the 3 most common mistakes smart entrepreneurs make building their mvp
TRANSCRIPT
WEBINAR The 3 Most Common Mistakes Smart Entrepreneurs Make Building their MVP
Amy Jo Kim, Ph.D. co-founder, Shufflebrain
Is this you? Are you eager to:
• accelerate your early design process?
• find exactly the right early customers?
• build a compelling, stripped-down MVP?
What You Will Learn Today
The 3 most common MVP mistakes
smart entrepreneurs make —
and how to avoid them
Listening to the wrong feedback1
Early conversations can be really important. We thought we knew what the answers would be - and we were WRONG.
Jesse Schell CEO, Schell Games
Fashion Browser stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
RESULTS3 key
activity patterns
the fans out there are entertaining us, the developers, with their creations!
Will Wright designer, The Sims
Slack came to life as a collaboration tool for a distributed team building a co-op game
solve a real problem for a small group
Early adopters will put up with cost and ridicule for innovations that meet real needs.
Erika Hall Author, Just Enough Research
TIP: get early feedback from the right people
Waiting too long to prototype2
If you’ve created a game design document longer than five pages, you’re already on the wrong track.
Erin Hoffman Lead Designer, GlassLabs
if you can’t
prototype your
idea, you cripple
your learning
prototyping is the fast path to learning
Your idea is worth nothing if you can’t actually build it and test it and take it to the next step.
Katherine Isbister Game Design Professor, UCSC & NYU
TIP: prototype your idea uncomfortably early
Building the wrong MVP3
In a loop, you’re learnng a skill & updating your mental model. That’s what leads to player delight.
Dan Cook co-founder, Spry Fox
is for Enthusiasts
Discovery
Onboarding
Habit-Building
Mastery
What is your end-to-end Customer Experience?
is for Enthusiasts
Discovery
Discovery is for VisitorsIs this right for me? What’s the value proposition?
is for EnthusiastsOnboarding is for Newbies
Discovery
Onboarding
How do I learn the ropes? When do I start getting value?
is for EnthusiastsHabit-building is for Regulars
Discovery
Onboarding
Habit-Building
What pulls me back? What am I getting better at?
is for EnthusiastsMastery is for Enthusiasts
Discovery
Onboarding
Habit-Building
Mastery
Can I leverage the skills & knowledge I’ve built?
is for EnthusiastsStage 1: Habit-building is for Regulars
Customized group chat with emojis, bots & integrations
is for EnthusiastsStage 1: Mastery is for Enthusiasts
Launch a channel, program a bot, integrate your app
a conversational, extensible environment — built to enable UGC & player creativity
Slack evolves to match your skill level
Check Updates urge to connect with your team
Read & Respond to
Updates
No More Updates Need
Attention
Customize your channel &
expressions
Activity Chain
Feedback & Progress
Investment Path
Internal Trigger
Core Loop
Check Updates urge to connect with your team
Read & Respond to
Updates
No More Updates Need
Attention
Customize your experience
Trigger
Activity
Engaging activity satisfies an urge or need
Internal Trigger
Core Loop
Feedback & progress promote learning & mastery
EscapeTime! urge to dive into an escapist world
Read & Respond to
Updates
No More Updates Need
Attention
Customize your experience
Feedback & Progress
Core Loop
EscapeTime! urge to dive into an escapist world
Read & Respond to Updates
No More Updates Need Attention
Customize your experience
Investment Path
Investment & triggers pull people back
Engaged Trigger
Check Notifications
Core Loop
PartyTime! urge for a fun social activity
Play a Song Together
Get your Score, Accolades, $$
get better, play harder songs & bigger venues
Core Loop
Feedback & Progress
Investment Path
Activity
Internal Trigger
Beat the Song
Engaged Trigger
It’s okay to test things that don’t look very good but have the right play mechanics. If my game’s really ugly and it’s still fun, I’m in good shape.
Jesse Schell CEO, Schell Games
TIP: build & iterate your Core Loop
is for Enthusiasts
Discovery
Onboarding
Habit-Building
Mastery
Think through your end-to-end customer experience
Customer Narrative
Check Updates urge to connect with your team
Read & Respond to
Updates
No More Updates Need
Attention
Customize your channel &
expressions
Activity Chain
Feedback & Progress
Investment Path
Internal Trigger
Create & Iterate your Core Loop
Skill-building Core Loop
Amy Jo helped us create our MVP in record time. An invaluable investment that’s still paying off.
Ranan Lachman CEO, Pley
How can YOU benefit from Game Thinking?
Accelerate & focus your design process +
Identify & leverage the right early customers +
Build a stripped-down yet compelling MVP
Start Date: Jan 11 2016
MVP Design Club high-impact VIP coaching for product teams
getting2alpha.com/club30% discount for attendees who sign up by Fri 1/8/2016
let’s stay in touch @amyjokim
amyjokim.com
getting2alpha.com