The 2015 Survey of Alcoholic Beverage

Preferences In Restaurants

Uncorkd conducted a survey composed of beverage related questions to help uncover consumer alcoholic beverage habits and insight when dining out.

The survey includes:

A data-driven examination of United States consumers of legal drinking age and their preferences and behaviors towards technology, wine, beer and spirits

Important key trends based on general responses as well as broken down by demographic data and beverage preference data

Understanding Consumer Habits When Drinking in Restaurants and Bars

General

General

General

General

General

General Overview

Three Key Trends You Need to Know:

1. Uncertainty is the number one reason consumers do not purchase more wine- they fear the buyers remorse that may occur after purchasing a wine they do not enjoy

2. Food and wine pairing suggestions as well as tasting notes would help consumers better choose a wine- this helps make the dining experience

more whole

3. Samples you can taste before you buy is the number one change consumers want to see made to a wine list- samples would help eliminated the uncertainty mentioned previously

Age

Age

Age

Age

Age

Age Overview

Three Key Trends You Need to Know:

1. Wine drinkers increase with age, while beer drinkers decrease- cater to the age of your consumer

2. Majority of age groups care about the style of beer and the color of wine as the top determining factors when ordering a drink

3. Confidence in selecting a wine increases with age- older consumers may have had more experience with wine than the Millennial generation

Geography

Geography

Geography

Geography

Geography

Geography Overview

Three Key Trends You Need to Know:

1. Wine, beer and spirits preference vary region to region- focusing on the demand of residents can increase sales

2. Beer preference regions value the style of beer most- offer multiple selections to hit every taste profile

3. Wine preference regions value samples and additional wine descriptions most- these help make the consumer more confident in their choice

Gender

Gender

Gender

Gender

Gender

Gender

Gender

Gender Overview

Three Key Trends You Need to Know:

1. In order of preference, women selected wine, spirits and beer while men chose beer, spirits and wine- knowing what consumers prefer can help restaurant employees make suggestions that lead to sales

2.Both females and males agree drinks that provide a good value and a great beverage selection are the top two most important elements

when choosing where to dine

2. Females and males believe tasting notes and pairing suggestions are the most helpful factors when selecting a wine from a list

Key Trends and Takeaways

1. One of the most important beverage program elements for all consumers is whether a restaurant has a great alcoholic beverage selection. This reveals what consumers actively search for when deciding where to dine out.

2. Uncertainty is the number one reason that people do not purchase wine. Consumers avoid drinking wine or spending money on wine when they do not know how it tastes.

3. Food and wine pairing suggestions and tasting notes for each of the wines are the top two things that would help consumers better select a wine from a wine list while dining out. If consumers knew what would go with their meal and what the wine tasted like, the wine would only make their dining experience better.

4. Changes that consumers most want to see within restaurant wine programs are:- Samples to try before buying- Different size glass pours available- More by-the-glass options - More local wines available

5. 43% of women prefer drinking wine in a restaurant, compared to 21% of men. Meanwhile 21% of women prefer drinking beer, while 49% of men do.

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