the 2019 european elections - european committee of the ... › en › events › documents ›...
TRANSCRIPT
![Page 1: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/1.jpg)
THE 2019 EUROPEAN ELECTIONS
![Page 2: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/2.jpg)
EUROPE’S TORRID DECADE
![Page 3: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/3.jpg)
![Page 4: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/4.jpg)
RECENT CAMPAIGNS
![Page 5: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/5.jpg)
![Page 6: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/6.jpg)
IT’S TOUGH OUT THERE
CAMPAIGN ENVIRONMENT
▸ Anti-establishment mood
▸ Distrust of institutions, experts, media
▸ Media fragmentation: filter bubbles,
“fake news”, trolls and abuse
▸ Breakdown of traditional loyalties
▸ Susceptibility to simple messages
▸ Cynicism
![Page 7: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/7.jpg)
BUT IT CAN BE DONE
SUCCESS FACTORS
▸ Strong emotive messaging
▸ Mobilise around a cause
▸ Build a community
▸ Marry data and action on the ground
▸ Know your audience
![Page 8: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/8.jpg)
GROUND GAME
![Page 9: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/9.jpg)
this time i’m voting
![Page 10: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/10.jpg)
GROUND GAME - COMMUNITY MOBILISATION
▸ Volunteer database
▸ Targeted communications
and calls to action
▸ Ladder of engagement
▸ Social media ambassadors
▸ Real world volunteers
![Page 11: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/11.jpg)
![Page 12: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/12.jpg)
![Page 13: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/13.jpg)
![Page 14: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/14.jpg)
86,081 SUPPORTERS
![Page 15: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/15.jpg)
5,715 VOLUNTEERS
![Page 16: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/16.jpg)
6.64% VOLUNTEERS
![Page 17: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/17.jpg)
NEWSLETTER AND ACTIVATION
▸ Beating benchmarks
▸ Regular supporter news
▸ Volunteer newsletter
▸ Welcome meetings
▸ Third party content
▸ Third party action
![Page 18: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/18.jpg)
![Page 19: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/19.jpg)
![Page 20: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/20.jpg)
![Page 21: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/21.jpg)
Simona, Romania
![Page 22: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/22.jpg)
![Page 23: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/23.jpg)
![Page 24: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/24.jpg)
Adam, Slovakia
![Page 25: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/25.jpg)
29 October
![Page 26: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/26.jpg)
Nora, Germany
![Page 27: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/27.jpg)
![Page 28: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/28.jpg)
VIP ENDORSEMENT
▸ PR signups
▸ Social media posts
▸ Videos
▸ Unsolicited!
![Page 29: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/29.jpg)
![Page 31: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/31.jpg)
![Page 32: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/32.jpg)
PARTNERSHIPS
▸ 7 MoUs (lots more in pipeline)
▸ Partner seminars
▸ “Corporate” TTIV membership
▸ Third party campaigns
▸ Third party events
▸ Digital partners
![Page 33: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/33.jpg)
![Page 34: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/34.jpg)
![Page 35: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/35.jpg)
TOOLS
▸ Leistungsbilanz
▸ Data sharing
▸ EE19 Website
▸ “Corporate” TTIV
membership
▸ Third party campaigns
▸ Download centre
![Page 36: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/36.jpg)
TEXT
WHAT HAS THE EU DONE FOR ME?
▸ Online in-house
▸ Public next week
▸ Tajani launch 14 November
![Page 37: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/37.jpg)
PHASING 2018-19
▸September - November 2018: “Delivery Phase”
▸November 2018 - March 2019: “Lead Candidate
Phase”
▸April - May 2019: “Go To Vote phase”
![Page 38: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/38.jpg)
![Page 39: THE 2019 EUROPEAN ELECTIONS - European Committee of the ... › en › events › Documents › Europcom › ... · GROUND GAME - COMMUNITY MOBILISATION Volunteer database Targeted](https://reader033.vdocuments.net/reader033/viewer/2022060414/5f1284d7a55379726e40a56b/html5/thumbnails/39.jpg)
STEVE CLARK, DG COMMUNICATION
EUROPCOM
EUROPEAN PARLIAMENT
8 NOVEMBER 2018