the 3 facebook advertising metrics that matter
TRANSCRIPT
![Page 1: The 3 Facebook Advertising Metrics That Matter](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e839981a28ab1c5c8b671d/html5/thumbnails/1.jpg)
![Page 2: The 3 Facebook Advertising Metrics That Matter](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e839981a28ab1c5c8b671d/html5/thumbnails/2.jpg)
Impressions
![Page 3: The 3 Facebook Advertising Metrics That Matter](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e839981a28ab1c5c8b671d/html5/thumbnails/3.jpg)
Reach
![Page 4: The 3 Facebook Advertising Metrics That Matter](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e839981a28ab1c5c8b671d/html5/thumbnails/4.jpg)
Social Impressions
![Page 5: The 3 Facebook Advertising Metrics That Matter](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e839981a28ab1c5c8b671d/html5/thumbnails/5.jpg)
Frequency
![Page 6: The 3 Facebook Advertising Metrics That Matter](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e839981a28ab1c5c8b671d/html5/thumbnails/6.jpg)
Cost
![Page 7: The 3 Facebook Advertising Metrics That Matter](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e839981a28ab1c5c8b671d/html5/thumbnails/7.jpg)
Clicks (all)
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Click-through Rate (CTR)
![Page 9: The 3 Facebook Advertising Metrics That Matter](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e839981a28ab1c5c8b671d/html5/thumbnails/9.jpg)
Cost per Click (CPC)
![Page 10: The 3 Facebook Advertising Metrics That Matter](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e839981a28ab1c5c8b671d/html5/thumbnails/10.jpg)
Cost per Mille (CPM)
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Link Clicks
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Engagement
![Page 13: The 3 Facebook Advertising Metrics That Matter](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e839981a28ab1c5c8b671d/html5/thumbnails/13.jpg)
People Taking Action
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Relevancy
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Focus on these 3
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Focus 1. CPA
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Focus 2. CTR
![Page 18: The 3 Facebook Advertising Metrics That Matter](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e839981a28ab1c5c8b671d/html5/thumbnails/18.jpg)
Under 2% CTR = Poor
![Page 19: The 3 Facebook Advertising Metrics That Matter](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e839981a28ab1c5c8b671d/html5/thumbnails/19.jpg)
~2% CTR = Average
![Page 20: The 3 Facebook Advertising Metrics That Matter](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e839981a28ab1c5c8b671d/html5/thumbnails/20.jpg)
Aim for x2-5 the avg!
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Focus 3. Frequency
![Page 22: The 3 Facebook Advertising Metrics That Matter](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e839981a28ab1c5c8b671d/html5/thumbnails/22.jpg)
Frequency <5 = Safe
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Frequency 5-10 = Ok
![Page 24: The 3 Facebook Advertising Metrics That Matter](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e839981a28ab1c5c8b671d/html5/thumbnails/24.jpg)
Frequency 10 = Danger
![Page 25: The 3 Facebook Advertising Metrics That Matter](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e839981a28ab1c5c8b671d/html5/thumbnails/25.jpg)
1. CPA 2. CTR
3. Frequency