the 2020 expand online summit playbook...you never know what tools & systems are going to work...

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• Suzanne Paulinski……………………………………………………….…... 4• Jenni Waldrop…………………………………………………………….…… 8• The Studio Source (Lindsay Emery & Allie Dattilio)…….…. 11• Kate Kayaian……………………………..……………………………….…..13• Ariane Cap……………………………….……….….…………………………16• Erin Burns…………………………………………….…..…………………….20• Chris Still………………………………………….…………………………….23• Michelle Markwart Deveaux……………………….………………….27• Megan Kuhar………………………………………………………………….29• Sue Monhait………………………………………………….….…………….32• Franciska Kosman……………………………….………………………….34• Beyond The Studio (Amanda Adams & Nicole Mueller)….37• Jordan Tilton………………………………………………………………….40• Lennon Bone………………………………………………………………….44• Justin Guarini……………………………………………………………..….47• Stacey Ogden……………………………………………………………..….51• Kelli Folsom………………………………………………………..………….54• Renée-Paule Gauthier……………………………………….….……….58• Jessica Craddock……………………………………………………..…….61• Sarah Whitney……………………………………………………………….64• Diana Rowan…………………………………………………………...…….67• Kristyn Burney………………………………………..……….…………….70• Jaime Slutzky……………………………………………………….……….73

©2020 Tech of Business

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Speaker Date/Time

Suzanne Paulinski

Jenni Waldrop

The Studio Source

(Lindsay Emery & Allie

Dattilio)

Kate Kayaian

Ariane Cap

Erin Burns

Chris Still

Michelle Markwart

Deveaux

Megan Kuhar

Sue Monhait

Franciska Kosman

Speaker Date/Time

Beyond The Studio

(Amanda Adams &

Nicole Mueller)

Jordan Tilton

Lennon Bone

Justin Guarini

Stacey Ogden

Kelli Folsom

Renée-Paule Gauthier

Jessica Craddock

Sarah Whitney

Diana Rowan

Kristyn Burney

Jaime Slutzky

Use these tables to note which sessions and when you’re going to watch them.

(Sessions release at 8am Pacific which is here for 48 hours)

Monday ThursdayTuesday Wednesday Friday


Surviving the Creative-PreneurRoller Coaster

Adapt to the times, grow your business, maintain your sanity

4

Why we trip upHere are some things I do that aren’t healthy for my career growth


5

3 Important mindset shifts

The 3 shifts

1.

2.

3.

What I commit to shifting for myself


6

Identifying My Systems

The next system I commit to building

Additional systems to build in the future


7

The 3 steps to ride the coaster

1.

2.

3.

Acknowledging the emotional roller coaster

These are things I can do to manage my emotional dips and celebrate the highs


Getting Consistent Traffic and Buyers on Etsy

8

What could I sell on Etsy?

Ways I can position my work on Etsy


9

The main reason my products aren’t selling on Etsy is:

“People don’t understand

and buy your item!”

It’s critical to convey .

I’m going to I will use photography to help people visualize my art in their space.

(these backdrops, props and evoke these emotions)


10

The number 1 problem Etsy seller face:

My next step on Etsy will be


Presenting Your Work (& Workplace) In The Best Light.

Taking Photographs Of Your Work For Online Use

11

What do I want to convey with my brand photography?

Things I need to remember when working with a brand photographer

(types of images, colors, lighting, wardrobe, angles, scene, candid/formal, etc.)


12

What do I want to convey with my art photographs?

Things to remember when I’m photographing my work for social media:


Teaching Kids Online

Creating a 3-way Relationship Between You, Your Student and Their Parents

13

How I believe my current students and their parents would feel if I offered online classes

The benefits to online teaching for me and my students


14

Traits of an ideal online student

Parent responsibilities for student success

My responsibilities(professionalism, preparedness, pre-lesson packet, communication, etc.)


15

What experience do I want to create/foster beyond our lessons?

My website should include

The easiest avenue for me to start teaching kids online


Building an Online Music Education Business

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What course do I have in me that I could start working on today?

I’ve already created

and I can leverage the material for an online course.

I am going to push myself by committing to my audience that they

will have an online course to enroll in by (insert date.)


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Factors to Consider For My Online Course

Content Release Schedule/Pacing

Support Method(s)

These are people I can reach out to now to better understandwhat I can deliver in an online course

Who am I creating this course for?


18

It’s Critical To Iterate

Ask for feedback from

Invite successful students to

Use external factors to motivate progress

A course feels so big. I can start showing up regularlyfor my audience by

And if I don’t know what to teach, I will search for ideas onthese platforms


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You never know what tools & systems are going towork for you and your students until YOU TRY!

Things I’m going to do to make traction on my online courseand when I’m going to make them

Task Due Date


Online Education

Niche Products, Launches and Always Serving

20

Nobody does it the way I do it!One thing that I have figured out that isn’t mainstream is:

Feedback Is Critical to Learning. My Positive Feedback Loop Will Include:


21

I don’t need to do everything alone. I can learn from:(websites, coaches, courses, books, podcasts, etc.)

When I’m ready to release my program, I’m going to launchUsing this method: (challenge, summit, webinar, masterclass, etc.)

And, I’m Going To Be Transparent Within My Launch By:


22

A rocket ship stays for awhile

and then it !

I’m going to everyday.

To talk about my product effectively, I need to feel comfortable

talking about my , my

and my .

I have more experience in these areas and could expand onlineby teaching them!


Increase In-Person Opportunities Through Your Online Business

23

My coaching style is

From what I am uniquely qualified to do, I can help others who are earlier on in their journey by offering them:

(coaching, training, workshops, mentorship, masterminds, etc.)


24

And I know I might get strange looks from:(list offline associates, friends, colleagues, competitors, etc.)

I’m OKAY With Not Knocking It Out Of The Park The First Time!

I know that working as a coach or a trainer will help me do my career better in these ways:

The benefits of me having a coach or mentor for this journey are:


25

My online offer is going to consist of the best parts of what I do

Good Experiences Online Are Not About Information,

They Are About Transformation!

In order to create transformation, my online platform will contain

Online connections convert into genuine

and offline !


26

My online product is

And this is going to benefit me offline with

Additional thoughts from this session


Online Rapport Building for One-on-One Virtual Lessons

27

My definition of rapport is:

When I show up to teach one-on-one through online video conferencing, I’m thinking about


28

Notes on conversational rapport:

Notes on physical rapport:

Notes on technical rapport:


The Artist's Guide to Visual Branding

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What Is Your Brand Style?Building Your Visual Branding

Colors

• Choose 1 or 2 accent colors, and a neutral color that isn’t black or white.

• If you don’t know where to start with colors, find a photo you love and use the eyedropper browser plugin.

• Always write down the hexadecimal codes so you know you’re getting the exact color.

LINKS: Randomly generate color palettes Eyedropper plugin for Google Chrome

My Colors


http://coolors.co/

https://chrome.google.com/webstore/detail/eye-dropper/hmdcmlfkchdmnmnmheododdhjedfccka?hl=en

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Fonts

• Choose a font that conveys the emotion/image you are going for • Choose a Header font, Logo font, and Body font—you can use the same

font for all if you’d like, with varied treatments • Don’t use more than 3 fonts in one place—fewer if the space you’re

working in is smaller • Adjust letter spacing, line spacing, and other treatments to make your

font look more custom

LINKS: Pixel Surplus Font Squirrel Canva

My Fonts

Photo Editing

• Choose a few filters that fit your “vibe” • If you’re on Facebook, you don’t have to use photo filters since your feed

isn’t organized the same way, but you can so that you have that brand consistency

• Take the time to use a different photo editing app than Instagram, so you can stand out!


https://www.pixelsurplus.com/freebies

http://fontsquirrel.com/

http://canva.com/

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Name Logo

• Use a program like Gimp, Paint, or Photoshop to create your logo • Create a canvas with a transparent background, and size it around

1500x500 pixels • Choose a font that is unique & suits your brand • Type your name in the font, either side-by-side or stacked—or any other

way! • Make it as big as possible for the canvas. Experiment with font treatments: • Export your logo as a PNG, with one white version and one black or dark

version. • Open your PNG files and crop them so the frame size is as close to the

name as possible.

Photo Editing Apps

A Color Story Template Filmm VSCO Afterlight

My Favorite Filters My Favorite Editing App


https://acolorstory.com/

https://templateapp.co/

https://filmm.co/

https://vsco.co/

https://afterlight.co/

Converting a Creative Hobby Into a Business

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I am ready to take my hobby and turn it into a business. I know I’m ready because:

The Getting Started Pathway

And most important, I must start with ONLY !

Because , I’m not limiting my audience, I’m promoting to the

customer!


33

What do I need to make to be profitable:

When building my email list, I want to

By providing info tips, demonstrations, lists, guides and

When my product is successful, I’ll expand further by offering


Pushing Boundaries and Creating Change

34

What is holding me back?

What is waiting to be released inside of me?

My primary niche has me serving


35

Going online will open these doors:

The people I think I’m going to reach online are:

When things are hard or not going my way, I will pull myself out by…

What do I have to lose? How can I use negative energy to push myself through this…


36

Most of the things holding me back are in my head. What’s in my head is only my reality if I choose for it to be my reality. I’m going to let go of these thoughts:

My mind is open to creating. I’m going to let go of the medium. Some other creative outlets I’m interested in exploring are…


Using Podcasts To Create Opportunities for your Art

37

My initial thoughts on how podcasts can move my art business forward:

I am interested in

hosting a podcast

co-hosting a podcast

being a guest on podcasts


38

As a podcast guest, I will be

I would like to be a guest on these shows

As a podcast host, my show will be about


39

My podcast will help my business in the following ways

Yes! I want to host (or co-host) a podcast, my action steps are

The shows that I am inspired by are:


Creating Your Chapter 2: Blossoming from Years Of Experience as a Ballerina

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My strengths inside the studio (or my creative space)

My weaknesses inside the studio (or my creative space)


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My strengths outside the studio (or creative space)

My weaknesses outside the studio (or creative space)

Years Of Practice And Skill Development Build Your Expertise and Build Inner

Character


42

What could I accomplish with 15 dedicated hours each week? (hint: this is what you want to do not what you have to do)

When I do something new, I know it’s going to take longer. But it gets easier as I persevere.

I would like to start…


43

I am talented. I am resilient. I can get outside my bubble ofME & MY CRAFT.

I’m going to be curious about what other artists are doing…

Rewrite My Story:

I can expand online and do

which comes from

but isn’t a 1-1 translation.

Want Inspiration? Look at Your Younger Self!


Evoke Feeling And Connection On Social Media

44

My current organic marketing methods are:


My art creates and evokes these feelings:

45

Get really clear on who I am:


Who my art is for:

My One Word:

How the stuff I create relates to these ideas:

46

And, but, therefore statement…


How I’m going to bring more “me” to my social media:

Being of Service While Staying True To Yourself

47

I’m attending the Expand Online Summit to create something new… and I’m watching this session to:

Right Now, I Cannot Create In The Way I Always Have, So Now… I’m Going To Create…


48

Instead of putting first, put

first. The person who

at the level will make the most !

I’m committed to embrace failure. And then I will be able to say OK, I failed and Move On!

There is so much , ,

on the other side of the willingness to

completely !

The 3 C’s:

❑ C

❑ C

❑ C


49

This is what makes my art unique:

And this is how I can apply that to other places in my life and business

Service first and the money will follow


50

Stories Are The Lifeblood of Creation.

I will capture stories such as…

From the stories, I would love to create


Building a Side-Hustle Online

51

A side hustle is an income stream that comes from something other than your career or main income source.

Motivating factors for my side-hustle include


52

I can leverage these innate skills and background in my side-hustle

What I love to do What I’m good at

I want my life to look like…


53

Repeat this phrase out loud:

Keys to making my side-hustle profitable

✓

✓

✓

✓

I am the right person to create and deliver this product. I am and I believe statements are powerful:

•

•

•

•


Serving Your Ideal Students Through an Online Membership Program

54

Who are my most ideal students and why are they seeking art instruction (from me)

I’ve heard about these tools, and I don’t want to forget about them:


55

Running an online program, while foreign to me right now, will help me dig into what is truly important:

“You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your

future. You have to trust in something – your gut, destiny, life, karma, whatever.” – Steve Jobs

My WHY

My VISION


56

My questions to ask my audience to learn more what they need and want (so that I can provide it.) (pain points, struggles, their needs)

In reality, I can launch this program by .

My methods for motivating my group will be:


57

These are my strategies for integrating new members into our established member community:

I’m going to be diligent and track retention rate / churn.

The “finish line” for members of this program is…

And, what’s next?


Being a Great Community Host and Member

58

Before starting this session, I define the word community to mean and this is how I feel about online community.

The online world gives opportunity for ,

, and

with others.


59

The catalyst for creating my community is:

I will be a great member of other people’s communities by


❑

❑

❑

❑

❑

To initially grow my community, I’ll invite the following people

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These are people I would like to have a relationship with in my field. I’m going to invite them to join my community!

To create engagement, I’m going to

What my community is going to provide that I don’t see elsewhere


✓

✓

✓

✓

Creating an Online Environment Where Your Buyers Buy

61

Who I think my art buyers are:

These are the people I’m closest to in real life

How I enrich their lives


62

In this box, I’m going to clearly articulate why someone should buy my work

In this box, I’m documenting how and where they can buy my artwork

To flip my website lurkers into buyers, I will


63

I do not need to overthink outreach.

I do not need to be afraid of rejection or bothering people

I’m going to let go of these fears around creating sales opportunities…

I do not need everything to be PERFECT to START

And while I’m building a relationship, I’m going to pay attention to personal details like birthdays and…


We're All Capable to

Change Our Mindset

64

Mindset is…

What do I grow the most from and where do I learn the most?


65

“The quality of our life depends on the quality of the questions we ask.” – John D Martini

Constantly be willing to

.

I am giving myself permission to have a beginner’s

. When I was a beginner, I was able to learn

how to do these things in business & life:

A reflection exercise: In 2- 5 years, when I look back at today and see that I stepped off the beaten path, I’m going to feel…


66

What do I want to do:

This month

This quarter

This year

No one else can do what I do the way that I do it!


Establish Your Authentic Self Online Without Over-Complicating Everything

67

Where I currently have an online presence:(include social media, websites, forums, communities, etc.)

What can I simplify from the above list?


68

What I don’t actually need:

What I do actually need:

My primary website URL is:


69

How do I want people to feel when they interact with my online content?

There is no stopping creativity so make your online home feel easy. – Diana Rowan

What can I do right now to stay true to myself online?


Instagram Live Markets: Your Virtual Craft Fair

70

When I think of using Instagram for my business, my initial thoughts are:


Who do I want my brand to be?

71

How can I use Instagram toBring out my personality

The Instagram feed is for .


It may be scary, but Instagram STORIES and LIVES will help me stand out.

Attract my people

72

Who am I talking to?

I’m going live on @ .

to talk about©2020 Tech of Business

I’m going to use Instagram to share my best content for free. This means that I’m going to go share:

My Instagram engagement rate is:

I want my Instagram engagement rate to be:

Strategy, Support & Tech

For Your New Online Program

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I’m ready to create an online programMy ideas so far include

The motivation for this online program is


74

The 5 Phases in the Online Product Framework are


75

My online product is going to benefit my clients by

My online product strategy is

My support system includes(family/friends, mentors/coaches, peers/colleagues)


76

My email marketing platform:

My website platform:

How I’m taking payments:

How I’m delivering my information products

Other tech I’m planning on using


77

My budget for Strategy, Support & Tech

My motivation for expanding online

Action steps for the coming week


the 2020 expand online summit playbook...you never know what tools & systems are going to work...

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