GlobeScan -SustainAbility Leaders Survey Webinar

The 2018

Welcome

To our 2018 Leaders Survey Webinar

Bron York

Analyst (presenter)

SustainAbility

Available Now:

GlobeScan.com

SustainAbility.com

Wander Meijer

Director Asia Pacific (moderator)

GlobeScan

Panelists

Vivian Lau

President,

JA Asia Pacific

Pier Luigi Sigismondi

President, South East Asia and Australasia

Unilever

69%

21%

10%

Survey Methodology

729 qualified sustainability experts completed the online

questionnaire from April 9th to May 15th, 2018.

Experience

Respondents have the

following experience working

on sustainability issues:

Geography

Experts surveyed span 70

countries in the following regions:

Sectors

Respondents were drawn from

the following sectors:

30%

North America

37%

Europe

20%

Asia-Pacific

8%

Latin America

6%

Africa

5%

Government

23%

Service &

Media

16%

Academic &

Research

36%

Corporate

15%

NGO

6%

Other

More than 10 years

5 to 10 years

3 to 4 years

Institutional

Leaders

Institutional Leaders

Question: How would you rate the performance of each of the following types of organizations in terms of its contribution to progress

on sustainable development since the 1992 Earth Summit in Rio? Please use a scale where 1 is “poor” and 5 is “excellent”.

% of Experts, 2018

8

21

26

28

36

36

41

42

48

57

55

35

31

32

20

25

16

15

14

9

National governments

International financial institutions

City/local governments

Private sector

The United Nations

Citizen-led mass social change movements

Research/academic organizations

Multi-sectoral partnerships

Social entrepreneurs

NGOs

Excellent (4+5)

Poor (1+2)

Non-State Actors Perceived as Strongest Performers

0

5

10

15

20

25

30

35

40

45

50

55

60

Multi-sectoral partnerships/collaborations (42)

Research/academic organization (41)

Private sector (28)

City/local governments (26)

International financial institutions (21)

Institutional Leaders Trends

Question: How would you rate the performance of each of the following types of organizations in terms of its contribution to

progress on sustainable development since the 1992 Earth Summit in Rio? Please use a scale where 1 is “poor” and 5 is “excellent.

Research and Academic Organizations Perceived Performance Drops While Private Sector, Multi-Sectoral Partnerships and International Financial Institutions Ratings Increase

% of Experts, “Excellent” (4+5), 2012-2018

NGO

Leaders

% of Experts, Unprompted, Total Mentions, 2017-2018

NGO Leaders

Question: What specific NGOs do you think are leaders in advancing sustainable development?

Please enter a maximum of 3 NGOs in the spaces provided.

World Wildlife Fund Is the Most Widely Recognized NGO

3

5

4

4

11

7

18

28

4

4

5

5

7

8

13

29

Environmental Defense Fund

WBCSD

Nature Conservancy

Ceres

Oxfam

World Resources Institute

Greenpeace

World Wildlife Fund

2018

2017

38

31 29

26

18 18

14

19

7

15

4

8

4

15

0

10 9

6

3

6

4 5

2

9

0

Europe Asia-Pacific Latin America / Caribbean North America Africa / Middle East

World Wildlife Fund

Greenpeace

World Resources Institute

Oxfam

Ceres

% of Experts, Unprompted, Total Mentions

NGO Leaders

Question: What specific NGOs do you think are leaders in advancing sustainable development?

Please enter a maximum of 3 NGOs in the spaces provided.

Among All Regions WWF Is the Most Widely Recognized NGO, Yet Ratings Vary Significantly

Corporate

Leaders

% of Experts, Total Mentions, Unprompted, 2018

47

23

10

9

7

6

5

4

4

4

3

Unilever

Patagonia

Interface

IKEA

Marks & Spencer

Tesla

Nestlé

Natura

Danone

Apple

Walmart

Corporate Leaders

Question: What specific companies do you think are leaders in integrating sustainability into their business strategy?

Unilever, Patagonia and Interface Are Most Recognized Leaders

| 12

% of Experts, Total Mentions, Unprompted, 2010-2018

Corporate Leaders

Question: What specific companies do you think are leaders in integrating sustainability into their business strategy?

Unilever Leadership Recognition Continues

0

5

10

15

20

25

30

35

40

45

50

Unilever (47)

Patagonia (23)

Interface (10)

IKEA (9)

M&S (7)

Tesla (6)

Nestlé (5)

Danone (4)

Apple (4)

Natura (4)

Walmart (3)

% of Experts, by Region, Unprompted, Total Mentions, 2018

7

9

15

25

45

Tesla

IKEA

Interface

Patagonia

Unilever

6

9

12

35

Nestlé

Patagonia

Interface

Unilever

9

11

14

23

45

Interface

M&S

IKEA

Patagonia

Unilever

7

7

11

28

58

IKEA

Walmart

Interface

Patagonia

Unilever

10

12

17

44

46

Tesla

Nestlé

Patagonia

Natura

Unilever

Asia-Pacific

Africa

Europe North America

Latin America

Corporate Leaders

Question: What specific companies do you think are leaders in integrating sustainability into their business strategy?

Unilever, Patagonia Perform Well in All Regions

How Experts

Define Corporate

Leadership

% of Experts, Unprompted, Total Mentions, 2017-2018

How Experts Define Corporate Leadership

Question: Why do you think [insert company #1 From Q2] is a leader in sustainable development?

Please enter up to two responses. Asked only to those who named at least one company in Q2.

Values Drive Company Recognition

9

7

6

11

8

8

17

16

26

10

10

11

12

12

13

15

20

26

Sustainable products/services / product lifecycle

Innovation / R&D

Results / walk the talk

Ambitious targets/policies / commitment to SGDs

Long-term commitment

Communication / reporting / advocacy

Executive leadership has strong SD values / strong leadership

Part of core business model / strategic approach

Integrated sustainability values

2018

2017

Integrated sustainability values

“Incorporating sustainable sourcing and sustainable materials into

their business” - re: Patagonia

“Integrates sustainability from purpose to product development and

all the way to post-consumption” – re: Natura

Strong leadership

“CEO Paul Polman is a vocal advocate for sustainable

development, leading not only Unilever to greater sustainability, but

also working to convince and encourage other companies to step

up too” – re: Unilever

“Taking action instead of just making claims” – re: Danone

Part of core business model

“It’s part of the fabric of how they do business – it impacts every

decision they make” – re: Interface

“It is core to their entire business model and how they are

differentiating the company and its products” – re: Unilever

Supply chain management

“They are successfully forcing efficiencies throughout their supply

chain” - re: Walmart

“Commitment to creating shared value throughout their supply

chain” – re: Nestlé

“Achieving traceability and transparency while seeking living

wages for employees and suppliers through their supply chain

work” – re: Tesla

“

“

“

“

How Experts Define Corporate Leadership

Question: Why do you think [insert company #1 From Q2] is a leader in sustainable development?

Please enter up to two responses. Asked only to those who named at least one company in Q2.

Why Companies Are Seen as Leaders: Select Quotes

Company

Performance

on Pre-Defined

Leadership

Attributes

% of Experts, “Excellent” (5) and “Good” (4), 2018

Company Performance on Pre-Defined Leadership Attributes

Question: Please rate how well [insert company #1 From Q2] performs in each of the following specific areas. Please use

a scale from 1 to 5 where 1 is “poor” and 5 is “excellent.” Asked only to those who named at least one company in Q2.

Performance of All Leading Companies on Attributes

Purpose-driven Plan Corporate

culture

75% 84% 75%

Collaboration

74%

Advocacy

64%

How Young

Adults Can

Influence the

Sustainability

Agenda

% of Experts, Unprompted, Total Mentions, 2018

How Young Adults Can Influence the Sustainability Agenda

Question: What are the most effective ways for people aged 18 to 35 to help make progress on the sustainable development

agenda? Please select up to three, in order of importance.

Consumer Behavior and Political Participation Perceived to Drive Most Sustainability Progress

3

11

14

16

33

34

36

37

42

63

Charitable contributions

Volunteerism

Advocacy

Civic activism

Investment decisions

Career and education choices

Entrepreneurship

Influencing employers

Electoral choices and political participation

Consumer behavior

Generational Differences

Question: What are the most effective ways for people aged 18 to 35 to help make progress on the sustainable development

agenda? Please select up to three, in order of importance.

Younger Experts View Entrepreneurship, Advocacy, Career and Investment Choices as More Important to Advancing Sustainability than Older Experts

% of Experts, Unprompted, Total Mentions

40 38 37

18

36

32 32

13

Entrepreneurship Career andeducation choices

Investmentdecisions

Advocacy

Experts 35 and younger

Experts 36 and older

34

8

38

12

Influencingemployers

Volunteerism

Discussion and Q&A

Vivian Lau

President,

JA Asia Pacific

Pier Luigi Sigismondi,

President, South East Asia and Australasia

Unilever

For more information, please contact:

Contact

GlobeScan

Toronto: +1 416 962 0707 San Francisco: +1 415 874 3154 London: +44 20 7253 1450 Cape Town: +27 21 782 5541 Hong Kong: +852 9723 9092

GlobeScan.com

SustainAbility

London: +44 20 7269 6900 New York: +1 718 210 3630 San Francisco: +1 510 982 5003

SustainAbility.com

Wander Meijer Director Asia Pacific wander.meijer@globescan.com

Mark Lee Executive Director lee@sustainability.com

Tove Malmqvist Research Manager tove.malmqvist@globescan.com

Bron York Analyst york@sustainability.com