando Rodríguez, Director Hispanic Marketing;

Carlin Trammel, Digital Services Manager; Nanette Schimpf, Vice President; Larry Davidson, Creative Director; Jennifer Ireland, Digital Services Coordinator; Chelsea Moore, Digital Services Producer

Radio Campaign Award: Gold ADDY Award

CHARLIE AWARD Entrant: PP+K, Tampa , FL Advertiser: GTE Financial Title: We’re Different Too Credits: Tom Kenney, Executive Creative Director Michael Schillig, Creative Director/Copywriter Palmer Holmes, Art Director Garrett Garcia, Account Director Roger Hughes, Audio Engineer

Studio PP+K

Radio :60 or more Award: Silver ADDY Award Entrant: St. John & Partners, Jacksonville, FL Advertiser: Zaxby’s Title: Zaxby’s “Not A Pro” Radio Credits: Peter Herbst, VP/Executive Creative Director; Brent

Davis, Sr. Copywriter; Bill Fannin, Sr. Broadcast Producer; Jenifer Harmon, VP/Account Group Director; Kendall Barsin, Account Manager

SALES PROMOTIONTELEVISION

29

Television :60 or more Award: Gold ADDY Award Entrant: McCann Erickson Trinidad, Port of Spain,

Maraval Advertiser: TSTT Title: TSTT “No Words” TV Credits: Marvin Imamshah, Creative Director Gabriel Francis, A.C.D Kate Bradford, Producer Stephen Look Tong, Director of Client Services

and Strategic Planning

Products Award: Gold ADDY Award

Judges Award - Cinematography Entrant: 208 Monkeys LLC, Tampa, FL Advertiser: Ingenious Designs LLC Title: Keith Urban Making Of Night Star Credits: Hector Velez, Art Director Damian Alpizar, Creative Director

Outlets Award: Gold ADDY Award Entrant: Alma Ad, Miami, FL Advertiser: McDonald’s Title: McDonald’s First Customer Credits: Alvar Suñol, SVP Executive Creative Director Jorge Murillo, Creative Director Monserrate Valera, Associate Creative Director Rodrigo Vargas, Executive Producer Marta De Aguiar, Account Director Henry Gomez, Director of Strategic Insights Luis Miguel Messianu, Chief Creative Offi cer Radical Media, Production House Michael Bliede, Director Vapor Post, Editorial

TELEVISION

30

Services Award: Gold ADDY Award Entrant: PP+K, Tampa, FL Advertiser: Bright House Networks Title: Buffering Agony Credits: Tom Kenney, Executive Creative Director Paul Prato, Creative Director Christy Beegle, Art Director Steve Bowen, Copywriter Kyle Belote, Account Supervisor Rock Lane, Director Todd Hollien, Director of Photography Christine Allen, Producer Chanse Chanthalansy, Editor Amanda Screibner, Editor

Services Award: Gold ADDY Award

CHARLIE AWARD Entrant: PP+K, Tampa, FL Advertiser: Bright House Networks Title: First Dance Credits: Tom Kenney, Executive Creative Director Paul Prato, Creative Director Nick McMurdy, Copywriter Kyle Belote, Account Supervisor Matt Bieler, Director Tim Hudson, Director of Photography James Graves, Producer Christine Allen, Agency Producer Chanse Chanthalansy, Editor Amanda Screibner, Editor

In-theatre Commercials or Slides Award: Gold ADDY Award Entrant: Disney Yellow Shoes, Celebration, FL Advertiser: Disney Title: “Happy Place” Credits: Marty Muller, Senior Vice President,

Global Creative Sally Conner, VP, Global Content Development,

Broadcast & Digital Production Cory Stone, Director, Global Content

Development, Broadcast & Digital Production Jacquelyn Moe, Creative Director Marisol McIlvain, Content Producer Stephen Gerry, Art Director Janice Simcoe, Director, Account Management Chris Gernon/Fugitives, Editor Piotr Redlinski, Photographer

SALES PROMOTION

31

Campaign Award: Silver ADDY Award Entrant: McCann Port of Spain, Port of Spain,

Maraval Advertiser: TSTT Title: TSTT “No Words (Baby, Offi ce &

Birthday)” TV Campaign

Credits: Marvin Imamshah, Creative Director; Gabriel Francis, A.C.D; Kate Bradford, Producer; Alicia Cupid, Producer; Stephen Look Tong, Director of Client Services; Alicia Cupid, Producer

Products Award: Silver ADDY Award Entrant: Zubi Advertising, Coral Gables, FL Advertiser: Zubi Advertising Title: Vampire Kid Credits: Ivan Calle, Executive Creative Director; Cristian

Duran, Senior Art Director; Douglas Tracy, Senior Copywriter; Rosamaria Mussfeldt, Group Creative Director; Ronnie Gonzalez, Agency Producer; Treefort, Production Company; Jonny Lumbley, Director/Editor; Max Gutierrez, Director of Photography; Michael Begovich, Producer; 2150 Editorial, Animation

Services Award: Silver ADDY Award Entrant: BVK, Tampa, FL Advertiser: Visit St. Pete/Clearwater Title: Live Amplifi ed TV Credits: Michael Vojvodich, Art Director; Joel Mitchel, Creative

Director; Mike Holicek, Writer; Darlene Stimac, Producer

Award: Silver ADDY Award Entrant: PP+K, Tampa, FL Advertiser: Bright House Networks Title: FaceTime Bomb Credits: Tom Kenney, Executive Creative Director; Paul Prato,

Creative Director; Christy Beegle, Art Director; Hunter Savage, Copywriter; Kyle Belote, Account Supervisor; Rock Lane, Director; Todd Hollien, Director of Photography; Christine Allen, Producer; Amanda Screibner, Editor

Award: Silver ADDY Award Entrant: Disney Yellow Shoes, Celebration, FL Advertiser: Disney Title: “Grand Adventure” Credits: Marty Muller, Senior Vice President, Global

Creative; Sally Conner, VP, Global Content Development, Broadcast & Digital Production; Cory Stone, Director, Global Content Development, Broadcast & Digital Production; Terry Williams, Sr Content Director; Toby Myers, Director, Account Management; Brian Mountain, Account Director; Jörn Threlfall, Director, Outsider Films; Weiden+Kennedy Shanghai

Award: Silver ADDY Award Entrant: MMGY Global, Orlando, FL Advertiser: MMGY Global Title: St. Johns County “Conquistador Returns” Credits: Rob Deluke, Creative Director; Art Hardie, Senior

Copywriter; Tom Glisserman, Director; Rachel Perez, Account Executive

INTEGRATED CAMPAIGNS

32

Consumer Regional / National Award: Gold ADDY Award

CHARLIE AWARD Entrant: Push., Orlando, FL Advertiser: Sonny’s BBQ Title: Sonny’s BBQ Rebrand Campaign Credits: Mark Unger, Chief Creative Offi cer Ron Boucher, Creative Director Kevin Harrell, Copywriter Chris Ladwig, Art Director Jessica Sykes, Account Executive Joe Ciaramella, Jordan Damato,

Production Team Laura Dagner, Production

B-to-B Local Award: Silver ADDY Award Entrant: Healthesystems, Tampa, FL Advertiser: Healthesystems Title: Healthesystems Below the Surface

Campaign Credits: Brianne Swezey, Senior Designer; Jill Holdsworth,

Writer; Jill Knight, Writer; Jill Knight, Creative Director

B-to-B Regional / National Award: Silver ADDY Award Entrant: Brand Tango, Deerfi eld Beach, FL Advertiser: Brand Tango Title: DAE Let’s Change Exchange B2B

Campaign Credits: James Kluetz, Creative Director; Paul Cooper, Art

Director; Andy Trantham, Designer & Copywriter; Adan Carballo, Print Production; Mike Hoesten, Project Manager; Joe Russoniello, New Business Development

Consumer Local Award: Silver ADDY Award Entrant: Brand Tango & Pixelslave,

Deerfi eld Beach, FL Advertiser: Brand Tango & Pixelslave Title: Silverleaf Vacation Store - Interactive

Sales Presentation Credits: James Kluetz, Creative Director; Paul Cooper, Art

Director; Adan Carballo, Design Production; Mike Hoesten, Project Manager; Allan Finkelman, Pixelslave, Content Engineer; Joe Russoniello, New Business Development

Award: Silver ADDY Award Entrant: Station Four, Jacksonville, FL Advertiser: BREW Five Points Title: BREW Five Points

Award: Silver ADDY Award Entrant: idgroup, Pensacola, FL Advertiser: Ever’man Cooperative Grocery & Cafe Title: Ever’man Brand Rollout Credits: Mona Amodeo, Ph.D., Senior Brand Strategist; Kris

Poore, Brand Strategist / Copywriter; Gail Spruill-Shaw / Producer, Senior Creative; Jared Granger, Design Director; Dane MacKendrick, Writer / Director / DP; Andrya Crossland, Interactive Media Producer; Somi Choi, Designer / Production Designer; Brooke Mannion, Production Manager; Nick Noyes, Content Management

Award: Silver ADDY Award Entrant: Push., Orlando, FL Advertiser: Mears Transportation Title: Mears - Mixed Media Credits: Mark Unger, Chief Creative Offi cer; Ron Boucher,

Creative Director; Brittany Meronek, Creative; Jacqui Garcia, Copywriter; Kevin Harrell, Copywriter; Joe Ciaramella, Jordan Damato, Production Team; Melanie Crownover, Account Executive; Chris Bare, Director of Account Services

Consumer Regional / National Award: Silver ADDY Award Entrant: BIGEYE, Orlando, FL Advertiser: Member One Federal Credit Union Title: Save this Buy That Integrated Campaign Credits: Seth Segura, Creative Director; Carine Carmack, Art

Director; Jennifer Williamson, Account Manager

SALES PROMOTIONADVERTISING FOR THE ARTS & SCIENCES

33

Award: Silver ADDY Award Entrant: idgroup, Pensacola, FL Advertiser: Visit Pensacola Title: Real. Relaxed. Simple. Campaign Credits: idgroup, Strategy / Research / Creative Direction

/ Web Design / Director / DP / Copywriting; EW Bullock, Strategy / Research / Print Production; Appleyard Agency, Account Executive / Post Production / Animation; Ideawörks, PR Strategy / PR Execution; Duncan McCall Advertising, Web Development / Principle Photography; Florida Production Group, Production Support; AC Advertising, Research

Award: Silver ADDY Award Entrant: BIGEYE, Orlando, FL Advertiser: Circa at FishHawk Ranch Title: Circa at FishHawk Ranch Integrated

Campaign Credits: Seth Segura, Creative Director; Carine Carmack, Art

Director; Justin Sooter, Designer; Sandra Marshall, Senior Account Manager

Integrated Campaign (for categories 56-61) Award: Gold ADDY Award -

CHARLIE AWARD Entrant: Wingard Creative, Jacksonville, FL Advertiser: The Cummer Museum of Art & Gardens Title: The Cummer Museum of Art & Gardens

Rebrand Campaign Credits: David Wingard, Creative Director Stephanie Ward, Art Director Sean Kinberger, Art Director Jessi Bruton, Senior Art Director Ben Windsor, Art Director Natalie Wearstler, Copywriter

Poster Award: Silver ADDY Award Entrant: Great Big Circle, Maitland, FL Advertiser: Dr. Phillips Center for the Performing Arts Title: Dr. Phillips Center Poster Credits: Bryan Kriekard, Creative Director / Sr. Art Director;

Jeff Matz, Co-Illustrator

Award: Silver ADDY Award Entrant: Ringling College Design Center,

Sarasota, FL Advertiser: Ringling College of Art and Design

Admissions Offi ce Title: Ringling College of Art and Design

Admissions Recruitment Poster Credits: Jennifer Mumford Brady, Creative Director; Holly

Antoszewski, Art Director/Designer; Casey Ligon, Illustration; Karen Krier, Traffi c/Print Production Manager

Cards Invitations or Announcements (Special Event

Material) Award: Silver ADDY Award Entrant: Ringling College Design Center,

Sarasota, FL Advertiser: Ringling College of Art and Design

Admissions Offi ce Title: Ringling College of Art and Design 2015

Acceptance Package Credits: Jennifer Mumford Brady, Creative Director; Maggie

Lee, Designer; Amy Fischer, Copy Writer/Editor; Karen Krier, Traffi c/Print Production Manager

The paintings in the Cummer Galleries aren’t

the only masterpieces in the Museum. Each

day, the culinary artists of the Cummer Café

serve creative fare that nourishes the body and

delights the soul. Indulge in a fresh spin on casual

dining during weekly lunch, Tapas Tuesday (every

Tuesday evening), and weekend brunch.

FEED THE SENSES AT THE CUMMER CAFÉ

cummermuseum.org

ENRICH

The historic Cummer Gardens are an ideal destination for a morning of quiet contemplation, a midday stroll by the St. Johns River, and an evening of reflection beneath the Cummer Oak. Visit today to experience the Cummer family’s living legacy.

REFRESH YOUR PERSPECTIVE AT THE CUMMER GARDENS

cummermuseum.org

ESCAPE

Folio | September 2014 Folio | November 2014

BE PART OF THE ARTS COMMUNITY AT THE CUMMER MUSEUM

There’s always something happening at the Cummer

Museum. From lectures and concerts to exhibition-related

programs and parties, the Cummer Museum offers unique

opportunities to connect with artists and art enthusiasts of

all ages. Become engaged with the arts in a whole new way.

EXPERIENCE

cummermuseum.org

DISCOVER

FIND YOUR INSPIRATION AT THE CUMMER MUSEUMThe Cummer Museum of Art &

Gardens is home to a variety of

international masterpieces, from

antiquity to present day. Whether

you’re a first-time guest or a lifelong

patron, there’s something new

waiting to be discovered in the

Cummer Galleries. Stop in today

and open your eyes to another

point of view.

cummermuseum.org

First Coast Magazine | September 2014Florida Times Union | October 2014

PUBLIC SERVICE

34

Magazine Award: Silver ADDY Award Entrant: Ringling College of Art and Design,

Sarasota, FL Advertiser: Ringling College of Art and Design Title: Ringling College of Art and Design

CONTXT Magazine, Fall 2014 issue Credits: Jennifer Mumford Brady, Creative Director; Su

Byron, Editor; Cody Maple, Art Director/Designer; Karen Krier, Traffi c/Print Production Manager; Su Byron, Nicole Caron, Marty Fugate, Joe Granato, Lori Sims, Jessi Smith, Writers; Ferenc Beleznay, Matt Holler, Jackson Petty, Cliff Roles, Rich Schineller, Photographers; Brenna Thummler, Illustrator

Television Award: Silver ADDY Award Entrant: Frame, LLC, Tallahassee, FL Advertiser: Opening Nights Performing Arts,

Florida State University Title: Advertising for the Arts and Sciences Credits: Frame

Award: Silver ADDY Award Entrant: WhiteLine Creative, Clearwater, FL Advertiser: RL Stage Title: Tampa Bay Theatre Festival (What Are

You Writing for Yourself) Credits: Taylor Girard, Writer/Producer/Director; Everton

McLean, Director of Photography/Editor; Yara Oscasio, Hair/Make-Up; Nick Naylor, Actor; Hurley Tarver, Actor; Jeff Sheppard, Actor; Jorge Diaz, Actor; David Koepinger, Actor; Davina Reid, Actor; Mollyana Ward, Actor; Nicole Staples, Actor; Camille Scringer, Bruce Blauer, Marlene Peralta, Jay Washington, Rox Cruz,, Actors

Audio / Visual Award: Silver ADDY Award Entrant: Frame, Tallahassee, FL Advertiser: Offi ce of University Advancement

Florida State University Title: Raise the Torch Credits: Frame

Integrated Campaign (for categories 56-61) Award: Silver ADDY Award Entrant: Ringling College Design Center,

Sarasota, FL Advertiser: SECAC (Southeastern College Art

Conference) Title: SECAC Conference Credits: Holly Antoszewski, Creative Director; Lenna Dahlquist,

Art Director/Designer; Kate Schwartz, Copy Writer; Karen Krier, Traffi c/Print Production Manager

Public Service Television Award: Gold ADDY Award Entrant: Y&R / Bravo, Miami, FL Advertiser: Y&R / Bravo Miami Title: We Save Lives - Distraction Credits: Claudio Lima, Chief Creative Offi cer Marcos Calandrelli, Creative Director Valter Klug, Associate Creative Director Benjamin Levy, Associate Creative

Director - Copywriter Brian Abadia, Copywriter America FilmWorks, Production House Marcelo Páez, Director Carlos Alvarez, Director Photography Alejo Rozas, Editor Moving Forward, Color Correction Kevin Macleod, Music

SALES PROMOTION

35

Audio / Visual Award: Gold ADDY Award Entrant: Disney Yellow Shoes, Celebration, FL Advertiser: Disney on behalf of United Way Title: “Monstrous Giving” Credits: Merrily Terry, Creative Director Eric Owens, Art Director Scott Stephens, Writer Nth Degree

Integrated Campaign (for categories 63-68) Award: Gold ADDY Award

CHARLIE AWARD Entrant: Sachs Media Group, Tallahassee, FL Advertiser: Lauren’s Kids Title: Safer, Smarter Kids Curriculum Kits Credits: Erin Pace, Director of Design Jessica Clark, Project Manager of

Campaigns & Branding Chidozie Acey, Designer Steve Leacock, Designer Morgan Sorne, Illustrator Darius Barnes, Designer Michael Uchimura, Designer Blake Kandzer, Illustrator Courtney Davidson, Account Executive Amanda Corbitt, Intern Abigail Braman, Illustrator Ella Kane, Printer and Strategist

Direct Marketing Specialty Items Award: Silver ADDY Award Entrant: Pyper Young, St. Petersburg, FL Advertiser: Donte’s Den Title: Donte’s Den T-Shirts Credits: Brian Carlock, Executive Creative Director;

Tom Peacock, Associate Creative Director; Kelly Pyper, Account Manager

Single Medium Campaign (for categories 63-68) Award: Silver ADDY Award Entrant: ChappellRoberts, Tampa, FL Advertiser: Feeding America Tampa Bay Title: Hungry Neighbors Poster Series Credits: Glenn Horn, Creative Director; Brian Allen,

Art Director; Hunter Taylor, Account Executive Award: Silver ADDY Award Entrant: Zubi Advertising, Coral Gables, FL Advertiser: Zubi Advertising Title: Don’t Text and Drive Credits: Ivan Calle, Executive Creative Director; Cristian Duran,

Art Director; Jorge Jacome, Associate Creative Director; Francisco Losada, Associate Creative Director; Santiago Rivillas, Copywriter; Brian Abadia, Copywriter; La Lupa, Digital Artist

Integrated Campaign (for categories 63-68) Award: Silver ADDY Award Entrant: neutral7, Gainesville, FL Advertiser: neutral7 design group Title: #visualizewhatmatters Exhibition Credits: Albey Coronel, Creative Director; Rick Bales, Graphic

Designer; Rachel Smith, Project Manager; Jimbo Rountree, Production; Carlos Mesa, Production; Sarasvati Seixas, Event Management; Tiffany D. Williams Propes, Event Management; Miguel Blanco, Graphic Designer; Dragan Radovanovic, Graphic Design Intern; Chrissy Sedgley, Graphic Designer; Korrie Francis, Graphic Design Intern; Shelby NeSmith, Graphic Design Intern

ADVERTISING INDUSTRY SELF-PROMOTION

36

Collateral (brochures posters etc.) Award: Gold ADDY Award Entrant: Push., Orlando, FL Advertiser: Push. Title: Push - Restaurant Book Credits: John Ludwig, Copywriter Mark Unger, Chief Creative Offi cer Laura Dagner, Production Manager Joe Ciaramella, Jordan Damato,

Production Team

Digital Advertising Award: Gold ADDY Award

CHARLIE AWARD Entrant: Push., Orlando, FL Advertiser: Push. Title: Push - Website Credits: Eric Van Holtz, Senior Digital Developer Mark Unger, Designer/CCO John Ludwig, Copywriter Bree Adamson, Copywriter

Non-traditional Award: Gold ADDY Award Entrant: Alma Ad, Miami, FL Advertiser: Alma Title: Sketchbook Project - Alma Edition Credits: Luis Miguel Messianu, Chief Creative Offi cer

Alvar Sunol, SVP, Executive Creative Director Iu La Lueta, Creative Director Beatriz Torres Marin, Associate

Creative Director Cristina Serarols, Art Director Tatiana Bengochea, Communications Manager R17, Production House & Directors Rick Morales, Production Coordinator

SALES PROMOTION

37

Collateral (brochures posters etc.) Award: Silver ADDY Award Entrant: PIL Creative Group, Coral Gables, FL Advertiser: Solo Printing Title: Solo Printing Brochure Credits: Patsy Linares, Owner/Creative Director; Maria

Hernandez, Associate Creative Director; Andrea Speedy, Copywriter

Award: Silver ADDY Award Entrant: Think Creative Inc., Orlando, FL Advertiser: Think Creative Inc. Title: Happy Hints Credits: Mark Freid, Creative Director; Briana Lang, Art

Director; Sarah Hall, Designer; Kim Capps, Account Manager; Diane Levine, Associate Creative Director/Copywriter

Digital Advertising Award: Silver ADDY Award Entrant: Purple, Rock, Scissors, Orlando, FL Advertiser: Purple, Rock, Scissors (PRPL) Title: Purple, Rock, Scissors Website Credits: Purple, Rock, Scissors/ A Digital Creative Agency

Award: Silver ADDY Award Entrant: St. John & Partners, Jacksonville, FL Advertiser: St. John & Partners Title: St. John & Partners Website Credits: Shane Santiago, VP, Digital Director; Jeff Will, Lead

Technologist; Ian Latchmansingh, Lead Experience Designer; Alexa Orndoff, Digital Account Manager; Julian Bravard, Technologist; Robert Taylor, Senior Account Manager; Matt Watson, Senior Project Manager

Award: Silver ADDY Award Entrant: Pyper Young, Inc., St. Petersburg, FL Advertiser: Pyper Young, Inc. Title: Pyper Young Website Credits: Brian Carlock, Executive Creative Director

Award: Silver ADDY Award Entrant: Asylum Marketing, Miami, FL Advertiser: Asylum Marketing Title: Asylum Marketing Digital Agency Website Credits: David Uribe, VP & Creative Director; Michel Edery, CEO

Non-traditional Award: Silver ADDY Award Entrant: Alma Ad, Miami, FL Advertiser: Alma Title: Almatars Credits: Luis Miguel Messianu, Chief Creative Offi cer;

Alvar Suñol, SVP Executive Creative Director; Juan Camilo Valdivieso, Associate Creative Director; David Alvarez Rizo, Associate Creative Director; Cristiano Signore, Copywriter; Jorge Zapien, Copywriter; Frank García, Art Director; Mimi Cossio, Producer; Minifi gMe, Designers; Rick Morales, Production Coordinator; Alejandro Santangelo (2150), Editor; SkyProbe Technologies, Production Company

Award: Silver ADDY Award Entrant: Bombshell Productions, Inc., Ft.

Lauderdale, FL Advertiser: Bombshell Productions Title: Design Miami/ Gift Boxes Credits: Meredith Lasher, Producer; Rick Boggs, Designer;

Juan Carlos Casaverde, Conceptual Designer

Award: Silver ADDY Award Entrant: StudioMax Design, Tampa, FL Advertiser: StudioMax Design Title: Rutt Beer Credits: Nic Gomez, Creative Director; Max Blevins, Executive

Creative Director; Jeff Rutti, Account Director Direct Marketing / Specialty Items Award: Silver ADDY Award Entrant: Brunet-García, Jacksonville, FL Advertiser: Brunet-García Title: Holiday Cookbook Promotion Credits: Jorge Brunet-García, Executive Creative Director;

Aerien Mull, Senior Art Director; Kedgar Volta, Art Director; Joash Brunet, Writer; Jenny Bello, Production Manager

Cards Invitations or Announcements (Special Event

Material) Award: Silver ADDY Award Entrant: BG, Inc., West Palm Beach, FL Advertiser: BG, Inc. Title: BG Holiday Card Package Credits: Jason White, Senior Art Director; Mark Minter, VP /

Creative Director; Tracy Goodhue, Production Manager; Ann Savage, Owner

Award: Silver ADDY Award Entrant: Adjective & Co., Jacksonville Beach, FL Advertiser: Adjective & Co. Title: Adjective & Co. Un-Holiday Party

Invitation Credits: Taylor Harkey, Creative Director; Austin Ellis, Art

Director; Brittany Norris, Art Director; Kingsley Spencer, Art Director

ELEMENTS OF ADVERTISING

38

Award: Silver ADDY Award Entrant: MLB Creative, St. Thomas, VI Advertiser: MLB Creative Title: MLB Creative Frenchtown Grand Opening

“It’s Offi cial. We’re Frenchies” Credits: Beth Mock Le Blanc, CCO; Terri Brown, CEO; Thuan

Nguyen, Graphic Designer; Amy Turkington, Event Planner

Ad Club or Marketing Club Award: Gold ADDY Award Entrant: Adfed Suncoast, Sarasota, FL Advertiser: Adfed Suncoast Title: Power of Adfed Credits: Lindsey Nickel - de la O, Creative Director, Writer Brad Bryan, Director of Photography, Editor,

Digital Post Production

Ad Club or Marketing Club Award: Silver ADDY Award Entrant: Brand Tango, Deerfi eld Beach, FL Advertiser: Brand Tango Title: American Advertising Awards

AAF Greater Ft. Lauderdale & Palm Beach 2014 ADDY Winners Book

Credits: Paul Cooper, Creative Director; James Kluetz, Copywriter; Fastkit, Printing & Production

Integrated Campaign (for categories 70-71) Award: Silver ADDY Award Entrant: Parisleaf, Gainesville, FL Advertiser: Scality Title: Scality Brand Repositioning Campaign -

“Ideas Were Never Meant to be Bound” Credits: Patrick Sanders, Creative Director; Zack Graber, Lead

Identity Designer; Ashley Autumn, Visual Storyteller; Jamie Caloras, Lead Web Designer; Benji Haselhurst, Web Designer; Andrew Clark, Lead Web Developer; Joseph Furlott, Web Developer; Alison Paris, Chief Financial Offi cer, Print Manager; Kane Pour, Musician

Illustration Single Award: Gold ADDY Award

Judges Award - Illustration Entrant: Beyond Publishing, St George Advertiser: Beyond Publishing Caribbean Title: Hard Ears Graphic Novel Credits: Matthew Clarke, Illustrator

SALES PROMOTION

39

Illustration Campaign Award: Gold ADDY Award Entrant: Alma Ad, Miami, FL Advertiser: Rosetta Stone Title: Rosetta Stone “Catapult” Credits: Luis Miguel Messianu, Chief Creative Offi cer Alvar Sunol, SVP, Executive Creative Director Juan Camilo Valdivieso, Associate



Photography Color Award: Gold ADDY Award Entrant: Duncan McCall, Pensacola, FL Advertiser: The National WWII Museum Title: WWII Museum: Battle of the Bulge Exhibit Credits: Michael Duncan, Photographer

Illustration Campaign Award: Gold ADDY Award Entrant: Disney Yellow Shoes, Celebration, FL Advertiser: Disney Title: Phantom Lights Credits: Matt Stewart, Art Director/Illustrator Paul Chase, Producer


40

Photography Campaign Award: Gold ADDY Award Entrant: Wingard Creative, Jacksonville, FL Advertiser: The Cummer Museum of Art & Gardens Title: The Cummer Museum - Photography Credits: David Wingard, Creative Director Jensen Hande, Photographer

Animation or Special Effects Award: Gold ADDY Award

CHARLIE AWARD Entrant: On Ideas, Jacksonville, FL Advertiser: Christophe Harbour Title: Christophe Harbour 3D Video Credits: Chris Nott, Associate Creative Director

John Huggins, Associate Creative Director/ Copywriter

Justine Piehowski, Account Executive

Animation or Special Effects Award: Gold ADDY Award Entrant: pearl brands, Fort Myers, FL Advertiser: WGCU Public Media Title: Pink Gold Rush Documentary Intro Credits: Scott Qurollo, Creative Director Brian Hall, Animation Kara Siefert, Account Director

SALES PROMOTION

41

Cinematography Award: Gold ADDY Award Entrant: Alma Ad, Miami, FL Advertiser: StateFarm Title: StateFarm’s Worry Free Celebration Credits: Luis Miguel Messianu, Chief Creative Offi cer Alvar Suñol, SVP Executive Creative Director Christian Liu, Creative Director/ Art Director Jaume Rodriguez, Associate Creative Director/

Copywriter Diego Colombo, Executive Producer Henry Gomez, Director of Strategic Insights Madeline Perez- Velez, Account Director Marta Insua, VP of Strategic Insight Daniel Azancot, Director Vapor Post, Editorial Lorenzo Bombicci, Editor

Music with Lyrics Award: Gold ADDY Award Entrant: McCann Port of Spain, Port of Spain,

Maraval Advertiser: bmobile Title: bmobile No Words Credits: Marvin Imamshah, Creative Director Gabriel Francis, Associate Creative Director Wendy John, Group Account Director Malcolm Maingot, Production Engineer

Responsive Design Award: Gold ADDY Award Entrant: St. John & Partners, Jacksonville, FL Advertiser: St. John & Partners Title: St. John & Partners Website Credits: Shane Santiago, VP, Digital Director Jeff Will, Lead Technologist Ian Latchmansingh, Lead Experience Designer Alexa Orndoff, Digital Account Manager Julian Bravard, Technologist Robert Taylor, Senior Account Manager Matt Watson, Senior Project Manager


42

Responsive Design Award: Gold ADDY Award Entrant: MLB Creative, St. Thomas, VI Advertiser: MLB Creative Title: MLB Creative Web Site Credits: Beth Mock Le Blanc, CCO Charles Rosengerger, Senior Digital Designer Terri Brown, CEO Greg Zanmiller, Programmer Thuan Nguyen, Designer

Logo Award: Silver ADDY Award Entrant: Markham Unlimited, Inc., Miami, FL Advertiser: Coconut Grove Business Improvement

District Title: Coconut Grove Logo Credits: Markham Cronin, Creative Director; Jack Daniel

Bagdadi, Art Director; Aly Perez, Art Director

Award: Silver ADDY Award Entrant: Shepherd, Jacksonville, FL Advertiser: Ice Mule Company, Inc. Title: Ice Mule Logo Credits: Shepherd

Award: Silver ADDY Award Entrant: Shepherd, Jacksonville, FL Advertiser: Hoptinger Bier Garden & Sausage House Title: Hoptinger Logo Credits: Shepherd

Award: Silver ADDY Award Entrant: Shepherd, Jacksonville, FL Advertiser: Jacksonville Zoo and Gardens Title: Brew at the Zoo Logo Credits: Shepherd

Award: Silver ADDY Award Entrant: Ross Advertising, Port of Spain, Trinidad

and Tobago Advertiser: The National Gas Company of Trinidad

and Tobago Limited Title: NGC REPUBLIC DAY DERBY TRIUMPH OF

ENERGY LOGO Credits: Shannon Carrington, Graphic Designer; Chester Parris,

Creative Director

Award: Silver ADDY Award Entrant: David Brotherton, Orlando, FL Advertiser: Orlando City SC / Major League Soccer Title: Orlando City SC Badge Credits: David Brotherton, Graphic Design / Creative Director;

Teresa Tatlonghari, Orlando City VP Marketing; James Pellington, Orlando City Brand Manager

Illustration Single Award: Silver ADDY Award Entrant: FCEdge, Port St. Lucie, FL Advertiser: Kevin Stapf Title: By-Tor and the Snowdog Credits: Michael Visconte, Creative Director/Designer

Award: Silver ADDY Award Entrant: FCEdge, Port St. Lucie, FL Advertiser: Tony Renno Title: Renno Family Crest Credits: Michael Visconte, Creative Director/Designer; Tina

Luce, Account Services

Award: Silver ADDY Award Entrant: Alma Ad, Miami, FL Advertiser: Rosetta Stone Title: Rosetta Stone “Catapult” Credits: Luis Miguel Messianu, Chief Creative Offi cer;

Alvar Sunol, SVP, Executive Creative Director; Juan Camilo Valdivieso, Associate Creative Director; David Alvarez Rizo, Associate Creative Director; Mimi Cossio, Print production Manager/Producer; Ana Eberhard, Group Account Director; Carlos No, Illustrator

SALES PROMOTION

43

Award: Silver ADDY Award Entrant: Alma Ad, Miami, FL Advertiser: Rosetta Stone Title: Rosetta Stone “Catapult 2” Credits: Luis Miguel Messianu, Chief Creative Offi cer;

Alvar Sunol, SVP, Executive Creative Director; Juan Camilo Valdivieso, Associate Creative Director; David Alvarez Rizo, Associate Creative Director; Mimi Cossio, Print production Manager/Producer; Ana Eberhard, Group Account Director; Carlos No, Illustrator

Award: Silver ADDY Award Entrant: Larin Littwin, Tallahassee, FL Advertiser: Aron Myers Title: Far Dark End Credits: Larin Littwin, Illustrator

Award: Silver ADDY Award Entrant: Wingard Creative, Jacksonville, FL Advertiser: Cathedral Arts Project Title: Cathedral Arts Project - Spring for the

Arts Illustration Credits: David Wingard, Creative Director; Caitlin Robinson,

Senior Art Director

Award: Silver ADDY Award Entrant: Push., Orlando, FL Advertiser: Johnny Rockets Group, Inc. Title: Johnny Rockets - Infographic Credits: Justin Harder, Illustrator; Ron Boucher, Creative

Director; Kevin Harrell, Copywriter; Lauren Ekey, Account Executive; Joe, Jordan, Production Team; Mark Unger, Chief Creative Offi cer

Illustration Campaign Award: Silver ADDY Award Entrant: Y&R / Bravo, Miami, FL Advertiser: Y&R / Bravo Miami Title: PopClik – Real World Outside Credits: Claudio Lima, Chief Creative Offi cer; Eli Ferrer,

Art Director; Marlon Zanatti, Copywriter; Guto Monteiro, Copywriter; Eli Ferrer, Illustrator; Efrain Laboy, Illustrator; Elisa Sassi, Illustrator; Arthur D’ Araujo, Illustrator; Emilio Recio, Account Director; Vivian Zaldivar, Creative Services Manager

Photography Digitally Enhanced Award: Silver ADDY Award Entrant: FCEdge, Port St. Lucie, FL Advertiser: Lucus and Amber Johnson Title: The Tale Credits: Michael Visconte, Creative Director/Designer

Award: Silver ADDY Award Entrant: Alma Ad, Miami, FL Advertiser: Greenworks Title: Greenworks Species Credits: Luis Miguel Messianu, Chief Creative Offi cer;






Award: Silver ADDY Award Entrant: Steve Widoff - Photographer, Tampa, FL Advertiser: Hexa Watches Title: Hexa - Come up with better stories Credits: Steve Widoff, Photographer - Retoucher; Ernan De

Leon, Digital Artist - monster Photography Campaign Award: Silver ADDY Award Entrant: Alma Ad, Miami, FL Advertiser: Greenworks Title: Greenworks Species Credits: Luis Miguel Messianu, Chief Creative Offi cer;


Award: Silver ADDY Award Entrant: Schifi no Lee, Tampa, FL Advertiser: Amerifl ight Title: Amerifl ight Photography Credits: Dan Stevenson, Executive Creative Director;

Dave Spataro, Photographer


44

Award: Silver ADDY Award Entrant: Schifi no Lee, Tampa, FL Advertiser: P&S Transportation Inc Title: P&S Transportation Photography Credits: Dan Stevenson, Executive Creative Director; Jim

Kemper, Photographer

Award: Silver ADDY Award Entrant: Sachs Media Group, Tallahassee, FL Advertiser: Florida State University Title: Florida State University Women’s

Basketball Photography Credits: Erin Pace, Director of Design; Dave Barfi eld,

Photographer; Chidozie Acey, Designer; Michael Uchimura, Designer; Steve Leacock, Designer; John Neiser, Communications Director for FSU Women’s Basketball

Animation or Special Effects Award: Silver ADDY Award Entrant: Disney Yellow Shoes, Celebration, FL Advertiser: Disney Title: Mine Train Credits: Marty Muller, Senior Vice President, Global Creative;

Sally Conner, VP, Global Content Development, Broadcast & Digital Production; Joe Schneider, VP, Global Creative Services; Cory Stone, Director, Global Content Development, Broadcast & Digital Production; Will Gay, Creative Director; Linda Hill, Sr. Content Producer; Toby Myers, Director, Account Management; Heather Watson, Account Director; John McCall, Group Copywriter; Matt Stewart, Art Director; Mirada

Cinematography Award: Silver ADDY Award Entrant: Artex Productions, Coral Gables, FL Advertiser: Biltmore Hotel Title: The Biltmore Experience Credits: Ricardo Manavello, CCO; Tim Warren, Creative

Director; Chris Dreseris, Executive Producer

Award: Silver ADDY Award Entrant: Purple, Rock, Scissors, Orlando, FL Advertiser: The Courtesy Bar Title: The Courtesy Bar Vignette Credits: Purple, Rock, Scissors / A Digital Creative Agency

Award: Silver ADDY Award Entrant: Port Tampa Bay, Tampa, FL Advertiser: Port Tampa Bay Title: Port Tampa Bay Up Close Credits: Karl Strauch, Vice President Brand Development &

Strategic Alliances; Nicole Hignett, Project Manager Creative Design; Joe Costa, Writer - Costa Creative Group; Marilyn Donigan Samaha, Producer - Shooting Stars Post, Inc.; John Samaha, Director - Shooting Stars Post, Inc.

Award: Silver ADDY Award Entrant: McCann Port of Spain, Port of Spain,

Maraval Advertiser: bmobile Title: bmobile No Words Credits: Marvin Imamshah, Creative Director; Gabriel Francis,

Associate Creative Director; Wendy John, Group Account Director; Malcolm Maingot, Production Engineer

Award: Silver ADDY Award Entrant: Steve Simonsen Photography,

Christiansted, VI Advertiser: The Buccaneer Hotel Title: The Buccaneer Hotel Credits: Steve Simonsen Photography, owner Music with Lyrics Award: Silver ADDY Award Entrant: Alma Ad, Miami, FL Advertiser: StateFarm Title: StateFarm’s Worry Free Celebration Credits: Luis Miguel Messianu, Chief Creative Offi cer;

Alvar Suñol, SVP Executive Creative Director; Christian Liu, Creative Director/ Art Director; Jaume Rodriguez, Associate Creative Director/ Copywriter; Diego Colombo, Executive Producer; Henry Gomez, Director of Strategic Insights; Madeline Perez- Velez, Account Director; Marta Insua, VP of Strategic Insight; Daniel Azancot, Director; Vapor Post, Editorial; Lorenzo Bombicci, Editor

Award: Silver ADDY Award Entrant: Greg Hoyos Associates Inc., St. Michael,

Barbados Advertiser: Radio Title: PINEHILL Juice Sip Smile Radio Jingle Credits: Natalie Walton-Sealy, Account Executive; Red Dawg

Studio, Producer

Award: Silver ADDY Award Entrant: Advertising & Marketing (Ja.) Ltd.,

Kingston 5, St. Andrew Advertiser: LASCO Manufacturing Ltd. Title: iCool fi Life Credits: Arnold J Foote, Creative Director & Director; Kim Chin

Shue, Producer; Melissa Kidd, Account Director; Rupert Bent, Music & Sound design

Responsive Design Award: Silver ADDY Award Entrant: eNox Media, Tampa, FL Advertiser: Edge Social Drinkery Title: Edge Social Drinkery Website Credits: Malcolm Bowen, Creative Director; Theresa Steele,

Sr. Designer; Nitin Sareen, Front End Developer; Fabiola Gomez, Developer; Amy Pezzicara, Photographer; Aaron Hurley, Video

Award: Silver ADDY Award Entrant: Artemis, Melbourne, FL Advertiser: LEAD Brevard Title: LEAD Brevard Responsive Design Credits: Jefte Puente, Lead Designer; Kristin Bakke, President/

CEO, LEAD Brevard

SALES PROMOTION

STUDENTS

THIS SHOW WAS MADE FOR YOU AND ME.

STUDENTS

46

SALES PROMOTION

Packaging Award: Gold ADDY Award Name on Award: Alex Maldonado Title: Revelry Educational

Institution: University of South Florida St Petersburg, St. Petersburg

Credits: Erika Greenberg Schnieder, Assistant Professor

Elizabeth Hermann, Instructor John Stanko, Assistant Professor

Packaging Award: Gold ADDY Award,

Judges Choice – Craftsmanship Award

Name on Award: Brandon Stoker Title: Fantaisel Salt Packaging Educational

Institution: University of Central Florida, Orlando, FL

Credits: Brandon Stoker, Student Designer Jeffery Goodfellow, Photographer

Packaging Award: Gold ADDY Award Name on Award: Dilara Spoth Title: Perk Educational

Institution: University of North Florida, Jacksonville, FL

SALES PROMOTION

47

Packaging Award: Silver ADDY Award Name on Award: David Gonzalez Title: Altura Coffee Educational

Institution: University of South Florida St Petersburg, St. Petersburg, FL

Credits: Erika Greenberg Schnieder, Assistant Professor

Elizabeth Hermann, Instructor John Stanko, Assistant Professor Award: Silver ADDY Award Name on Award: Carlos Oliveras Colom Title: Tuercas Educational

Institution: Ringling College of Art and Design, Sarasota, FL

Credits: Carlos Oliveras Colom, Art Director / Designer

Award: Silver ADDY Award Name on Award: Gerardo Dumont Title: Chantuc Coffee Farms Educational

Institution: Miami Ad School, Miami, FL Credits: Gerardo Dumont, Art Director,

Graphic Design

COLLATERAL MATERIAL

Poster, Single Award: Gold ADDY Award Name on Award: Abigail Emtage Title: Winterlude Educational

Institution: Pensacola Christian College, Pensacola, FL

Poster, Campaign Award: Gold ADDY Award Name on Award: Joe Chisenall Title: Lyceum Poster Series Educational

Institution: Pensacola State College, Pensacola, FL

Credits: Joe Chisenall, Designer/Illustrator

STUDENTS

Cover Design Award: Gold ADDY Award Name on Award: David Gonzalez Title: Lullaby book cover Educational

Institution: University of South Florida St Petersburg, St. Petersburg, FLCredits: Erika Greenberg Schnieder, Assistant Professor

Elizabeth Hermann, Instructor John Stanko, Assistant Professor

Magazine Design (Entire Magazine) Award: Gold ADDY Award Name on Award: Florida State University Title: Diverse World Fashion Magazine:

Issue 5 Educational

Institution: Florida State University, Tallahassee, FL

Credits: Robert Bala, Editor in Chief Kat Ward, Managing Editor Jodeci Richards, Creative Director Kayla Goldstein, Writing Editor Alexis Calhoun, Photographer Taylor Brumfi eld, Photographer Perla Diaz, Photographer Hokulanii Gepp, Photographer Phazon Mitchel, Photographer Hilary Katzen, Photographer Chris Horne, Photographer Tyler Babin, Photographer

Poster, Single Award: Silver ADDY Award Name on Award: Gerardo Dumont Title: MESSIHA Educational

Institution: Miami Ad School, Miami, FL Credits: Gerardo Dumont, Art Director,

Graphic Design Poster, Campaign Award: Silver ADDY Award Name on Award: Chelsea Hahn Educational

Institution: Digital Media Arts College Title: Ad Council Campaign

Magazine Design (Entire Magazine) Award: Silver ADDY Award Name on Award: Florida State University Title: Diverse World Fashion Magazine:

Issue 4 Educational


Credits: Emily Maria Wright, Editor in Chief; Blaire Huhta, Managing Editor; Robert Bala, Managing Editor; Jodeci Richards, Creative Director; Alexis Calhoun, Photographer; Chris Horne, Photographer; Tyler Babin, Photographer

Book Design (Entire Book) Award: Silver ADDY Award Name on Award: Peter Aberg Title: A Ride Down Abbey Road

Educational Institution: The Art Institute of Tampa, Tampa, FL

Credits: Ron Roman, Faculty; Tod Herron, Faculty

48

1ISSUE 5 | DECEMBER 2014DWFASHION

2 DIVERSEWORLDFASHION.COM

6 DIVERSEWORLDFASHION.COM

In 2012, a group of creative and passionate students launched a new forum of both fashion and diversity. They called themselves Diverse World Fashion, and they strived to create a platform to celebrate the diversity found on campus and

around the world. Now, I am attempting to not only continue that original vision, but also make it a staple among the many publications in Tallahassee. This magazine was meant to be “an outlet for students of Tallahassee Universities to realize their creativity and utilize it in a productive manner” as stated by our founder Emmanuel Sanchez-Monsalve.

I personally realized my love for fashion while working as an intern in New York for HUGO BOSS. I brought that Northeastern mentality back to the South a year later to spread fashion and creativity. Being mentored by the last DWF Editor-in-Chief, Emily Maria Wright, I was able to fine tune my fashion skills and expand on the knowledge already instilled in me. Along with my Managing Editor, Kat Ward, we worked hard to bring you a fashion milestone.

This Fall issue had no distinct theme. I wanted to step back and showcase all facets of fashion that are relevant to us as “millennials”. With the help of a talented team, we were able to bring this premier fashion magazine to campus. Women’s Fashion directors Hokulani Gepp and Robyn Mowatt bring a

distinct take on both wild and refined fashion trends. Along with the very dapper Lamont Howard, we were able to bring a new creative energy to our men’s editorial pieces. Our writers brought content that stirred both emotions and controversy. With the article “Men Still Run Women’s Wear” Katrina Blanco highlights the connection between fashionable women and the men who dress them, and we remember a fashion pioneer of our time with Frank Ponce’s homage to the late, great Joan Rivers. Last but not least, my Writing/Website Director, Kayla Goldstein, made a huge impact in the editing of all content and overall writing direction for the magazine.

I am thoroughly grateful and proud to showcase the fifth issue of Diverse World Fashion Magazine. Not only did we put all our energy and time into this issue, but also our hearts and souls are in each page. I hope you enjoy this latest issue and that you are excited and inspired.

Keep creativity alive!

In Seminole Pride

Robert Bala II, Editor in Chief

LETTERFROM THEEDITOR

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Robert Bala II, Editor in Cert BaRobert Bala II, Editoert Bala II, Editoorr iRobert B ororitR hief

SALES PROMOTION

OUT-OF-HOME

Campaign Award: Silver ADDY Award Name on Award: Alexander Fox Title: Wings Educational

Institution: Miami Ad School, Miami, FL Credits: Alexander Fox, Copywriter; Andrea Leon, Art Director; Philipp Klumpp, Account Planner; Adrian Cavazos, Account Planner; Yulia Feldman, Account Planner

NON-TRADITIONAL ADVERTISING

Single Award: Gold ADDY Award Name on Award: Barbara Valle Title: Barb’s Quick and Easy Makeup Tutorial

Educational Institution: Miami Ad School, Miami, FL

Single Award: Silver ADDY Award Name on Award: Barbara Valle Title: Human Punching Bag Educational

Institution: Miami Ad School, Miami, FL Credits: Tino Gonzalez Kakouris; Diana Perez; Sabrina Louise

DIGITAL ADVERTISING

Mobile Apps Award: Gold ADDY Award Name on Award: Adam Lehman Title: Photosphere Educational


Credits: Adam Lehman, Designer/ Photographer

Mobile Apps Award: Gold ADDY Award Name on Award: Alex Castiglia, Amalia Fredericksen

and Mindy Nguyen Title: Odyssey Educational

Institution: Ringing College of Art and Design, Sarasota, FL

Credits: Alex Castiglia, Design, Copy, UI/UX Amalia Fredericksen, Design,

Wireframe, Copy, Animation, UI/UX Mindy Nguyen, Art Director, Design,

Copy, Animation, UI/UX

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STUDENTSWebsite Award: Silver ADDY Award Name on Award: Davis Nunez Title: Slydz.com - Web Design &

Development Educational

Institution: Digital Media Arts College, Boca Raton, FL

Mobile Apps Award: Silver ADDY Award Name on Award: Ariel Gagnon - Carlos Vallabriga Title: Jenny Craig Educational

Institution: Miami Ad School, Miami, FL Credits: Carlos Vallabriga, Art Director; Ariel Gagnon, Art Director

CONSUMER OR TRADEPUBLICATION

Campaign Award: Silver ADDY Award Name on Award: Andrea Campos Title: Lazy Sundaes Educational

Institution: Miami Ad School, Miami, FL Credits: Andrea Campos, Art Director

INTEGRATED CAMPAIGNS

Consumer Award: Gold ADDY Award Name on Award: Jamie Sharpsteen Title: Juicebox Educational


Credits: Jamie Sharpsteen, Art Director / Designer

Consumer Award: Gold ADDY Award Name on Award: Amalia Fredericksen Title: New Braska Brewery Educational


Credits: Amalia Fredericksen, Art Director / Designer

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Branding for the fictional band Juicebox. This two-person musical comedy

group consists of Charlie Stagner and Ingrid Norman, two British singer /

songwriter comedians that tour the world singing and performing acoustic

acts. The content is known to be sarcastic, witty and very dry. Ingrid and

Charlie were friends (and sometimes more than friends) in college who

would commonly be found at parties playing the guitar and creating drunk

improv songs together. The band gained much of their fame from youtube

videos of them singing together in Charlie’s living room.

JUICEBOX

SALES PROMOTIONConsumer Award: Silver ADDY Award Name on Award: Digital Media Arts College -

Art Direction II Class Title: Butterfl y World Rebrand Campaign Educational

Institution: Digital Media Arts College, Boca Raton, FLCredits: Caitlyn Rowland, Graphic Designer; Renee Pilla, Graphic Designer; Zach Seltzer, Graphic Designer; Emily Crooker, Graphic Designer; Scott LeBlanc, Instructor


Illustration, Single Award: Gold ADDY Award Name on Award: Leah Keller Title: The Sky is in Her Eyes Educational


Credits: Leah Keller, Studio Artist

Illustration, Campaign Award: Gold ADDY Award

Judges Choice – Illustration Name on Award: Ashley Gorman Title: Eight Bar Campaign Educational

Institution: Digital Media Arts College, Boca Raton, FL

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STUDENTS

Animation or Special Effects Award: Gold ADDY Award,

STUDENT BEST OF SHOW Name on Award: The Department of Motion Design Title: I Believe (Compilation) Educational


Credits: Junior Class, The Department of Motion Design - Ringling College of Art and Design, Sarasota, FL

Nora Gaffney, Dante Rinaldi, Ed Cheetham, Faculty

Animation or Special Effects Award: Gold ADDY Award Name on Award: Steven Daniel Adams Title: Cyclical Educational


Credits: Steven Adams, Designer and

Animator

Logo Award: Silver ADDY Award Name on Award: Juan Aguilar Title: Long Lost Logo Educational


Credits: Juan Aguilar, Art Direction & Design

Award: Silver ADDY Award Name on Award: Brandon Stoker Title: Marion & Dodd’s Educational


Credits: Brandon Stoker, Student Designer

Illustration, Single Award: Silver ADDY Award Name on Award: Michael Daw Title: Blues Legends Stamps Educational

Institution: Pensacola State College, Pensacola, FL

Award: Silver ADDY Award Name on Award: Michael Daw Title: Mermaid in a Mason Jar

Educational Institution: Pensacola State College, Pensacola, FL

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SALES PROMOTION

53

Award: Silver ADDY Award Name on Award: Leah Keller Title: Her First Fig Educational


Illustration, Campaign Award: Silver ADDY Award Name on Award: Jimmy Breen Title: Obama VS Texas Educational

Institution: University of South Florida St Petersburg, St. Petersburg, FL Credits: Erika Greenberg Schnieder, Assistant Professor; Elizabeth Hermann, Instructor; John Stanko, Assistant Professor

Photography, Color Award: Silver ADDY Award Name on Award: Aaron Castillo Title: Dew Drop Educational

Institution: University of South Florida, Tampa, FL

Photography, Campaign Award: Silver ADDY Award Name on Award: PamElla Winslow, Tampa, FL Title: Toys Educational

Institution: The Art Institute of Tampa, Tampa, FL Credits: James Reiman, The Art Institute of Tampa

Award: Silver ADDY Award Name on Award: Damodara Kovie Title: Visit Tulum Educational

Institution: Santa Fe College, Gainesville, FL Credits: Damodara Kovie, Photographer, Designer

Animation or Special Effects Award: Silver ADDY Award Name on Award: Andres Aranguibel Title: Google Web Designer Sizzle Reel Educational


Credits: Dougie Wood, Composer (Musical Soundtrack = “Boo Boogie”)

Award: Silver ADDY Award Name on Award: Andres Aranguibel Title: DoubleClick Studio Dynamic

Sizzle Reel Educational


Credits: Youtube Audio Library, Musical Soundtrack

Award: Silver ADDY Award Name on Award: Jaime Flores & Andrés Paz Title: Surreal Paradise Educational


Credits: Jaime Flores, Director / Designer / Animator; Andrés Paz, Director / Designer / Animator

Award: Silver ADDY Award Name on Award: Brooke Cardoza Title: Tactile Sarasota Film Festival Educational


Digital Creative Technology Award: Silver ADDY Award Name on Award: University of Miami Title: Moxxie Educational

Institution: University of Miami, Coral Gables, FL Credits: DJ Davids, Copywriter; Claudia Fernandes, Illustrator,

designer; Allison Pakrosnis, Jr. Designer; Hollie Pollak, Jr. Designer; Jassenia Rodriguez, Art Director, Voice Over; Marina Rutenberg, Designer; Sera Takata, Jr. Designer; Alexander Allen, Copywriter

JUDGES AWARDS

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PROFESSIONAL

Judges Choice – Illustration Entrant: Beyond Publishing, St George Title: Hard Ears Graphic Novel Advertiser: Beyond Publishing Caribbean Credits: Matthew Clarke, Illustrator

Judges Choice – Cinematography Entrant: 208 Monkeys LLC, Tampa, FL Title: Keith Urban Making Of Night Star Advertiser: Ingenious Designs LLC Credits: Hector Velez, Art Director Damian Alpizar, Creative Director

SALES PROMOTION

Judges Choice – Illustration Name on Award: Ashley Gorman Title: Eight Bar Campaign Educational Institution:

Digital Media Arts College, Boca Raton, FL

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STUDENT

Judges Choice – Craftsmanship Name on Award: Brandon Stoker Title: Fantaisel Salt Packaging Educational Institution:

University of Central Florida, Orlando, FL Credits: Brandon Stoker, Student Designer;

Jeffery Goodfellow, Photographer

Judges Choice – Design Name on Award: Anastasiya Belous Title: Tune Fest Quilling Educational Institution:

Pensacola Christian College

BEST OF SHOW

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Title: I Believe (Compilation) Name on Award: The Department of Motion Design Educational Institution: Ringling College of Art and Design, Sarasota, FL Credits: Junior Class, The Department of Motion Design - Ringling College of Art and

Design, Sarasota, FL, Nora Gaffney, Dante Rinaldi, Ed Cheetham, Faculty

Title: OK Google Barcarde Entrant: TEAM Enterprises, Ft. Lauderdale, FL Advertiser: Google Credits: Ron Williams, Creative Director Dan Rooney, VP Production Greg Goldhaber, VP of Marketing Dan Gregory, CEO Pete Rodriguez, Director of Field and Production Courtney Wilson-Howe, Field Operations Manager Drew Hawkins, Producer John Porzio, Producer Kristen Herlihy, Operations Manager

PROFESSIONAL STUDENT

AMERICAN PRINTING FULL PAGE AD

Congratulations to tonight’s winners. Best wishes as you “Go Fourth!” for glory at the national competition, advertising’s Show of the Brave. We proudly hail each of our 4th District ADDY award stars and hope to hear your names announced at the American Advertising Awards national gala on June 13th in Las Vegas during ADMERICA 2015. www.AdmericaAAF.org

Contact: Dave Bergen [email protected] & Caribbean: 727.804.5955Headquarters: 800.353.5272428 Industrial Lane I Birmingham, AL 35211

THE 2015 4TH DISTRICT AMERICAN ADVERTISING AWARDS

the 2015 4th district american advertising awards...american printing full page ad congratulations...

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